{"id":10103676231,"title":"Capon's Marketing Essentials, by Noel Capon","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e186 pages and 20 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides the essence of marketing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeveloped by popular request,\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Capon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e or \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. What \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eePub – Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eePub – iTunes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-4-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-0-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-1-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-2-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41068935367,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":4970,"weight":0,"compare_at_price":null,"inventory_quantity":-275,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover Textbook in Full Color","option1":"Softcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Softcover Textbook in Full Color","public_title":"Softcover Textbook in Full Color","options":["Softcover Textbook in Full Color"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover Textbook B\u0026W","option1":"Softcover Textbook B\u0026W","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Softcover Textbook B\u0026W","public_title":"Softcover Textbook B\u0026W","options":["Softcover Textbook B\u0026W"],"price":7970,"weight":425,"compare_at_price":null,"inventory_quantity":-374,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689573703,"title":"Hardcover Textbook in Full Color","option1":"Hardcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Hardcover Textbook in Full Color","public_title":"Hardcover Textbook in Full Color","options":["Hardcover Textbook in Full Color"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CME_cover.png?v=1583355098"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CME_cover.png?v=1583355098","options":["Choose Format"],"media":[{"alt":null,"id":5840803266617,"position":1,"preview_image":{"aspect_ratio":0.7,"height":550,"width":385,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CME_cover.png?v=1583355098"},"aspect_ratio":0.7,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CME_cover.png?v=1583355098","width":385}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e186 pages and 20 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides the essence of marketing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeveloped by popular request,\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Capon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e or \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. What \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eePub – Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eePub – iTunes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-4-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-0-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-1-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9984871-2-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide","handle":"cmf4ssg","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 16px;\"\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 25%;\"\u003e\u003cspan\u003e978-09864023-7-1pdf\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan\u003e978-0-9864023-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451720775,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide - eBook","public_title":"eBook","options":["eBook"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451720711,"title":"Softcover Book","option1":"Softcover Book","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide - Softcover Book","public_title":"Softcover Book","options":["Softcover Book"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-43,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_SSG_front_cover.png?v=1583355289"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_SSG_front_cover.png?v=1583355289","options":["Choose Format:"],"media":[{"alt":null,"id":5840813785145,"position":1,"preview_image":{"aspect_ratio":0.771,"height":550,"width":424,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_SSG_front_cover.png?v=1583355289"},"aspect_ratio":0.771,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_SSG_front_cover.png?v=1583355289","width":424}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 16px;\"\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 25%;\"\u003e\u003cspan\u003e978-09864023-7-1pdf\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan\u003e978-0-9864023-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework 4th Edition, by Noel Capon","handle":"cmf4","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402357PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-5-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-4-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-3-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198335111,"title":"B\u0026W Soft Cover","option1":"B\u0026W Soft Cover","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - 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Hard Cover Color","public_title":"Hard Cover Color","options":["Hard Cover Color"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":31452100165689,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - Ebook","public_title":"Ebook","options":["Ebook"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-256,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_front_cover_0e90b120-7344-4ae1-a93d-140e8819a40a.png?v=1583355366"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_front_cover_0e90b120-7344-4ae1-a93d-140e8819a40a.png?v=1583355366","options":["Choose Format:"],"media":[{"alt":null,"id":5840817651769,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_front_cover_0e90b120-7344-4ae1-a93d-140e8819a40a.png?v=1583355366"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_front_cover_0e90b120-7344-4ae1-a93d-140e8819a40a.png?v=1583355366","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402357PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-5-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-4-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-3-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Christoph Senn\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198345991,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - 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Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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{"id":5508402446489,"title":"Customer-Centric Selling 2nd Ed. by Jeff Krawitz","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. It is divided into three Parts: \u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. 