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{"id":8809642000642,"title":"Strategic Management Communication for Leaders (5th Edition)","handle":"strategic-management-communication-for-leaders-5th-ed","description":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (5th Edition)\u003c\/cite\u003e offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. This book makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e","published_at":"2024-09-26T10:07:56-04:00","created_at":"2024-09-24T22:02:06-04:00","vendor":"Wessex Press","type":"Book","tags":["Business Communications","Management","new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681188733186,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9910651-5-3","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45520591290626,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9910651-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":15970,"weight":349,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45520591323394,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9910651-3-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-5e-front-cover.webp?v=1731696934"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-5e-front-cover.webp?v=1731696934","options":["Format"],"media":[{"alt":null,"id":34514482725122,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1036,"width":800,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-5e-front-cover.webp?v=1731696934"},"aspect_ratio":0.772,"height":1036,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-5e-front-cover.webp?v=1731696934","width":800}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (5th Edition)\u003c\/cite\u003e offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. This book makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e"}

Sustain2Win

$ 59.79 USD

Sustain2Win

{"id":8297424322818,"title":"Sustain2Win","handle":"sustain2win","description":"\u003cp\u003eThe \u003cstrong\u003eSustain2Win simulation\u003c\/strong\u003e, offered by Market2Win, is a powerful tool for teaching students and executives how to build more sustainable businesses. Widely used in MBA programs, business courses, and sustainability-focused curricula, it serves as the engine behind initiatives like \u003cem\u003eThe Sustainability World Cup\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThis simulation approaches sustainability from a business perspective, demonstrating that profitability and environmental responsibility can coexist. It also emphasizes that true sustainability improves lives, aligning with competitive market dynamics. The program incorporates a proprietary 8P Model, which expands beyond the traditional 3Ps of \u003cem\u003eprofit, planet, and people\u003c\/em\u003e to provide a comprehensive framework for understanding sustainability.\u003c\/p\u003e\n\u003cp\u003eParticipants compete in a simulated global industry, gaining key insights about sustainable growth in a risk-free environment. These lessons prepare learners to confidently apply their knowledge in real-world settings, enabling them to develop and execute successful sustainable growth strategies.\u003c\/p\u003e\n\u003ch3\u003eKey Learnings\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGain a deep understanding of sustainability, including its scope, principles, and key models\u003c\/li\u003e\n\u003cli\u003eLearn about ESG (Environmental, Social, and Governance) and its role in measuring sustainable growth\u003c\/li\u003e\n\u003cli\u003eAnalyze the sustainability system and its complexities\u003c\/li\u003e\n\u003cli\u003eIdentify challenges and opportunities for business leaders in sustainability\u003c\/li\u003e\n\u003cli\u003eDevelop strategies to achieve competitive, sustainable growth\u003c\/li\u003e\n\u003cli\u003eBalance profitable growth with environmental and social improvements\u003c\/li\u003e\n\u003cli\u003eCommunicate about sustainability with confidence\u003c\/li\u003e\n\u003cli\u003eEnhance credentials, employability, and career prospects\u003c\/li\u003e\n\u003cli\u003eBecome agents of change in sustainability\u003c\/li\u003e\n\u003cli\u003eCultivate responsible leadership to shape a more sustainable future\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis engaging and impactful simulation is a valuable resource for anyone looking to advance their understanding of sustainability and its integration into business strategy.