{"id":1623495540793,"title":"The Front-Line Sales Manager - Field General","handle":"the-front-line-sales-manager-field-general-by-noel-capon-gary-tubridy-and-florin-mihoc-digital-e-book-flsm","description":"\u003cp\u003eMany sales leaders consider front-line sales managers (FLSMs) to have the most critical yet challenging role in the salesforce. For the first time, \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e addresses this vital but often overlooked role. The book introduces an acumen framework to identify key traits of the most successful FLSMs. \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e helps FLSMs enhance their skills and assists sales leaders in building stronger, more effective sales organizations.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\"\u003eReview for \u003ccite\u003eThe Front-Line Sales Manager—Field General\u003c\/cite\u003e\u003c\/a\u003e\u003c\/p\u003e","published_at":"2018-12-04T10:53:23-05:00","created_at":"2018-09-06T10:47:52-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2970,"price_min":2970,"price_max":5470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17461783658553,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5470,"weight":21,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-3-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":15938360836153,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - Softcover","public_title":"Softcover","options":["Softcover"],"price":3470,"weight":14,"compare_at_price":null,"inventory_quantity":-554,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-4-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189814530,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-E820-F036-7499:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":113,"compare_at_price":null,"inventory_quantity":-71,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-5-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589","options":["Format"],"media":[{"alt":null,"id":21096322039961,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eMany sales leaders consider front-line sales managers (FLSMs) to have the most critical yet challenging role in the salesforce. For the first time, \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e addresses this vital but often overlooked role. The book introduces an acumen framework to identify key traits of the most successful FLSMs. \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e helps FLSMs enhance their skills and assists sales leaders in building stronger, more effective sales organizations.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\"\u003eReview for \u003ccite\u003eThe Front-Line Sales Manager—Field General\u003c\/cite\u003e\u003c\/a\u003e\u003c\/p\u003e"}

{"id":1516099567673,"title":"Marketing for Latin American Managers in the 21st Century","handle":"marketing-for-latin-american-managers-in-the-21st-century-digital-e-book-1","description":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e","published_at":"2018-08-02T12:25:33-04:00","created_at":"2018-08-02T14:19:05-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business","Marketing"],"price":2970,"price_min":2970,"price_max":9970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17436881190969,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-6-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-6-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":14566477889593,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-7-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Softcover","public_title":"Softcover","options":["Softcover"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-51,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-7-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189912834,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEEA-A846-0E17:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-610,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-8-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","options":["Format"],"media":[{"alt":null,"id":34530148614402,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e"}

{"id":719821340729,"title":"Introduction to Sociology (12th Edition)","handle":"introduction-to-sociology-by-henry-l-tischler","description":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e","published_at":"2018-05-02T15:08:54-04:00","created_at":"2018-05-02T15:36:22-04:00","vendor":"Wessex Press","type":"Book","tags":["Social Sciences"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7860725645369,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-49,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725678137,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-2086,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-2-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189945602,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57E-5987-1BFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":397,"compare_at_price":null,"inventory_quantity":-668,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","options":["Format"],"media":[{"alt":null,"id":34527055675650,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2992,"width":2312,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"},"aspect_ratio":0.773,"height":2992,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","width":2312}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e"}

{"id":424696872998,"title":"Strategic Management Communication for Leaders (4th Edition)","handle":"strategic-management-communication-for-leaders-4th-ed-by-robyn-walker","description":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (4th Edition)\u003c\/cite\u003e provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.\u003c\/p\u003e\n\u003ch2\u003eKey features and innovations in the Fourth Edition:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.\u003c\/li\u003e\n\u003cli\u003eIntegrates leadership theory and practice tailored to meet audience needs.\u003c\/li\u003e\n\u003cli\u003eIncludes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.\u003c\/li\u003e\n\u003cli\u003eFeatures two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.\u003c\/li\u003e\n\u003cli\u003eProvides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.\u003c\/p\u003e","published_at":"2017-11-29T13:14:32-05:00","created_at":"2017-11-30T15:54:58-05:00","vendor":"Wessex Press","type":"Book","tags":["Business Communications","Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5772006293542,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006260774,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1097,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-2-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190011138,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F485-5CB7-AC82:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-152,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-7-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333","options":["Format"],"media":[{"alt":null,"id":34540550750466,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1726,"width":1380,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333"},"aspect_ratio":0.8,"height":1726,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333","width":1380}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (4th Edition)\u003c\/cite\u003e provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.\u003c\/p\u003e\n\u003ch2\u003eKey features and innovations in the Fourth Edition:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.\u003c\/li\u003e\n\u003cli\u003eIntegrates leadership theory and practice tailored to meet audience needs.\u003c\/li\u003e\n\u003cli\u003eIncludes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.\u003c\/li\u003e\n\u003cli\u003eFeatures two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.\u003c\/li\u003e\n\u003cli\u003eProvides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.\u003c\/p\u003e"}

