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{"id":8779854250242,"title":"Essentials of Management (12th Edition)","handle":"essentials-of-management-12th-edition","description":"\u003cp\u003e\u003cem\u003eEssentials of Management (12th Edition)\u003c\/em\u003e is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of Essentials of Management addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. 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It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of Essentials of Management addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, online information, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e\n\u003c!----\u003e"}

{"id":8720650305794,"title":"The Virgin Marketer: Create Your Market Plan (5th Edition)","handle":"the-virgin-marketer-create-your-market-plan-5e","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan (5th Edition)\u003c\/cite\u003e is a companion volume to \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. While studying these textbooks, you will gain valuable insights into marketing. However, no matter how much effort you put into learning from them, and how well we present the material, this is only the beginning. To truly embrace the marketing philosophy, you need hands-on experience. That is the purpose of \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe material in \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e has a long history, with many well-known domestic and multinational firms using its frameworks to create actionable market plans. Best of luck as you develop market plans for your organizations.\u003c\/p\u003e","published_at":"2024-07-01T10:37:47-04:00","created_at":"2024-07-01T10:37:47-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":4970,"price_min":4970,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45274838925570,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-6-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-6-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188831490,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9901932-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-7-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959","options":["Format"],"media":[{"alt":null,"id":34530711699714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4719,"width":3647,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959"},"aspect_ratio":0.773,"height":4719,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959","width":3647}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan (5th Edition)\u003c\/cite\u003e is a companion volume to \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. While studying these textbooks, you will gain valuable insights into marketing. However, no matter how much effort you put into learning from them, and how well we present the material, this is only the beginning. To truly embrace the marketing philosophy, you need hands-on experience. That is the purpose of \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe material in \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e has a long history, with many well-known domestic and multinational firms using its frameworks to create actionable market plans. Best of luck as you develop market plans for your organizations.\u003c\/p\u003e"}

{"id":8613674287362,"title":"Capon's Marketing Essentials (2nd Edition)","handle":"capons-marketing-essentials-by-noel-capon-2ed","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials (2nd Edition)\u003c\/cite\u003e is a much-abbreviated version of the two more comprehensive books: \u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework (5th Edition).\u003c\/cite\u003e \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e is intended for undergraduates and those new to business and marketing concepts. It is a significant upgrade from prior editions, as it introduces genuinely new ideas. 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Marketing is also the source of insight about market entities, including supply chains, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e includes introductory chapter cases, numerous examples, internet links to additional material, video\/audio interviews, key ideas, and tools to gauge progress — including marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":8438969041154,"title":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed","description":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e","published_at":"2024-04-05T10:07:18-04:00","created_at":"2024-04-05T10:04:48-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":9900,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45182901715202,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9901932-3-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":9900,"weight":349,"compare_at_price":null,"inventory_quantity":-40,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-3-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44565962555650,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-23,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188897026,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9901932-5-3","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-20,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-5-3","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","options":["Format"],"media":[{"alt":null,"id":34526437474562,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3530,"width":2471,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"},"aspect_ratio":0.7,"height":3530,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","width":2471}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e"}

{"id":8438927261954,"title":"Procurement Confidential","handle":"procurement-confidential","description":"\u003cp\u003e\u003ccite\u003eProcurement Confidential\u003c\/cite\u003e acquaints readers with the roles of Sales, Procurement, and Supply Chain in the corporate environment, highlighting the cultural, procedural, metric, and technological changes needed for these interactions to become more productive and mutually beneficial. Readers gain a deeper understanding of how Sales and Procurement functions negotiate, contract with one another, and engage in the Supplier Relationship Management process, as well as the real forces at play (i.e., WIIFM – “What’s in it for me”) that shape these outcomes.\u003c\/p\u003e\n\u003cp\u003eThe book further explores how the interface between these entities is driven by corporate measures and budgets that translate into personal metrics of success, shaping both short- and long-term relationships with suppliers and the supply chain for goods and services. Ultimately, it examines the significant impact on the economy and the success (or failure) of companies that must collaborate and compete to survive and thrive in an ever-changing world.\u003c\/p\u003e","published_at":"2024-04-05T09:44:50-04:00","created_at":"2024-04-05T09:44:50-04:00","vendor":"Wessex Press","type":"Book","tags":["Management","Sales \u0026 Account Management"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44565798945026,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9901932-0-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Procurement Confidential - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":0,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-0-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44565798977794,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Procurement Confidential - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188962562,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-ECA1-6C14-1574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Procurement Confidential - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-2-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/procurement-confidential-cover.png?v=1732119714"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/procurement-confidential-cover.png?v=1732119714","options":["Format"],"media":[{"alt":null,"id":34530269528322,"position":1,"preview_image":{"aspect_ratio":0.7,"height":2000,"width":1400,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/procurement-confidential-cover.png?v=1732119714"},"aspect_ratio":0.7,"height":2000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/procurement-confidential-cover.png?v=1732119714","width":1400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eProcurement Confidential\u003c\/cite\u003e acquaints readers with the roles of Sales, Procurement, and Supply Chain in the corporate environment, highlighting the cultural, procedural, metric, and technological changes needed for these interactions to become more productive and mutually beneficial. Readers gain a deeper understanding of how Sales and Procurement functions negotiate, contract with one another, and engage in the Supplier Relationship Management process, as well as the real forces at play (i.e., WIIFM – “What’s in it for me”) that shape these outcomes.\u003c\/p\u003e\n\u003cp\u003eThe book further explores how the interface between these entities is driven by corporate measures and budgets that translate into personal metrics of success, shaping both short- and long-term relationships with suppliers and the supply chain for goods and services. Ultimately, it examines the significant impact on the economy and the success (or failure) of companies that must collaborate and compete to survive and thrive in an ever-changing world.\u003c\/p\u003e"}