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{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed.","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.\n \nEach chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":2970,"price_min":2970,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Paperback","option1":"Paperback","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - Paperback","public_title":"Paperback","options":["Paperback"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443943065,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-18at2.28.55PM.png?v=1597775632"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-18at2.28.55PM.png?v=1597775632","options":["Choose Format:"],"media":[{"alt":null,"id":10723128967321,"position":1,"preview_image":{"aspect_ratio":0.693,"height":946,"width":656,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-18at2.28.55PM.png?v=1597775632"},"aspect_ratio":0.693,"height":946,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-18at2.28.55PM.png?v=1597775632","width":656}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.\n \nEach chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus."}

{"id":2148635508793,"title":"Economic Issues and Policy 7e by Jacqueline Murray Brux","handle":"economic-issues-and-policy-7e","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2019-04-03T23:09:09-04:00","created_at":"2019-04-03T23:16:05-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19054528233529,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F918-CC7F-2F60:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":0,"compare_at_price":null,"inventory_quantity":-113,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528266297,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-0-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":18970,"weight":170,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528299065,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - Softcover","public_title":"Softcover","options":["Softcover"],"price":9970,"weight":170,"compare_at_price":null,"inventory_quantity":-360,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP_7e_front_cover.png?v=1583355498"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP_7e_front_cover.png?v=1583355498","options":["Choose Format"],"media":[{"alt":null,"id":5840825909305,"position":1,"preview_image":{"aspect_ratio":0.8,"height":550,"width":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP_7e_front_cover.png?v=1583355498"},"aspect_ratio":0.8,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP_7e_front_cover.png?v=1583355498","width":440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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This brief but thorough new edition functions both as a solid introduction for new students or an in-depth review of core concepts and the latest research and applications for working professionals. 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This offer does not apply to the softcover textbook. You must add the hardcover textbook and Edition Guard E-Book to your cart at the time of purchase to qualify for the offer. This offer cannot be applied after you have already completed your purchase.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Andrew DuBrin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus on the fundamental principles and practices of effective management today with DuBrin’s comprehensive, yet concise, ESSENTIALS OF MANAGEMENT, 10E. This brief but thorough new edition functions both as a solid introduction for new students or an in-depth review of core concepts and the latest research and applications for working professionals. Written from the first edition as an essentials text, this book is not a condensation of a larger text, but provides concise, complete coverage that clearly translates the latest research, theories, technologies and management experiences into actual practice.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-6-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px;\"\u003e978-0-9967578-7-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eE-book iTunes\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-9-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eE-book Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-8-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e"}

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The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e","published_at":"2020-08-13T22:34:28-04:00","created_at":"2020-08-13T16:43:58-04:00","vendor":"Wessex Press","type":"Book","tags":["new"],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582755012761,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-1-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management 11th Edition, by Andrew DuBrin - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582755045529,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-0-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management 11th Edition, by Andrew DuBrin - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582755078297,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-5DB6-43D3-7FA6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management 11th Edition, by Andrew DuBrin - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.30.49PM.png?v=1597372318"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.30.49PM.png?v=1597372318","options":["Choose Format:"],"media":[{"alt":null,"id":10641130979481,"position":1,"preview_image":{"aspect_ratio":0.778,"height":1324,"width":1030,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.30.49PM.png?v=1597372318"},"aspect_ratio":0.778,"height":1324,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.30.49PM.png?v=1597372318","width":1030}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEssentials of Management\u003c\/span\u003e is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. 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{"id":5801642311,"title":"Fast Track Corporate Finance, by James Sagner","handle":"ftcfpdf","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e James Sagner\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — Fast-Track Corporate Finance — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402388PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-8-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198334343,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track Corporate Finance, by James Sagner - 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Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — Fast-Track Corporate Finance — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402388PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-8-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e"}