{"id":408336662566,"title":"Sociology (12th Edition)","handle":"sociology-12e-by-jon-shepard","description":"\u003cp\u003e\u003ccite\u003eSociology (12th Edition)\u003c\/cite\u003e provides students an engaging introduction to sociology—its perspectives, concepts, theories, and research findings—without overwhelming them with dense material. The author presents comprehensive, readable, and theoretically and empirically sound content in a clear and interesting manner, helping students succeed in understanding the social factors behind patterned behavior.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eSociology \u003c\/cite\u003eencourages critical thinking through the development of the \"sociological imagination\"—the ability to see connections between personal experiences and societal events. Each chapter opens with a question challenging common beliefs. These questions often highlight surprising research findings, with answers provided at the chapter's start and explained further within the text. This questioning theme continues throughout the book.\u003c\/p\u003e\n\u003cp\u003eThe textbook maintains its dynamic and pedagogically sound design, blending theory and application to inspire critical thinking and active learning. Features include updated sources, maps, illustrations, critical thinking scenarios, and in-chapter checklists.\u003c\/p\u003e\n\u003cp\u003eAdditional in-chapter features include: \u003ccite\u003eSociology in Your Life\u003c\/cite\u003e, \u003ccite\u003eConsider This Research\u003c\/cite\u003e (an examination of research methodology), \u003ccite\u003eAccent on Theory\u003c\/cite\u003e, and integrated coverage of global and cultural perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 1: The Sociological Perspective\u003c\/li\u003e\n\u003cli\u003eChapter 2: Social Research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 3: Culture\u003c\/li\u003e\n\u003cli\u003eChapter 4: Socialization\u003c\/li\u003e\n\u003cli\u003eChapter 5: Social Structure and Society\u003c\/li\u003e\n\u003cli\u003eChapter 6: Groups and Organizations\u003c\/li\u003e\n\u003cli\u003eChapter 7: Deviance and Social Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 8: Social Stratification\u003c\/li\u003e\n\u003cli\u003eChapter 9: Inequalities of Race and Ethnicity\u003c\/li\u003e\n\u003cli\u003eChapter 10: Inequalities of Gender\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 11: Family\u003c\/li\u003e\n\u003cli\u003eChapter 12: Education\u003c\/li\u003e\n\u003cli\u003eChapter 13: Political and Economic Institutions\u003c\/li\u003e\n\u003cli\u003eChapter 14: Religion\u003c\/li\u003e\n\u003cli\u003eChapter 15: Healthcare and Aging\u003c\/li\u003e\n\u003cli\u003eChapter 16: Sport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 17: Population and Urbanization\u003c\/li\u003e\n\u003cli\u003eChapter 18: Social Change and Collective Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2017-11-20T11:46:40-05:00","created_at":"2017-11-20T11:54:49-05:00","vendor":"Wessex Press","type":"Book","tags":["Social Sciences"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5513164619814,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166618662,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1565,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190043906,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58C-AF30-D9F8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-367,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254","options":["Format"],"media":[{"alt":null,"id":34530656583938,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3663,"width":2831,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254"},"aspect_ratio":0.773,"height":3663,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254","width":2831}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eSociology (12th Edition)\u003c\/cite\u003e provides students an engaging introduction to sociology—its perspectives, concepts, theories, and research findings—without overwhelming them with dense material. The author presents comprehensive, readable, and theoretically and empirically sound content in a clear and interesting manner, helping students succeed in understanding the social factors behind patterned behavior.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eSociology \u003c\/cite\u003eencourages critical thinking through the development of the \"sociological imagination\"—the ability to see connections between personal experiences and societal events. Each chapter opens with a question challenging common beliefs. These questions often highlight surprising research findings, with answers provided at the chapter's start and explained further within the text. This questioning theme continues throughout the book.\u003c\/p\u003e\n\u003cp\u003eThe textbook maintains its dynamic and pedagogically sound design, blending theory and application to inspire critical thinking and active learning. Features include updated sources, maps, illustrations, critical thinking scenarios, and in-chapter checklists.\u003c\/p\u003e\n\u003cp\u003eAdditional in-chapter features include: \u003ccite\u003eSociology in Your Life\u003c\/cite\u003e, \u003ccite\u003eConsider This Research\u003c\/cite\u003e (an examination of research methodology), \u003ccite\u003eAccent on Theory\u003c\/cite\u003e, and integrated coverage of global and cultural perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 1: The Sociological Perspective\u003c\/li\u003e\n\u003cli\u003eChapter 2: Social Research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 3: Culture\u003c\/li\u003e\n\u003cli\u003eChapter 4: Socialization\u003c\/li\u003e\n\u003cli\u003eChapter 5: Social Structure and Society\u003c\/li\u003e\n\u003cli\u003eChapter 6: Groups and Organizations\u003c\/li\u003e\n\u003cli\u003eChapter 7: Deviance and Social Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 8: Social Stratification\u003c\/li\u003e\n\u003cli\u003eChapter 9: Inequalities of Race and Ethnicity\u003c\/li\u003e\n\u003cli\u003eChapter 10: Inequalities of Gender\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 11: Family\u003c\/li\u003e\n\u003cli\u003eChapter 12: Education\u003c\/li\u003e\n\u003cli\u003eChapter 13: Political and Economic Institutions\u003c\/li\u003e\n\u003cli\u003eChapter 14: Religion\u003c\/li\u003e\n\u003cli\u003eChapter 15: Healthcare and Aging\u003c\/li\u003e\n\u003cli\u003eChapter 16: Sport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 17: Population and Urbanization\u003c\/li\u003e\n\u003cli\u003eChapter 18: Social Change and Collective Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"}

