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{"id":8056357224706,"title":"Boost Your Sales Career | Sales Leadership Certification","handle":"boost-your-sales-career-sales-leadership-certification","description":"\u003cp\u003eEnroll now and start your path to sales leadership success! By using the link above and discount code \u003cstrong\u003ewessex20\u003c\/strong\u003e, you will save 20% off the program price. SMEI’s Certified Exam Preparatory program consists of an online learning portal built on the concepts in \u003ccite\u003eSales Management: Shaping Future Sales Leaders, 3rd Edition\u003c\/cite\u003e, Wessex Press.\u003c\/p\u003e\n\u003ch3\u003eElevate Your Sales Career with Sales Leadership Certification\u003c\/h3\u003e\n\u003cp\u003eAs a student or recent graduate in the field of sales leadership, you're undoubtedly eager to stand out in the competitive job market. 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{"id":7008591249561,"title":"Capon's Entrepreneurs Gallery","handle":"capons-entrepreneur-gallery","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing videobooks.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via \u003cem\u003eCapon’s Entrepreneurs Gallery\u003c\/em\u003e. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn!\u003c\/p\u003e","published_at":"2021-08-24T01:33:35-04:00","created_at":"2021-08-24T01:33:33-04:00","vendor":"Wessex Press","type":"Interactive","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189257474,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-99F3-4B15-5AFA:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneurs Gallery - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":1361,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40901983568025,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneurs Gallery - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829","options":["Format"],"media":[{"alt":null,"id":34530537636098,"position":1,"preview_image":{"aspect_ratio":0.769,"height":1910,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829"},"aspect_ratio":0.769,"height":1910,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing videobooks.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via \u003cem\u003eCapon’s Entrepreneurs Gallery\u003c\/em\u003e. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn!\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190306050,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-531,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-7-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689573703,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","options":["Format"],"media":[{"alt":null,"id":34526397956354,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":8613674287362,"title":"Capon's Marketing Essentials (2nd Edition)","handle":"capons-marketing-essentials-by-noel-capon-2ed","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials (2nd Edition)\u003c\/cite\u003e is a much-abbreviated version of the two more comprehensive books: \u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework (5th Edition).\u003c\/cite\u003e \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e is intended for undergraduates and those new to business and marketing concepts. It is a significant upgrade from prior editions, as it introduces genuinely new ideas. 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For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments; instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make.\u003c\/p\u003e\n\u003cp\u003eFor many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities, including supply chains, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e includes introductory chapter cases, numerous examples, internet links to additional material, video\/audio interviews, key ideas, and tools to gauge progress — including marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2024-05-10T22:20:23-04:00","created_at":"2024-05-10T22:17:05-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":24970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681188864258,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9896021-7-9","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":0,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-7-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44998885540098,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-7-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-7-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44998889898242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9896021-6-2","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":24970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-6-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803","options":["Format"],"media":[{"alt":null,"id":34526398677250,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4873,"width":3766,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803"},"aspect_ratio":0.773,"height":4873,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803","width":3766}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials (2nd Edition)\u003c\/cite\u003e is a much-abbreviated version of the two more comprehensive books: \u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework (5th Edition).\u003c\/cite\u003e \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e is intended for undergraduates and those new to business and marketing concepts. It is a significant upgrade from prior editions, as it introduces genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process.\u003c\/p\u003e\n\u003cp\u003eThis is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes positions on what are believed to be better or worse courses of action for marketers. Marketing is an applied field, and the authors believe textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments; instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make.\u003c\/p\u003e\n\u003cp\u003eFor many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities, including supply chains, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e includes introductory chapter cases, numerous examples, internet links to additional material, video\/audio interviews, key ideas, and tools to gauge progress — including marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework (4th Edition)","handle":"cmf4","description":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190666498,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1222,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308334022713,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-3-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-4-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198335111,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1530,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","options":["Format"],"media":[{"alt":null,"id":34526406050050,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework (4th Edition) Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190469890,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-61,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451720711,"title":"Softcover Book","option1":"Softcover Book","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - Softcover Book","public_title":"Softcover Book","options":["Softcover Book"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","options":["Format"],"media":[{"alt":null,"id":34530552414466,"position":1,"preview_image":{"aspect_ratio":0.774,"height":2112,"width":1634,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"},"aspect_ratio":0.774,"height":2112,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","width":1634}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":8099257581826,"title":"Capon's Marketing Framework (5th Edition)","handle":"capons-marketing-framework-5th-edition","description":"\u003cp\u003e\u003cstrong\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e\u003c\/strong\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2023-08-14T16:37:25-04:00","created_at":"2023-08-14T16:26:23-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43831963025666,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"979-8-9896021-3-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-3-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44444799828226,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9870212-8-6","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-8-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45539379413250,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-8-9896021-2-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-8-9896021-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","options":["Format"],"media":[{"alt":null,"id":34526406902018,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e\u003c\/strong\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing an e-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191059714,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":14,"compare_at_price":null,"inventory_quantity":-30,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198345543,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-144,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","options":["Format"],"media":[{"alt":null,"id":34526409228546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3454,"width":2669,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"},"aspect_ratio":0.773,"height":3454,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","width":2669}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing an e-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":11557753479,"title":"Customer Value Co-Creation","handle":"customer-value-co-creation","description":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e","published_at":"2017-10-17T03:24:26-04:00","created_at":"2017-10-17T03:37:46-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2470,"price_min":2470,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55382854151,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-6-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":340,"compare_at_price":null,"inventory_quantity":-527,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-6-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":55382932103,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":340,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190076674,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F585-24A3-5413:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":340,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","options":["Format"],"media":[{"alt":null,"id":34526415225090,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e"}