{"id":2121097217,"title":"Fast Track Management and Organizational Behavior 3rd Edition, by James Sagner","handle":"ftmob2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp class=\"field-inline\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJames Sagner\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — Fast Track Management and Organizational Behavior — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack And White Book\u003c\/td\u003e\n\u003ctd\u003e978-0-9995547-7-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2015-09-25T14:49:16-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":7500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198338567,"title":"Softcover Black \u0026 White","option1":"Softcover Black \u0026 White","option2":null,"option3":null,"sku":"978-0-9995547-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track Management and Organizational Behavior 3rd Edition, by James Sagner - Softcover Black \u0026 White","public_title":"Softcover Black \u0026 White","options":["Softcover Black \u0026 White"],"price":7500,"weight":349,"compare_at_price":null,"inventory_quantity":-290,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-0-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198338951,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F480-7C80-D09D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track Management and Organizational Behavior 3rd Edition, by James Sagner - eBook","public_title":"eBook","options":["eBook"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-33,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-0-5PDF","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTMOB_3e_front_cover.png?v=1583488279"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTMOB_3e_front_cover.png?v=1583488279","options":["Choose Format:"],"media":[{"alt":null,"id":5844859945017,"position":1,"preview_image":{"aspect_ratio":0.667,"height":550,"width":367,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTMOB_3e_front_cover.png?v=1583488269"},"aspect_ratio":0.667,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTMOB_3e_front_cover.png?v=1583488269","width":367}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp class=\"field-inline\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJames Sagner\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — Fast Track Management and Organizational Behavior — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack And White Book\u003c\/td\u003e\n\u003ctd\u003e978-0-9995547-7-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":10744955143,"title":"Fast Track; International Business by James Sagner","handle":"fast-track-international-business-by-james-sagner","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e James Sagner\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. 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{"id":1457559553,"title":"Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett","handle":"fib3","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eM. R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348615,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett - 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R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. 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{"id":1762213265465,"title":"Human Resource Selection, Robert D. Gatewood, Hubert S. Feild, Murray R. 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{"id":719821340729,"title":"Introduction to Sociology by Henry L. Tischler","handle":"introduction-to-sociology-by-henry-l-tischler","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/its\/index.html\" width=\"100%\" height=\"1530\" frameborder=\"0\" scrolling=\"no\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","published_at":"2018-05-02T15:08:54-04:00","created_at":"2018-05-02T15:36:22-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7860725612601,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F57E-5987-1BFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology by Henry L. Tischler - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":397,"compare_at_price":null,"inventory_quantity":-195,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725678137,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology by Henry L. Tischler - Softcover","public_title":"Softcover","options":["Softcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-741,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725645369,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology by Henry L. Tischler - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Intro_to_Sociology_12e_front_cover.png?v=1583488368"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Intro_to_Sociology_12e_front_cover.png?v=1583488368","options":["Choose Format"],"media":[{"alt":null,"id":5844862271545,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Intro_to_Sociology_12e_front_cover.png?v=1583488363"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Intro_to_Sociology_12e_front_cover.png?v=1583488363","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/its\/index.html\" width=\"100%\" height=\"1530\" frameborder=\"0\" scrolling=\"no\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capons Marketing Framework 4th Edition","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capons Marketing Framework 4th Edition","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_KM-KI_front_cover.png?v=1583488395"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_KM-KI_front_cover.png?v=1583488395","options":["Title"],"media":[{"alt":null,"id":5844863221817,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_KM-KI_front_cover.png?v=1583488395"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF_4e_KM-KI_front_cover.png?v=1583488395","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""}

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{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eNoel Capon y Nicolás Urcelay con James Mac Hulbert\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. 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No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":7896404679,"title":"Management Meeting and Exceeding Customer Expectations, 11th Edition, Gemmy Allen and Warren Plunkett","handle":"mmece11","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003ch5\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Warren Plunkett and Gemmy Allen\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. 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This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22.4375px;\"\u003e\n\u003ctd style=\"height: 22.4375px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22.4375px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-1-2\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-2-9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eE-book iTunes\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-5-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eE-book Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-4-3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eE-book Café Learn\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-3-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e"}