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/05IFZZmHE64?si=qSo9GGM3nWHAIarg\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eBrought to you in partnership with\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Market2Winlogo_nostrapline_240x240.png?v=1704474595\" alt=\"Market2Win\" style=\"float: none;\"\u003e\u003c\/div\u003e","published_at":"2024-01-10T00:36:14-05:00","created_at":"2024-01-05T12:06:21-05:00","vendor":"Wessex Press","type":"Simulation","tags":[],"price":5979,"price_min":5979,"price_max":5979,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44130898542850,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Sustain2Win","public_title":null,"options":["Default Title"],"price":5979,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/Sustain2Win_01_PNG-01_cropped.png?v=1704474583"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/Sustain2Win_01_PNG-01_cropped.png?v=1704474583","options":["Title"],"media":[{"alt":null,"id":32422645334274,"position":1,"preview_image":{"aspect_ratio":4.08,"height":1040,"width":4243,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/Sustain2Win_01_PNG-01_cropped.png?v=1704474583"},"aspect_ratio":4.08,"height":1040,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/Sustain2Win_01_PNG-01_cropped.png?v=1704474583","width":4243}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eSustain2Win simulation\u003c\/strong\u003e, offered by Market2Win, is a powerful tool for teaching students and executives how to build more sustainable businesses. Widely used in MBA programs, business courses, and sustainability-focused curricula, it serves as the engine behind initiatives like \u003cem\u003eThe Sustainability World Cup\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThis simulation approaches sustainability from a business perspective, demonstrating that profitability and environmental responsibility can coexist. It also emphasizes that true sustainability improves lives, aligning with competitive market dynamics. The program incorporates a proprietary 8P Model, which expands beyond the traditional 3Ps of \u003cem\u003eprofit, planet, and people\u003c\/em\u003e to provide a comprehensive framework for understanding sustainability.\u003c\/p\u003e\n\u003cp\u003eParticipants compete in a simulated global industry, gaining key insights about sustainable growth in a risk-free environment. These lessons prepare learners to confidently apply their knowledge in real-world settings, enabling them to develop and execute successful sustainable growth strategies.\u003c\/p\u003e\n\u003ch3\u003eKey Learnings\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGain a deep understanding of sustainability, including its scope, principles, and key models\u003c\/li\u003e\n\u003cli\u003eLearn about ESG (Environmental, Social, and Governance) and its role in measuring sustainable growth\u003c\/li\u003e\n\u003cli\u003eAnalyze the sustainability system and its complexities\u003c\/li\u003e\n\u003cli\u003eIdentify challenges and opportunities for business leaders in sustainability\u003c\/li\u003e\n\u003cli\u003eDevelop strategies to achieve competitive, sustainable growth\u003c\/li\u003e\n\u003cli\u003eBalance profitable growth with environmental and social improvements\u003c\/li\u003e\n\u003cli\u003eCommunicate about sustainability with confidence\u003c\/li\u003e\n\u003cli\u003eEnhance credentials, employability, and career prospects\u003c\/li\u003e\n\u003cli\u003eBecome agents of change in sustainability\u003c\/li\u003e\n\u003cli\u003eCultivate responsible leadership to shape a more sustainable future\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis engaging and impactful simulation is a valuable resource for anyone looking to advance their understanding of sustainability and its integration into business strategy.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/05IFZZmHE64?si=qSo9GGM3nWHAIarg\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eBrought to you in partnership with\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Market2Winlogo_nostrapline_240x240.png?v=1704474595\" alt=\"Market2Win\" style=\"float: none;\"\u003e\u003c\/div\u003e"}