{"id":8099257581826,"title":"Capon's Marketing Framework (5th Edition)","handle":"capons-marketing-framework-5th-edition","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. 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Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e"}

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Instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding of marketing is central to nearly every important managerial decision.\u003c\/p\u003e\n\n\u003cp\u003eFor many, this may be the only marketing course they take. In this sense, the book provides essential knowledge for general managers and senior executives. Marketing lies at the core of leading and managing a business, providing the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing also offers insights into market entities such as supply chains, competitors, complementors, and external forces impacting industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e includes introductory chapter cases, numerous examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge progress: marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e\n"}

{"id":7986479759618,"title":"Analytical Method Validation","handle":"analytical-method-validation","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true.  The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e","published_at":"2023-03-26T00:23:14-04:00","created_at":"2023-03-26T00:20:10-04:00","vendor":"Wessex Press","type":"Book","tags":["new","STEM"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43642878525698,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-0-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-0-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43642878492930,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-1-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-22,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45666322055426,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-CC6E-51BC-FA6F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","options":["Format"],"media":[{"alt":null,"id":34526383571202,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true.  The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e"}

{"id":7789102137602,"title":"Los Clientes Ganan, Los Proveedores Ganan","handle":"copy-of-customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"\u003cp\u003eEn este libro, Noel Capon, el principal experto académico del mundo en gestión de cuentas, colabora con Gus Maikish, un extraordinario gestor de cuentas global, para ofrecer una guía integral para alcanzar la excelencia en la gestión de cuentas. El libro aborda temas clave, incluidos los desafíos del capital intelectual, los requisitos de liderazgo y las dimensiones éticas, a menudo pasadas por alto, que son esenciales para lograr resultados beneficiosos para proveedores y clientes.\u003c\/p\u003e\n\u003cp\u003eTraducción realizada por Daniel Alejandro de Regil Reyna.\u003c\/p\u003e","published_at":"2022-08-29T19:43:20-04:00","created_at":"2022-08-29T19:41:14-04:00","vendor":"Wessex Press","type":"Book","tags":["International","new","Professional Titles","Sales \u0026 Account Management"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43153391780098,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-5-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-5-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43153391812866,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-6-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-6-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189060866,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-B7EE-AE7F-9A1F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Los Clientes Ganan, Los Proveedores Ganan - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-7-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800","options":["Format"],"media":[{"alt":null,"id":34530003976450,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/los-clientes-ganan_-los-proveedores-ganan-cover.png?v=1732115800","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eEn este libro, Noel Capon, el principal experto académico del mundo en gestión de cuentas, colabora con Gus Maikish, un extraordinario gestor de cuentas global, para ofrecer una guía integral para alcanzar la excelencia en la gestión de cuentas. El libro aborda temas clave, incluidos los desafíos del capital intelectual, los requisitos de liderazgo y las dimensiones éticas, a menudo pasadas por alto, que son esenciales para lograr resultados beneficiosos para proveedores y clientes.\u003c\/p\u003e\n\u003cp\u003eTraducción realizada por Daniel Alejandro de Regil Reyna.\u003c\/p\u003e"}

{"id":7679494816002,"title":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers","handle":"customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"In this book, Noel Capon, the world’s leading academic expert on account management, together with Gus Maikish, an extraordinarily successful global account manager, provides a comprehensive guide to account management excellence. It covers critical topics such as the intellectual capital demands, leadership requirements, and often-overlooked ethical dimensions that are essential for achieving win-win outcomes for both suppliers and customers.","published_at":"2022-05-05T12:56:53-04:00","created_at":"2022-05-05T12:10:05-04:00","vendor":"Wessex Press","type":"Book","tags":["new","Professional Titles","Sales \u0026 Account Management"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42728956330242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-4-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":-26,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-4-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956363010,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-5-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":-96,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-5-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956395778,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-AEED-E997-BC9A:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":-72,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-6-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","options":["Format"],"media":[{"alt":null,"id":34526419681538,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"In this book, Noel Capon, the world’s leading academic expert on account management, together with Gus Maikish, an extraordinarily successful global account manager, provides a comprehensive guide to account management excellence. It covers critical topics such as the intellectual capital demands, leadership requirements, and often-overlooked ethical dimensions that are essential for achieving win-win outcomes for both suppliers and customers."}

{"id":7636138656002,"title":"Economic Issues and Policy (8th Edition)","handle":"economic-issues-and-policy-8e-by-jacqueline-murray-brux","description":"\u003ccite\u003eEconomic Issues and Policy (8th Edition)\u003c\/cite\u003e is an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints.","published_at":"2022-03-24T16:04:57-04:00","created_at":"2022-03-24T15:55:03-04:00","vendor":"Wessex Press","type":"Book","tags":["Economic Policy","new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42568562934018,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-1-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-1-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562966786,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-2-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1049,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-2-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189126402,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-B033-E318-A15C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-420,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-3-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","options":["Format"],"media":[{"alt":null,"id":34526452580610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3311,"width":2559,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"},"aspect_ratio":0.773,"height":3311,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","width":2559}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ccite\u003eEconomic Issues and Policy (8th Edition)\u003c\/cite\u003e is an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints."}