{"id":5508402446489,"title":"Customer-Centric Selling (2nd Edition)","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n","published_at":"2020-08-13T22:29:18-04:00","created_at":"2020-08-13T16:44:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582760681625,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-8-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-74,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-6-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760714393,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-89854822-4-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-5-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189421314,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-89854822-9-4","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-281,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-8-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","options":["Format"],"media":[{"alt":null,"id":34526419157250,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n"}

{"id":7679494816002,"title":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers","handle":"customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"\u003cp\u003eIn this new book, the world’s leading academic expert on account management in tandem with an extraordinarily successful global account manager provide an A to Z of account management excellence, including its significant intellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving win-win outcomes for suppliers and customers.\u003c\/p\u003e","published_at":"2022-05-05T12:56:53-04:00","created_at":"2022-05-05T12:10:05-04:00","vendor":"Wessex Press","type":"Book","tags":["new"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42728956330242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-4-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":-26,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-4-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956363010,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-5-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":-96,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-5-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956395778,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-AEED-E997-BC9A:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":-72,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-6-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","options":["Format"],"media":[{"alt":null,"id":34526419681538,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIn this new book, the world’s leading academic expert on account management in tandem with an extraordinarily successful global account manager provide an A to Z of account management excellence, including its significant intellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving win-win outcomes for suppliers and customers.\u003c\/p\u003e"}

{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":6470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6470,"weight":349,"compare_at_price":null,"inventory_quantity":-13,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-9-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Paperback","option1":"Paperback","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Paperback","public_title":"Paperback","options":["Paperback"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-365,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189388546,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-412,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-9-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","options":["Format"],"media":[{"alt":null,"id":34526436753666,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus."}

{"id":8438969041154,"title":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed","description":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e","published_at":"2024-04-05T10:07:18-04:00","created_at":"2024-04-05T10:04:48-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":6970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681188897026,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9901932-5-3","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-20,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44565962555650,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45182901715202,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9901932-3-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6970,"weight":349,"compare_at_price":null,"inventory_quantity":-40,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","options":["Format"],"media":[{"alt":null,"id":34526437474562,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3530,"width":2471,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"},"aspect_ratio":0.7,"height":3530,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","width":2471}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e"}

