Business Communications

Strategic Management Communication for Leaders, 4th ed by Robyn Walker

$ 89.70 USD
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Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eKey features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. 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Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. Strategic Management Communication: For Leaders makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eKey features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.\u003c\/p\u003e\n\u003c\/div\u003e"}

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