{"id":11557753479,"title":"Customer Value Co-Creation","handle":"customer-value-co-creation","description":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. 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But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e","published_at":"2017-10-17T03:24:26-04:00","created_at":"2017-10-17T03:37:46-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2470,"price_min":2470,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55382932103,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":340,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":55382854151,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-6-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":340,"compare_at_price":null,"inventory_quantity":-528,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-6-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190076674,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F585-24A3-5413:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":340,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","options":["Format"],"media":[{"alt":null,"id":34526415225090,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. 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{"id":11434865031,"title":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition)","handle":"building-our-best-future-student-edition-deanna-kuhn","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e","published_at":"2017-09-27T19:37:38-04:00","created_at":"2017-09-27T22:02:48-04:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":54367465799,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":-1068,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-9-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190109442,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F594-C9F3-368B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-5-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","options":["Buy 10 Student Edition books @ $19.70, receive one Teacher edition free. Bulk pricing for Student Edition. Call 914-573-2757."],"media":[{"alt":null,"id":34526385275138,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4400,"width":3400,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"},"aspect_ratio":0.773,"height":4400,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","width":3400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e"}

{"id":11364500359,"title":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Teacher's Edition)","handle":"building-our-best-future-teachers-edition","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBuilding Our Best Future\u003c\/em\u003e\u003c\/strong\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e","published_at":"2017-09-17T09:30:23-04:00","created_at":"2017-09-17T13:14:28-04:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education"],"price":2470,"price_min":2470,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":53378813575,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-7-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Teacher's Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-7-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":53379315911,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-8-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Teacher's Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-110,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-8-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190142210,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F593-6958-41F2:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Teacher's Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-0-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-teachers-edition-cover.png?v=1732037490"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-teachers-edition-cover.png?v=1732037490","options":["Format"],"media":[{"alt":null,"id":34526388355330,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4400,"width":3400,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-teachers-edition-cover.png?v=1732037490"},"aspect_ratio":0.773,"height":4400,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-teachers-edition-cover.png?v=1732037490","width":3400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBuilding Our Best Future\u003c\/em\u003e\u003c\/strong\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e"}

{"id":10744955143,"title":"Fast-Track International Business","handle":"fast-track-international-business-by-james-sagner","description":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003eFast-Track International Business\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2017-07-08T05:53:49-04:00","created_at":"2017-07-08T06:40:31-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":47463451527,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9976840-7-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - Softcover","public_title":"Softcover","options":["Softcover"],"price":7470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-7-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190174978,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F587-17BE-7AC6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","options":["Format"],"media":[{"alt":null,"id":21096331542681,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003eFast-Track International Business\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":10595627527,"title":"Principles of Business Forecasting (2nd Edition)","handle":"principles-of-business-forecasting-2nd-ed","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2017-06-19T14:20:00-04:00","created_at":"2017-06-19T14:15:37-04:00","vendor":"Wessex Press","type":"Book","tags":["Business Analytics"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44891936711,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-0-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-0-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44897599751,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-1-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-769,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190240514,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAF-DA04-6EF6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-442,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. 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Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