{"id":7480120443138,"title":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition)","handle":"lets-discuss-second-language-learners-share-ideas-student-edition","description":"\u003cp\u003eWe all wonder what the future holds. Some people are satisfied to simply wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t have to sit back and let it happen to them. Building your own future means making many decisions — some small and others big. Some decisions affect only our own lives, while others involve our community, our country, or even the entire world.\u003c\/p\u003e\n\u003cp\u003eIn history classes, we learn about the decisions individuals and nations made in the past and the consequences of those decisions. In other social studies classes, we examine the decisions that became laws and continue to shape how people live today in our local area and across the country. 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For each decision, students will be encouraged to think carefully and deeply, both individually and collaboratively, sharing ideas and exploring answers to questions that will help them make the best possible decisions — decisions that can help build a better future.\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:06:25-05:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education","new"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120493203714,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-8-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-8-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120493236482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"978-1-7375287-9-1","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-9-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","options":["Format"],"media":[{"alt":null,"id":34529999388930,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-se.png?v=1732115712","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWe all wonder what the future holds. Some people are satisfied to simply wait and see what happens. Others understand that they can play a major role in shaping their own future — they don’t have to sit back and let it happen to them. Building your own future means making many decisions — some small and others big. Some decisions affect only our own lives, while others involve our community, our country, or even the entire world.\u003c\/p\u003e\n\u003cp\u003eIn history classes, we learn about the decisions individuals and nations made in the past and the consequences of those decisions. In other social studies classes, we examine the decisions that became laws and continue to shape how people live today in our local area and across the country. However, we often don’t have time in these classes to consider decisions about the future. How might the choices and decisions we live with today be different? How could they be improved?\u003c\/p\u003e\n\u003cp\u003eWith this book, students have an opportunity to think about these decisions — for themselves and together with their classmates. The book encourages students to begin with topics they choose, whether it’s a decision about their personal future or one that affects their community, their country, or the world. For each decision, students will be encouraged to think carefully and deeply, both individually and collaboratively, sharing ideas and exploring answers to questions that will help them make the best possible decisions — decisions that can help build a better future.\u003c\/p\u003e"}

{"id":7480117657858,"title":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition)","handle":"lets-discuss-second-language-learners-share-ideas-deanna-kuhn","description":"\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhether English-language learners are younger or older, beginners or advanced, they likely have already tired of staged conversations about seeking directions or \u003c\/span\u003eordering at a restaurant. Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/p\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2021-12-01T15:09:09-05:00","created_at":"2021-12-01T15:01:03-05:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education","new"],"price":2470,"price_min":2470,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42120491368706,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-0-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":255,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-0-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120486420738,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-1-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":255,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-1-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42120491401474,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-A08E-BEA2-FB26:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Let's Discuss: Second-Language Learners Share Ideas (Teacher's Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":255,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-2-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749","options":["Format"],"media":[{"alt":null,"id":34530001289474,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/lets-discuss-cover-te.png?v=1732115749","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhether English-language learners are younger or older, beginners or advanced, they likely have already tired of staged conversations about seeking directions or \u003c\/span\u003eordering at a restaurant. Why not get them involved in authentic conversations with one another about issues that matter — issues that are worth talking about?\u003c\/p\u003e\n\u003cdiv\u003eThe program described in this book has been used successfully with teens across several countries in developing their critical thinking and writing skills by\u003c\/div\u003e\n\u003cdiv\u003eengaging them in debate with their peers about significant issues, beginning with the personal and then extending to their communities, nation, and world. The features of the program and book make it ideal for use as a supplementary source for students learning English as a second language.\u003c\/div\u003e\n\u003cp class=\"m_7542952975517095801gmail-m_-6718494182033850276MsoListParagraph\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"}

{"id":7456831897858,"title":"Sales Management: Shaping Future Sales Leaders (3rd Edition)","handle":"sales-management-shaping-future-sales-leaders-3rd-edition","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn addition to having PhDs, the book’s author team have all worked in sales roles. As a result, this textbook balances the emphasis between theory and practice, with a practical emphasis on how sales management gets done. The book’s structure helps students better understand the career progression from being a salesperson who works well with a sales manager (Part One), to becoming a sales manager (Part Two), and progressing to a sales leadership role (Part Three). Incorporating current theory with practical applications, role plays, caselets and cases, this textbook will support the instructor who is seeking to prepare students to lead high-performance sales organizations.\u003c\/p\u003e","published_at":"2022-01-24T12:38:16-05:00","created_at":"2021-11-18T10:50:07-05:00","vendor":"Wessex Press","type":"Book","tags":["Management","new","Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42068523352322,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-7-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":1411,"compare_at_price":null,"inventory_quantity":-162,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-7-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42068523385090,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-8-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":907,"compare_at_price":null,"inventory_quantity":-356,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-8-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189191938,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-A6A4-A72A-D146:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-983,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-9-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122","options":["Format"],"media":[{"alt":null,"id":34530439692546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4796,"width":3706,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122"},"aspect_ratio":0.773,"height":4796,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122","width":3706}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn addition to having PhDs, the book’s author team have all worked in sales roles. As a result, this textbook balances the emphasis between theory and practice, with a practical emphasis on how sales management gets done. The book’s structure helps students better understand the career progression from being a salesperson who works well with a sales manager (Part One), to becoming a sales manager (Part Two), and progressing to a sales leadership role (Part Three). Incorporating current theory with practical applications, role plays, caselets and cases, this textbook will support the instructor who is seeking to prepare students to lead high-performance sales organizations.\u003c\/p\u003e"}

