The Wessex Press Commitment

Our Vision: To ensure better futures by building a community of interconnected educators and students.

Our Mission: We are a publishing company that makes textbooks and other learning materials more accessible to college students and life-long learners globally. We operate at the cutting edge of technology and provide traditional and e-learning tools to students and instructors.

We are committed to doing so by:

• Producing the highest quality textbooks and simulation tools at affordable prices.
• Offering students flexibility and choice with multiple print and electronic versions.
• Supporting professors with an array of instructor materials and teaching aids.
• Working with authors who are leaders in their fields.
• Customizing books for international markets.
• Leveraging technology to reach customers globally.
• Providing personalized customer service with dedicated team members who respond directly to your communications.

A Message from Wessex Press Founder Noel Capon

When I started Wessex Press in 2007, as Axcess Capon, I had a very simple goal: to have my ideas broadly disseminated. I had grown frustrated with conventional publishing and wanted a vehicle for making my books — starting with Managing Marketing in the 21st Century — widely available in an increasingly global marketplace. I believed I had developed valuable learning, from my many years in industry and as a Marketing professor, that I could share with students. They would gain real-world insight into the art, science, and practice of Marketing.

As I explored various publishing options, I also recognized how expensive textbooks had become. My colleagues and I saw students purchase out-of-date, used editions of their assigned texts; hardcover books in particular strained their budgets. With multiple editions commonly in use in the classroom, professors and students literally were not on the same page.

In many cases, students couldn’t afford to buy the required materials, and some faculty began teaching without formal textbooks altogether. Instruction, classroom participation, and the learning experience overall declined.

As I looked out at the textbook publishing landscape, my focus shifted from my own books to addressing the need to bridge this gap. I wanted to help give students and instructors more affordable access to a proven library of business titles.

Since those early days, Wessex Press has evolved into a textbook publishing company that is committed to meeting this need — today, and in the future. We do this by offering students flexibility with various textbook formats. Our books are available in cost-effective softcover and e-book versions, as well as the traditional hardcover. We offer black-and-white and color options across our titles so students can choose the versions that fit their needs and budgets. In fact, many of our softcover textbooks and e-book editions are priced at less than US$50. And our e-books are available instantly, anywhere in the world, wherever there is an Internet connection.

Although Marketing remains our core area of expertise, Wessex Press continues to expand into other business areas, covering subjects as diverse as Finance, Human Resources, and Sociology. Wessex Press has also expanded internationally. Through joint publishing agreements, our textbooks are available in Brazil, China, India, and Southeast Asia. We serve Spanish-speaking Latin America directly.

Technology makes it possible for Wessex to make our titles available globally at affordable prices, but it is our customer-focused team that truly makes the difference. While many companies say so, we genuinely care about providing the very best customer service — for instructors and students.

As a professor, I know the effort entailed in adopting a new title. That’s why we offer a robust complement of instructor materials and teaching aids — including instructor manuals, test banks, PowerPoints, and case studies — to make the transition as painless as possible.

For students who purchase our books, you have my promise that we shall continue to provide high-quality, well-priced textbooks that offer a solid framework designed to help you learn, increase your market value, and ultimately to do your job better.

Thank you for the opportunity to make Wessex Press part of your classroom experience.

Noel Capon
Chair, Wessex Press, Inc.