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Authors

Noel Capon

In his role as Chair of Wessex Press, Noel Capon brings a unique perspective as an experienced Marketing educator, researcher, author and professional, originally trained as a research chemist.

“I knew when I completed my doctorate in Chemistry that I didn’t want to be a ‘bench’ chemist.” By that time, Professor Capon was very interested in Marketing and began his career working in Marketing for Imperial Chemical Industries (ICI) in his native Britain.

Professor Capon has been a leader in Marketing ever since, applying an analytical approach to solving business problems.

That’s what led him to launch Wessex Press, Inc. (formerly Axcess Capon) almost 20 years ago.

“I knew there had to be a better way to provide high-quality textbooks, globally, at a more affordable price.”

Professor Capon previously served two terms as elected chair of the Marketing Division at Columbia Business School. He held faculty positions at UCLA (where he also was Marketing Chair) and Harvard Business School before joining Columbia in 1979. 

Professor Capon teaches Marketing Strategy, and Sales and Strategic Account Management courses to MBA and EMBA students. He also has taught at many educational institutions as a visiting professor, including INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon is Honorary Dean, Marketing and Innovation College, Beijing, PRC.

In addition, Professor Capon contributes to Columbia Business School’s Executive Education program and has designed, directed and taught in a variety of Marketing, Sales Management, and Strategic and Global Account Management programs. He also has developed and directed customized programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum (2001), and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).

Professor Capon has authored or co-authored more than 40 Marketing and Account Management books, including many international editions. Some books of note:

  • Key Account Management and Planning, Free Press/Simon and Schuster, 2001. This was the first major book on key (strategic) account management and is known as “the bible” of key account management.

  • Managing Global Accounts, Wessex Press, 2005. This is the only book to date that addresses the growing field of managing global customers.

  • Managing Marketing in the 21st Century (4th edition, Wessex Press, 2016), Capon’s Marketing Framework (4th edition, Wessex Press, 2017) and Capon’s Marketing Essentials (Wessex Press, 2017), in various editions, offer a new and powerful way of approaching the Marketing discipline.

He earned his B.Sc. and Ph.D. degrees in Chemistry from University College, London University; Dip. B.A. from Manchester Business School; MBA from Harvard Business School; and Ph.D. in Marketing from Columbia Business School. 


Deanna Kuhn

Deanna Kuhn is a professor of psychology and education at Columbia Teachers College. She is a cognitive and educational psychologist, and a member of the National Academy of Education.

Her primary concern is with how best to educate students to prepare them for their adult roles in the workplace, and in their personal lives as life-long learners and as citizens. She is a leading expert in the promotion of dialog to develop students’ critical thinking and writing skills.

Deanna’s work has been published widely in publications ranging from Psychological Review to Harvard Educational Review. Her books include: Education for Thinking, The Skills of Argument, The Development of Scientific Thinking Skills, Argue with Me: Argument as a Path to Developing Students’ Thinking and Writing.

Her most recent book, Building our Best Future: Thinking Critically About Ourselves and Our World, is written directly to middle and secondary students. The text uses peer dialog to develop verbal and written skills of argument and critical thinking. 

 


Jacqueline Brux

Jacqueline Brux served as Chair, Department of Economics, at the University of Wisconsin – River Falls (UW-RF), from 1995-1998, and taught at UW-RF from 1986-2015. She also was a faculty member at UW-Oshkosh and Eastern Michigan University. Her courses covered Economic Development, International Studies, Intermediate Macroeconomic Theory, Economic Principles, and Modern Economic Issues.

Jacqueline completed her Ph.D. in Economics at the University of Michigan, Ann Arbor, and her B.S. in Political Science and Economics at UW-Stevens Point.

She applied her commitment to exploring issues-oriented Economics, developed throughout her 25-plus-year teaching career, to her text, Economic Issues and Policy.