{"id":7173856526489,"title":"Disruption: A Salesforce Braves the Storm","handle":"disruption-a-salesforce-braves-the-storm","description":"\u003cp\u003e\u003ccite\u003eDisruption\u003c\/cite\u003e is unique — a work of \u003cem\u003esales fiction\u003c\/em\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first-year rep Grace Devlin, readers reflect on and consider concepts related to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, among many others. Readers also encounter Grace’s manager, Connor Botti, and gain insight into his perspective as he makes decisions about territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance evaluation, interdepartmental relationships, and effective leadership. Disruption is designed for use in either sales or sales management courses, offering instructors maximum flexibility.\u003c\/p\u003e","published_at":"2021-11-01T18:11:15-04:00","created_at":"2021-10-29T20:01:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":3470,"price_min":3470,"price_max":8970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41436645720217,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7375287-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":8970,"weight":170,"compare_at_price":null,"inventory_quantity":-63,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645752985,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":170,"compare_at_price":null,"inventory_quantity":-74,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189224706,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-9E9D-9693-448D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-3-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","options":["Format"],"media":[{"alt":null,"id":34526439964930,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3190,"width":2233,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"},"aspect_ratio":0.7,"height":3190,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","width":2233}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eDisruption\u003c\/cite\u003e is unique — a work of \u003cem\u003esales fiction\u003c\/em\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first-year rep Grace Devlin, readers reflect on and consider concepts related to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, among many others. Readers also encounter Grace’s manager, Connor Botti, and gain insight into his perspective as he makes decisions about territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance evaluation, interdepartmental relationships, and effective leadership. Disruption is designed for use in either sales or sales management courses, offering instructors maximum flexibility.\u003c\/p\u003e"}

{"id":7008591249561,"title":"Capon's Entrepreneurs Gallery","handle":"capons-entrepreneur-gallery","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing video books.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via \u003cem\u003eCapon’s Entrepreneurs Gallery\u003c\/em\u003e. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn!\u003c\/p\u003e","published_at":"2021-08-24T01:33:35-04:00","created_at":"2021-08-24T01:33:33-04:00","vendor":"Wessex Press","type":"","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189257474,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-99F3-4B15-5AFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneurs Gallery - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":1361,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40901983568025,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Entrepreneurs Gallery - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":1361,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829","options":["Format"],"media":[{"alt":null,"id":34530537636098,"position":1,"preview_image":{"aspect_ratio":0.769,"height":1910,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829"},"aspect_ratio":0.769,"height":1910,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-entrepreneurs-gallery.png?v=1732123829","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe global pandemic and the related requirements to modify educational processes has placed a considerable strain on traditional educational processes. Since its inception, Wessex Press has focused its efforts on bringing you top quality textbooks — printed and virtual — at highly attractive prices. But Wessex Press has also innovated by linking printed books directly with the Internet, as well as introducing video books.\u003c\/p\u003e\n\u003cp\u003eNow, Wessex Press introduces additional value to faculty and students via \u003cem\u003eCapon’s Entrepreneurs Gallery\u003c\/em\u003e. We believe the material in the Gallery offers significant value. In the Gallery, you will find such varied topics as food delivery in New York City to education in Beijing, aid to marketers, and venturing into Space. Enjoy and learn!\u003c\/p\u003e"}