New!

Capon's Marketing Framework (5th Edition)

From $ 79.70 USD

Capon's Marketing Framework (5th Edition)

Format

$ 79.70 USD

Qty

{"id":8099257581826,"title":"Capon's Marketing Framework (5th Edition)","handle":"capons-marketing-framework-5th-edition","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2023-08-14T16:37:25-04:00","created_at":"2023-08-14T16:26:23-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45539379413250,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-8-9896021-2-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-8-9896021-2-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43831963025666,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9896021-3-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-3-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44444799828226,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9870212-8-6","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-8-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","options":["Format"],"media":[{"alt":null,"id":34526406902018,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e"}

New!

Managing Marketing in the 21st Century (5th Edition)

From $ 79.70 USD

Managing Marketing in the 21st Century (5th Edition)

Format

$ 79.70 USD

Qty

{"id":8095144673538,"title":"Managing Marketing in the 21st Century (5th Edition)","handle":"managing-marketing-in-the-21st-century-5th-edition-by-noel-capon","description":"\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e is a significant upgrade from prior editions, breaking ground with genuinely new ideas. This book is about understanding how to develop and implement market strategy and manage the marketing process. It is not a comprehensive account of everything about marketing; rather, it focuses on what prospective managers need to know.\u003c\/p\u003e\n\n\u003cp\u003eThus, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. The authors take positions on what they believe are better or worse courses of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice. This book focuses on the manager, not just the marketer.\u003c\/p\u003e\n\n\u003cp\u003eFor readers committed to a career in marketing, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e provides a solid foundation for further, deeper study. However, the vast majority of readers will not work in marketing departments. Instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding of marketing is central to nearly every important managerial decision.\u003c\/p\u003e\n\n\u003cp\u003eFor many, this may be the only marketing course they take. In this sense, the book provides essential knowledge for general managers and senior executives. Marketing lies at the core of leading and managing a business, providing the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing also offers insights into market entities such as supply chains, competitors, complementors, and external forces impacting industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e includes introductory chapter cases, numerous examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge progress: marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e\n","published_at":"2023-08-09T19:38:10-04:00","created_at":"2023-08-09T19:00:26-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45182973182210,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-9-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43825344119042,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-47,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188995330,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-D3A1-4F5D-092F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-65,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-1-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","options":["Format"],"media":[{"alt":null,"id":31956736049410,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e is a significant upgrade from prior editions, breaking ground with genuinely new ideas. This book is about understanding how to develop and implement market strategy and manage the marketing process. It is not a comprehensive account of everything about marketing; rather, it focuses on what prospective managers need to know.\u003c\/p\u003e\n\n\u003cp\u003eThus, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. The authors take positions on what they believe are better or worse courses of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice. This book focuses on the manager, not just the marketer.\u003c\/p\u003e\n\n\u003cp\u003eFor readers committed to a career in marketing, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e provides a solid foundation for further, deeper study. However, the vast majority of readers will not work in marketing departments. Instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding of marketing is central to nearly every important managerial decision.\u003c\/p\u003e\n\n\u003cp\u003eFor many, this may be the only marketing course they take. In this sense, the book provides essential knowledge for general managers and senior executives. Marketing lies at the core of leading and managing a business, providing the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing also offers insights into market entities such as supply chains, competitors, complementors, and external forces impacting industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e includes introductory chapter cases, numerous examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge progress: marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e\n"}