{"id":7173856526489,"title":"Disruption: A Salesforce Braves the Storm","handle":"disruption-a-salesforce-braves-the-storm","description":"\u003cp\u003e\u003cem\u003e\u003cb\u003eDisruption\u003c\/b\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-11-01T18:11:15-04:00","created_at":"2021-10-29T20:01:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":3470,"price_min":3470,"price_max":6970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189224706,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-9E9D-9693-448D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-3-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645720217,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7375287-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6970,"weight":170,"compare_at_price":null,"inventory_quantity":-63,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645752985,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":170,"compare_at_price":null,"inventory_quantity":-68,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-5-3","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","options":["Format"],"media":[{"alt":null,"id":34526439964930,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3190,"width":2233,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"},"aspect_ratio":0.7,"height":3190,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","width":2233}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003e\u003cb\u003eDisruption\u003c\/b\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":2148635508793,"title":"Economic Issues and Policy (7th Edition)","handle":"economic-issues-and-policy-7e","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-07-27T15:33:56-04:00","created_at":"2019-04-03T23:16:05-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189683458,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F918-CC7F-2F60:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-415,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528266297,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-0-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-0-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528299065,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1043,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-1-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","options":["Format"],"media":[{"alt":null,"id":34526448976130,"position":1,"preview_image":{"aspect_ratio":0.763,"height":1360,"width":1037,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"},"aspect_ratio":0.763,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","width":1037}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":7636138656002,"title":"Economic Issues and Policy (8th Edition)","handle":"economic-issues-and-policy-8e-by-jacqueline-murray-brux","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy (8th Edition)\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2022-03-24T16:04:57-04:00","created_at":"2022-03-24T15:55:03-04:00","vendor":"Wessex Press","type":"Book","tags":["Economic Policy","new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189126402,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-B033-E318-A15C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-420,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-3-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562934018,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-1-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-1-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562966786,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-2-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1024,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-2-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","options":["Format"],"media":[{"alt":null,"id":34526452580610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3311,"width":2559,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"},"aspect_ratio":0.773,"height":3311,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","width":2559}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy (8th Edition)\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":5508400677017,"title":"Essentials of Management (11th Edition)","handle":"essentials-of-management-11th-edition-by-andrew-dubrin","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management \u003c\/em\u003e\u003c\/strong\u003eis written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e","published_at":"2020-08-13T22:34:28-04:00","created_at":"2020-08-13T16:43:58-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582755012761,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-1-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-426,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-1-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582755045529,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-0-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-0-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189454082,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5DB6-43D3-7FA6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-184,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-2-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689","options":["Format"],"media":[{"alt":null,"id":34526459265282,"position":1,"preview_image":{"aspect_ratio":0.763,"height":1360,"width":1037,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689"},"aspect_ratio":0.763,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689","width":1037}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management \u003c\/em\u003e\u003c\/strong\u003eis written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e"}

{"id":8779854250242,"title":"Essentials of Management (12th Edition)","handle":"essentials-of-management-12th-edition","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management (12th Edition)\u003c\/em\u003e\u003c\/strong\u003e is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of Essentials of Management addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, online information, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2024-08-20T20:36:20-04:00","created_at":"2024-08-20T20:28:16-04:00","vendor":"Wessex Press","type":"Book","tags":["Management","new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45428323647746,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9910651-0-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-0-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45428323680514,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9910651-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188798722,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9910651-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-2-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-12e-cover.png?v=1732040747"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-12e-cover.png?v=1732040747","options":["Format"],"media":[{"alt":null,"id":34526459953410,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-12e-cover.png?v=1732040747"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-12e-cover.png?v=1732040747","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management (12th Edition)\u003c\/em\u003e\u003c\/strong\u003e is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of Essentials of Management addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, online information, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e\n\u003c!----\u003e"}