{"id":10514672199,"title":"So, Now You're a Sales Manager","handle":"so-now-youre-a-sales-manager-digital-e-book-snyasm","description":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2017-06-04T14:38:18-04:00","created_at":"2017-06-04T14:45:50-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190273282,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58B-178F-23F9:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"So, Now You're a Sales Manager - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","options":["Format"],"media":[{"alt":null,"id":34540552585474,"position":1,"preview_image":{"aspect_ratio":0.85,"height":1770,"width":1504,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"},"aspect_ratio":0.85,"height":1770,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","width":1504}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40689573703,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190306050,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-531,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","options":["Format"],"media":[{"alt":null,"id":34526397956354,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":8597093511,"title":"Sales Management Simulation","handle":"sales-management-simulation","description":"\u003cp\u003e\u003ca href=\"https:\/\/wessexlearning.com\/pages\/request-instructor-copy\"\u003eREQUEST A TUTORIAL HERE\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWessex Press is pleased to invite you to explore The Sales Management Simulation (SMS). SMS is now ready to incorporate into your sales management courses. \u003cstrong\u003eDesigned by sales management experts, Professors Mike Ahearne (University of Houston), Noel Capon (Columbia Business School), and Harish Sujan (Tulane University),\u003c\/strong\u003e SMS is what your course needs to better prepare your students to compete in the real business world.\u003c\/p\u003e\n\u003cp\u003eSMS offers you the opportunity to let your students practice for real what you are teaching them in class for just \u003cstrong\u003e$40.00 per student\u003c\/strong\u003e. SMS brings the real world of sales management into your class to reinforce your course content in an interesting and interactive manner.\u003c\/p\u003e\n\u003cp\u003eSMS is an internet-based simulation designed for use in sales management courses. It offers an innovative approach to sales simulations because it focuses on sales management practices more than on any other sales aspect. Students in teams, assuming the role of sales managers for a large industrial manufacturer, submit decisions online. Professors can run the simulation from their desktops, with results displayed automatically.\u003c\/p\u003e\n\u003cp\u003eSMS enables students to explore better ways to recruit, select, train, and compensate salespeople; assign sales territories; and allocate salesperson time. Industry growth, pricing strategy, and inventory management also affect results. Market research reports help participants make strategic choices. Student teams make several sequential decisions as they learn to improve their sales management decision-making skills.\u003c\/p\u003e\n\u003cp\u003eTo learn more about SMS and\/or schedule a free 30-minute training session, please click on our \u003ca href=\"https:\/\/wessexlearning.com\/pages\/request-instructor-copy\"\u003einstructor access request form\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2020-12-27T10:10:27-05:00","created_at":"2016-08-18T12:38:00-04:00","vendor":"Wessex Press","type":"Simulation","tags":["Sales \u0026 Account Management"],"price":4000,"price_min":4000,"price_max":4000,"available":true,"price_varies":false,"compare_at_price":4000,"compare_at_price_min":4000,"compare_at_price_max":4000,"compare_at_price_varies":false,"variants":[{"id":27892718727,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SALESMANAGEMENTSIM","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management Simulation","public_title":null,"options":["Default Title"],"price":4000,"weight":0,"compare_at_price":4000,"inventory_quantity":-15892,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/bigstock-Business-Graph-3991314_1_480x640_72415c1f-bfb4-4934-98de-475b7c3d1745.jpg?v=1671539666"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/bigstock-Business-Graph-3991314_1_480x640_72415c1f-bfb4-4934-98de-475b7c3d1745.jpg?v=1671539666","options":["Title"],"media":[{"alt":null,"id":31173301928194,"position":1,"preview_image":{"aspect_ratio":0.75,"height":640,"width":480,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/bigstock-Business-Graph-3991314_1_480x640_72415c1f-bfb4-4934-98de-475b7c3d1745.jpg?v=1671539666"},"aspect_ratio":0.75,"height":640,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/bigstock-Business-Graph-3991314_1_480x640_72415c1f-bfb4-4934-98de-475b7c3d1745.jpg?v=1671539666","width":480}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ca href=\"https:\/\/wessexlearning.com\/pages\/request-instructor-copy\"\u003eREQUEST A TUTORIAL HERE\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWessex Press is pleased to invite you to explore The Sales Management Simulation (SMS). SMS is now ready to incorporate into your sales management courses. \u003cstrong\u003eDesigned by sales management experts, Professors Mike Ahearne (University of Houston), Noel Capon (Columbia Business School), and Harish Sujan (Tulane University),\u003c\/strong\u003e SMS is what your course needs to better prepare your students to compete in the real business world.\u003c\/p\u003e\n\u003cp\u003eSMS offers you the opportunity to let your students practice for real what you are teaching them in class for just \u003cstrong\u003e$40.00 per student\u003c\/strong\u003e. SMS brings the real world of sales management into your class to reinforce your course content in an interesting and interactive manner.\u003c\/p\u003e\n\u003cp\u003eSMS is an internet-based simulation designed for use in sales management courses. It offers an innovative approach to sales simulations because it focuses on sales management practices more than on any other sales aspect. Students in teams, assuming the role of sales managers for a large industrial manufacturer, submit decisions online. Professors can run the simulation from their desktops, with results displayed automatically.\u003c\/p\u003e\n\u003cp\u003eSMS enables students to explore better ways to recruit, select, train, and compensate salespeople; assign sales territories; and allocate salesperson time. Industry growth, pricing strategy, and inventory management also affect results. Market research reports help participants make strategic choices. Student teams make several sequential decisions as they learn to improve their sales management decision-making skills.\u003c\/p\u003e\n\u003cp\u003eTo learn more about SMS and\/or schedule a free 30-minute training session, please click on our \u003ca href=\"https:\/\/wessexlearning.com\/pages\/request-instructor-copy\"\u003einstructor access request form\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":7896404679,"title":"Management: Meeting and Exceeding Customer Expectations (11th Edition)","handle":"mmece11","description":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2016-07-14T23:36:00-04:00","created_at":"2016-07-14T23:52:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25045465095,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9967578-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-114,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":25045425863,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9967578-2-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-991,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190404354,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEB1-E963-7AE3:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-282,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-3-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","options":["Format"],"media":[{"alt":null,"id":34530072920322,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1500,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"},"aspect_ratio":0.8,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers","handle":"mmem","description":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190437122,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","options":["Format"],"media":[{"alt":null,"id":34530158608642,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e"}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","options":["Title"],"media":[{"alt":null,"id":34540554748162,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework (4th Edition) Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451720711,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190469890,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-61,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","options":["Format"],"media":[{"alt":null,"id":34530552414466,"position":1,"preview_image":{"aspect_ratio":0.774,"height":2112,"width":1634,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"},"aspect_ratio":0.774,"height":2112,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","width":1634}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide","handle":"mm21c4ssg","description":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190502658,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-76,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","options":["Format"],"media":[{"alt":null,"id":34540559204610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e"}