Boost Your Sales Career | Sales Leadership Certification

now $ 720.00 USD

was $ 900.00 USD

Boost Your Sales Career | Sales Leadership Certification

{"id":8056357224706,"title":"Boost Your Sales Career | Sales Leadership Certification","handle":"boost-your-sales-career-sales-leadership-certification","description":"\u003cp\u003eEnroll now and start your path to sales leadership success! By using the link above and discount code \u003cstrong\u003ewessex20\u003c\/strong\u003e, you will save 20% off the program price. SMEI’s Certified Exam Preparatory program consists of an online learning portal built on the concepts in \u003ca href=\"\/products\/sales-management-shaping-future-sales-leaders-3rd-edition?_pos=2\u0026amp;_sid=400059604\u0026amp;_ss=r\" title=\"Sales Management: Shaping Future Sales Leaders (3rd Edition)\"\u003e\u003ccite\u003eSales Management: Shaping Future Sales Leaders (3rd Edition)\u003c\/cite\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eElevate Your Sales Career with Sales Leadership Certification\u003c\/h3\u003e\n\u003cp\u003eAs a student or recent graduate in the field of sales leadership, you're undoubtedly eager to stand out in the competitive job market. Sales Leadership Certification is the perfect opportunity for you to showcase your expertise and dedication to the sales profession, giving you a competitive edge in your career.\u003c\/p\u003e\n\u003ch3\u003eWhy Sales Leadership Certification?\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eRecognition of Expertise: The SMEI Certified Sales Executive program is designed to assess and validate your knowledge and skills in sales management, proving to employers that you are well-equipped to excel as a sales leader.\u003c\/li\u003e\n\u003cli\u003eIncreased Employability: With professional certification, you demonstrate your commitment to ongoing learning and development in the sales industry, making you a more attractive candidate for prospective employers.\u003c\/li\u003e\n\u003cli\u003eNetworking Opportunities: Joining our certified sales leaders' community grants you access to a network of like-minded professionals, opening doors to new career opportunities and fostering professional growth.\u003c\/li\u003e\n\u003cli\u003eContinuous Learning: The Sales Leadership Certification process includes access to up-to-date industry resources and best practices, ensuring you stay informed about the latest trends and techniques in the sales world.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eHow to Get Certified?\u003c\/h3\u003e\n\u003cp\u003eWhether you are currently enrolled in a sales leadership course or have recently completed your studies, you can apply for the SMEI Certified Sales Executive program. The eligibility requirements and application process are simple and straightforward, allowing you to embark on your certification journey with ease.\u003c\/p\u003e\n\u003cp\u003eDon't miss this opportunity to invest in your sales career and gain the recognition you deserve. Enroll in our Sales Leadership Certification program today and propel your career to new heights!\u003c\/p\u003e","published_at":"2023-06-29T03:21:59-04:00","created_at":"2023-06-22T11:57:40-04:00","vendor":"Wessex Press","type":"Simulation","tags":["Sales \u0026 Account Management"],"price":72000,"price_min":72000,"price_max":72000,"available":true,"price_varies":false,"compare_at_price":90000,"compare_at_price_min":90000,"compare_at_price_max":90000,"compare_at_price_varies":false,"variants":[{"id":43748320215298,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Boost Your Sales Career | Sales Leadership Certification","public_title":null,"options":["Default Title"],"price":72000,"weight":0,"compare_at_price":90000,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/smei-logo-4x5.png?v=1734658486"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/smei-logo-4x5.png?v=1734658486","options":["Title"],"media":[{"alt":null,"id":34631455473922,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1500,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/smei-logo-4x5.png?v=1734658486"},"aspect_ratio":0.8,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/smei-logo-4x5.png?v=1734658486","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eEnroll now and start your path to sales leadership success! By using the link above and discount code \u003cstrong\u003ewessex20\u003c\/strong\u003e, you will save 20% off the program price. SMEI’s Certified Exam Preparatory program consists of an online learning portal built on the concepts in \u003ca href=\"\/products\/sales-management-shaping-future-sales-leaders-3rd-edition?_pos=2\u0026amp;_sid=400059604\u0026amp;_ss=r\" title=\"Sales Management: Shaping Future Sales Leaders (3rd Edition)\"\u003e\u003ccite\u003eSales Management: Shaping Future Sales Leaders (3rd Edition)\u003c\/cite\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eElevate Your Sales Career with Sales Leadership Certification\u003c\/h3\u003e\n\u003cp\u003eAs a student or recent graduate in the field of sales leadership, you're undoubtedly eager to stand out in the competitive job market. Sales Leadership Certification is the perfect opportunity for you to showcase your expertise and dedication to the sales profession, giving you a competitive edge in your career.\u003c\/p\u003e\n\u003ch3\u003eWhy Sales Leadership Certification?\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eRecognition of Expertise: The SMEI Certified Sales Executive program is designed to assess and validate your knowledge and skills in sales management, proving to employers that you are well-equipped to excel as a sales leader.\u003c\/li\u003e\n\u003cli\u003eIncreased Employability: With professional certification, you demonstrate your commitment to ongoing learning and development in the sales industry, making you a more attractive candidate for prospective employers.\u003c\/li\u003e\n\u003cli\u003eNetworking Opportunities: Joining our certified sales leaders' community grants you access to a network of like-minded professionals, opening doors to new career opportunities and fostering professional growth.\u003c\/li\u003e\n\u003cli\u003eContinuous Learning: The Sales Leadership Certification process includes access to up-to-date industry resources and best practices, ensuring you stay informed about the latest trends and techniques in the sales world.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eHow to Get Certified?\u003c\/h3\u003e\n\u003cp\u003eWhether you are currently enrolled in a sales leadership course or have recently completed your studies, you can apply for the SMEI Certified Sales Executive program. The eligibility requirements and application process are simple and straightforward, allowing you to embark on your certification journey with ease.\u003c\/p\u003e\n\u003cp\u003eDon't miss this opportunity to invest in your sales career and gain the recognition you deserve. Enroll in our Sales Leadership Certification program today and propel your career to new heights!\u003c\/p\u003e"}

New!

Analytical Method Validation

From $ 89.70 USD

Analytical Method Validation

Format

$ 89.70 USD

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{"id":7986479759618,"title":"Analytical Method Validation","handle":"analytical-method-validation","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true. The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e","published_at":"2023-03-26T00:23:14-04:00","created_at":"2023-03-26T00:20:10-04:00","vendor":"Wessex Press","type":"Book","tags":["new","STEM"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43642878525698,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-0-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-0-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43642878492930,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-1-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-22,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45666322055426,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-CC6E-51BC-FA6F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","options":["Format"],"media":[{"alt":null,"id":34526383571202,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true. The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e"}

