{"id":6093003260057,"title":"Argue with Me video book, by Deanna Kuhn","handle":"argue-with-me-video-book-by-deanna-kuhn","description":"\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/524389461\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e","published_at":"2021-01-15T16:45:50-05:00","created_at":"2021-01-15T16:29:28-05:00","vendor":"Wessex Press Publishing Co.","type":"Video Book","tags":["new"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37814687858841,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Argue with Me video book, by Deanna Kuhn","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CE05E476-3153-4C1E-96EE-F193E1B66FA4.png?v=1611139107"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CE05E476-3153-4C1E-96EE-F193E1B66FA4.png?v=1611139107","options":["Title"],"media":[{"alt":null,"id":17332437155993,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1376,"width":1064,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CE05E476-3153-4C1E-96EE-F193E1B66FA4.png?v=1611139107"},"aspect_ratio":0.773,"height":1376,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CE05E476-3153-4C1E-96EE-F193E1B66FA4.png?v=1611139107","width":1064}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/524389461\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e"}

{"id":7792570204418,"title":"Being a Better Listener - Assessment","handle":"bbl-assessment","description":"\u003cstrong\u003eBeing a Better Listener - Assessment\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHalf of all communications is listening.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHow much effort have you put into improving your listening skills?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBeing a Better Listener™ provides deep and valuable insights into how you unconsciously filter and interpret things you hear … and how you can use your natural strengths to mitigate your weaknesses. It starts with a private self-assessment that generates your personal BBL Profile™; this is the basis for learning techniques to, well, Be a Better Listener.\u003c\/p\u003e\n\u003cbr\u003e","published_at":"2022-09-05T14:21:30-04:00","created_at":"2022-08-31T16:02:41-04:00","vendor":"Wessex Press Publishing Co.","type":"30","tags":[],"price":2900,"price_min":2900,"price_max":2900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43163258093826,"title":"Permanent (permanent access)","option1":"Permanent (permanent access)","option2":null,"option3":null,"sku":"0002-BB96-776E-6DB2:1581","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Being a Better Listener - Assessment - Permanent (permanent access)","public_title":"Permanent (permanent access)","options":["Permanent (permanent access)"],"price":2900,"weight":0,"compare_at_price":null,"inventory_quantity":-60,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/BBLlogo.png?v=1662148902"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/BBLlogo.png?v=1662148902","options":["Title"],"media":[{"alt":null,"id":30502833291522,"position":1,"preview_image":{"aspect_ratio":1.709,"height":529,"width":904,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/BBLlogo.png?v=1662148902"},"aspect_ratio":1.709,"height":529,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/BBLlogo.png?v=1662148902","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstrong\u003eBeing a Better Listener - Assessment\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHalf of all communications is listening.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHow much effort have you put into improving your listening skills?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBeing a Better Listener™ provides deep and valuable insights into how you unconsciously filter and interpret things you hear … and how you can use your natural strengths to mitigate your weaknesses. It starts with a private self-assessment that generates your personal BBL Profile™; this is the basis for learning techniques to, well, Be a Better Listener.\u003c\/p\u003e\n\u003cbr\u003e"}

