Our Authors

Noel Capon

In his role as Chair of Wessex Press, Noel Capon brings a unique perspective as an experienced Marketing educator, researcher, author and professional, originally trained as a research chemist.

“I knew when I completed my doctorate in Chemistry that I didn’t want to be a ‘bench’ chemist.” By that time, Professor Capon was very interested in Marketing and began his career working in Marketing for Imperial Chemical Industries (ICI) in his native Britain.

Professor Capon has been a leader in Marketing ever since, applying an analytical approach to solving business problems.

That’s what led him to launch Wessex Press, Inc. (formerly Axcess Capon) almost 20 years ago.

“I knew there had to be a better way to provide high-quality textbooks, globally, at a more affordable price.”

Professor Capon previously served two terms as elected chair of the Marketing Division at Columbia Business School. He held faculty positions at UCLA (where he also was Marketing Chair) and Harvard Business School before joining Columbia in 1979. 

Professor Capon teaches Marketing Strategy, and Sales and Strategic Account Management courses to MBA and EMBA students. He also has taught at many educational institutions as a visiting professor, including INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon is Honorary Dean, Marketing and Innovation College, Beijing, PRC.

In addition, Professor Capon contributes to Columbia Business School’s Executive Education program and has designed, directed and taught in a variety of Marketing, Sales Management, and Strategic and Global Account Management programs. He also has developed and directed customized programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum (2001), and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).

Professor Capon has authored or co-authored more than 40 Marketing and Account Management books, including many international editions. Some books of note:

  • Key Account Management and Planning, Free Press/Simon and Schuster, 2001. This was the first major book on key (strategic) account management and is known as “the bible” of key account management.

  • Managing Global Accounts, Wessex Press, 2005. This is the only book to date that addresses the growing field of managing global customers.

  • Managing Marketing in the 21st Century (4th edition, Wessex Press, 2016), Capon’s Marketing Framework (4th edition, Wessex Press, 2017) and Capon’s Marketing Essentials (Wessex Press, 2017), in various editions, offer a new and powerful way of approaching the Marketing discipline.

He earned his B.Sc. and Ph.D. degrees in Chemistry from University College, London University; Dip. B.A. from Manchester Business School; MBA from Harvard Business School; and Ph.D. in Marketing from Columbia Business School. 

Deanna Kuhn

Deanna Kuhn is a professor of psychology and education at Columbia Teachers College. She is a cognitive and educational psychologist, and a member of the National Academy of Education.

Her primary concern is with how best to educate students to prepare them for their adult roles in the workplace, and in their personal lives as life-long learners and as citizens. She is a leading expert in the promotion of dialog to develop students’ critical thinking and writing skills.

Deanna’s work has been published widely in publications ranging from Psychological Review to Harvard Educational Review. Her books include: Education for Thinking, The Skills of Argument, The Development of Scientific Thinking Skills, Argue with Me: Argument as a Path to Developing Students’ Thinking and Writing.

Her most recent book, Building our Best Future: Thinking Critically About Ourselves and Our World, is written directly to middle and secondary students. The text uses peer dialog to develop verbal and written skills of argument and critical thinking. 

Jacqueline Brux

Jacqueline Brux served as Chair, Department of Economics, at the University of Wisconsin – River Falls (UW-RF), from 1995-1998, and taught at UW-RF from 1986-2015. She also was a faculty member at UW-Oshkosh and Eastern Michigan University. Her courses covered Economic Development, International Studies, Intermediate Macroeconomic Theory, Economic Principles, and Modern Economic Issues.

Jacqueline completed her Ph.D. in Economics at the University of Michigan, Ann Arbor, and her B.S. in Political Science and Economics at UW-Stevens Point.

She applied her commitment to exploring issues-oriented Economics, developed throughout her 25-plus-year teaching career, to her text, Economic Issues and Policy.