“When I was young, I wanted to save the world from hunger and poverty. Yes, I know, a big stretch. But I read everything I could, went to college, went to graduate school, and got my Ph.D. in Economics. I focused on two areas: economic development of poor countries and U.S. socio-economic justice. This led me to a teaching career with considerable travel across Africa, Asia, and Latin America. I also taught classes that focused on the economics of social issues, and my framework for social justice spurred me to write a textbook addressing these issues … the birth of Economic Issues and Policy.”

Jacqueline describes herself as a social activist, addressing issues of immigration, poverty, and hunger. She is active in "Health Care for All Minnesota," a citizen group dedicated to educating the public about health care finance so voters can make informed choices. She has been a member of Bread for the World,  a citizens’ lobby on social and economic justice issues, since 1974.

She has written many articles and papers, covering such topics as economic reform in Cuba and Vietnam, multicultural students studying abroad, and economic reform in Ghana:

  • A Comparative Analysis of the Effects of Economic Reform on the Quality of Life in Cuba and Vietnam, UWRF Center for Economic Research, March 2002

  • “Multicultural Students in Study Abroad: Their Interests, Their Issues, and Their Constraints”, published by Sage Journals Online on August 11, 2009, and the Journal of Studies in International Education, December 2010.

  • “Economic Reform in Ghana: A Case Study with Implications for Sub-Saharan African Countries Engaged in Economic Reform”, International Third World Studies Journal & Review, Oct. 1999, 9 pages.

Jacqueline has presented at numerous conferences, including papers on microenterprise credit, poverty, gender considerations and international study:

  • “Microenterprise Credit as Fundamental Reform: The Case of East Africa, Presentation to the Wisconsin Sociology Association, UW-River Falls, Oct.11, 2012

  • “Poverty with Dignity,” presentation to the UWRF Center for Economic Research, April 2011

  • “Gender Considerations in Rural Development and Micro-Enterprise Credit among Indigenous People in Latin America: A Select Survey and Analysis of the Literature”, paper presented at the UWRF College of Business and Economics seminar series (March 2005) and presented at the Minnesota Conference on International Development, University of Minnesota, April 2005.

  • “Underrepresented U.S. Students and International Study”, paper presented at the poster session of the Council on International Educational Exchange Conference, Underrepresented Faces and Nontraditional Places, November 2002, Atlanta, Georgia

She also has been a prolific grant writer, having written and received more than 30 grants for research, development and institutional enhancement initiatives.


Andrew Dubrin

Andrew DuBrin is an author and researcher specializing in management and organizational behavior.

Andrew was Professor of Management, Rochester Institute of Technology, Saunders College of Business, from 1972-2005. He taught courses in organizational behavior, career management, principles of management, and leadership. He was the Team leader of the Management discipline, 1992-1994, and Chairman, Department of Management, 1981-1984.

He received his Ph.D. in Industrial and Clinical Psychology from Michigan State University, M.S. in Industrial Psychology from Purdue University, and A.B. in Psychology from Hunter College.

Andrew is a Diplomate in Industrial Psychology (American Board of Professional Psychology), a certified Psychologist, and a member of the Academy of Management and the American Psychological Association.

He has served as a psychological consultant to organizations and individuals, has spoken and led seminars at many industry conferences.

Andrew has authored a number of textbooks in addition to Essentials of Management, including:

  • Fundamentals of Organizational Behavior: An Applied Approach, Cengage/Academic Media Solutions, 1997, 2000, 2004, 2007, 2015, 2019.

  • Human Relations: Job Oriented Interpersonal Skills, Prentice Hall, 1997, 2000, 2004, 2009, 2012, 2015

  • Proactive Personality for Individual and Organizational Productivity, Edward Elgar, 2013.

He has written dozens of journal and magazine articles, and trade and professional books, including The Complete Idiot’s Guide to Leadership, Alpha Books, 1998, 2000. 

 


Keith Ord

Keith Ord is Professor Emeritus in the Operations and Information Management group at the McDonough School of Business at Georgetown University.

He completed his graduate work at the University of London, and held faculty positions at the Universities of Bristol and Warwick before moving to The Pennsylvania State University in 1980, and then to Georgetown University in 1999. 

