In his role as Chair of Wessex Press, Noel Capon brings a unique perspective as an experienced Marketing educator, researcher, author and professional, originally trained as a research chemist.
“I knew when I completed my doctorate in Chemistry that I didn’t want to be a ‘bench’ chemist.” By that time, Professor Capon was very interested in Marketing and began his career working in Marketing for Imperial Chemical Industries (ICI) in his native Britain.
Professor Capon has been a leader in Marketing ever since, applying an analytical approach to solving business problems.
That’s what led him to launch Wessex Press, Inc. (formerly Axcess Capon) almost 20 years ago.
“I knew there had to be a better way to provide high-quality textbooks, globally, at a more affordable price.”
Professor Capon previously served two terms as elected chair of the Marketing Division at Columbia Business School. He held faculty positions at UCLA (where he also was Marketing Chair) and Harvard Business School before joining Columbia in 1979.
Professor Capon teaches Marketing Strategy, and Sales and Strategic Account Management courses to MBA and EMBA students. He also has taught at many educational institutions as a visiting professor, including INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon is Honorary Dean, Marketing and Innovation College, Beijing, PRC.
In addition, Professor Capon contributes to Columbia Business School’s Executive Education program and has designed, directed and taught in a variety of Marketing, Sales Management, and Strategic and Global Account Management programs. He also has developed and directed customized programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum (2001), and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).
Professor Capon has authored or co-authored more than 40 Marketing and Account Management books, including many international editions. Some books of note:
Key Account Management and Planning, Free Press/Simon and Schuster, 2001. This was the first major book on key (strategic) account management and is known as “the bible” of key account management.
Managing Global Accounts, Wessex Press, 2005. This is the only book to date that addresses the growing field of managing global customers.
Managing Marketing in the 21st Century (4th edition, Wessex Press, 2016), Capon’s Marketing Framework (4th edition, Wessex Press, 2017) and Capon’s Marketing Essentials (Wessex Press, 2017), in various editions, offer a new and powerful way of approaching the Marketing discipline.
He earned his B.Sc. and Ph.D. degrees in Chemistry from University College, London University; Dip. B.A. from Manchester Business School; MBA from Harvard Business School; and Ph.D. in Marketing from Columbia Business School.
As CEO of Wessex Press, Inc., Paul Capon is responsible for building the Wessex team and growing the company. Paul oversees all financing, strategy development, revenue and staffing.
Paul joined Wessex Press in 2014 to focus on broadening the company’s reach and range. Under his leadership, the Wessex Press library has expanded beyond its core Marketing discipline, with the addition of titles in other business and professional areas, including: Sales and Account Management, Business Analytics, Management, International Business, Finance, Human Resources, Business Communications, and Economics and Policy, as well as K-12 Education and the Social Sciences, and more to come.
Paul has played a key role in making Wessex Press titles accessible in multiple physical and electronic formats, at affordable prices and available globally.
“I’m committed to continuing to increase Wessex Press’ sales and to grow in titles.”
Paul also has experience as managing partner of a venture debt fund, CFO of MXS (Marketing Experience Studio), restructuring at Capstone Advisory Group, and is the founder of a non-profit organization,.
Before building his expertise in investing and building companies, Paul served five and a half years in the military. As a Captain in the United States Air Force, he completed two tours of duty in Afghanistan, specializing in logistics.
Paul received his B.S. in Management from the United States Air Force Academy, and MBA degrees from Columbia Business School and the London Business School.
As COO of Wessex Press, Inc., Carelle Bassil manages all day-to-day operations, including internal, external and client-related initiatives. She is responsible for building and implementing business/product development strategy in the U.S. and global markets, and plans and manages marketing and communication strategies. In addition, Dr. Bassil leads a team that provides streamlined operational and technical support for professors, students and authors.
Dr. Bassil joined Wessex Press in 2017 as an account executive focusing on customer relations and identifying potential new markets. She played a leading role in developing the marketing strategy for the launch of the Sales Management Simulation.
Before joining Wessex, Dr. Bassil taught Strategic Communications at Columbia University’s School of Professional Studies. She currently teaches at the City University of New York, and is an associate at the Columbia Business School. She is a researcher specializing in corporate communications.
Dr. Bassil applies her passion for teaching to her dedication to professors and students. She constantly seeks to innovate how Wessex can support the global academic community.
“Universities are the epicenter of where the world is rethought and recreated in freedom. I’m committed to ensuring that Wessex continues to help the young generations envision and realize a better future through education in order to fight violence, inequality and social injustice.”