{"id":7008591249561,"title":"Capon's Entrepreneur Gallery","handle":"capons-entrepreneur-gallery","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing videobooks.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via Capon’s Entrepreneurs Gallery. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn\u003c\/p\u003e","published_at":"2021-08-24T01:33:35-04:00","created_at":"2021-08-24T01:33:33-04:00","vendor":"Wessex Press","type":"Interactive","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40901983535257,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-99F3-4B15-5AFA:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneur Gallery - eBook","public_title":"eBook","options":["eBook"],"price":2270,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40901983568025,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneur Gallery - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CEGfrontcover.jpg?v=1629783320"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CEGfrontcover.jpg?v=1629783320","options":["Format"],"media":[{"alt":null,"id":23995678359705,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CEGfrontcover.jpg?v=1629783320"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CEGfrontcover.jpg?v=1629783320","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing videobooks.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via Capon’s Entrepreneurs Gallery. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials, by Noel Capon","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e186 pages and 20 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides the essence of marketing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeveloped by popular request,\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Capon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e or \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. What \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41068935367,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-478,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover Textbook in Full Color","option1":"Softcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Softcover Textbook in Full Color","public_title":"Softcover Textbook in Full Color","options":["Softcover Textbook in Full Color"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover Textbook B\u0026W","option1":"Softcover Textbook B\u0026W","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Softcover Textbook B\u0026W","public_title":"Softcover Textbook B\u0026W","options":["Softcover Textbook B\u0026W"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-427,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689573703,"title":"Hardcover Textbook in Full Color","option1":"Hardcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials, by Noel Capon - Hardcover Textbook in Full Color","public_title":"Hardcover Textbook in Full Color","options":["Hardcover Textbook in Full Color"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMEcover.png?v=1617060245"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMEcover.png?v=1617060245","options":["Choose Format"],"media":[{"alt":null,"id":21096244871321,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMEcover.png?v=1617060245"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMEcover.png?v=1617060245","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e186 pages and 20 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides the essence of marketing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeveloped by popular request,\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Capon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e or \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. What \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon’s Marketing Essentials\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 16px;\"\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 25%;\"\u003e\u003cspan\u003e978-09864023-7-1pdf\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan\u003e978-0-9864023-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451720775,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide - eBook","public_title":"eBook","options":["eBook"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-50,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451720711,"title":"Softcover Book","option1":"Softcover Book","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th (p. 445) Edition Student Study Guide - Softcover Book","public_title":"Softcover Book","options":["Softcover Book"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eSSGfrontcover.png?v=1617060487"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eSSGfrontcover.png?v=1617060487","options":["Choose Format:"],"media":[{"alt":null,"id":21096301625497,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eSSGfrontcover.png?v=1617060487"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eSSGfrontcover.png?v=1617060487","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 16px;\"\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 16px; width: 50%;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 25%;\"\u003e\u003cspan\u003e978-09864023-7-1pdf\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 50%;\"\u003e\u003cspan\u003e978-0-9864023-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework 4th Edition, by Noel Capon","handle":"cmf4","description":"\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402357PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-5-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-4-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-3-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198335111,"title":"B\u0026W Soft Cover","option1":"B\u0026W Soft Cover","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - B\u0026W Soft Cover","public_title":"B\u0026W Soft Cover","options":["B\u0026W Soft Cover"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1492,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Soft Cover Color","option1":"Soft Cover Color","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - Soft Cover Color","public_title":"Soft Cover Color","options":["Soft Cover Color"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308334022713,"title":"Hard Cover Color","option1":"Hard Cover Color","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - Hard Cover Color","public_title":"Hard Cover Color","options":["Hard Cover Color"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-22,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":31452100165689,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework 4th Edition, by Noel Capon - Ebook","public_title":"Ebook","options":["Ebook"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1036,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4efrontcover.png?v=1617060420"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4efrontcover.png?v=1617060420","options":["Choose Format:"],"media":[{"alt":null,"id":21096288649369,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4efrontcover.png?v=1617060420"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4efrontcover.png?v=1617060420","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402357PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-5-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-4-0\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-3-3\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Christoph Senn\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198345991,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - eBook","public_title":"eBook","options":["eBook"],"price":2270,"weight":14,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198345543,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-134,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MSAfrontcover.png?v=1617060988"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MSAfrontcover.png?v=1617060988","options":["Choose Format:"],"media":[{"alt":null,"id":21096402518169,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MSAfrontcover.png?v=1617060988"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MSAfrontcover.png?v=1617060988","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Christoph Senn\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":11557753479,"title":"Customer Value Co-Creation - Bernard Quancard","handle":"customer-value-co-creation","description":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e","published_at":"2017-10-17T03:24:26-04:00","created_at":"2017-10-17T03:37:46-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":2470,"price_min":2470,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55382854151,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-6-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Bernard Quancard - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":340,"compare_at_price":null,"inventory_quantity":-527,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":55382932103,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Bernard Quancard - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":340,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":55388399111,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F585-24A3-5413:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Bernard Quancard - eBook","public_title":"eBook","options":["eBook"],"price":2470,"weight":340,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAMAfrontcover.png?v=1617061075"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAMAfrontcover.png?v=1617061075","options":["Choose Format"],"media":[{"alt":null,"id":21096419819673,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAMAfrontcover.png?v=1617061075"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAMAfrontcover.png?v=1617061075","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e"}

{"id":5508402446489,"title":"Customer-Centric Selling 2a Ed. by Jeff Krawitz","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts: \u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s\u003cbr\u003eManual, PowerPoint slide decks, in-class student exercises for the\u003cbr\u003eskills, and a comprehensive student project are available. In addition, adopters\u003cbr\u003ewho meet certain parameters will be entitled to personal consultation with the\u003cbr\u003eauthor in developing their courses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e","published_at":"2020-08-13T22:29:18-04:00","created_at":"2020-08-13T16:44:41-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582760681625,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9882902-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2a Ed. by Jeff Krawitz - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-48,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760714393,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9882902-5-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2a Ed. by Jeff Krawitz - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760747161,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-5DB5-6AD5-3ABD:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2a Ed. by Jeff Krawitz - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-190,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/253771F8-BF06-419A-9AD5-D51139BAADD4.png?v=1660935493"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/253771F8-BF06-419A-9AD5-D51139BAADD4.png?v=1660935493","options":["Choose Format"],"media":[{"alt":null,"id":30403846275330,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/253771F8-BF06-419A-9AD5-D51139BAADD4.png?v=1660935493"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/253771F8-BF06-419A-9AD5-D51139BAADD4.png?v=1660935493","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts: \u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s\u003cbr\u003eManual, PowerPoint slide decks, in-class student exercises for the\u003cbr\u003eskills, and a comprehensive student project are available. In addition, adopters\u003cbr\u003ewho meet certain parameters will be entitled to personal consultation with the\u003cbr\u003eauthor in developing their courses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e"}

{"id":7679494816002,"title":"Customers Win, Suppliers Win: Lessons from one of IBM’s Most Successful Strategic Account Managers","handle":"customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"In this new book, the world’s leading academic expert on account management in tandem with an extraordinarily\nsuccessful global account manager provide an A to Z of account management excellence, including its significant\nintellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving\nwin-win outcomes for suppliers and customers.","published_at":"2022-05-05T12:56:53-04:00","created_at":"2022-05-05T12:10:05-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42728956330242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-4-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM’s Most Successful Strategic Account Managers - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":-19,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956363010,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-5-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM’s Most Successful Strategic Account Managers - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":-83,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956395778,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-AEED-E997-BC9A:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM’s Most Successful Strategic Account Managers - eBook","public_title":"eBook","options":["eBook"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWfrontcover.png?v=1651769614"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWfrontcover.png?v=1651769614","options":["Format"],"media":[{"alt":null,"id":29802486694146,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWfrontcover.png?v=1651769614"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWfrontcover.png?v=1651769614","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"In this new book, the world’s leading academic expert on account management in tandem with an extraordinarily\nsuccessful global account manager provide an A to Z of account management excellence, including its significant\nintellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving\nwin-win outcomes for suppliers and customers."}