“When I was young, I wanted to save the world from hunger and poverty. Yes, I know, a big stretch. But I read everything I could, went to college, went to graduate school, and got my Ph.D. in Economics. I focused on two areas: economic development of poor countries and U.S. socio-economic justice. This led me to a teaching career with considerable travel across Africa, Asia, and Latin America. I also taught classes that focused on the economics of social issues, and my framework for social justice spurred me to write a textbook addressing these issues … the birth of Economic Issues and Policy.”

Jacqueline describes herself as a social activist, addressing issues of immigration, poverty, and hunger. She is active in "Health Care for All Minnesota," a citizen group dedicated to educating the public about health care finance so voters can make informed choices. She has been a member of Bread for the World,  a citizens’ lobby on social and economic justice issues, since 1974.

She has written many articles and papers, covering such topics as economic reform in Cuba and Vietnam, multicultural students studying abroad, and economic reform in Ghana:

  • A Comparative Analysis of the Effects of Economic Reform on the Quality of Life in Cuba and Vietnam, UWRF Center for Economic Research, March 2002

  • “Multicultural Students in Study Abroad: Their Interests, Their Issues, and Their Constraints”, published by Sage Journals Online on August 11, 2009, and the Journal of Studies in International Education, December 2010.

  • “Economic Reform in Ghana: A Case Study with Implications for Sub-Saharan African Countries Engaged in Economic Reform”, International Third World Studies Journal & Review, Oct. 1999, 9 pages.

Jacqueline has presented at numerous conferences, including papers on microenterprise credit, poverty, gender considerations and international study:

  • “Microenterprise Credit as Fundamental Reform: The Case of East Africa, Presentation to the Wisconsin Sociology Association, UW-River Falls, Oct.11, 2012

  • “Poverty with Dignity,” presentation to the UWRF Center for Economic Research, April 2011

  • “Gender Considerations in Rural Development and Micro-Enterprise Credit among Indigenous People in Latin America: A Select Survey and Analysis of the Literature”, paper presented at the UWRF College of Business and Economics seminar series (March 2005) and presented at the Minnesota Conference on International Development, University of Minnesota, April 2005.

  • “Underrepresented U.S. Students and International Study”, paper presented at the poster session of the Council on International Educational Exchange Conference, Underrepresented Faces and Nontraditional Places, November 2002, Atlanta, Georgia

She also has been a prolific grant writer, having written and received more than 30 grants for research, development and institutional enhancement initiatives.

Andrew Dubrin

Andrew DuBrin is an author and researcher specializing in management and organizational behavior.

Andrew was Professor of Management, Rochester Institute of Technology, Saunders College of Business, from 1972-2005. He taught courses in organizational behavior, career management, principles of management, and leadership. He was the Team leader of the Management discipline, 1992-1994, and Chairman, Department of Management, 1981-1984.

He received his Ph.D. in Industrial and Clinical Psychology from Michigan State University, M.S. in Industrial Psychology from Purdue University, and A.B. in Psychology from Hunter College.

Andrew is a Diplomate in Industrial Psychology (American Board of Professional Psychology), a certified Psychologist, and a member of the Academy of Management and the American Psychological Association.

He has served as a psychological consultant to organizations and individuals, has spoken and led seminars at many industry conferences.

Andrew has authored a number of textbooks in addition to Essentials of Management, including:

  • Fundamentals of Organizational Behavior: An Applied Approach, Cengage/Academic Media Solutions, 1997, 2000, 2004, 2007, 2015, 2019.

  • Human Relations: Job Oriented Interpersonal Skills, Prentice Hall, 1997, 2000, 2004, 2009, 2012, 2015

  • Proactive Personality for Individual and Organizational Productivity, Edward Elgar, 2013.

He has written dozens of journal and magazine articles, and trade and professional books, including The Complete Idiot’s Guide to Leadership, Alpha Books, 1998, 2000. 


Keith Ord

Keith Ord is Professor Emeritus in the Operations and Information Management group at the McDonough School of Business at Georgetown University.