Keith’s research interests include time series and forecasting, spatial modeling and the statistical modeling of business processes. He is a co-author of the 2008 research monograph, Forecasting with Exponential Smoothing: The State-Space Approach,and also co-authored Kendall’s Advanced Theory of Statistics.

He has served as an editor of the International Journal of Forecasting. Keith is a Fellow of the American Statistical Association, the International Institute of Forecasters, and the Royal Statistical Society.   


Nikolaos Kourentzes

Nikolaos Kourentzes is a Professor in the Skövde Artificial Intelligence Lab at the University of Skövde and in the Department of Management Science at Lancaster University Management School. 

His background began in Strategic Management, but he quickly changed his interests to Management Science, earning a Ph.D. from Lancaster University in forecasting with neural networks.

Nikos’ primary research focus is modeling uncertainty in a business forecasting context, whether that concerns model specification and selection, or ways to make forecasts more reliable and robust. His research addresses forecasting issues of aggregation and hierarchies, model combination, promotional modeling, and supply chain collaboration. 

He has published multiple forecasting-related open-source packages for R, in his attempt to bring current forecasting research to practice. Nikos is on the editorial board of the International Journal of Forecasting.


Robert Fildes

Robert Fildes is Distinguished Professor in the Management School, Lancaster University, Director of the Centre for Marketing Analytics and Forecasting. 

He graduated from Oxford and the University of California, and went on to write one of the early forecasting texts. In 1981, with Spyros Makridakis and Scott Armstrong, he founded the International Institute of Forecasters, which has organized conferences for nearly 40 years and, more recently, workshops on all aspects of forecasting. 

Robert was co-founder in l985 of the International Journal of Forecasting, the premier academic forecasting journal. 

His current research interests are concerned with the comparative evaluation of different forecasting methods, particularly applied to retailing and the implementation of improved forecasting procedures and systems: in a nutshell, getting improvements into practice.

 


Robyn Walker

Robyn Walker is a professor of management communication in the Department of Business Communication at the University of Southern California’s Marshall School of Business. She teaches business writing and business communication to undergraduate and graduate students. 

Robyn earned master’s and doctoral degrees in Communication from the University of Utah, and a master’s degree in Professional Writing from the University of Southern California. She also holds an MBA, and previously held faculty appointments at the University of Arizona and California State University, Fullerton.

Before entering academia, Robyn worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for many companies, including Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. 

She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy, and has published articles on intercultural communication in groups, leadership, and place-based identity. She has served as editor of the International Journal of Business Communication, co-editor of a volume of research entitled Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press, 2011), and co-author of Leadership Talk: A Discourse Approach to Leader Emergence (Business Expert Press, 2014). 

Robyn is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management, and the Academy of International Business.

 


John Shepard

John Shepard is Head and Pamplin professor of Management at Virginia Tech. His current area of specialization is Ethics in Business. 

He obtained his Ph.D. in Sociology from Michigan State University, M.A. from the University of Kentucky, and B.A. from Georgetown University. 

While an undergraduate at Georgetown, Jon was inspired and nurtured by his Sociology professor, Richard Scudder. His goal, in turn, has been to stimulate his students to become more active learners, and to provide them with life-long benefits from the slant on social life that sociology provides. 

“Sociology--with its perspectives, concepts, theories, and research findings—offers a window on the social forces that affect us all daily. This perspective is vital for students as they grapple to understand the social factors that promote patterned behavior in themselves and others.” 

After completing his Ph.D., Jon taught introductory sociology and the sociology of organizations at the University of Kentucky. He also has taught courses in Business and Professional Ethics, Ethical and Regulatory Environment, Law, Business and Society, Organization Behavior, Organization Theory and Principles of Management. 

For 14 years, he led the Virginia Tech Department of Management. Jon has received numerous teaching awards at both universities, including the University of Kentucky Great Teacher Award. 

He is the author of 10 books and more than 40 professional journal articles, as well as a journal referee, and has presented at academic conferences around the world. 

Jon is a member of the Academy of Management and the American Sociological Association.