{"id":493169344550,"title":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan","handle":"digital-marketing-strategy-and-tactics-1e-jeremy-kagan","description":"\u003cspan data-mce-fragment=\"1\"\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable width=\"537\" height=\"84\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 256.783px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 288.217px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 29.5px;\"\u003e\n\u003ctd style=\"height: 29.5px; width: 256.783px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eSoft Cover \u003cbr\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 29.5px; width: 288.217px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e978-0-9994861-9-1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 256.783px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eHard Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 288.217px;\"\u003e\u003cspan\u003e\u003ca href=\"tel:978-0-9994861-84\"\u003e978-0-9994861-84\u003c\/a\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2021-12-17T12:10:34-05:00","created_at":"2018-02-08T14:31:23-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":2970,"price_min":2970,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":6187037491238,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-8-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":349,"compare_at_price":null,"inventory_quantity":-70,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7698312659001,"title":"Paperback","option1":"Paperback","option2":null,"option3":null,"sku":"978-0-9994861-9-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan - Paperback","public_title":"Paperback","options":["Paperback"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-858,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7698312691769,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F05D-43D0-A9AF:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-683,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DMfrontcover.png?v=1617130714"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DMfrontcover.png?v=1617130714","options":["Choose Format:"],"media":[{"alt":null,"id":21110604660889,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DMfrontcover.png?v=1617130714"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DMfrontcover.png?v=1617130714","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cspan data-mce-fragment=\"1\"\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable width=\"537\" height=\"84\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 256.783px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 288.217px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 29.5px;\"\u003e\n\u003ctd style=\"height: 29.5px; width: 256.783px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eSoft Cover \u003cbr\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 29.5px; width: 288.217px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e978-0-9994861-9-1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 256.783px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eHard Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 288.217px;\"\u003e\u003cspan\u003e\u003ca href=\"tel:978-0-9994861-84\"\u003e978-0-9994861-84\u003c\/a\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed.","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":3470,"price_min":3470,"price_max":6470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6470,"weight":349,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Paperback","option1":"Paperback","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - Paperback","public_title":"Paperback","options":["Paperback"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-303,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443943065,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics, Jeremy Kagan 2nd Ed. - eBook","public_title":"eBook","options":["eBook"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-295,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DM-2efrontcover.png?v=1617130748"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DM-2efrontcover.png?v=1617130748","options":["Choose Format:"],"media":[{"alt":null,"id":21110608265369,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DM-2efrontcover.png?v=1617130748"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/DM-2efrontcover.png?v=1617130748","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus."}

{"id":7173856526489,"title":"Disruption: A salesforce braves the storm","handle":"disruption-a-salesforce-braves-the-storm","description":"\u003cb\u003eDisruption\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e","published_at":"2021-11-01T18:11:15-04:00","created_at":"2021-10-29T20:01:41-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":3470,"price_min":3470,"price_max":6970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41436645687449,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-9E9D-9693-448D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A salesforce braves the storm - eBook","public_title":"eBook","options":["eBook"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645720217,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7375287-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A salesforce braves the storm - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6970,"weight":170,"compare_at_price":null,"inventory_quantity":-63,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645752985,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A salesforce braves the storm - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":170,"compare_at_price":null,"inventory_quantity":-49,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Disruptioncoverforwebsite.jpg?v=1654273391"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Disruptioncoverforwebsite.jpg?v=1654273391","options":["Choose Format"],"media":[{"alt":null,"id":29958638010626,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Disruptioncoverforwebsite.jpg?v=1654273391"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Disruptioncoverforwebsite.jpg?v=1654273391","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cb\u003eDisruption\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e"}

{"id":2148635508793,"title":"Economic Issues and Policy 7e by Jacqueline Murray Brux","handle":"economic-issues-and-policy-7e","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2019-04-03T23:09:09-04:00","created_at":"2019-04-03T23:16:05-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19054528233529,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F918-CC7F-2F60:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-395,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528266297,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-0-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528299065,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 7e by Jacqueline Murray Brux - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1043,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP7efrontcover.png?v=1617060530"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP7efrontcover.png?v=1617060530","options":["Choose Format"],"media":[{"alt":null,"id":21096309915801,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP7efrontcover.png?v=1617060530"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP7efrontcover.png?v=1617060530","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":7636138656002,"title":"Economic Issues and Policy 8e by Jacqueline Murray Brux","handle":"economic-issues-and-policy-8e-by-jacqueline-murray-brux","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy 8ed\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2022-03-24T16:04:57-04:00","created_at":"2022-03-24T15:55:03-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42568562901250,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-B033-E318-A15C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 8e by Jacqueline Murray Brux - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-120,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562934018,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-1-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 8e by Jacqueline Murray Brux - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562966786,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-2-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy 8e by Jacqueline Murray Brux - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-447,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP8efrontcover.png?v=1648151717"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP8efrontcover.png?v=1648151717","options":["Choose Format"],"media":[{"alt":null,"id":29563199160578,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP8efrontcover.png?v=1648151717"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EIP8efrontcover.png?v=1648151717","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy 8ed\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":6689762119,"title":"Essentials of Management 10th Edition, by Andrew DuBrin","handle":"eom10","description":"\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Andrew DuBrin\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus on the fundamental principles and practices of effective management today with DuBrin’s comprehensive, yet concise, ESSENTIALS OF MANAGEMENT, 10E. This brief but thorough new edition functions both as a solid introduction for new students or an in-depth review of core concepts and the latest research and applications for working professionals. Written from the first edition as an essentials text, this book is not a condensation of a larger text, but provides concise, complete coverage that clearly translates the latest research, theories, technologies and management experiences into actual practice.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eE-book iTunes\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-9-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eE-book Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-8-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","published_at":"2022-06-23T16:20:02-04:00","created_at":"2016-05-20T15:14:37-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":8970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18680358600761,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEB0-6A83-3CCB:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management 10th Edition, by Andrew DuBrin - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-108,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EOM_10e_front_cover.png?v=1583355515"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EOM_10e_front_cover.png?v=1583355515","options":["Choose Format:"],"media":[{"alt":null,"id":5840826597433,"position":1,"preview_image":{"aspect_ratio":0.8,"height":550,"width":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EOM_10e_front_cover.png?v=1583355515"},"aspect_ratio":0.8,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/EOM_10e_front_cover.png?v=1583355515","width":440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Andrew DuBrin\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus on the fundamental principles and practices of effective management today with DuBrin’s comprehensive, yet concise, ESSENTIALS OF MANAGEMENT, 10E. This brief but thorough new edition functions both as a solid introduction for new students or an in-depth review of core concepts and the latest research and applications for working professionals. Written from the first edition as an essentials text, this book is not a condensation of a larger text, but provides concise, complete coverage that clearly translates the latest research, theories, technologies and management experiences into actual practice.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eE-book iTunes\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9967578-9-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eE-book Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9967578-8-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e"}