{"id":6085122490521,"title":"The Dictionary of Selling Terminology","handle":"dictionary-of-selling","description":"\u003cp\u003e\u003ccite\u003eThe Dictionary of Selling Terminology\u003c\/cite\u003e (DST or \u003ccite\u003eDictionary\u003c\/cite\u003e) provides a comprehensive reference list of terminology and definitions used by sellers and buyers worldwide. Its goal is to establish a standardized and universal language to mitigate confusion and ambiguity caused by differing definitions in the selling and buying process.\u003c\/p\u003e\n\n\u003cp\u003eStandardized terminology provides a common language, classification, and taxonomy based on consistent use of correct terms. This clarity resolves potential misunderstandings that arise from multiple interpretations or translations of terms.\u003c\/p\u003e\n\n\u003cp\u003eThe language of selling is not uniform. Each sales organization—whether for-profit or non-profit—has its unique terminology shaped by factors such as culture, industry, market sector, channels, competitors, and geography.\u003c\/p\u003e\n\n\u003cp\u003eTo standardize sales language, sellers must understand their products from the buyer’s perspective. Sales professionals and support roles must learn how prospective buyers and customers communicate—how they discuss problems, express feelings, and frame their needs.\u003c\/p\u003e\n\n\u003cp\u003eLanguage evolves continuously, influenced by culture, markets, and industries. Many terms in the \u003ccite\u003eDictionary\u003c\/cite\u003e reflect this evolution and will continue to change over time.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003ccite\u003eDictionary\u003c\/cite\u003e includes both legacy and current terms, with entries addressing the growing impact of technology and automation on sales and operations. These include concepts like buyer enablement, content management systems, contract lifecycle management, and customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003eCross-functional terminology is also covered, reflecting departments that support sales organizations. Examples include Finance (revenue, gross profit, price), Marketing (promotion), Legal (compliance, governance, risk), Manufacturing (quality), and Ethics-related terms.\u003c\/p\u003e\n\n\u003cp\u003eSales professionals—including Chief Sales Officers, field and inside salespeople, frontline managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, and Business Development Directors—as well as marketing professionals, will find this dictionary invaluable.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003ccite\u003eDictionary\u003c\/cite\u003e is also a vital resource for professionals in Supply Chain and Procurement, as well as those in supporting roles such as Finance, Legal, Accounting, Operations, and Human Resources. It helps all stakeholders gain a deeper understanding of the challenges faced by sales professionals and buyers.\u003c\/p\u003e\n\n\u003cp\u003eLifelong learning and intentional growth are essential to staying at the top of your game. Mastering the craft of your role includes learning its language, making this dictionary an indispensable tool.\u003c\/p\u003e\n\n\u003cp\u003eIf you have suggestions for words to include in the next edition of the \u003ccite\u003eDictionary\u003c\/cite\u003e, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eplease fill out this form\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2021-01-13T00:53:51-05:00","created_at":"2021-01-13T00:44:31-05:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":1970,"price_min":1970,"price_max":8970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37782210543769,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7358772-4-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-4-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37782210511001,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7358772-5-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-106,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-5-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189323010,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-7D3E-4996-A40F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-37,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-6-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262","options":["Format"],"media":[{"alt":null,"id":34531059433730,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Dictionary of Selling Terminology\u003c\/cite\u003e (DST or \u003ccite\u003eDictionary\u003c\/cite\u003e) provides a comprehensive reference list of terminology and definitions used by sellers and buyers worldwide. Its goal is to establish a standardized and universal language to mitigate confusion and ambiguity caused by differing definitions in the selling and buying process.\u003c\/p\u003e\n\n\u003cp\u003eStandardized terminology provides a common language, classification, and taxonomy based on consistent use of correct terms. This clarity resolves potential misunderstandings that arise from multiple interpretations or translations of terms.\u003c\/p\u003e\n\n\u003cp\u003eThe language of selling is not uniform. Each sales organization—whether for-profit or non-profit—has its unique terminology shaped by factors such as culture, industry, market sector, channels, competitors, and geography.\u003c\/p\u003e\n\n\u003cp\u003eTo standardize sales language, sellers must understand their products from the buyer’s perspective. Sales professionals and support roles must learn how prospective buyers and customers communicate—how they discuss problems, express feelings, and frame their needs.\u003c\/p\u003e\n\n\u003cp\u003eLanguage evolves continuously, influenced by culture, markets, and industries. Many terms in the \u003ccite\u003eDictionary\u003c\/cite\u003e reflect this evolution and will continue to change over time.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003ccite\u003eDictionary\u003c\/cite\u003e includes both legacy and current terms, with entries addressing the growing impact of technology and automation on sales and operations. These include concepts like buyer enablement, content management systems, contract lifecycle management, and customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003eCross-functional terminology is also covered, reflecting departments that support sales organizations. Examples include Finance (revenue, gross profit, price), Marketing (promotion), Legal (compliance, governance, risk), Manufacturing (quality), and Ethics-related terms.\u003c\/p\u003e\n\n\u003cp\u003eSales professionals—including Chief Sales Officers, field and inside salespeople, frontline managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, and Business Development Directors—as well as marketing professionals, will find this dictionary invaluable.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003ccite\u003eDictionary\u003c\/cite\u003e is also a vital resource for professionals in Supply Chain and Procurement, as well as those in supporting roles such as Finance, Legal, Accounting, Operations, and Human Resources. It helps all stakeholders gain a deeper understanding of the challenges faced by sales professionals and buyers.\u003c\/p\u003e\n\n\u003cp\u003eLifelong learning and intentional growth are essential to staying at the top of your game. Mastering the craft of your role includes learning its language, making this dictionary an indispensable tool.\u003c\/p\u003e\n\n\u003cp\u003eIf you have suggestions for words to include in the next edition of the \u003ccite\u003eDictionary\u003c\/cite\u003e, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eplease fill out this form\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5933381943449,"title":"Management: Meeting and Exceeding Customer Expectations (12th Edition)","handle":"management-meeting-and-exceeding-customer-expectations-12th-edition-gemmy-allen","description":"\u003cp\u003eThis twelfth edition of \u003cem\u003eManagement: Meeting and Exceeding Customer Expectations\u003c\/em\u003e is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e","published_at":"2020-11-17T06:09:51-05:00","created_at":"2020-11-17T06:05:36-05:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37178554024089,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7358772-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-0-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37178553991321,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7358772-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-367,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-1-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189355778,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-7162-0EA9-5EB5:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-239,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968","options":["Format"],"media":[{"alt":null,"id":34530089369858,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-12e-cover.png?v=1732116968","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis twelfth edition of \u003cem\u003eManagement: Meeting and Exceeding Customer Expectations\u003c\/em\u003e is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. Successes as well as failures are included to lend perspective and aid in understanding.\u003c\/p\u003e"}