Dr. Bassil holds a Ph.D. in Strategic Communications and graduated with Honors from the Business School of the University of Poitiers in France. She holds two Master’s degrees, in Corporate Communications and Public Relations, and in Peace and Sustainable Development. Dr. Bassil holds a B.A. in Advertising and Corporate Communications. She is fluent in French and Arabic, and is an active member of the National Communication Association and the Association for Business Communication.
As Account Executive, Nancy Misercola is focused on providing the best client support to the professors and students who place their trust in Wessex Press, Inc. as a more affordable alternative to traditional textbook publishers. Nancy’s responsibilities include identifying sales leads, and managing relationships with the instructors who adopt Wessex titles and the students who purchase them.
Nancy returned to her publishing roots when she joined Wessex Press in 2018, having started her career in trade publishing. She worked her way up from editorial assistant to managing editor at a startup magazine that helped bankers integrate technology – before personal computers were ubiquitous--beyond the back office.
Nancy is a highly skilled writer, editor and project manager. She has extensive experience in business writing and editing, as well as public relations, employee/internal and corporate communications, and as an editorial consultant. Nancy was the internal communications manager for Duracell, when it was the worldwide battery unit of the Gillette Company, producing all employee and HR communications, and providing communications counsel to senior management.
She also served as senior writer and account manager for employee benefit firm Towers Perrin, where she developed marketing communications programs for HR consultants. Nancy received her B.S. in Journalism from Northwestern University.
Nancy is excited to be part of the Wessex Press team and looks forward to helping Wessex continue to reshape the textbook publishing mold.
“As a parent of two college students, I’m all too aware of the high cost of textbooks. I’m proud to be working toward changing that paradigm.”
Anna Botelho has more than 35 years in the graphic design business. She started her career as a computer programming pioneer in the late 1970s, in the planning department of a major UK catalog firm.
Anna literally has experienced the evolution of graphic design. After moving to the United States in 1981, she became a typesetter and worked on the A&M Addressograph.
Anna also worked with the Varityper, which was a highly ingenious "word processor" of the pre-digital age. Anna apprenticed in true graphic design and even worked with the Compugraphic machine, when it was at the vanguard of what was then considered a revolution in the graphic arts: "cold type."
Today, Anna is a big fan of the Mac.
Lyn Maize is an experienced business publishing and learning executive and consultant, with a passion for designing innovative technology-enabled learning solutions. As senior editor at Wessex Press, Lyn works with authors to develop and produce the highest quality in core textbooks and digital derivatives.
Lyn brings energy, ideas and process to the launch of innovative products and services. She worked previously as a senior executive at Xerox, vice president of eLearning Solutions at ProQuest and PRIMEDIA, and editor-in-chief of the Dryden Press at Harcourt Brace Publishers. She has helped launch first-generation, technology-enabled marketing and accounting programs in higher education; a virtual university for Sub Saharan Africa for the World Bank; and turned senior managers into avatars at Ernst & Young.
Lyn is an equity participant in Café Learn, a transformational course redesign and learning platform for higher education.
She has authored and contributed to articles for the AACSB, AMA and AAA in higher education; workplace learning periodicals; ASTD blogs and articles; and training industry events and publications. Lyn also was a contributor to the 2012 book, “Engaging the Avatar: New Frontiers in Immersive Education.”
Lyn has a B.A. in Art History from Illinois State University, and certificates from the University of Salzburg and Northwestern University.
Alisa Matlovsky has been with Wessex Press since 2008. She serves as a principal point of customer contact, helping coordinate production oversight and logistical operations.
Her role has included expanding brand recognition, developing a client network, and supporting Wessex’s commitment to innovation in education, including representing our titles at industry conferences.
Alisa applies her experience in event planning, producing and production management, honed during 24 years as an assistant director in film and television. She is a member of the Directors Guild of America, the Stage Directors and Choreographers Society, and serves on the board of the League of Professional Theatre Women. She also is the Volunteer District Leader for New York’s 10th congressional district for the Humane Society of the United States.
“It’s exciting to see how Wessex has grown. I hope to see the company become a hub for a community of educators who are interested in bringing innovation to their classrooms.”
Alisa received her Bachelor’s degree in Art History from Princeton University, and Master’s degrees in Theater from Sarah Lawrence College, Documentary Film from Stanford University, and Community Advocacy from George Washington University.