Being a Better Listener - Assessment

$ 89.70 USD

Format

$ 19.70 USD

Qty

{"id":7480120443138,"title":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition)","handle":"lets-discuss-second-language-learners-share-ideas-student-edition","description":"\u003cp\u003eWe all wonder what the future holds. Some people are satisfied to simply wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t have to sit back and let it happen to them. Building your own future means making many decisions — some small and others big. Some decisions affect only our own lives, while others involve our community, our country, or even the entire world.\u003c\/p\u003e\n\u003cp\u003eIn history classes, we learn about the decisions individuals and nations made in the past and the consequences of those decisions. In other social studies classes, we examine the decisions that became laws and continue to shape how people live today in our local area and across the country. However, we often don’t have time in these classes to consider decisions about the future. How might the choices and decisions we live with today be different? How could they be improved?\u003c\/p\u003e\n\u003cp\u003eWith this book, students have an opportunity to think about these decisions — for themselves and together with their classmates. The book encourages students to begin with topics they choose, whether it’s a decision about their personal future or one that affects their community, their country, or the world. For each decision, students will be encouraged to think carefully and deeply, both individually and collaboratively, sharing ideas and exploring answers to questions that will help them make the best possible decisions — decisions that can help build a better future.\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:06:25-05:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education","new"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120493203714,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-8-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-8-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120493236482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"978-1-7375287-9-1","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-9-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","options":["Format"],"media":[{"alt":null,"id":34529999388930,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWe all wonder what the future holds. Some people are satisfied to simply wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t have to sit back and let it happen to them. Building your own future means making many decisions — some small and others big. Some decisions affect only our own lives, while others involve our community, our country, or even the entire world.\u003c\/p\u003e\n\u003cp\u003eIn history classes, we learn about the decisions individuals and nations made in the past and the consequences of those decisions. In other social studies classes, we examine the decisions that became laws and continue to shape how people live today in our local area and across the country. However, we often don’t have time in these classes to consider decisions about the future. How might the choices and decisions we live with today be different? How could they be improved?\u003c\/p\u003e\n\u003cp\u003eWith this book, students have an opportunity to think about these decisions — for themselves and together with their classmates. The book encourages students to begin with topics they choose, whether it’s a decision about their personal future or one that affects their community, their country, or the world. For each decision, students will be encouraged to think carefully and deeply, both individually and collaboratively, sharing ideas and exploring answers to questions that will help them make the best possible decisions — decisions that can help build a better future.\u003c\/p\u003e"}

New!

Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition)

From $ 24.70 USD

Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition)

Format

$ 24.70 USD

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{"id":7480117657858,"title":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition)","handle":"lets-discuss-second-language-learners-share-ideas-deanna-kuhn","description":"\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhether English-language learners are younger or older, beginners or advanced, they likely have already tired of staged conversations about seeking directions or \u003c\/span\u003eordering at a restaurant. Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/p\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:01:03-05:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education","new"],"price":2470,"price_min":2470,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120491368706,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-0-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":255,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-0-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120486420738,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-1-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-1-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120491401474,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-A08E-BEA2-FB26:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":255,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-2-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749","options":["Format"],"media":[{"alt":null,"id":34530001289474,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhether English-language learners are younger or older, beginners or advanced, they likely have already tired of staged conversations about seeking directions or \u003c\/span\u003eordering at a restaurant. Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/p\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"}

Argue with Me (Video Book)

$ 22.70 USD

Qty

{"id":5241775128729,"title":"The Logic of Academic Writing","handle":"logic-of-academic-writing","description":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e","published_at":"2020-05-21T01:38:05-04:00","created_at":"2020-05-21T01:41:07-04:00","vendor":"Wessex Press","type":"Book","tags":["Academic Research \u0026 Writing"],"price":2270,"price_min":2270,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189486850,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7329870-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":2268,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-3-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189519618,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7329870-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":2268,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-4-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189552386,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-3C6E-5242-C353:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":2268,"compare_at_price":null,"inventory_quantity":-19,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-5-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","options":["Format"],"media":[{"alt":null,"id":34531014050050,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e"}

Principles of Business Forecasting, Part I: A First Course in Forecasting

$ 0.00 USD

Principles of Business Forecasting, Part I: A First Course in Forecasting

Principles of Business Forecasting, Part II: Advanced Forecasting Methods

$ 30.00 USD

Principles of Business Forecasting, Part II: Advanced Forecasting Methods

{"id":4175699509305,"title":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods","handle":"principles-of-business-forecasting-2nd-ed-part-ii-1","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2019-10-02T13:57:42-04:00","created_at":"2019-10-02T13:57:42-04:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189585154,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-127A-9424-7850:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods - E-Book","public_title":"E-Book","options":["E-Book"],"price":3000,"weight":349,"compare_at_price":null,"inventory_quantity":-160,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