{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"\u003cp\u003eThe 2nd edition of \u003cem\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/em\u003e has been completely updated with a wealth of new material, including key insights into Video, Social Media, Influencer Marketing, E-commerce, and Emerging Technologies.\u003c\/p\u003e\n\u003cp\u003eThis book takes a dual approach to digital marketing. It caters to strategic thinkers, who guide their organization’s vision by understanding and evaluating available options, as well as tactical practitioners, who are ready to roll up their sleeves, dive into the details, and launch campaigns themselves. Each chapter provides frameworks for thinking broadly and structurally about the channels discussed, complemented by numerous examples and exercises to help translate theory into real-world application.\u003c\/p\u003e","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":6470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6470,"weight":349,"compare_at_price":null,"inventory_quantity":-13,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-9-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-365,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189388546,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-412,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-9-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","options":["Format"],"media":[{"alt":null,"id":34526436753666,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe 2nd edition of \u003cem\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/em\u003e has been completely updated with a wealth of new material, including key insights into Video, Social Media, Influencer Marketing, E-commerce, and Emerging Technologies.\u003c\/p\u003e\n\u003cp\u003eThis book takes a dual approach to digital marketing. It caters to strategic thinkers, who guide their organization’s vision by understanding and evaluating available options, as well as tactical practitioners, who are ready to roll up their sleeves, dive into the details, and launch campaigns themselves. Each chapter provides frameworks for thinking broadly and structurally about the channels discussed, complemented by numerous examples and exercises to help translate theory into real-world application.\u003c\/p\u003e"}

{"id":5508402446489,"title":"Customer-Centric Selling (2nd Edition)","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n","published_at":"2020-08-13T22:29:18-04:00","created_at":"2020-08-13T16:44:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582760714393,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-89854822-4-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-5-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760681625,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-8-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-74,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-6-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189421314,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-89854822-9-4","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-281,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-8-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","options":["Format"],"media":[{"alt":null,"id":34526419157250,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. 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Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n"}

{"id":5508400677017,"title":"Essentials of Management (11th Edition)","handle":"essentials-of-management-11th-edition-by-andrew-dubrin","description":"\u003cp\u003e\u003cem\u003eEssentials of Management \u003c\/em\u003eis written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. 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It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e"}

{"id":5241775128729,"title":"The Logic of Academic Writing","handle":"logic-of-academic-writing","description":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e","published_at":"2020-05-21T01:38:05-04:00","created_at":"2020-05-21T01:41:07-04:00","vendor":"Wessex Press","type":"Book","tags":["Academic Research \u0026 Writing"],"price":2270,"price_min":2270,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189486850,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7329870-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":2268,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-3-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189519618,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7329870-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":2268,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-4-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189552386,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-3C6E-5242-C353:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":2268,"compare_at_price":null,"inventory_quantity":-19,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-5-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","options":["Format"],"media":[{"alt":null,"id":34531014050050,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e"}

{"id":4403632537657,"title":"Principles of Business Forecasting, Part I: A First Course in Forecasting","handle":"principles-of-business-forecasting-2nd-ed-part-i","description":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e","published_at":"2019-12-10T13:37:22-05:00","created_at":"2019-12-10T13:37:22-05:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31340982403129,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part I: A First Course in Forecasting","public_title":null,"options":["Default Title"],"price":0,"weight":349,"compare_at_price":null,"inventory_quantity":-128,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Title"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e"}

{"id":4175699509305,"title":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods","handle":"principles-of-business-forecasting-2nd-ed-part-ii-1","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2019-10-02T13:57:42-04:00","created_at":"2019-10-02T13:57:42-04:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189585154,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-127A-9424-7850:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods - E-Book","public_title":"E-Book","options":["E-Book"],"price":3000,"weight":349,"compare_at_price":null,"inventory_quantity":-160,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