{"id":5801642311,"title":"Fast-Track Corporate Finance","handle":"ftcfpdf","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Corporate Finance\u003c\/strong\u003e\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Finance"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190633730,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":14,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198334407,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9864023-8-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":7470,"weight":349,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","options":["Format"],"media":[{"alt":null,"id":34526499537154,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2997,"width":1998,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"},"aspect_ratio":0.667,"height":2997,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","width":1998}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Corporate Finance\u003c\/strong\u003e\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":10744955143,"title":"Fast-Track International Business","handle":"fast-track-international-business-by-james-sagner","description":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track International Business\u003c\/strong\u003e\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2017-07-08T05:53:49-04:00","created_at":"2017-07-08T06:40:31-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190174978,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F587-17BE-7AC6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47463451527,"title":"Softcover Textbook in Full Color","option1":"Softcover Textbook in Full Color","option2":null,"option3":null,"sku":"978-0-9976840-7-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - Softcover Textbook in Full Color","public_title":"Softcover Textbook in Full Color","options":["Softcover Textbook in Full Color"],"price":7470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-7-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","options":["Format"],"media":[{"alt":null,"id":21096331542681,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track International Business\u003c\/strong\u003e\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":2121097217,"title":"Fast-Track Management and Organizational Behavior (3rd Edition)","handle":"ftmob2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Management and Organizational Behavior\u003c\/strong\u003e\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2015-09-25T14:49:16-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":5970,"price_min":5970,"price_max":7500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198338567,"title":"Softcover Black \u0026 White","option1":"Softcover Black \u0026 White","option2":null,"option3":null,"sku":"978-0-9995547-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - Softcover Black \u0026 White","public_title":"Softcover Black \u0026 White","options":["Softcover Black \u0026 White"],"price":7500,"weight":349,"compare_at_price":null,"inventory_quantity":-290,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-7-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190797570,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F480-7C80-D09D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-3-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","options":["Format"],"media":[{"alt":null,"id":34526546100482,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1360,"width":907,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"},"aspect_ratio":0.667,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","width":907}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Management and Organizational Behavior\u003c\/strong\u003e\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":8816812916994,"title":"Final Payment - Wessex Press Internship Program","handle":"final-payment-wessex-press-internship-program-copy","description":"","published_at":"2024-10-04T10:53:42-04:00","created_at":"2024-10-04T10:53:25-04:00","vendor":"Wessex Press","type":"Educational Services","tags":[],"price":189900,"price_min":189900,"price_max":189900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45539395338498,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Final Payment - Wessex Press Internship Program","public_title":null,"options":["Default Title"],"price":189900,"weight":0,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/icon_WessexPressInc.png?v=1710951005"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/icon_WessexPressInc.png?v=1710951005","options":["Title"],"media":[{"alt":null,"id":32816055124226,"position":1,"preview_image":{"aspect_ratio":1.0,"height":225,"width":225,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/icon_WessexPressInc.png?v=1710951005"},"aspect_ratio":1.0,"height":225,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/icon_WessexPressInc.png?v=1710951005","width":225}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""}

