Strategic Management Communication for Leaders, 4th ed by Robyn Walker
The 4e of Strategic Management Communication: For Leaders,offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. Strategic Management Communication: For Leaders makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.
Key features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.
Robyn Walker is a professor of management communication in the Department of Business Communication at the University of Southern California’s Marshall School of Business. She teaches business writing and business communication to undergraduate and graduate students.
Robyn earned master’s and doctoral degrees in Communication from the University of Utah, and a master’s degree in Professional Writing from the University of Southern California. She also holds an MBA, and previously held faculty appointments at the University of Arizona and California State University, Fullerton.
Before entering academia, Robyn worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for many companies, including Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc.
She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy, and has published articles on intercultural communication in groups, leadership, and place-based identity. She has served as editor of the International Journal of Business Communication, co-editor of a volume of research entitled Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press, 2011), and co-author of Leadership Talk: A Discourse Approach to Leader Emergence (Business Expert Press, 2014).
Robyn is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management, and the Academy of International Business.
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