Pamela Peterson has more than 30 years of diversified experience in sales, strategy, key account management, and marketing at the national and global level with a proven track record of driving long-term sustainable growth. Her industry expertise includes professional service firms and industrial and durable goods manufacturers ranging in size from start-ups to Fortune 100 corporations. She has significant experience in managing complex initiatives across highly matrixed organizations with multiple stakeholders. Equally conversant in the sales and marketing disciplines, she specializes in defining and executing go-to-market strategy, linking sales to strategy, identifying, and capitalizing on new product and market opportunities, building brand equity, and creating viable sales enablement tools. Pamela is recognized for her ability to grow sales, market share, and margins in both the core markets and adjacent markets.

The Dictionary of Selling Terminology, 2021, Wessex Press, Inc. was the result of her ongoing observations of the financial and reputational risk inherent due to the ambiguity in the language used by buyers and sellers. She is coauthoring a new book with Professor Noel Capon Selling by the Numbers; Financial Investigation and Analysis©. In addition, she is coauthoring the Buyer and Seller Processes: A Stakeholder Perspective© (October 2021) Pamela joined The Malcolm McDonald Academy (MMA) and Market2Win in 2019. She is tasked with curriculum development and as well as teaching and research. In addition, she is serving as the Managing Director, Americas.

From 2008 through 2018, Pamela taught in the College of Business Administration at the University of Nebraska Omaha (UNO). In that position, she taught upper-division and graduate courses in sales, key account management, and marketing. During her tenure at UNO, she developed several new sales courses, including Global Strategic Account Management, Fundamentals of Selling, Consultative Selling Principles, Selling in an Entrepreneurial Context, Selling Financial Services, and Predictive Analytics for the Sales Function. Her research interests include sales ethics and ethical decision -making, buyer and seller pipeline processes, finance competencies requisite to the selling function, and non-cognitive sales competencies underlying superior sales performance. Professor Malcolm McDonald, Emeritus, Cranfield University, and Dr. Noel Capon, Columbia University, are her primary research partners.

Prior to this she served as the Global Marketing Lead for Accenture’s Security Practice from 2006 to 2007. Her responsibilities included managing all the marketing and business development initiatives as well as serving as the liaison for the Practice’s joint ventures and strategic alliances. She drove new business opportunities with Global Fortune 500 corporations and large government and healthcare organizations, which led to significant increases in revenue and margin year over year. Ms. Peterson received her MBA from The University of Chicago Booth School of Business.