{"id":1457559553,"title":"Fundamentals of International Business (3rd Edition)","handle":"fib3","description":"\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Type\"}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":8970,"price_min":8970,"price_max":20550,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191158018,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - 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Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Type\"}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1762213265465,"title":"Human Resource Selection (9th Edition)","handle":"human-resource-selection","description":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003cstrong\u003e\u003cem\u003eHuman Resource Selection\u003c\/em\u003e\u003c\/strong\u003e equips readers with the knowledge and tools to develop and implement effective selection programs within today's organizations. It does this by fully explaining and providing detailed examples of three necessary components in the design and use of effective and legally defensible selection programs. The first of these is doing a job analysis to identify both the important activities of the job to be filled and the worker characteristics necessary to successfully complete these activities. The second is understanding the various laws and legal issues that apply to recruitment of applicants and the conduct of selection programs. The third is a unique feature of this book. Six chapters are devoted to how to build and use the main instruments that gather information from applicants about the type and amount of worker characteristics that each possesses. These six major instruments are: application materials, interviews, ability and job knowledge tests, personality inventories, job simulations \u0026amp; work samples, and tests for counterproductive work behaviors (integrity, drug, and genetic testing). Organizations use one or more of these but frequently the instrument used gathers information that is not directly related to job performance, does not have adequate evaluation guidelines, and can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these issues and how to form a useful and defensible instrument that provides valid information to use in making selection decisions.\u003c\/p\u003e\n\u003cp\u003eThe book presents “best practices,” not “easy practices.” It takes time, thought, and effort to build a useful selection program. There is ample evidence that organizations that develop “best selection practices” have high levels of employee performance. There are three assumptions of such practices. First, the information that is gathered from applicants must be directly related to performance of the job. Usually information such as degrees earned, previous job titles, future individual goals, years of experience are not strongly related to job performance and not even verifiable. Second, there must be a numerical scoring method to apply to the information gathered from applicants. These numbers quantify the amount of a worker characteristic that the applicant possesses. As in most fields of organizations, e.g., financial, marketing, production, numbers are the basis for decisions. The third assumption of selection is that there are decision rules that use the numbers of applicants to make decisions as to whom to offer employment. Evidence is clear that in selection, as in the other areas mentioned, decisions based on numbers are superior to those based upon human judgment. These three assumptions are fulfilled in growing numbers of successful firms.\u003c\/p\u003e\n\u003cp\u003eExtremely reader friendly, the text is written to clearly present its ideas and provide specific examples and details of its recommendations. The fact that it is in its 9th edition, having been updated in each edition since its original printing in 1987, is evidence of its value to selection students and practitioners.\u003c\/p\u003e","published_at":"2018-10-17T08:27:59-04:00","created_at":"2018-10-17T08:28:44-04:00","vendor":"Wessex Press","type":"Book","tags":["Human Resources","Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17382087229497,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1253,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17548062916665,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189781762,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F481-BA09-FAD8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-2367,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","options":["Format"],"media":[{"alt":null,"id":34526567366914,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003cstrong\u003e\u003cem\u003eHuman Resource Selection\u003c\/em\u003e\u003c\/strong\u003e equips readers with the knowledge and tools to develop and implement effective selection programs within today's organizations. It does this by fully explaining and providing detailed examples of three necessary components in the design and use of effective and legally defensible selection programs. The first of these is doing a job analysis to identify both the important activities of the job to be filled and the worker characteristics necessary to successfully complete these activities. The second is understanding the various laws and legal issues that apply to recruitment of applicants and the conduct of selection programs. The third is a unique feature of this book. Six chapters are devoted to how to build and use the main instruments that gather information from applicants about the type and amount of worker characteristics that each possesses. These six major instruments are: application materials, interviews, ability and job knowledge tests, personality inventories, job simulations \u0026amp; work samples, and tests for counterproductive work behaviors (integrity, drug, and genetic testing). Organizations use one or more of these but frequently the instrument used gathers information that is not directly related to job performance, does not have adequate evaluation guidelines, and can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these issues and how to form a useful and defensible instrument that provides valid information to use in making selection decisions.\u003c\/p\u003e\n\u003cp\u003eThe book presents “best practices,” not “easy practices.” It takes time, thought, and effort to build a useful selection program. There is ample evidence that organizations that develop “best selection practices” have high levels of employee performance. There are three assumptions of such practices. First, the information that is gathered from applicants must be directly related to performance of the job. Usually information such as degrees earned, previous job titles, future individual goals, years of experience are not strongly related to job performance and not even verifiable. Second, there must be a numerical scoring method to apply to the information gathered from applicants. These numbers quantify the amount of a worker characteristic that the applicant possesses. As in most fields of organizations, e.g., financial, marketing, production, numbers are the basis for decisions. The third assumption of selection is that there are decision rules that use the numbers of applicants to make decisions as to whom to offer employment. Evidence is clear that in selection, as in the other areas mentioned, decisions based on numbers are superior to those based upon human judgment. These three assumptions are fulfilled in growing numbers of successful firms.\u003c\/p\u003e\n\u003cp\u003eExtremely reader friendly, the text is written to clearly present its ideas and provide specific examples and details of its recommendations. The fact that it is in its 9th edition, having been updated in each edition since its original printing in 1987, is evidence of its value to selection students and practitioners.\u003c\/p\u003e"}