{"id":5869692167,"title":"The Virgin Marketer: Create Your Market Plan (4th Edition)","handle":"tvm4","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2016-03-31T17:37:00-04:00","created_at":"2016-03-31T17:29:46-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18811778596921,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-2-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-88,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190600962,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F2CF-8A0C-46F7:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-95,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","options":["Format"],"media":[{"alt":null,"id":34540528435458,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5801642311,"title":"Fast-Track Corporate Finance","handle":"ftcfpdf","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003eFast-Track Corporate Finance\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Finance"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198334407,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-8-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":7470,"weight":349,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190633730,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":14,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8PDF","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","options":["Format"],"media":[{"alt":null,"id":34526499537154,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2997,"width":1998,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"},"aspect_ratio":0.667,"height":2997,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","width":1998}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003eFast-Track Corporate Finance\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework (4th Edition)","handle":"cmf4","description":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308334022713,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-3-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-142,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-4-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198335111,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1530,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190666498,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1222,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","options":["Format"],"media":[{"alt":null,"id":34526406050050,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century (4th Edition)","handle":"mm21c4","description":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":25970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308353486905,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":25970,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-9-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190699266,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-300,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":22021951943,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1913,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190732034,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-710,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","options":["Format"],"media":[{"alt":null,"id":34530134294786,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e"}

{"id":2366610945,"title":"Managing Global Accounts (Video Book)","handle":"mgavid","description":"\u003cp\u003eIn \u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e, Professor Noel Capon provides an in-depth exploration of the evolving landscape of global business-to-business (B2B) relationships. This video book addresses the critical challenges faced by companies striving to remain profitable and competitive in a world of increasing globalization. Designed for professionals managing key accounts across multiple countries, it offers practical frameworks, strategies, and insights to help organizations align with the complex demands of multinational customers.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive resource is organized into five sections covering fundamentals, strategy, organizational structure, human resources, and systems and processes. It provides actionable guidance on issues such as delivering consistent service worldwide, streamlining product variations, and navigating the challenges of global pricing and contracts. Supplemented by detailed learning materials, including video chapters, review questions, and downloadable presentation slides, this video book is an invaluable tool for both individual account managers and broader organizational teams.\u003c\/p\u003e\n\u003cp\u003eWith additional insights from industry leaders and related readings, Managing Global Accounts equips businesses to adapt and thrive in an interconnected world. Whether you’re developing global account strategies, restructuring your organization, or seeking to foster long-term, mutually beneficial customer relationships, this video book provides the tools and knowledge to succeed. Explore this transformative resource today and position your organization for sustained success in the global marketplace.\u003c\/p\u003e","published_at":"2024-12-04T13:30:34-05:00","created_at":"2015-10-30T16:41:16-04:00","vendor":"Wessex Press","type":"Video Book","tags":["Sales \u0026 Account Management"],"price":9900,"price_min":9900,"price_max":9900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7869423873,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"10000002","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Managing Global Accounts (Video Book)","public_title":null,"options":["Default Title"],"price":9900,"weight":0,"compare_at_price":null,"inventory_quantity":-236,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-video-book-artwork.png?v=1734046979"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-video-book-artwork.png?v=1734046979","options":["Title"],"media":[{"alt":null,"id":34600300347650,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2560,"width":2048,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-video-book-artwork.png?v=1734046979"},"aspect_ratio":0.8,"height":2560,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-video-book-artwork.png?v=1734046979","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIn \u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e, Professor Noel Capon provides an in-depth exploration of the evolving landscape of global business-to-business (B2B) relationships. This video book addresses the critical challenges faced by companies striving to remain profitable and competitive in a world of increasing globalization. Designed for professionals managing key accounts across multiple countries, it offers practical frameworks, strategies, and insights to help organizations align with the complex demands of multinational customers.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive resource is organized into five sections covering fundamentals, strategy, organizational structure, human resources, and systems and processes. It provides actionable guidance on issues such as delivering consistent service worldwide, streamlining product variations, and navigating the challenges of global pricing and contracts. Supplemented by detailed learning materials, including video chapters, review questions, and downloadable presentation slides, this video book is an invaluable tool for both individual account managers and broader organizational teams.\u003c\/p\u003e\n\u003cp\u003eWith additional insights from industry leaders and related readings, Managing Global Accounts equips businesses to adapt and thrive in an interconnected world. Whether you’re developing global account strategies, restructuring your organization, or seeking to foster long-term, mutually beneficial customer relationships, this video book provides the tools and knowledge to succeed. Explore this transformative resource today and position your organization for sustained success in the global marketplace.\u003c\/p\u003e"}

