The Sustain2Win simulation, offered by Market2Win, is a powerful tool for teaching students and executives how to build more sustainable businesses. Widely used in MBA programs, business courses, and sustainability-focused curricula, it serves as the engine behind initiatives like The Sustainability World Cup.

This simulation approaches sustainability from a business perspective, demonstrating that profitability and environmental responsibility can coexist. It also emphasizes that true sustainability improves lives, aligning with competitive market dynamics. The program incorporates a proprietary 8P Model, which expands beyond the traditional 3Ps of profit, planet, and people to provide a comprehensive framework for understanding sustainability.

Participants compete in a simulated global industry, gaining key insights about sustainable growth in a risk-free environment. These lessons prepare learners to confidently apply their knowledge in real-world settings, enabling them to develop and execute successful sustainable growth strategies.

Key Learnings

• Gain a deep understanding of sustainability, including its scope, principles, and key models
• Learn about ESG (Environmental, Social, and Governance) and its role in measuring sustainable growth
• Analyze the sustainability system and its complexities
• Identify challenges and opportunities for business leaders in sustainability
• Develop strategies to achieve competitive, sustainable growth
• Balance profitable growth with environmental and social improvements
• Communicate about sustainability with confidence
• Enhance credentials, employability, and career prospects
• Become agents of change in sustainability
• Cultivate responsible leadership to shape a more sustainable future

This engaging and impactful simulation is a valuable resource for anyone looking to advance their understanding of sustainability and its integration into business strategy.

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