{"id":4175696298041,"title":"Principles of Business Forecasting, Part III: Forecasting Practice","handle":"principles-of-business-forecasting-2nd-ed-part-ii","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2019-10-02T13:55:33-04:00","created_at":"2019-10-02T13:55:33-04:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189650690,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-127B-EB19-6EC5:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part III: Forecasting Practice - E-Book","public_title":"E-Book","options":["E-Book"],"price":3000,"weight":349,"compare_at_price":null,"inventory_quantity":-124,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","options":["Title"],"media":[{"alt":null,"id":34540556452098,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":2148635508793,"title":"Economic Issues and Policy (7th Edition)","handle":"economic-issues-and-policy-7e","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-07-27T15:33:56-04:00","created_at":"2019-04-03T23:16:05-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19054528266297,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-0-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-0-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19054528299065,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1043,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189683458,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F918-CC7F-2F60:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (7th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-415,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-2-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","options":["Format"],"media":[{"alt":null,"id":34526448976130,"position":1,"preview_image":{"aspect_ratio":0.763,"height":1360,"width":1037,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312"},"aspect_ratio":0.763,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-7e-cover.jpg?v=1732040312","width":1037}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eThis text is intended for a nontechnical, issues-oriented economics course, usually a 100-level course at four-year universities. It is often a general education course. The book is also appro- priate for two-year colleges and other institutions, as well as economic education programs for elementary and secondary teachers. Chapters are designed so that they can be taught in any order after Chapter 1. Each chapter includes references to other chapters that mention similar topics. Some of these references are provided in the “Roadmap” that begins each chapter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI have over 25 years of experience teaching issues-oriented economics. Usually, my students have not been economics majors, although many have decided to major or minor in economics after taking this course. My goals have always been to make students aware of social issues in the world around them and to facilitate their understanding of these issues and related policy options from an economic perspective. I have always hoped this would inspire students to become involved with the issues in order to make this a better world. Students are often unaware that the important issues of our day, even ones that directly affect them—the environment, our healthcare system, our educational system, crime and drugs, and matters as weighty as war and peace—are rooted in economics. Furthermore, students often set aside as too complex the issues that \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003erecognized as economic, such as unemployment and inflation or trade and budget deficits. They believe that these issues are better left for the experts. Students need to know that all of these issues are indeed relevant to them and within their ability to understand. They need to comprehend these issues to make sound choices and form intelligent opinions. Of course, before students are willing to commit them- selves to the lifelong learning of economics, they first need to be convinced that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003erelevant to their lives and that it \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003einteresting! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe discussion of issues in this book is lively, relevant, and current. I have deliberately included and highlighted issues of gender, race, and ethnicity throughout the text, as well as issues that are international in scope. (Diversity issues are highlighted with a “diversity” icon and are more completely discussed in Chapter 5, and international topics are highlighted with a “global” icon and are carefully discussed in the four international chapters, Chapters 10–12 and Chapter 17.) Students are invited to broaden their sensitivity to global and multicultural issues through topics such as migrant farm workers, Colombian coca growers, immigrants to the United States, court rulings on affirmative action, the incidence of hate crimes, and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 18\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFurther, they are offered an understanding of the incredible poverty found in Africa, Asia, and Latin America, not to mention the poverty that takes place in the United States. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEconomic theory is used to analyze social and economic issues and the implications of potential policies. The level of technicality is deliberately appropriate for an economic issues course with no prerequisites, unlike some texts that attempt to incorporate all relevant principles and theory into pages better focused on the issues themselves. The text is written in a clear and student-friendly manner. Graphs are straightforward, and normally illustrate only one concept per graph. Except for the appendices, only two basic types of graphs are used throughout the text: production possibilities and demand and supply (and aggregate demand and supply). More technical material and additional examples are frequently placed in appendices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis text generally presents economic theory in a straightforward, market-oriented frame- work, but the policy discussion is not limited to such a narrow context. Instead, diverse policy perspectives are offered. As a result, the book contains a more liberal orientation than one that would rely on market analysis only. \u003c\/span\u003e\u003cspan\u003eIndeed, the careful presentation of both economic conservative and liberal viewpoints is one of the unique characteristics of this book. \u003c\/span\u003e\u003cspan\u003eStudents generally have opin- ions, and they often consider themselves to be either conservative or liberal, but they rarely have the sophistication to understand the economic meaning of these terms and how their viewpoints tie into one or the other general philosophy. The ViewPoint section at the end of each chapter clarifies these notions in terms of the topic at hand, giving students a framework within which to understand their own economic philosophies. \u003c\/span\u003e\u003cspan\u003ePlease ask your students to read the ViewPoint sections. \u003c\/span\u003e\u003cspan\u003eOtherwise, as you know, students are inclined to skip the “boxes.” The ViewPoint section of Chapter 1 is especially important, insofar as it introduces students to what it means to be an economic conservative or an economic liberal. It sets the stage for further discussion of this topic in relation to the issues in chapters to come. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“The Economic Toolbox” at the beginning of each chapter lists the key economic concepts addressed in that chapter, providing instructors with a helpful course-planning tool and students with a proven effective pre-reading strategy. Internet exercises are included in the “Discussion and Action Questions” at the end of each chapter to help students learn to use credible Internet sources for data collection and research. The summaries at the end of each chapter, and the glossary and index at the end of the text are also helpful to students. Margin definitions help students understand terminology as they read through the text. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce our students begin to understand the economic issues around them, the text has the final explicit objective of involving our students in the issues and challenging them to have an impact on our world. This is evidenced throughout the text and especially in the sections, “You, the Student,” and the “Discussion and Action Questions” at the end of each chapter, as well as in the \u003c\/span\u003e\u003cspan\u003eEpilogue \u003c\/span\u003e\u003cspan\u003eentitled “You and the World Around You.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1909313241145,"title":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI","handle":"mercadotecnia-para-gerentes-latino-americanos-en-el-siglo-xxi","description":"\u003cp\u003e\u003cspan\u003eAt 294 pages and 20 chapters,\u003ci\u003e Marketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-12-14T15:05:32-05:00","created_at":"2018-12-14T15:16:23-05:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189748994,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEE9-DF1C-5D89:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-1637,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-2-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","options":["Format"],"media":[{"alt":null,"id":34530166243586,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eAt 294 pages and 20 chapters,\u003ci\u003e Marketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":1762213265465,"title":"Human Resource Selection (9th Edition)","handle":"human-resource-selection","description":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003ccite\u003eHuman Resource Selection\u003c\/cite\u003e equips readers with the knowledge and tools needed to develop and implement effective selection programs within today’s organizations. It achieves this by thoroughly explaining and providing detailed examples of three essential components in designing and using effective, legally defensible selection programs. The first component is conducting a job analysis to identify the key activities of the job to be filled and the worker characteristics required to successfully perform these activities. The second involves understanding the laws and legal issues that apply to applicant recruitment and the conduct of selection programs. The third is a unique feature of this book: six chapters dedicated to building and using the primary tools for gathering information about applicants’ worker characteristics. These six tools include application materials, interviews, ability and job knowledge tests, personality inventories, job simulations and work samples, and tests for counterproductive work behaviors (e.g., integrity, drug, and genetic testing). Although organizations commonly use one or more of these tools, they often gather information that is not directly related to job performance, lacks adequate evaluation guidelines, or can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these pitfalls and develop reliable and defensible tools that provide valid information for selection decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe book emphasizes “best practices,” not “easy practices.” Building a useful selection program requires time, thought, and effort. Ample evidence demonstrates that organizations that implement “best selection practices” achieve high levels of employee performance. These practices rest on three key assumptions. First, the information gathered from applicants must be directly related to job performance. Often, details such as degrees earned, previous job titles, future goals, or years of experience are not strongly related to job performance and may not even be verifiable. Second, a numerical scoring method must be applied to the information gathered. These scores quantify the extent of a worker characteristic that the applicant possesses. As in most organizational fields—such as finance, marketing, and production—decisions should be based on quantitative data. Third, selection decisions must follow decision rules that use these scores to determine whom to offer employment. Evidence clearly shows that decisions based on data are superior to those based on human judgment. These assumptions are increasingly fulfilled in successful organizations.\u003c\/p\u003e\n\n\u003cp\u003eExtremely reader-friendly, the text clearly presents its ideas and provides specific examples and detailed recommendations. Its longevity, now in its 9th edition and updated regularly since its original publication in 1987, is a testament to its value for both students and practitioners of selection.\u003c\/p\u003e","published_at":"2018-10-17T08:27:59-04:00","created_at":"2018-10-17T08:28:44-04:00","vendor":"Wessex Press","type":"Book","tags":["Human Resources","Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17548062916665,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17382087229497,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1371,"inventory_management":null,"inventory_policy":"continue","barcode":"978-0-9995547-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189781762,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F481-BA09-FAD8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human Resource Selection (9th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-2376,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","options":["Format"],"media":[{"alt":null,"id":34526567366914,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/human-resource-selection-9e-cover.png?v=1732045073","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBased on the latest research, court findings, and best practices from the field, Gatewood, Feild, and Barrick’s \u003ccite\u003eHuman Resource Selection\u003c\/cite\u003e equips readers with the knowledge and tools needed to develop and implement effective selection programs within today’s organizations. It achieves this by thoroughly explaining and providing detailed examples of three essential components in designing and using effective, legally defensible selection programs. The first component is conducting a job analysis to identify the key activities of the job to be filled and the worker characteristics required to successfully perform these activities. The second involves understanding the laws and legal issues that apply to applicant recruitment and the conduct of selection programs. The third is a unique feature of this book: six chapters dedicated to building and using the primary tools for gathering information about applicants’ worker characteristics. These six tools include application materials, interviews, ability and job knowledge tests, personality inventories, job simulations and work samples, and tests for counterproductive work behaviors (e.g., integrity, drug, and genetic testing). Although organizations commonly use one or more of these tools, they often gather information that is not directly related to job performance, lacks adequate evaluation guidelines, or can be contested by applicants as unfair or discriminatory. Each chapter discusses how to avoid these pitfalls and develop reliable and defensible tools that provide valid information for selection decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe book emphasizes “best practices,” not “easy practices.” Building a useful selection program requires time, thought, and effort. Ample evidence demonstrates that organizations that implement “best selection practices” achieve high levels of employee performance. These practices rest on three key assumptions. First, the information gathered from applicants must be directly related to job performance. Often, details such as degrees earned, previous job titles, future goals, or years of experience are not strongly related to job performance and may not even be verifiable. Second, a numerical scoring method must be applied to the information gathered. These scores quantify the extent of a worker characteristic that the applicant possesses. As in most organizational fields—such as finance, marketing, and production—decisions should be based on quantitative data. Third, selection decisions must follow decision rules that use these scores to determine whom to offer employment. Evidence clearly shows that decisions based on data are superior to those based on human judgment. These assumptions are increasingly fulfilled in successful organizations.\u003c\/p\u003e\n\n\u003cp\u003eExtremely reader-friendly, the text clearly presents its ideas and provides specific examples and detailed recommendations. Its longevity, now in its 9th edition and updated regularly since its original publication in 1987, is a testament to its value for both students and practitioners of selection.\u003c\/p\u003e"}