{"id":5508400677017,"title":"Essentials of Management 11th Edition, by Andrew DuBrin","handle":"essentials-of-management-11th-edition-by-andrew-dubrin","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEssentials of Management\u003c\/span\u003e is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cspan style=\"text-decoration: underline;\"\u003eEssentials of Management\u003c\/span\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. 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It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cspan style=\"text-decoration: underline;\"\u003eEssentials of Management\u003c\/span\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e"}

{"id":5801642311,"title":"Fast Track Corporate Finance, by James Sagner","handle":"ftcfpdf","description":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e James Sagner\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — Fast-Track Corporate Finance — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402388PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-8-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198334343,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track Corporate Finance, by James Sagner - eBook","public_title":"eBook","options":["eBook"],"price":5970,"weight":14,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198334407,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9864023-8-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track Corporate Finance, by James Sagner - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":7470,"weight":349,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTCFfrontcover.png?v=1617060605"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTCFfrontcover.png?v=1617060605","options":["Choose Format:"],"media":[{"alt":null,"id":21096325611673,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTCFfrontcover.png?v=1617060605"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTCFfrontcover.png?v=1617060605","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e James Sagner\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — Fast-Track Corporate Finance — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780986402388PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-8-8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e"}

{"id":2121097217,"title":"Fast Track Management and Organizational Behavior 3rd Edition, by James Sagner","handle":"ftmob2","description":"\u003cp class=\"field-inline\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJames Sagner\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — Fast Track Management and Organizational Behavior — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. 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Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — Fast Track Management and Organizational Behavior — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Type\"}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack And White Book\u003c\/td\u003e\n\u003ctd\u003e978-0-9995547-7-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeBook\u003c\/td\u003e\n\u003ctd\u003e\n\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-sheets-userformat='{\"2\":26689,\"3\":{\"1\":0,\"3\":1},\"9\":2,\"14\":{\"1\":3,\"3\":1},\"16\":11,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"978-1-7358772-3-5\"}'\u003e978-1-7358772-3-5\u003c\/span\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":10744955143,"title":"Fast Track; International Business by James Sagner","handle":"fast-track-international-business-by-james-sagner","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e James Sagner\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — Fast Track International Business — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2017-07-08T05:53:49-04:00","created_at":"2017-07-08T06:40:31-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":47463609543,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F587-17BE-7AC6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track; International Business by James Sagner - eBook","public_title":"eBook","options":["eBook"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47463451527,"title":"Softcover Textbook in Full Color","option1":"Softcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9976840-7-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast Track; International Business by James Sagner - Softcover Textbook in Full Color","public_title":"Softcover Textbook in Full Color","options":["Softcover Textbook in Full Color"],"price":7470,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTIBcovercopy.png?v=1617060637"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTIBcovercopy.png?v=1617060637","options":["Choose Format"],"media":[{"alt":null,"id":21096331542681,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTIBcovercopy.png?v=1617060637"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FTIBcovercopy.png?v=1617060637","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e James Sagner\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — Fast Track International Business — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":1457559553,"title":"Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett","handle":"fib3","description":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eM. R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":20550,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348615,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett - 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Full Color Softcover Textbook","public_title":"Full Color Softcover Textbook","options":["Full Color Softcover Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-70,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-4-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198348871,"title":"Full Color Hardcover Textbook","option1":"Full Color Hardcover Textbook","option2":null,"option3":null,"sku":"978-0-9907405-3-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett - Full Color Hardcover Textbook","public_title":"Full Color Hardcover Textbook","options":["Full Color Hardcover Textbook"],"price":20550,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-3-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FIB3ecover.png?v=1617060565"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FIB3ecover.png?v=1617060565","options":["Choose Format:"],"media":[{"alt":null,"id":21096317255833,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FIB3ecover.png?v=1617060565"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FIB3ecover.png?v=1617060565","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eM. R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1762213265465,"title":"Human Resource Selection, Robert D. Gatewood, Hubert S. Feild, Murray R. Barrick","handle":"human-resource-selection","description":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s Human Resource Selection 9e equips readers with the knowledge and tools to develop and implement effective selection programs within today's organizations. It does this by fully explaining and providing detailed examples of three necessary components in the design and use of effective and legally defensible selection programs. The