Strategic Management Communication for Leaders (4th Edition)
Strategic Management Communication for Leaders (4th Edition) provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.
Key features and innovations in the Fourth Edition:
- Covers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.
- Integrates leadership theory and practice tailored to meet audience needs.
- Includes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.
- Features two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.
- Provides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.
This textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.
Robyn Walker
Dr. Robyn Walker is professor emerita of management communication at the Department of Business Communication at the University of Southern California’s Marshall School of Business, where she taught business writing and business communication to undergraduate and graduate students. She earned a master’s and a doctoral degree in communication from the University of Utah, a master’s degree in professional writing from the University of Southern California, and holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University, Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She conducted research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy and published articles on intercultural communication in groups, leadership, and place-based identity. She is currently the editor of Business and Professional Communication Quarter and has been the editor of the International Journal of Business Communication, a contributing editor of BCOM (Cengage Learning), co-editor of a volume of research entitled Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press, 2011), and co-author of Leadership Talk: A Discourse Approach to Leader Emergence (Business Expert Press, 2014). She is a member of the Association of Business Communication, Management Communication Association.
| Format | ISBN | List Price | Wessex Website Price |
|---|---|---|---|
| Hardcover | 978-0-9994861-1-5 | $ 234.70 USD | $ 234.70 USD |
| Softcover | 978-0-9994861-2-2 | $ 144.70 USD | $ 139.70 USD |
| E-Book | 978-0-9994861-7-7 | N/A | $ 89.70 USD |
Testimonials
Over the past seven years, I’ve used the first three editions of Walker’s Strategic Management Communication for Leaders as the base textbook for my intermediate-level undergraduate course in Strategic Communication Planning, and I look forward to adopting this newest edition. Strategic Management Communication for Leaders manages to maintain a theoretical/practical balance that is too rare in organizational-communication textbooks: providing content that is grounded in communication and organizational theory, which is conveyed in terms that are accessible without being oversimplified, while guiding students in the practical workplace/business application of these principles. Walker’s strategic-communication guidance also manages to deftly encompass the full range of organizational categories and types of communication: mass or interpersonal, vertical or horizontal, and external or internal. This depth and breadth makes Strategic Management Communication for Leaders ideally suited for intermediate or advanced undergraduate classes in a wide variety of courses on organizational communication.
Strategic Management Communication for Leaders is a comprehensive and practical textbook that provides students with a strong foundation for understanding how communication informs their personal and professional lives. Its easily accessible and interdisciplinary focus draws on theories and case studies that reflect the dynamism of today’s organizations. Through the lens of communication as a strategic process, the book invites students to identify, apply, and evaluate communication tactics in a variety of written and oral contexts.