{"id":719821340729,"title":"Introduction to Sociology (12th Edition)","handle":"introduction-to-sociology-by-henry-l-tischler","description":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e","published_at":"2018-05-02T15:08:54-04:00","created_at":"2018-05-02T15:36:22-04:00","vendor":"Wessex Press","type":"Book","tags":["Social Sciences"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189945602,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57E-5987-1BFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":397,"compare_at_price":null,"inventory_quantity":-668,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-3-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725678137,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-2068,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-2-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725645369,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-46,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-1-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","options":["Format"],"media":[{"alt":null,"id":34527055675650,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2992,"width":2312,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"},"aspect_ratio":0.773,"height":2992,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","width":2312}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","options":["Title"],"media":[{"alt":null,"id":34540556452098,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","options":["Title"],"media":[{"alt":null,"id":34540554748162,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e\u003c\/strong\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:29:57-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190895874,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F581-CC7E-B837:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"La Administracion Del Marketing En El Siglo 21 - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":98,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","options":["Format"],"media":[{"alt":null,"id":34540566577410,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1898,"width":1466,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"},"aspect_ratio":0.772,"height":1898,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","width":1466}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e\u003c\/strong\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":7480120443138,"title":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition)","handle":"lets-discuss-second-language-learners-share-ideas-student-edition","description":"\u003cdiv\u003eWe all wonder what our future holds. Some people are satisfied just to wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t need to just wait and let it happen to them. Building your own future means making lots of decisions — many small ones and some big ones. Some decisions are just about our own life. Others involve the community we live in, our country, and even the whole world. In history classes, we learn about the decisions individuals and countries have made in the past and the consequences of those decisions. In other social studies classes we also learn about the decisions that have become laws and affect how people live today in our local area and in our country. But we often lack time in these classes to think about decisions regarding the future. How might the choices and decisions that we live with today be different? How could we make them better? With this book students have an opportunity to think about such decisions, for themselves and together with your classmates. They can use the book starting with the topics they choose, one involving a decision about only their own future or one that involves the future of their community, their country, or their world. For each decision, they will be called on to think carefully and deeply about it, for themselves and with their classmates, sharing their ideas with one another and finding answers to questions that will help them to make the best decisions — decisions that will help to build the best possible future.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:06:25-05:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education","new"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120493203714,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-8-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-8-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120493236482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"978-1-7375287-9-1","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-9-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","options":["Format"],"media":[{"alt":null,"id":34529999388930,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003eWe all wonder what our future holds. Some people are satisfied just to wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t need to just wait and let it happen to them. Building your own future means making lots of decisions — many small ones and some big ones. Some decisions are just about our own life. Others involve the community we live in, our country, and even the whole world. In history classes, we learn about the decisions individuals and countries have made in the past and the consequences of those decisions. In other social studies classes we also learn about the decisions that have become laws and affect how people live today in our local area and in our country. But we often lack time in these classes to think about decisions regarding the future. How might the choices and decisions that we live with today be different? How could we make them better? 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{"id":7480117657858,"title":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition)","handle":"lets-discuss-second-language-learners-share-ideas-deanna-kuhn","description":"\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhether English-language learners are younger or older, beginners or advanced, they likely have already tired of staged conversations about seeking directions or \u003c\/span\u003eordering at a restaurant. 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Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/p\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"}

{"id":7789102137602,"title":"Los Clientes Ganan, Los Proveedores Ganan","handle":"copy-of-customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eAUTHORS\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eNoel Capon\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eGus Maikish\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTRANSLATION\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan lang=\"ES\"\u003eDaniel Alejandro de Regil Reyna\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","published_at":"2022-08-29T19:43:20-04:00","created_at":"2022-08-29T19:41:14-04:00","vendor":"Wessex Press","type":"Book","tags":["new","Sales \u0026 Account Management"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43153391780098,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-5-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-5-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43153391812866,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-6-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-6-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189060866,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-B7EE-AE7F-9A1F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-7-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800","options":["Format"],"media":[{"alt":null,"id":34530003976450,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eAUTHORS\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eNoel Capon\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003eGus Maikish\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTRANSLATION\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan lang=\"ES\"\u003eDaniel Alejandro de Regil Reyna\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e"}