first of these is doing a job analysis to identify both the important activities of the job to be filled and the worker characteristics necessary to successfully complete these activities. The second is understanding the various laws and legal issues that apply to recruitment of applicants and the conduct of selection programs. The third is a unique feature of this book. Six chapters are devoted to how to build and use the main instruments that gather information from applicants about the type and amount of worker characteristics that each possesses. These six major instruments are: application materials, interviews, ability and job knowledge tests, personality inventories, job simulations \u0026amp; work samples, and tests for counterproductive work behaviors (integrity, drug, and genetic testing). Organizations use one or more of these but frequently the instrument used gathers information that is not directly related to job performance, does not have adequate evaluation guidelines, and can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these issues and how to form a useful and defensible instrument that provides valid information to use in making selection decisions.\u003c\/p\u003e\n\u003cp\u003eThe book presents “best practices,” not “easy practices.” It takes time, thought, and effort to build a useful selection program. There is ample evidence that organizations that develop “best selection practices” have high levels of employee performance. There are three assumptions of such practices. First, the information that is gathered from applicants must be directly related to performance of the job. Usually information such as degrees earned, previous job titles, future individual goals, years of experience are not strongly related to job performance and not even verifiable. Second, there must be a numerical scoring method to apply to the information gathered from applicants. These numbers quantify the amount of a worker characteristic that the applicant possesses. As in most fields of organizations, e.g., financial, marketing, production, numbers are the basis for decisions. The third assumption of selection is that there are decision rules that use the numbers of applicants to make decisions as to whom to offer employment. Evidence is clear that in selection, as in the other areas mentioned, decisions based on numbers are superior to those based upon human judgment. These three assumptions are fulfilled in growing numbers of successful firms.\u003c\/p\u003e\n\u003cp\u003eExtremely reader friendly, the text is written to clearly present its ideas and provide specific examples and details of its recommendations. The fact that it is in its 9th edition, having been updated in each edition since its original printing in 1987, is evidence of its value to selection students and practitioners.\u003c\/p\u003e","published_at":"2018-10-17T08:27:59-04:00","created_at":"2018-10-17T08:28:44-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17382087229497,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection, Robert D. Gatewood, Hubert S. Feild, Murray R. Barrick - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-468,"inventory_management":null,"inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17548062916665,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection, Robert D. Gatewood, Hubert S. Feild, Murray R. Barrick - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17548062949433,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F481-BA09-FAD8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection, Robert D. Gatewood, Hubert S. Feild, Murray R. Barrick - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-1028,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/HRS9ecover.png?v=1617060729"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/HRS9ecover.png?v=1617060729","options":["Choose Format"],"media":[{"alt":null,"id":21096350154905,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/HRS9ecover.png?v=1617060729"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/HRS9ecover.png?v=1617060729","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s Human Resource Selection 9e equips readers with the knowledge and tools to develop and implement effective selection programs within today's organizations. It does this by fully explaining and providing detailed examples of three necessary components in the design and use of effective and legally defensible selection programs. The first of these is doing a job analysis to identify both the important activities of the job to be filled and the worker characteristics necessary to successfully complete these activities. The second is understanding the various laws and legal issues that apply to recruitment of applicants and the conduct of selection programs. The third is a unique feature of this book. Six chapters are devoted to how to build and use the main instruments that gather information from applicants about the type and amount of worker characteristics that each possesses. These six major instruments are: application materials, interviews, ability and job knowledge tests, personality inventories, job simulations \u0026amp; work samples, and tests for counterproductive work behaviors (integrity, drug, and genetic testing). Organizations use one or more of these but frequently the instrument used gathers information that is not directly related to job performance, does not have adequate evaluation guidelines, and can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these issues and how to form a useful and defensible instrument that provides valid information to use in making selection decisions.\u003c\/p\u003e\n\u003cp\u003eThe book presents “best practices,” not “easy practices.” It takes time, thought, and effort to build a useful selection program. There is ample evidence that organizations that develop “best selection practices” have high levels of employee performance. There are three assumptions of such practices. First, the information that is gathered from applicants must be directly related to performance of the job. Usually information such as degrees earned, previous job titles, future individual goals, years of experience are not strongly related to job performance and not even verifiable. Second, there must be a numerical scoring method to apply to the information gathered from applicants. These numbers quantify the amount of a worker characteristic that the applicant possesses. As in most fields of organizations, e.g., financial, marketing, production, numbers are the basis for decisions. The third assumption of selection is that there are decision rules that use the numbers of applicants to make decisions as to whom to offer employment. Evidence is clear that in selection, as in the other areas mentioned, decisions based on numbers are superior to those based upon human judgment. These three assumptions are fulfilled in growing numbers of successful firms.\u003c\/p\u003e\n\u003cp\u003eExtremely reader friendly, the text is written to clearly present its ideas and provide specific examples and details of its recommendations. The fact that it is in its 9th edition, having been updated in each edition since its original printing in 1987, is evidence of its value to selection students and practitioners.\u003c\/p\u003e"}