Principles of Business Forecasting, Part III: Forecasting Practice

$ 30.00 USD

Principles of Business Forecasting, Part III: Forecasting Practice

{"id":4175696298041,"title":"Principles of Business Forecasting, Part III: Forecasting Practice","handle":"principles-of-business-forecasting-2nd-ed-part-ii","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. 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Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

Key Messages & Ideas: Capon's Marketing Framework (4th Edition)

$ 14.70 USD

Key Messages & Ideas: Capon's Marketing Framework (4th Edition)

Economic Issues and Policy (7th Edition)

From $ 89.70 USD

Economic Issues and Policy (7th Edition)

Format

$ 89.70 USD

Qty

{"id":2148635508793,"title":"Economic Issues and Policy (7th Edition)","handle":"economic-issues-and-policy-7e","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-07-27T15:33:56-04:00","created_at":"2019-04-03T23:16:05-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19054528266297,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-0-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-0-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528299065,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1043,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189683458,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F918-CC7F-2F60:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-415,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-2-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","options":["Format"],"media":[{"alt":null,"id":34526448976130,"position":1,"preview_image":{"aspect_ratio":0.763,"height":1360,"width":1037,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"},"aspect_ratio":0.763,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","width":1037}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI

$ 29.70 USD

Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI

{"id":1909313241145,"title":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI","handle":"mercadotecnia-para-gerentes-latino-americanos-en-el-siglo-xxi","description":"\u003cp class=\"p1\"\u003eCon 294 páginas y 20 capítulos, \u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e proporciona la esencia del marketing para profesionales actuales y futuros del marketing en los diversos países de América Latina. Este libro también tiene un gran valor para otros ejecutivos funcionales y líderes corporativos de alto nivel que desean comprender realmente el valor que el marketing puede aportar a sus empresas, ya sean nuevas empresas emprendedoras o corporaciones consolidadas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e surgió de una colaboración única entre el profesorado de una de las instituciones de educación superior más importantes de América Latina, el TEC de Monterrey en México, y Noel Capon, autor de renombre internacional y Profesor R.C. Kopf de Marketing Internacional en la Columbia Business School de Nueva York.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEn esencia, \u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e es un libro para gerentes latinoamericanos escrito por académicos latinoamericanos, profundamente arraigado en la cultura empresarial de América Latina. Fácil de leer y repleto de ejemplos de toda la región, este libro ofrece una comprensión concisa y excelente del marketing moderno.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e también incluye enlaces de Internet a material adicional, como entrevistas en video\/audio, que dan vida al marketing en América Latina.\u003c\/p\u003e","published_at":"2018-12-14T15:05:32-05:00","created_at":"2018-12-14T15:16:23-05:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189748994,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEE9-DF1C-5D89:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-1637,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-2-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","options":["Format"],"media":[{"alt":null,"id":34530166243586,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"p1\"\u003eCon 294 páginas y 20 capítulos, \u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e proporciona la esencia del marketing para profesionales actuales y futuros del marketing en los diversos países de América Latina. Este libro también tiene un gran valor para otros ejecutivos funcionales y líderes corporativos de alto nivel que desean comprender realmente el valor que el marketing puede aportar a sus empresas, ya sean nuevas empresas emprendedoras o corporaciones consolidadas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e surgió de una colaboración única entre el profesorado de una de las instituciones de educación superior más importantes de América Latina, el TEC de Monterrey en México, y Noel Capon, autor de renombre internacional y Profesor R.C. Kopf de Marketing Internacional en la Columbia Business School de Nueva York.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEn esencia, \u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e es un libro para gerentes latinoamericanos escrito por académicos latinoamericanos, profundamente arraigado en la cultura empresarial de América Latina. Fácil de leer y repleto de ejemplos de toda la región, este libro ofrece una comprensión concisa y excelente del marketing moderno.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eMercadotecnia Para Gerentes Latino Americanos En El Siglo XXI\u003c\/i\u003e también incluye enlaces de Internet a material adicional, como entrevistas en video\/audio, que dan vida al marketing en América Latina.\u003c\/p\u003e"}

Human Resource Selection (9th Edition)

From $ 89.70 USD

Human Resource Selection (9th Edition)