{"id":7896404679,"title":"Management: Meeting and Exceeding Customer Expectations (11th Edition)","handle":"mmece11","description":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2016-07-14T23:36:00-04:00","created_at":"2016-07-14T23:52:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25045425863,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9967578-2-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-991,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":25045465095,"title":"Hardcover Full Color Textbook","option1":"Hardcover Full Color Textbook","option2":null,"option3":null,"sku":"978-0-9967578-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Hardcover Full Color Textbook","public_title":"Hardcover Full Color Textbook","options":["Hardcover Full Color Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-113,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190404354,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEB1-E963-7AE3:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-282,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-3-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","options":["Format"],"media":[{"alt":null,"id":34530072920322,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1500,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"},"aspect_ratio":0.8,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e"}

{"id":5933381943449,"title":"Management: Meeting and Exceeding Customer Expectations (12th Edition)","handle":"management-meeting-and-exceeding-customer-expectations-12th-edition-gemmy-allen","description":"\u003cp\u003eThis twelfth edition of \u003cem\u003e\u003cstrong\u003eManagement: Meeting and Exceeding Customer Expectations\u003c\/strong\u003e\u003c\/em\u003e is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e","published_at":"2020-11-17T06:09:51-05:00","created_at":"2020-11-17T06:05:36-05:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37178553991321,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-359,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-1-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37178554024089,"title":"Hardcover Full Color Textbook","option1":"Hardcover Full Color Textbook","option2":null,"option3":null,"sku":"978-1-7358772-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - Hardcover Full Color Textbook","public_title":"Hardcover Full Color Textbook","options":["Hardcover Full Color Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-0-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189355778,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-7162-0EA9-5EB5:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-194,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968","options":["Format"],"media":[{"alt":null,"id":34530089369858,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis twelfth edition of \u003cem\u003e\u003cstrong\u003eManagement: Meeting and Exceeding Customer Expectations\u003c\/strong\u003e\u003c\/em\u003e is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e"}

{"id":2015605313,"title":"Managing Global Accounts (2nd Edition)","handle":"mga2","description":"\u003cdiv class=\"field-inline\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eManaging Global Accounts\u003c\/strong\u003e\u003c\/em\u003e will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190830338,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-25,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-9-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198341447,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-137,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","options":["Format"],"media":[{"alt":null,"id":34526558519554,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","width":1440},{"alt":null,"id":34530092024066,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001","width":1440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eManaging Global Accounts\u003c\/strong\u003e\u003c\/em\u003e will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century (4th Edition)","handle":"mm21c4","description":"\u003cp\u003eAt 668 pages and 26 chapters, \u003cstrong\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e\u003c\/strong\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca title=\"The Virgin Marketer: Create Your Marketing Plan\" href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22021951943,"title":"Softcover B\u0026W Textbook","option1":"Softcover B\u0026W Textbook","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover B\u0026W Textbook","public_title":"Softcover B\u0026W Textbook","options":["Softcover B\u0026W Textbook"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1913,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190699266,"title":"Softcover Color Textbook","option1":"Softcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover Color Textbook","public_title":"Softcover Color Textbook","options":["Softcover Color Textbook"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-300,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308353486905,"title":"Hardcover Color Textbook","option1":"Hardcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Hardcover Color Textbook","public_title":"Hardcover Color Textbook","options":["Hardcover Color Textbook"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-9-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190732034,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-709,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","options":["Format"],"media":[{"alt":null,"id":34530134294786,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 668 pages and 26 chapters, \u003cstrong\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e\u003c\/strong\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca title=\"The Virgin Marketer: Create Your Marketing Plan\" href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}