He completed his graduate work at the University of London, and held faculty positions at the Universities of Bristol and Warwick before moving to The Pennsylvania State University in 1980, and then to Georgetown University in 1999. 

Keith’s research interests include time series and forecasting, spatial modeling and the statistical modeling of business processes. He is a co-author of the 2008 research monograph, Forecasting with Exponential Smoothing: The State-Space Approach,and also co-authored Kendall’s Advanced Theory of Statistics.

He has served as an editor of the International Journal of Forecasting. Keith is a Fellow of the American Statistical Association, the International Institute of Forecasters, and the Royal Statistical Society.   

Nikolaos Kourentzes

Nikolaos Kourentzes is a Professor in the Skövde Artificial Intelligence Lab at the University of Skövde and in the Department of Management Science at Lancaster University Management School. 

His background began in Strategic Management, but he quickly changed his interests to Management Science, earning a Ph.D. from Lancaster University in forecasting with neural networks.

Nikos’ primary research focus is modeling uncertainty in a business forecasting context, whether that concerns model specification and selection, or ways to make forecasts more reliable and robust. His research addresses forecasting issues of aggregation and hierarchies, model combination, promotional modeling, and supply chain collaboration. 

He has published multiple forecasting-related open-source packages for R, in his attempt to bring current forecasting research to practice. Nikos is on the editorial board of the International Journal of Forecasting.

Robert Fildes

Robert Fildes is Distinguished Professor in the Management School, Lancaster University, Director of the Centre for Marketing Analytics and Forecasting. 

He graduated from Oxford and the University of California, and went on to write one of the early forecasting texts. In 1981, with Spyros Makridakis and Scott Armstrong, he founded the International Institute of Forecasters, which has organized conferences for nearly 40 years and, more recently, workshops on all aspects of forecasting. 

Robert was co-founder in l985 of the International Journal of Forecasting, the premier academic forecasting journal. 

His current research interests are concerned with the comparative evaluation of different forecasting methods, particularly applied to retailing and the implementation of improved forecasting procedures and systems: in a nutshell, getting improvements into practice.


Robyn Walker

Robyn Walker is a professor of management communication in the Department of Business Communication at the University of Southern California’s Marshall School of Business. She teaches business writing and business communication to undergraduate and graduate students. 

Robyn earned master’s and doctoral degrees in Communication from the University of Utah, and a master’s degree in Professional Writing from the University of Southern California. She also holds an MBA, and previously held faculty appointments at the University of Arizona and California State University, Fullerton.

Before entering academia, Robyn worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for many companies, including Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. 

She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy, and has published articles on intercultural communication in groups, leadership, and place-based identity. She has served as editor of the International Journal of Business Communication, co-editor of a volume of research entitled Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press, 2011), and co-author of Leadership Talk: A Discourse Approach to Leader Emergence (Business Expert Press, 2014). 

Robyn is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management, and the Academy of International Business.


John Shepard

John Shepard is Head and Pamplin professor of Management at Virginia Tech. His current area of specialization is Ethics in Business. 

He obtained his Ph.D. in Sociology from Michigan State University, M.A. from the University of Kentucky, and B.A. from Georgetown University. 

While an undergraduate at Georgetown, Jon was inspired and nurtured by his Sociology professor, Richard Scudder. His goal, in turn, has been to stimulate his students to become more active learners, and to provide them with life-long benefits from the slant on social life that sociology provides. 

“Sociology--with its perspectives, concepts, theories, and research findings—offers a window on the social forces that affect us all daily. This perspective is vital for students as they grapple to understand the social factors that promote patterned behavior in themselves and others.” 

After completing his Ph.D., Jon taught introductory sociology and the sociology of organizations at the University of Kentucky. He also has taught courses in Business and Professional Ethics, Ethical and Regulatory Environment, Law, Business and Society, Organization Behavior, Organization Theory and Principles of Management. 

For 14 years, he led the Virginia Tech Department of Management. Jon has received numerous teaching awards at both universities, including the University of Kentucky Great Teacher Award. 