Format

$ 89.70 USD

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{"id":1762213265465,"title":"Human Resource Selection (9th Edition)","handle":"human-resource-selection","description":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003ccite\u003eHuman Resource Selection\u003c\/cite\u003e equips readers with the knowledge and tools needed to develop and implement effective selection programs within today’s organizations. It achieves this by thoroughly explaining and providing detailed examples of three essential components in designing and using effective, legally defensible selection programs. The first component is conducting a job analysis to identify the key activities of the job to be filled and the worker characteristics required to successfully perform these activities. The second involves understanding the laws and legal issues that apply to applicant recruitment and the conduct of selection programs. The third is a unique feature of this book: six chapters dedicated to building and using the primary tools for gathering information about applicants’ worker characteristics. These six tools include application materials, interviews, ability and job knowledge tests, personality inventories, job simulations and work samples, and tests for counterproductive work behaviors (e.g., integrity, drug, and genetic testing). Although organizations commonly use one or more of these tools, they often gather information that is not directly related to job performance, lacks adequate evaluation guidelines, or can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these pitfalls and develop reliable and defensible tools that provide valid information for selection decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe book emphasizes “best practices,” not “easy practices.” Building a useful selection program requires time, thought, and effort. Ample evidence demonstrates that organizations that implement “best selection practices” achieve high levels of employee performance. These practices rest on three key assumptions. First, the information gathered from applicants must be directly related to job performance. Often, details such as degrees earned, previous job titles, future goals, or years of experience are not strongly related to job performance and may not even be verifiable. Second, a numerical scoring method must be applied to the information gathered. These scores quantify the extent of a worker characteristic that the applicant possesses. As in most organizational fields—such as finance, marketing, and production—decisions should be based on quantitative data. Third, selection decisions must follow decision rules that use these scores to determine whom to offer employment. Evidence clearly shows that decisions based on data are superior to those based on human judgment. These assumptions are increasingly fulfilled in successful organizations.\u003c\/p\u003e\n\n\u003cp\u003eExtremely reader-friendly, the text clearly presents its ideas and provides specific examples and detailed recommendations. Its longevity, now in its 9th edition and updated regularly since its original publication in 1987, is a testament to its value for both students and practitioners of selection.\u003c\/p\u003e","published_at":"2018-10-17T08:27:59-04:00","created_at":"2018-10-17T08:28:44-04:00","vendor":"Wessex Press","type":"Book","tags":["Human Resources","Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17548062916665,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17382087229497,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1371,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189781762,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F481-BA09-FAD8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-2379,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","options":["Format"],"media":[{"alt":null,"id":34526567366914,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003ccite\u003eHuman Resource Selection\u003c\/cite\u003e equips readers with the knowledge and tools needed to develop and implement effective selection programs within today’s organizations. It achieves this by thoroughly explaining and providing detailed examples of three essential components in designing and using effective, legally defensible selection programs. The first component is conducting a job analysis to identify the key activities of the job to be filled and the worker characteristics required to successfully perform these activities. The second involves understanding the laws and legal issues that apply to applicant recruitment and the conduct of selection programs. The third is a unique feature of this book: six chapters dedicated to building and using the primary tools for gathering information about applicants’ worker characteristics. These six tools include application materials, interviews, ability and job knowledge tests, personality inventories, job simulations and work samples, and tests for counterproductive work behaviors (e.g., integrity, drug, and genetic testing). Although organizations commonly use one or more of these tools, they often gather information that is not directly related to job performance, lacks adequate evaluation guidelines, or can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these pitfalls and develop reliable and defensible tools that provide valid information for selection decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe book emphasizes “best practices,” not “easy practices.” Building a useful selection program requires time, thought, and effort. Ample evidence demonstrates that organizations that implement “best selection practices” achieve high levels of employee performance. These practices rest on three key assumptions. First, the information gathered from applicants must be directly related to job performance. Often, details such as degrees earned, previous job titles, future goals, or years of experience are not strongly related to job performance and may not even be verifiable. Second, a numerical scoring method must be applied to the information gathered. These scores quantify the extent of a worker characteristic that the applicant possesses. As in most organizational fields—such as finance, marketing, and production—decisions should be based on quantitative data. Third, selection decisions must follow decision rules that use these scores to determine whom to offer employment. Evidence clearly shows that decisions based on data are superior to those based on human judgment. These assumptions are increasingly fulfilled in successful organizations.\u003c\/p\u003e\n\n\u003cp\u003eExtremely reader-friendly, the text clearly presents its ideas and provides specific examples and detailed recommendations. Its longevity, now in its 9th edition and updated regularly since its original publication in 1987, is a testament to its value for both students and practitioners of selection.\u003c\/p\u003e"}

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