{"id":2121097217,"title":"Fast-Track Management and Organizational Behavior (3rd Edition)","handle":"ftmob2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003eFast-Track Management and Organizational Behavior\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2015-09-25T14:49:16-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":5970,"price_min":5970,"price_max":7500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198338567,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9995547-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":7500,"weight":349,"compare_at_price":null,"inventory_quantity":-290,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-7-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190797570,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F480-7C80-D09D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-3-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","options":["Format"],"media":[{"alt":null,"id":34526546100482,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1360,"width":907,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"},"aspect_ratio":0.667,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","width":907}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003eFast-Track Management and Organizational Behavior\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":2015605313,"title":"Managing Global Accounts","handle":"mga2","description":"\u003cp\u003e\u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e will help you address the challenges of dealing with global customers. As globalization takes hold, several things happen: customers become more demanding and sophisticated, competition intensifies, business becomes more complex and fast-changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global marketplace are significantly more difficult than those of competing domestically. Life is especially tough when a corporation is not centrally focused on the global customer, and when corporate personnel across functions and locations around the world fail to understand this priority.\u003c\/p\u003e\n\u003cp\u003eTo \"get it\" means to understand at a visceral level that success or failure with global customers may be synonymous with the success or failure of the entire enterprise. Unless all employees are aligned and focused on the firm’s relationships with its global customers, competitors who do \"get it\" will surpass them. Indeed, competitive advantage based on building global supplier-customer relationships may be more enduring than advantages based on products or services. Companies can cancel products, but they are far less likely to sever ties with people—especially those who have served them well. However, the promise of long-term, sustainable competitive advantage can only be realized if the firm genuinely prioritizes serving the global customer. No matter where they are located, all employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must cast off the shackles of ethnocentrism and nationalism ingrained in their youth and embrace the global challenge. Not only should they defend their turf against global competitors, but they must also actively contribute to the success of their global customers. In pursuing this goal, they may develop a global account management system that itself becomes a source of competitive advantage.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198341447,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-138,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190830338,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts - E-Book","public_title":"E-Book","options":["E-Book"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-25,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-9-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","options":["Format"],"media":[{"alt":null,"id":34526558519554,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","width":1440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e will help you address the challenges of dealing with global customers. As globalization takes hold, several things happen: customers become more demanding and sophisticated, competition intensifies, business becomes more complex and fast-changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global marketplace are significantly more difficult than those of competing domestically. Life is especially tough when a corporation is not centrally focused on the global customer, and when corporate personnel across functions and locations around the world fail to understand this priority.\u003c\/p\u003e\n\u003cp\u003eTo \"get it\" means to understand at a visceral level that success or failure with global customers may be synonymous with the success or failure of the entire enterprise. Unless all employees are aligned and focused on the firm’s relationships with its global customers, competitors who do \"get it\" will surpass them. Indeed, competitive advantage based on building global supplier-customer relationships may be more enduring than advantages based on products or services. Companies can cancel products, but they are far less likely to sever ties with people—especially those who have served them well. However, the promise of long-term, sustainable competitive advantage can only be realized if the firm genuinely prioritizes serving the global customer. No matter where they are located, all employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must cast off the shackles of ethnocentrism and nationalism ingrained in their youth and embrace the global challenge. Not only should they defend their turf against global competitors, but they must also actively contribute to the success of their global customers. In pursuing this goal, they may develop a global account management system that itself becomes a source of competitive advantage.\u003c\/p\u003e"}