{"id":2015605313,"title":"Managing Global Accounts 2nd Edition, by Noel Capon","handle":"mga2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon, Dave Potter, Fred Schindler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eManaging Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780979734434PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB\u0026amp;W Soft Cover\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9797344-3-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198341575,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts 2nd Edition, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-15,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198341447,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts 2nd Edition, by Noel Capon - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-134,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGA_front_cover.png?v=1583488569"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGA_front_cover.png?v=1583488569","options":["Choose Format:"],"media":[{"alt":null,"id":5844867579961,"position":1,"preview_image":{"aspect_ratio":0.667,"height":550,"width":367,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGA_front_cover.png?v=1583488564"},"aspect_ratio":0.667,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGA_front_cover.png?v=1583488564","width":367}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon, Dave Potter, Fred Schindler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eManaging Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780979734434PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB\u0026amp;W Soft Cover\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9797344-3-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century 4th Ed Student Study Guide","handle":"mm21c4ssg","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e A\u003cstrong\u003euthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-6-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-6-4pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451675975,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Ed Student Study Guide - eBook","public_title":"eBook","options":["eBook"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-59,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Ed Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-135,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_SSG_front_cover.png?v=1583488602"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_SSG_front_cover.png?v=1583488602","options":["Choose Format:"],"media":[{"alt":null,"id":5844868333625,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_SSG_front_cover.png?v=1583488592"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_SSG_front_cover.png?v=1583488592","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e A\u003cstrong\u003euthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-6-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-6-4pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon","handle":"mm21c4","description":"\u003cp\u003e\u003cb\u003eAt 668 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22021951943,"title":"Softcover B\u0026W Textbook","option1":"Softcover B\u0026W Textbook","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Softcover B\u0026W Textbook","public_title":"Softcover B\u0026W Textbook","options":["Softcover B\u0026W Textbook"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-1513,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308351422521,"title":"Soft Cover Color Textbook","option1":"Soft Cover Color Textbook","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Soft Cover Color Textbook","public_title":"Soft Cover Color Textbook","options":["Soft Cover Color Textbook"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-93,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308353486905,"title":"Hardcover Color Textbook","option1":"Hardcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Hardcover Color Textbook","public_title":"Hardcover Color Textbook","options":["Hardcover Color Textbook"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":31452101279801,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Ebook","public_title":"Ebook","options":["Ebook"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-225,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_front_cover_d824d263-f940-4ef9-b467-a6a8639bb9c6.png?v=1583488670"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_front_cover_d824d263-f940-4ef9-b467-a6a8639bb9c6.png?v=1583488670","options":["Choose Format:"],"media":[{"alt":null,"id":5844870201401,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_front_cover_d824d263-f940-4ef9-b467-a6a8639bb9c6.png?v=1583488670"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c_4e_front_cover_d824d263-f940-4ef9-b467-a6a8639bb9c6.png?v=1583488670","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAt 668 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For Chinas Managers: Current And Future, 2nd Edition","handle":"mfcm2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003eNoel Capon, Willem Burgers, and Yuhang Zheng\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e\u003cspan\u003e  is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. 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It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9825130-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780982513071-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1516099567673,"title":"Marketing for Latin American Managers in the 21st Century","handle":"marketing-for-latin-american-managers-in-the-21st-century-digital-e-book-1","description":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e207 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-08-02T12:25:33-04:00","created_at":"2018-08-02T14:19:05-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":2970,"price_min":2970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":14566477889593,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9781732546974","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Softcover","public_title":"Softcover","options":["Softcover"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17436881190969,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732546967","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17436881256505,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEEA-A846-0E17:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-281,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c_front_cover.png?v=1583488731"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c_front_cover.png?v=1583488731","options":["Choose