He is the author of 10 books and more than 40 professional journal articles, as well as a journal referee, and has presented at academic conferences around the world. 

Jon is a member of the Academy of Management and the American Sociological Association. 


Bernard Quancard

Bernard Quancard is the president and CEO of the Strategic Account Management Association (SAMA). Quancard previously served as senior vice president and general manager of Schneider Electric’s global customers organization (SGBD), growing the organization from $180 million to more than $1 billion in consolidated sales in a four-year period. Quancard is a French native and a U.S. citizen residing in Chicago, Illinois. He holds a degree in electrical engineering from the University of Paris and an MBA from the University of Chicago Booth School of Business.

Robert Erffmeyer

Robert C. Erffmeyer earned his Ph.D. in Industrial/Organizational Psychology from Louisiana State University in 1981, and worked in various human resource positions in the areas of selection and training.  He returned to LSU to complete a post--doctorate in marketing, and has worked in marketing and sales training for Deere & Company, Wausau Insurance Companies, and other organizations.  He is a professor at the University of -Wisconsin–Eau Claire, where he teaches marketing, sales and sales management courses to undergraduate and graduate students.

Dr. Erffmeyer has been actively involved in MBA on-campus and distance education efforts for 20 years. He is the MBA Director for both the University of Wisconsin—Eau Claire and the University of Wisconsin Consortium MBA Program, an online graduate program comprised of four University of Wisconsin AACSB accredited business schools. He is also the Director of Distance Learning Programs in the UW-EC College of Business.

Dr. Erffmeyer helped to establish the Great Northwoods’ Sales Warm-Up—a three-day sales competition held annually at UW-Eau Claire. He is the chapter advisor for Pi Sigma Epsilon, a national sales fraternity for university students.

He has been a visiting professor in the Asian Studies Program at Kansai Gaidai University in Osaka, Japan, and has lectured in China and Viet Nam.

Dr. Erffmeyer has served in numerous officer and board positions in the Society of Marketing Advances and the Marketing Management Association. He served two terms as President of SMA and is a Fellow of the Marketing Management Association. He was the first recipient of the Marketing Education Review Award and has received other teaching award recognitions.

Dr. Erffmeyer has published over forty articles in outlets such as the Journal of Personal Selling and Sales Management, Marketing Education Review, Journal of Marketing Education, Industrial Marketing Management, and the Journal of Business Ethics. He has served on the editorial review boards for the Journal of Personal Selling and Sales Management, Journal of Research in Interactive Marketing and on the Advisory Board for the Journal of Advancement of Marketing Education.

Dr. Erffmeyer and his wife Gretchen, reside in Eau Claire, Wisconsin, with their daughter, Johannah. They enjoy traveling, biking, and kayaking in the Northwoods.

Earl Honeycutt

Earl Honeycutt is Emeritus Professor of Marketing at Elon University, N.C. When he retired in 2012, he was Martha and Spencer Love Professor of Marketing and University Distinguished Scholar. Dr. Honeycutt earned his Ph.D. at the University of Georgia where his dissertation investigated sales training. Since then he taught undergraduate, MBA, and doctoral seminars as a tenured professor at UNC—Wilmington, Old Dominion University, and Elon University.

Prior to entering academia, he served as a B-52G flight officer in the United States Air Force and retired from the Air Force Reserve as a Colonel (0-6). After earning his MBA, he worked in B2B sales and marketing for an electronics division of TRW, Inc.

Dr. Honeycutt has published more than 200 articles in myriad outlets, and he received recognition for best papers from the Journal of Personal Selling & Sales Management, Marketing Education Review, and Journal of Marketing: Theory & Practice. Dr. Honeycutt has also co-authored textbooks in the areas of B2B marketing, global sales management, and cross-cultural selling.

Over the past two decades he led numerous study abroad trips for his students to Australia, Belgium, China, England, and the Philippines, and taught classes in Japan.