{"id":1973343681,"title":"Capon's Marketing Video Book","handle":"famdvb","description":" \u003cp\u003e\n \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e is a groundbreaking resource designed to help marketers and business professionals master the principles of marketing in a dynamic and accessible format. Developed by Noel Capon, a distinguished expert in marketing education, this video book provides an engaging alternative to traditional textbooks. With 23 chapters across five sections, it offers a comprehensive overview of marketing fundamentals, strategic planning, implementation, and special topics, all aimed at enhancing your ability to deliver value to customers and drive business success.\n \u003c\/p\u003e\n \u003cp\u003e\n This video book is ideal for students, entry-level marketers, and seasoned professionals alike. It combines expert lectures with visual aids, breaking down complex concepts into actionable insights. Key topics include market segmentation, customer relationship management, branding, pricing strategies, and integrated marketing communication. Each chapter is divided into manageable segments, complemented by review questions, downloadable presentation decks, and related learning materials to ensure thorough understanding and retention.\n \u003c\/p\u003e\n \u003cp\u003e\n What sets this resource apart is its affordability and focus on accessibility. Priced under $50, it brings high-quality marketing education to a broader audience, leveraging video as a medium to deliver clear and concise lessons. Whether you’re looking to supplement your existing knowledge or gain a fresh perspective on marketing strategy, \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e equips you with the tools to succeed in today’s competitive business environment.\n \u003c\/p\u003e\n \u003cp\u003e\n Explore related content, including textbooks like \u003ccite\u003eManaging Marketing for the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e, as well as specialized resources on global account management and strategic account planning. With this video book, you'll gain the clarity and confidence needed to tackle marketing challenges and elevate your career.\n \u003c\/p\u003e","published_at":"2024-12-04T14:03:59-05:00","created_at":"2015-08-31T20:36:25-04:00","vendor":"Wessex Press","type":"Video Book","tags":["Marketing"],"price":9900,"price_min":9900,"price_max":9900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":6204502785,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"10000003","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Capon's Marketing Video Book","public_title":null,"options":["Default Title"],"price":9900,"weight":0,"compare_at_price":null,"inventory_quantity":-199,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098","options":["Title"],"media":[{"alt":null,"id":34600303722754,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2560,"width":2048,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098"},"aspect_ratio":0.8,"height":2560,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":" \u003cp\u003e\n \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e is a groundbreaking resource designed to help marketers and business professionals master the principles of marketing in a dynamic and accessible format. Developed by Noel Capon, a distinguished expert in marketing education, this video book provides an engaging alternative to traditional textbooks. With 23 chapters across five sections, it offers a comprehensive overview of marketing fundamentals, strategic planning, implementation, and special topics, all aimed at enhancing your ability to deliver value to customers and drive business success.\n \u003c\/p\u003e\n \u003cp\u003e\n This video book is ideal for students, entry-level marketers, and seasoned professionals alike. It combines expert lectures with visual aids, breaking down complex concepts into actionable insights. Key topics include market segmentation, customer relationship management, branding, pricing strategies, and integrated marketing communication. Each chapter is divided into manageable segments, complemented by review questions, downloadable presentation decks, and related learning materials to ensure thorough understanding and retention.\n \u003c\/p\u003e\n \u003cp\u003e\n What sets this resource apart is its affordability and focus on accessibility. Priced under $50, it brings high-quality marketing education to a broader audience, leveraging video as a medium to deliver clear and concise lessons. Whether you’re looking to supplement your existing knowledge or gain a fresh perspective on marketing strategy, \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e equips you with the tools to succeed in today’s competitive business environment.\n \u003c\/p\u003e\n \u003cp\u003e\n Explore related content, including textbooks like \u003ccite\u003eManaging Marketing for the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e, as well as specialized resources on global account management and strategic account planning. With this video book, you'll gain the clarity and confidence needed to tackle marketing challenges and elevate your career.\n \u003c\/p\u003e"}

{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cp\u003e\u003ccite\u003eLa Administración Del Marketing En El Siglo 21\u003c\/cite\u003e trata sobre la comprensión de cómo desarrollar la estrategia de mercado y administrar el proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, sino que se enfoca en lo que debe saber el administrador prospectivo. Este libro de marketing se diferencia de otros textos de nivel de posgrado y licenciatura avanzada. Adoptamos una posición sobre lo que consideramos mejores o peores cursos de acción para los profesionales del marketing.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:29:57-04:00","vendor":"Wessex Press","type":"Book","tags":["International"],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190895874,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F581-CC7E-B837:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"La Administracion Del Marketing En El Siglo 21 - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":98,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","options":["Format"],"media":[{"alt":null,"id":34540566577410,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1898,"width":1466,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"},"aspect_ratio":0.772,"height":1898,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","width":1466}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eLa Administración Del Marketing En El Siglo 21\u003c\/cite\u003e trata sobre la comprensión de cómo desarrollar la estrategia de mercado y administrar el proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, sino que se enfoca en lo que debe saber el administrador prospectivo. Este libro de marketing se diferencia de otros textos de nivel de posgrado y licenciatura avanzada. Adoptamos una posición sobre lo que consideramos mejores o peores cursos de acción para los profesionales del marketing.\u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For China's Managers: Current And Future (2nd Edition)","handle":"mfcm2","description":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:27:40-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344007,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9825130-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190928642,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F589-37AF-1BD4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":57,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","options":["Format"],"media":[{"alt":null,"id":34530142355714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2551,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","width":2551}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e"}