Format:"],"media":[{"alt":null,"id":5844872167481,"position":1,"preview_image":{"aspect_ratio":0.7,"height":550,"width":385,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c_front_cover.png?v=1583488729"},"aspect_ratio":0.7,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c_front_cover.png?v=1583488729","width":385}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e207 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers by Noel Capon and Omar Ramzy","handle":"mmem","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2999,"price_min":2999,"price_max":2999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22506451847,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers by Noel Capon and Omar Ramzy - eBook","public_title":"eBook","options":["eBook"],"price":2999,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"MMEM2016","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEM_front_cover.png?v=1583488756"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEM_front_cover.png?v=1583488756","options":["Choose Format"],"media":[{"alt":null,"id":5844872953913,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEM_front_cover.png?v=1583488747"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEM_front_cover.png?v=1583488747","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e"}

{"id":1909313241145,"title":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI","handle":"mercadotecnia-para-gerentes-latino-americanos-en-el-siglo-xxi","description":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e294 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-12-14T15:05:32-05:00","created_at":"2018-12-14T15:16:23-05:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18403581263929,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEE9-DF1C-5D89:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-481,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanish_front_cover.png?v=1583488785"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanish_front_cover.png?v=1583488785","options":["Choose Format:"],"media":[{"alt":null,"id":5844875837497,"position":1,"preview_image":{"aspect_ratio":0.7,"height":550,"width":385,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanish_front_cover.png?v=1583488785"},"aspect_ratio":0.7,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanish_front_cover.png?v=1583488785","width":385}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e294 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

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{"id":4403632537657,"title":"Principles of Business Forecasting, 2nd ed. Part I","handle":"principles-of-business-forecasting-2nd-ed-part-i","description":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e\n\n\n \u003ciframe src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\" width=\"100%\" height=\"500px\"\u003e\n \u003c\/iframe\u003e","published_at":"2019-12-10T13:37:22-05:00","created_at":"2019-12-10T13:37:22-05:00","vendor":"Wessex Press","type":"Book","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31340982403129,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, 2nd ed. Part I","public_title":null,"options":["Default Title"],"price":0,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF_2e_front_cover_563b0528-4ebf-479b-ad4c-a77f06ef1ff1.png?v=1583488833"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF_2e_front_cover_563b0528-4ebf-479b-ad4c-a77f06ef1ff1.png?v=1583488833","options":["Title"],"media":[{"alt":null,"id":5844878852153,"position":1,"preview_image":{"aspect_ratio":0.8,"height":550,"width":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF_2e_front_cover_563b0528-4ebf-479b-ad4c-a77f06ef1ff1.png?v=1583488833"},"aspect_ratio":0.8,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF_2e_front_cover_563b0528-4ebf-479b-ad4c-a77f06ef1ff1.png?v=1583488833","width":440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e\n\n\n \u003ciframe src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\" width=\"100%\" height=\"500px\"\u003e\n \u003c\/iframe\u003e"}

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{"id":1973272641,"title":"Sales Eats First, by Noel Capon and Gary S. Tubridy","handle":"sef","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Gary S. 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They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe book has its own website! 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They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead rave reviews here\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e9780983330028-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9833300-2-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1973160001,"title":"Sales Management 2nd Edition, by Tanner, Honeycutt, and Erffmeyer","handle":"sm2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJeff Tanner, Earl Honeycutt, Robert C. Erffmeyer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e978-0-9897013-5-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e9780989701358-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-7-2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-6-5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAvailability\u003c\/b\u003e\u003cstrong\u003e: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/itunes.apple.com\/us\/book\/sales-management-2nd-edition\/id985440677?mt=11\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/itunes_order_button_compact.png?11735987973086401375\" alt=\"\"\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/www.amazon.com\/Sales-Management-2nd-Jeff-Tanner-ebook\/dp\/B00W2RQBL6\/ref=sr_1_1?ie=UTF8\u0026amp;qid=1476322345\u0026amp;sr=8-1\u0026amp;keywords=Sales+Management+2nd+Edition\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/amazon_order_button_medium.png?11735987973086401375\" alt=\"\" width=\"162\" height=\"60\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:12:26-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":15970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198346439,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F484-094D-034D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management 2nd Edition, by Tanner, Honeycutt, and Erffmeyer - 