{"id":719821340729,"title":"Introduction to Sociology by Henry L. Tischler","handle":"introduction-to-sociology-by-henry-l-tischler","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe goal of Introduction to Sociology 12e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people in turn shape society.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEvery aspect of this book has been updated and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author’s approach has received a great deal of praise over the years for being cross-cultural in approach and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society . . . hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e","published_at":"2018-05-02T15:08:54-04:00","created_at":"2018-05-02T15:36:22-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7860725612601,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F57E-5987-1BFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology by Henry L. 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Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people in turn shape society.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEvery aspect of this book has been updated and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author’s approach has received a great deal of praise over the years for being cross-cultural in approach and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society . . . hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capons Marketing Framework 4th Edition","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"This e-book shows all the key messages\nand key ideas that appear in Capon’s\nMarketing Framework by chapter.","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capons Marketing Framework 4th Edition","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eKM-KIfrontcover.png?v=1617060464"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eKM-KIfrontcover.png?v=1617060464","options":["Title"],"media":[{"alt":null,"id":21096297234585,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eKM-KIfrontcover.png?v=1617060464"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CMF4eKM-KIfrontcover.png?v=1617060464","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"This e-book shows all the key messages\nand key ideas that appear in Capon’s\nMarketing Framework by chapter."}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century 4th Edition","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"This e-book shows all the key messages\nand key ideas that appear in Managing\nMarketing in the 21st Century by chapter.","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century 4th Edition","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"0001-F580-90BC-990E:1201","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eKM-KIfrontcover.png?v=1617060913"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eKM-KIfrontcover.png?v=1617060913","options":["Title"],"media":[{"alt":null,"id":21096388067481,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eKM-KIfrontcover.png?v=1617060913"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eKM-KIfrontcover.png?v=1617060913","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"This e-book shows all the key messages\nand key ideas that appear in Managing\nMarketing in the 21st Century by chapter."}

{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eNoel Capon y Nicolás Urcelay con James Mac Hulbert\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:29:57-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198343559,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F581-CC7E-B837:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"La Administracion Del Marketing En El Siglo 21 - eBook","public_title":"eBook","options":["eBook"],"price":4970,"weight":98,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-4-2PDF","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ams21.jpg?v=1441067443"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ams21.jpg?v=1441067443","options":["Choose Format:"],"media":[{"alt":null,"id":47726755897,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ams21.jpg?v=1441067443"},"aspect_ratio":0.772,"height":518,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ams21.jpg?v=1441067443","width":400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eNoel Capon y Nicolás Urcelay con James Mac Hulbert\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":7480120443138,"title":"Let's Discuss: Second-Language Learners Share Ideas – Student Edition","handle":"lets-discuss-second-language-learners-share-ideas-student-edition","description":"\u003cdiv\u003eWe all wonder what our future holds. Some people are satisfied just to wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t need to just wait and let it happen to them. Building your own future means making lots of decisions — many small ones and some big ones. Some decisions are just about our own life. Others involve the community we live in, our country, and even the whole world. In history classes, we learn about the decisions individuals and countries have made in the past and the consequences of those decisions. In other social studies classes we also learn about the decisions that have become laws and affect how people live today in our local area and in our country. But we often lack time in these classes to think about decisions regarding the future. How might the choices and decisions that we live with today be different? How could we make them better? With this book students have an opportunity to think about such decisions, for themselves and together with your classmates. They can use the book starting with the topics they choose, one involving a decision about only their own future or one that involves the future of their community, their country, or their world. For each decision, they will be called on to think carefully and deeply about it, for themselves and with their classmates, sharing their ideas with one another and finding answers to questions that\u003c\/div\u003e\n\u003cdiv\u003ewill help them to make the best decisions — decisions that will help to build the best possible future.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:06:25-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120493203714,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-8-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas – Student Edition - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120493236482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-A08F-4207-DE4E:20","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas – Student Edition - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Let_sDiscussfrontcover_SE.png?v=1638389207"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Let_sDiscussfrontcover_SE.png?v=1638389207","options":["Format"],"media":[{"alt":null,"id":28801661174018,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Let_sDiscussfrontcover_SE.png?v=1638389207"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Let_sDiscussfrontcover_SE.png?v=1638389207","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003eWe all wonder what our future holds. Some people are satisfied just to wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t need to just wait and let it happen to them. Building your own future means making lots of decisions — many small ones and some big ones. Some decisions are just about our own life. Others involve the community we live in, our country, and even the whole world. In history classes, we learn about the decisions individuals and countries have made in the past and the consequences of those decisions. In other social studies classes we also learn about the decisions that have become laws and affect how people live today in our local area and in our country. But we often lack time in these classes to think about decisions regarding the future. How might the choices and decisions that we live with today be different? How could we make them better? With this book students have an opportunity to think about such decisions, for themselves and together with your classmates. They can use the book starting with the topics they choose, one involving a decision about only their own future or one that involves the future of their community, their country, or their world. For each decision, they will be called on to think carefully and deeply about it, for themselves and with their classmates, sharing their ideas with one another and finding answers to questions that\u003c\/div\u003e\n\u003cdiv\u003ewill help them to make the best decisions — decisions that will help to build the best possible future.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e"}

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Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/div\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. 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Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/div\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"}

{"id":7789102137602,"title":"Los Clientes Ganan, Los proveedores ganan","handle":"copy-of-customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eAUTHORS\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eNoel Capon\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eGus Maikish\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTRANSLATION\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan lang=\"ES\"\u003eDaniel Alejandro de Regil Reyna\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","published_at":"2022-08-29T19:43:20-04:00","created_at":"2022-08-29T19:41:14-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43153391780098,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los proveedores ganan - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43153391812866,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los proveedores ganan - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43153391845634,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-B7EE-AE7F-9A1F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los proveedores ganan - eBook","public_title":"eBook","options":["eBook"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWSpanishfrontcover.png?v=1661816722"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWSpanishfrontcover.png?v=1661816722","options":["Format"],"media":[{"alt":null,"id":30472981020930,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWSpanishfrontcover.png?v=1661816722"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/CWSWSpanishfrontcover.png?v=1661816722","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eAUTHORS\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eNoel Capon\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eGus Maikish\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTRANSLATION\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan lang=\"ES\"\u003eDaniel Alejandro de Regil Reyna\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e"}