{"id":1973272641,"title":"Sales Eats First","handle":"sef","description":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:24:39-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":1770,"price_min":1770,"price_max":2170,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344199,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9833300-2-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - Softcover","public_title":"Softcover","options":["Softcover"],"price":2170,"weight":349,"compare_at_price":null,"inventory_quantity":-303,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-2-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190994178,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58A-C977-CD19:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - E-Book","public_title":"E-Book","options":["E-Book"],"price":1770,"weight":16,"compare_at_price":null,"inventory_quantity":-32,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9917144-0-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","options":["Format"],"media":[{"alt":null,"id":34530366259458,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1800,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"},"aspect_ratio":0.667,"height":1800,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":1973221953,"title":"Strategic Account Strategy (Version 1.1)","handle":"sas","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:18:52-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344775,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-178,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191026946,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F592-B001-9B0C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":10,"compare_at_price":null,"inventory_quantity":-39,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-5-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","options":["Format"],"media":[{"alt":null,"id":34531069886722,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cp\u003eAn essential companion for any global account management course!\u003c\/p\u003e\n\u003cp\u003eAs businesses around the world continue to adopt strategic and global account management programs, the demand for practical learning resources has grown. Business schools, consulting firms, and organizations like the Strategic Account Management Association (SAMA) now offer courses tailored to managers in the field. Similarly, graduate and undergraduate programs increasingly include account management topics, often as part of sales management or personal selling courses.\u003c\/p\u003e\n\u003cp\u003eDespite this progress, many courses lack real-world case studies to illustrate key challenges and strategies. This book fills that gap. It features a mix of comprehensive, long-form cases and brief, focused scenarios—each designed to explore specific account management issues. Some cases require in-depth preparation, while others can be used for spontaneous class discussions.\u003c\/p\u003e\n\u003cp\u003eAvailable in both print and e-book formats, this book uses print-on-demand technology to ensure it stays current. New cases will be added periodically to provide fresh insights and keep the material relevant for today’s dynamic business environment.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198345543,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-145,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191059714,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":14,"compare_at_price":null,"inventory_quantity":-30,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","options":["Format"],"media":[{"alt":null,"id":34526409228546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3454,"width":2669,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"},"aspect_ratio":0.773,"height":3454,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","width":2669}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAn essential companion for any global account management course!\u003c\/p\u003e\n\u003cp\u003eAs businesses around the world continue to adopt strategic and global account management programs, the demand for practical learning resources has grown. Business schools, consulting firms, and organizations like the Strategic Account Management Association (SAMA) now offer courses tailored to managers in the field. Similarly, graduate and undergraduate programs increasingly include account management topics, often as part of sales management or personal selling courses.\u003c\/p\u003e\n\u003cp\u003eDespite this progress, many courses lack real-world case studies to illustrate key challenges and strategies. This book fills that gap. It features a mix of comprehensive, long-form cases and brief, focused scenarios—each designed to explore specific account management issues. Some cases require in-depth preparation, while others can be used for spontaneous class discussions.\u003c\/p\u003e\n\u003cp\u003eAvailable in both print and e-book formats, this book uses print-on-demand technology to ensure it stays current. New cases will be added periodically to provide fresh insights and keep the material relevant for today’s dynamic business environment.\u003c\/p\u003e"}

{"id":1973160001,"title":"Sales Management: Shaping Future Sales Leaders (2nd Edition)","handle":"sm2","description":"\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e","published_at":"2024-11-23T10:06:30-05:00","created_at":"2015-08-31T20:12:26-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":8970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191092482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F484-094D-034D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":64,"compare_at_price":null,"inventory_quantity":-2292,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-5-8pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011","options":["Format"],"media":[{"alt":null,"id":34530433466626,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1500,"width":1159,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011"},"aspect_ratio":0.773,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011","width":1159}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e"}

{"id":1973035137,"title":"The Song of Hiroshima","handle":"soh","description":"\u003cp\u003eOn the morning of Monday, August 6, 1945, when the \u003ccite\u003eEnola Gay\u003c\/cite\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ccite\u003eThe Song of Hiroshima\u003c\/cite\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eLearn more at the book's \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.songofhiroshima.com\/\" target=\"_blank\"\u003eofficial website\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-08-31T19:57:00-04:00","created_at":"2015-08-31T20:02:49-04:00","vendor":"Wessex Press","type":"Book","tags":["General Literature","International"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348359,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":1470,"weight":349,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-0-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191125250,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F588-CE54-B2A4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - E-Book","public_title":"E-Book","options":["E-Book"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","options":["Format"],"media":[{"alt":null,"id":34530665070850,"position":1,"preview_image":{"aspect_ratio":0.7,"height":2090,"width":1463,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"},"aspect_ratio":0.7,"height":2090,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","width":1463}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOn the morning of Monday, August 6, 1945, when the \u003ccite\u003eEnola Gay\u003c\/cite\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ccite\u003eThe Song of Hiroshima\u003c\/cite\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eLearn more at the book's \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.songofhiroshima.com\/\" target=\"_blank\"\u003eofficial website\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":1457559553,"title":"Fundamentals of International Business (3rd Edition)","handle":"fib3","description":"\u003cp\u003e\u003cem\u003eFundamentals of International Business\u003c\/em\u003e is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":8970,"price_min":8970,"price_max":20550,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348871,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9907405-3-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":20550,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-3-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":22021954567,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9897013-4-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-70,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-4-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198348551,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9907405-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-383,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-2-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191158018,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":53,"compare_at_price":null,"inventory_quantity":-217,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-6-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932","options":["Format"],"media":[{"alt":null,"id":34526565335298,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3640,"width":2912,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932"},"aspect_ratio":0.8,"height":3640,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932","width":2912}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eFundamentals of International Business\u003c\/em\u003e is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.\u003c\/p\u003e"}

{"id":1457540481,"title":"Transformative Selling","handle":"ts","description":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:42:59-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":1970,"price_min":1970,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198349895,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9897013-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":21,"compare_at_price":null,"inventory_quantity":-62,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191190786,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F595-EF6B-8F8D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":21,"compare_at_price":null,"inventory_quantity":-18,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","options":["Format"],"media":[{"alt":null,"id":34530961883394,"position":1,"preview_image":{"aspect_ratio":0.696,"height":1360,"width":946,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"},"aspect_ratio":0.696,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","width":946}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e"}