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Erffmeyer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e978-0-9897013-5-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e9780989701358-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-7-2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-6-5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAvailability\u003c\/b\u003e\u003cstrong\u003e: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/itunes.apple.com\/us\/book\/sales-management-2nd-edition\/id985440677?mt=11\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/itunes_order_button_compact.png?11735987973086401375\" alt=\"\"\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/www.amazon.com\/Sales-Management-2nd-Jeff-Tanner-ebook\/dp\/B00W2RQBL6\/ref=sr_1_1?ie=UTF8\u0026amp;qid=1476322345\u0026amp;sr=8-1\u0026amp;keywords=Sales+Management+2nd+Edition\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/amazon_order_button_medium.png?11735987973086401375\" alt=\"\" width=\"162\" height=\"60\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":8035739463,"title":"SMEI Students Textbook","handle":"smeism2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e \u003c\/p\u003e","published_at":"2016-07-21T17:27:00-04:00","created_at":"2016-07-21T17:25:04-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":9970,"price_min":9970,"price_max":9970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25484444039,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-5-8","requires_shipping":true,"taxable":true,"featured_image":{"id":16760139719,"product_id":8035739463,"position":1,"created_at":"2016-07-21T17:25:04-04:00","updated_at":"2016-07-21T17:25:04-04:00","alt":null,"width":400,"height":518,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1469136304","variant_ids":[25484444039]},"available":true,"name":"SMEI Students Textbook - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":9970,"weight":64,"compare_at_price":null,"inventory_quantity":-309,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-5-8","featured_media":{"alt":null,"id":145232724025,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1568845743"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1469136304"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1469136304","options":["Choose Format:"],"media":[{"alt":null,"id":145232724025,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1568845743"},"aspect_ratio":0.772,"height":518,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/sales-management_0d06e8ca-c0a0-4cdc-ae2f-31c751599f27.jpg?v=1568845743","width":400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e \u003c\/p\u003e"}

{"id":10514672199,"title":"So Now You're a Sales Manager by Greg Lee","handle":"so-now-youre-a-sales-manager-digital-e-book-snyasm","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e Greg Lee\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. 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{"id":408336662566,"title":"Sociology 12e by Jon Shepard","handle":"sociology-12e-by-jon-shepard","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/sjs\/index.html\" scrolling=\"no\" width=\"100%\" height=\"1530\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","published_at":"2017-11-20T11:46:40-05:00","created_at":"2017-11-20T11:54:49-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5513164619814,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166618662,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - Softcover","public_title":"Softcover","options":["Softcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-1009,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166651430,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F58C-AF30-D9F8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":340,"compare_at_price":null,"inventory_quantity":-130,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Sociology_12e_front_cover.png?v=1583488968"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Sociology_12e_front_cover.png?v=1583488968","options":["Choose Format"],"media":[{"alt":null,"id":5844887044153,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Sociology_12e_front_cover.png?v=1583488968"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Sociology_12e_front_cover.png?v=1583488968","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/sjs\/index.html\" scrolling=\"no\" width=\"100%\" height=\"1530\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e"}

{"id":1973035137,"title":"Song of Hiroshima, by Noel Capon","handle":"soh","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eAtsuhiro Ozaki (Preface by Noel Capon)\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. 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The Song of Hiroshima is Mr. Ozaki’s first-person account of what he did and what saw on August 6 and the next few days, and his reflections four years later. Written in English, Mr. Ozaki wanted to share his experiences with the American people, yet his notebook lay undiscovered in a Port Washington, New York, attic for more than a half century. 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{"id":1973221953,"title":"Strategic Account Strategy Vol. 1.1, by Noel Capon","handle":"sas","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. 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{"id":424696872998,"title":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker","handle":"strategic-management-communication-for-leaders-4th-ed-by-robyn-walker","description":"\u003cp style=\"font-size: 30px;\"\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/smcl\/index.html\" scrolling=\"no\" height=\"1530\" frameborder=\"0\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","published_at":"2017-11-29T13:14:32-05:00","created_at":"2017-11-30T15:54:58-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":6027795202086,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F485-5CB7-AC82:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":0,"compare_at_price":null,"inventory_quantity":-41,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006260774,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - Softcover","public_title":"Softcover","options":["Softcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-174,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006293542,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SMCL_4e_front_cover.png?v=1583489077"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SMCL_4e_front_cover.png?v=1583489077","options":["Choose Format"],"media":[{"alt":null,"id":5844893007929,"position":1,"preview_image":{"aspect_ratio":0.8,"height":550,"width":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SMCL_4e_front_cover.png?v=1583489073"},"aspect_ratio":0.8,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SMCL_4e_front_cover.png?v=1583489073","width":440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp style=\"font-size: 30px;\"\u003e\u003ciframe src=\"https:\/\/wessexlearning.org\/weblog\/smcl\/index.html\" scrolling=\"no\" height=\"1530\" frameborder=\"0\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e"}