{"id":7896404679,"title":"Management Meeting and Exceeding Customer Expectations, 11th Edition, Gemmy Allen and Warren Plunkett","handle":"mmece11","description":"\u003ch5\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Warren Plunkett and Gemmy Allen\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2016-07-14T23:36:00-04:00","created_at":"2016-07-14T23:52:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25045425863,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9967578-2-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 11th Edition, Gemmy Allen and Warren Plunkett - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-984,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":25045465095,"title":"Hardcover Full Color Textbook","option1":"Hardcover Full Color Textbook","option2":null,"option3":null,"sku":"978-0-9967578-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 11th Edition, Gemmy Allen and Warren Plunkett - Hardcover Full Color Textbook","public_title":"Hardcover Full Color Textbook","options":["Hardcover Full Color Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-104,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":18685648109625,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEB1-E963-7AE3:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 11th Edition, Gemmy Allen and Warren Plunkett - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-196,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE_11e_front_cover.png?v=1583488551"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE_11e_front_cover.png?v=1583488551","options":["Choose Format:"],"media":[{"alt":null,"id":5844867383353,"position":1,"preview_image":{"aspect_ratio":0.8,"height":550,"width":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE_11e_front_cover.png?v=1583488551"},"aspect_ratio":0.8,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE_11e_front_cover.png?v=1583488551","width":440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch5\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Warren Plunkett and Gemmy Allen\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003e\u003cspan data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}' data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e"}

{"id":5933381943449,"title":"Management Meeting and Exceeding Customer Expectations, 12th Edition, Gemmy Allen","handle":"management-meeting-and-exceeding-customer-expectations-12th-edition-gemmy-allen","description":"\u003cp\u003eThis twelfth edition of Management: Meeting and Exceeding Customer Expectations is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e","published_at":"2020-11-17T06:09:51-05:00","created_at":"2020-11-17T06:05:36-05:00","vendor":"Wessex Press","type":"Book","tags":["new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37178553991321,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 12th Edition, Gemmy Allen - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-193,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37178554024089,"title":"Hardcover Full Color Textbook","option1":"Hardcover Full Color Textbook","option2":null,"option3":null,"sku":"978-1-7358772-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 12th Edition, Gemmy Allen - Hardcover Full Color Textbook","public_title":"Hardcover Full Color Textbook","options":["Hardcover Full Color Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37178554056857,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-7162-0EA9-5EB5:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management Meeting and Exceeding Customer Expectations, 12th Edition, Gemmy Allen - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE12efrontcover.png?v=1617060956"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE12efrontcover.png?v=1617060956","options":["Choose Format:"],"media":[{"alt":null,"id":21096396292249,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE12efrontcover.png?v=1617060956"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMECE12efrontcover.png?v=1617060956","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis twelfth edition of Management: Meeting and Exceeding Customer Expectations is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e"}

{"id":2015605313,"title":"Managing Global Accounts 2nd Edition, by Noel Capon","handle":"mga2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon, Dave Potter, Fred Schindler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eManaging Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198341575,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts 2nd Edition, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-15,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198341447,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts 2nd Edition, by Noel Capon - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-135,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGAfrontcover.png?v=1617060825"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGAfrontcover.png?v=1617060825","options":["Choose Format:"],"media":[{"alt":null,"id":21096369520793,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGAfrontcover.png?v=1617060825"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MGAfrontcover.png?v=1617060825","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon, Dave Potter, Fred Schindler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eManaging Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century 4th Ed Student Study Guide","handle":"mm21c4ssg","description":"\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-6-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-6-4pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451675975,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Ed Student Study Guide - eBook","public_title":"eBook","options":["eBook"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-72,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Ed Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-139,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eSSGfrontcover.png?v=1617060931"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eSSGfrontcover.png?v=1617060931","options":["Choose Format:"],"media":[{"alt":null,"id":21096391671961,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eSSGfrontcover.png?v=1617060931"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4eSSGfrontcover.png?v=1617060931","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9864023-6-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e978-0-9864023-6-4pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon","handle":"mm21c4","description":"\u003cp\u003e\u003cb\u003eAt 668 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22021951943,"title":"Softcover B\u0026W Textbook","option1":"Softcover B\u0026W Textbook","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Softcover B\u0026W Textbook","public_title":"Softcover B\u0026W Textbook","options":["Softcover B\u0026W Textbook"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1855,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308351422521,"title":"Soft Cover Color Textbook","option1":"Soft Cover Color Textbook","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Soft Cover Color Textbook","public_title":"Soft Cover Color Textbook","options":["Soft Cover Color Textbook"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-233,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308353486905,"title":"Hardcover Color Textbook","option1":"Hardcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Hardcover Color Textbook","public_title":"Hardcover Color Textbook","options":["Hardcover Color Textbook"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":31452101279801,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 4th Edition, by Noel Capon - Ebook","public_title":"Ebook","options":["Ebook"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-627,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4efrontcover.png?v=1617060897"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4efrontcover.png?v=1617060897","options":["Choose Format:"],"media":[{"alt":null,"id":21096385347737,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4efrontcover.png?v=1617060897"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MM21c4efrontcover.png?v=1617060897","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAt 668 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003est\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"field-inline\"\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans. \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For Chinas Managers: Current And Future, 2nd Edition","handle":"mfcm2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003eNoel Capon, Willem Burgers, and Yuhang Zheng\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e\u003cspan\u003e  is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9825130-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780982513071-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:27:40-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344007,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9825130-7-1","requires_shipping":true,"taxable":true,"featured_image":{"id":4513063489,"product_id":1973284609,"position":1,"created_at":"2015-08-31T20:28:23-04:00","updated_at":"2015-08-31T20:28:23-04:00","alt":null,"width":400,"height":518,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303","variant_ids":[21198344007,21198344135]},"available":true,"name":"Marketing For Chinas Managers: Current And Future, 2nd Edition - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1","featured_media":{"alt":null,"id":47726690361,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198344135,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F589-37AF-1BD4:1201","requires_shipping":false,"taxable":true,"featured_image":{"id":4513063489,"product_id":1973284609,"position":1,"created_at":"2015-08-31T20:28:23-04:00","updated_at":"2015-08-31T20:28:23-04:00","alt":null,"width":400,"height":518,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303","variant_ids":[21198344007,21198344135]},"available":true,"name":"Marketing For Chinas Managers: Current And Future, 2nd Edition - eBook","public_title":"eBook","options":["eBook"],"price":4970,"weight":57,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1PDF","featured_media":{"alt":null,"id":47726690361,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303","options":["Choose Format:"],"media":[{"alt":null,"id":47726690361,"position":1,"preview_image":{"aspect_ratio":0.772,"height":518,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303"},"aspect_ratio":0.772,"height":518,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/Mktg-in-China-for-WEB-1.jpg?v=1441067303","width":400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eAuthor: \u003c\/span\u003e\u003c\/strong\u003eNoel Capon, Willem Burgers, and Yuhang Zheng\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e\u003cspan\u003e  is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9825130-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780982513071-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1516099567673,"title":"Marketing for Latin American Managers in the 21st Century","handle":"marketing-for-latin-american-managers-in-the-21st-century-digital-e-book-1","description":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e207 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-08-02T12:25:33-04:00","created_at":"2018-08-02T14:19:05-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":2970,"price_min":2970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":14566477889593,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9781732546974","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Softcover","public_title":"Softcover","options":["Softcover"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-50,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17436881190969,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732546967","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17436881256505,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEEA-A846-0E17:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-592,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21ccover.png?v=1617060847"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21ccover.png?v=1617060847","options":["Choose Format:"],"media":[{"alt":null,"id":21096373977241,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21ccover.png?v=1617060847"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21ccover.png?v=1617060847","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e207 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers by Noel Capon and Omar Ramzy","handle":"mmem","description":"\u003cstrong\u003eMarketing for Middle Eastern Managers \u003c\/strong\u003e(MMEM) is about understanding how to develop market strategy, implement market offers, and manage the marketing process. Marketing for Middle Eastern Managers focuses on the manager, not just the marketer.","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22506451847,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers by Noel Capon and Omar Ramzy - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"MMEM2016","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEMfrontcover.png?v=1617060972"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEMfrontcover.png?v=1617060972","options":["Choose Format"],"media":[{"alt":null,"id":21096399601817,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEMfrontcover.png?v=1617060972"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MMEMfrontcover.png?v=1617060972","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstrong\u003eMarketing for Middle Eastern Managers \u003c\/strong\u003e(MMEM) is about understanding how to develop market strategy, implement market offers, and manage the marketing process. Marketing for Middle Eastern Managers focuses on the manager, not just the marketer."}