When not working on academic pursuits, Dr. Honeycutt, his wife Laura, their son Travis, daughter-in-law Andrea, and three grandchildren travel to Costa Rica and spend time at their home in Wrightsville Beach, N.C.

Florin Mihoc

Florin Mihoc is a seasoned executive, advisor, and business scholar, with vast experience in the Fortune 500, entrepreneurship, and academic domains. After a decade in Fortune 500 managerial roles, Mihoc operates his own startups, and sits on the boards of others around the world. His expertise on business development and strategic partnerships is instrumental both for major corporations and new ventures. Mihoc’s PhD research focused on Strategic Account Management; he was a post-doctoral Fulbright Fellow, and Visiting Scholar at Columbia Business School.

Gary Tubridy

Gary Tubridy is Senior Vice President with The Alexander Group Inc., and General Manager in charge of the Firm’s sales management consulting business. His consulting work focuses on increasing sales and marketing effectiveness. Tubridy is an expert in sales transformation, sales management issues, sales organization design, sales force sizing and deployment, sales performance management, and sales compensation design. He holds a BA from Brown University and an MBA from Columbia Business School.

In 2001, Noel Capon and Tubridy founded the Chief Sales Executive Forum, an annual event attracting sales leaders from around the world.

Henry Tischler

Henry Tischler grew up in Philadelphia and received his bachelor’s degree from Temple University and his masters and doctorate degrees from Northeastern University. He pursued postdoctoral studies at Harvard University. His first venture into textbook publishing took place while he was still a graduate student in sociology when he wrote the fourth edition of Race and Ethnic Relations with Brewton Berry. The success of that book led to his authorship of Introduction to Sociology.

Tischler has been a professor at Framingham State University in Framingham, Massachusetts, for several decades. He has also taught at Northeastern University, Tufts University, and Montclair State University. He continues to teach introductory sociology every year and has been instrumental in encouraging many students to major in the field. His other areas of interest are race and ethnicity, and crime and deviant behavior.

Professor Tischler has been active in making sociology accessible to the general population and has been the host of an author interview program on National Public Radio. He has also written a weekly newspaper column called “Society Today” which dealt with a wide variety of sociological topics.Henry Tischler divides his time between Boston and New York City. For forty two years he was married to Linda Tischler, a senior editor at a national magazine. He lost his wife in 2016. Tischler has a daughter Melissa, who is an associate partner and head of strategy at a consulting company, and a son Ben, who is an executive video producer.

Ikka Ronkainen

Ikka Ronkainen is a member of the faculty of marketing and international business at the McDonough School of Business at Georgetown University. He also serves as a docent of international marketing at the Aalto University (Helsinki School of Economics).

Dr. Ronkainen has published extensively in both academic journals and the trade press. He is co-author of International Marketing (10th edition) and International Business (8th edition). His trade books include The International Marketing Imperative and Mastering Global Markets. He serves on the editorial review boards of Journal of Business Research, International Marketing Review, and Multinational Business Review.

He has received the undergraduate teaching and research award twice, as well as recognition from the International Executive MBA program at Georgetown as the Outstanding Professor of the Year.  He is the founder and director of the McDonough School of Business’s summer program in Hong Kong.

Dr. Ronkainen holds a doctorate and a master’s degree from the University of South Carolina as well as a master’s of science (economics) degree from the Helsinki School of Economics. He has served as a consultant to a wide range of U.S. and international institutions. He has worked with entities such as IBM, the Rand Organization, and the Organization of American States. He maintains close relations with a number of Finnish companies and their internationalization and educational efforts.

James Sagner

Author James Sagner has been a consultant to nearly 250 global corporations and nonprofits, and was a banker with First National Bank of Chicago (now JPMorgan Chase). For over fifteen years, he was a professor, teaching graduate business at colleges in New York and Connecticut, and executive education at the University of North Carolina. Sagner earned his MBA from the Wharton School of the University of Pennsylvania and his PhD from American University, along with two professional certifications. An accomplished author of eleven previous books and sixty journal articles, his text, Cashflow Reengineering, was named among the top 100 best finance books ever written. Sagner currently resides near New York City.