{"id":1909313241145,"title":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI","handle":"mercadotecnia-para-gerentes-latino-americanos-en-el-siglo-xxi","description":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e294 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-12-14T15:05:32-05:00","created_at":"2018-12-14T15:16:23-05:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18403581263929,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-EEE9-DF1C-5D89:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-1476,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanishcover.png?v=1617060874"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanishcover.png?v=1617060874","options":["Choose Format:"],"media":[{"alt":null,"id":21096380465305,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanishcover.png?v=1617060874"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/MLAM21c-Spanishcover.png?v=1617060874","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eDescription:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003cb\u003e294 pages and 20 chapters\u003c\/b\u003e,\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003ci\u003e Marketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.  \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":4403632537657,"title":"Part I: Principles of Business Forecasting: A First Course in Forecasting","handle":"principles-of-business-forecasting-2nd-ed-part-i","description":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e","published_at":"2019-12-10T13:37:22-05:00","created_at":"2019-12-10T13:37:22-05:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31340982403129,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Part I: Principles of Business Forecasting: A First Course in Forecasting","public_title":null,"options":["Default Title"],"price":0,"weight":349,"compare_at_price":null,"inventory_quantity":-123,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_42f67061-2554-4e40-8672-4d09ace8464e.png?v=1617061050"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_42f67061-2554-4e40-8672-4d09ace8464e.png?v=1617061050","options":["Title"],"media":[{"alt":null,"id":21096414019737,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_42f67061-2554-4e40-8672-4d09ace8464e.png?v=1617061050"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_42f67061-2554-4e40-8672-4d09ace8464e.png?v=1617061050","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e"}

{"id":4175699509305,"title":"Part II: Principles of Business Forecasting: Advanced Forecasting Methods","handle":"principles-of-business-forecasting-2nd-ed-part-ii-1","description":"\u003cp\u003eThis second edition of Principles of Business Forecasting by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2019-10-02T13:57:42-04:00","created_at":"2019-10-02T13:57:42-04:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30373948555321,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-127A-9424-7850:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Part II: Principles of Business Forecasting: Advanced Forecasting Methods - eBook","public_title":"eBook","options":["eBook"],"price":3000,"weight":349,"compare_at_price":null,"inventory_quantity":-143,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_965160b0-e723-4378-bfc9-e122eeaecb91.png?v=1617061039"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_965160b0-e723-4378-bfc9-e122eeaecb91.png?v=1617061039","options":["Choose Format"],"media":[{"alt":null,"id":21096412053657,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_965160b0-e723-4378-bfc9-e122eeaecb91.png?v=1617061039"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/POBF2efrontcover_965160b0-e723-4378-bfc9-e122eeaecb91.png?v=1617061039","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of Principles of Business Forecasting by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}