Jeff Tanner

John F. (Jeff) Tanner, Jr. is Professor of Marketing and the Executive Director of Baylor University’s Business Collaboratory. He joined the faculty at Baylor in 1988, upon completing his Ph.D. at the University of Georgia. He has published over 70 scientific research articles, and presented over 200 conference papers or posters. Tanner’s work has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, and others. Dr. Tanner is also author or co-author of 15 books, including the leading sales text Selling: Building Partnerships, Ninth Edition (McGraw-Hill, 2014), and Principles of Marketing: How Marketing Gets Done (Flat World Knowledge, 2013). His newest book, Analytics and Dynamic Customer Strategy: Big Profits from Big Data (Wiley, 2014), is aimed at marketing execs.

Dr. Tanner has served as a visiting professor at ITESM (Mexico), Université de Montpellier and the IAE/Caen (France), University of West Indies (Trinidad & Tobago), and TABC (Malawi). An active consultant to companies such as SAP, Cabela’s, and Teradata, as well as the federal government, he also serves on the board of directors of several companies and non-profits.

Dr. Tanner and his wife, Karen, breed and race thoroughbred horses at Jett Creek Farm.

Jeremy Kagan

Jeremy Kagan is the Managing Director of the Eugene Lang Entrepreneurship Center at ­Columbia Business School, where he oversees the entrepreneurial curriculum and programming, the multimillion dollar Lang Investment Fund, and the Columbia Startup Lab. For over a decade he has also been a Professor at Columbia Business School, Department of ­Marketing, in the MBA, EMBA, and Executive Education programs, teaching in the areas of Digital ­Marketing, Strategy and Innovation, and Entrepreneurship.

He previously founded PricingEngine.com, a SaaS marketing technology company helping small businesses manage search marketing (SEM) and digital advertising, with peer benchmarking, a simple, unified platform for deploying and managing campaigns, and many other features to save them time, money, and acquire more sales and leads.

In his consulting capacity, Jeremy works as a mentor with numerous accelerators, such as the ER Accelerator, Innovation Norway, the German Accelerator, Dreamit, XRC Labs, as well as advising individual startup companies.

Kagan has held executive positions at Sony Music Entertainment in the Global Digital ­Business unit handling Global Mobile Accounts; as Vice President/Director, Strategy and Customer Insights in advertising at Publicis Modem, where he was head of Strategy and Innovation; and as a strategy consultant at IBM and Dean & Company. He holds an MBA from Columbia ­Business School and both a BS from the Wharton School and BA at the College of the University of Pennsylvania.

Kagan now lives with his wife and children in Greenwich Village in New York City — just down the block from where he used to promote Indie rock concerts and parties. Life’s funny that way.

Michael Czinkota

Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University. He is the chair emeritus of International Marketing at the University of Birmingham in the United Kingdom and has held professorial appointments at universities in Asia, Australia, Europe, and the Americas.

Dr. Czinkota served in the U.S. government as Deputy Assistant Secretary of Commerce. He also served as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior trade advisor for Export Controls.

Dr. Czinkota’s background includes eight years of private sector business experience as a partner in a fur trading company and in an advertising agency. His research has been supported by the National Science Foundation, the National Commission of Jobs and Small Business, the Organization of American States, and the U.S. government.

Dr. Czinkota has testified twelve times before Congress and is a sought-after speaker for businesses. He was listed as one of the three most published contributors to international business research in the world by the Journal of International Business Studies. His key books (of 42) are International Marketing (10th edition), with I. Ronkainen, and International Business, (8th edition) with I. Ronkainen and M. Moffett.

Dr. Czinkota serves on the Global Advisory Board of the American Marketing Association. For his work in international business and trade policy, he was named a Distinguished Fellow of the Academy of Marketing Science, a Fellow of the Chartered Institute of Marketing in the United Kingdom, and was honored with the Lifetime Achievement Award of the American Marketing Association. He has been awarded honorary degrees from the Universidad Pontificia Madre y Maestra in the Dominican Republic and the Universidad del Pacifico in Lima, Peru. In the fall of 2012, the Universidad Ricardo Palma of Lima, Peru, named its new International Business and Marketing School after Czinkota.

Dr. Czinkota serves on several corporate boards and has worked with corporations such as AT&T, IBM, GE, Nestlé, and US WEST. He serves as advisor to the National Economic Council, the General Accountability Office, United Nations, and the World Trade Organization’s Executive Forum on National Export Strategies.

Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen-Nürnberg and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a Ph.D. in logistics from The Ohio State University.


Michael Moffett

Michael H. Moffett is Continental Grain Professor in Finance at the Thunderbird School of Global Management. He was formerly an associate professor of finance at Oregon State University. He has also held teaching or research appointments at the University of Michigan, Ann Arbor; the Brookings Institution, Washington, D.C.; the University of Hawaii at Manoa; the Aarhus School of Business (Denmark); the Helsinki School of Economics and Business Administration (Finland); the International Centre for Public Enterprises (Yugoslavia); and the University of Colorado, Boulder.

Professor Moffett received a B.A. (economics) from the University of Texas at Austin (1977), an M.S. (resource economics) from Colorado State University (1979), an M.A. (economics) from the University of Colorado, Boulder (1983), and his Ph.D. (economics) from the University of Colorado, Boulder (1985).

He has authored, coauthored, or contributed to a number of books, articles, and other publications. He has coauthored two books with Art Stonehill and David Eiteman, Multinational Business Finance and Fundamentals of Multinational Finance. His articles have appeared in the Journal of Financial and Quantitative Analysis, Journal of Applied Corporate Finance, Journal of International Money and Finance, Journal of International Financial Management and Accounting, Contemporary Policy Issues, Brookings Discussion Papers in International Economics, and others. He has contributed to a number of collected works including the Handbook of Modern Finance, the International Accounting and Finance Handbook, and the Encyclopedia of International Business. He is also coauthor of books on multinational business with Michael Czinkota and Ilkka Ronkainen,  International Business, 8th edition,  and The Global Oil and Gas Industry: Strategy, Finance, and Management, with Andrew Inkpen.

Moffett has served as an executive education consultant to numerous global companies and organizations, including ADP, BP, ExxonMobil, Fluor Corporation, Solar Turbines/Caterpillar, IBM, Kimberly-Clarke, Kelloggs, Mattel, Statoil, the East Asiatic Company, ONGC of India, Brasil Telecom, Hypertherm, Vitro de Mexico, Woodward Governor, Briggs & Stratton, SK of Korea, Juniper Networks, State Farm, Phelps Dodge, RasGas of Qatar, Texaco, Legrand, Teleflex, Engelhard, EDS, General Motors, Dow Chemical, Pfizer, and Ranbaxy of India.

Jeff Krawitz

Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State University, and was a guest lecturer at Santa Clara and Stanford Universities.


Professor Krawitz works with some of the top business students in the world, exploring leading-edge concepts in professional, customer-focused sales. As a founding principal at Customer Manufacturing Group (CMG), a sales-marketing consultancy specializing in marketing processes, he encounters companies that need things fixed quickly in order to return to profitable growth. This unusual combination -- blending theory with practical business crisis management -- enables Professor Krawitz to bring a unique perspective to developing and managing the sales process in a growing business.

Before forming CMG, Professor Krawitz spent 17 years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer, where he was responsible for numerous activities within marketing and sales. Progressing from field sales engineer to worldwide channel marketing manager, he developed a working knowledge of sales from multiple points of view: major accounts, manufacturer's reps, distribution and channel sales, and sales process development. Professor Krawitz also held various product marketing and product management positions at other companies before joining AMD.

Professor Krawitz received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from the University of Illinois.