{"id":1623495540793,"title":"The Front-Line Sales Manager - Field General","handle":"the-front-line-sales-manager-field-general-by-noel-capon-gary-tubridy-and-florin-mihoc-digital-e-book-flsm","description":"\u003cp\u003eMany sales leaders consider front-line sales managers (FLSMs) to have the most critical yet challenging role in the salesforce. For the first time, \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e addresses this vital but often overlooked role. The book introduces an acumen framework to identify key traits of the most successful FLSMs. \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e helps FLSMs enhance their skills and assists sales leaders in building stronger, more effective sales organizations.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\"\u003eReview for \u003ccite\u003eThe Front-Line Sales Manager—Field General\u003c\/cite\u003e\u003c\/a\u003e\u003c\/p\u003e","published_at":"2018-12-04T10:53:23-05:00","created_at":"2018-09-06T10:47:52-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2970,"price_min":2970,"price_max":5470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17461783658553,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5470,"weight":21,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-3-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":15938360836153,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - Softcover","public_title":"Softcover","options":["Softcover"],"price":3470,"weight":14,"compare_at_price":null,"inventory_quantity":-554,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-4-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189814530,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-E820-F036-7499:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager - Field General - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":113,"compare_at_price":null,"inventory_quantity":-71,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-5-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589","options":["Format"],"media":[{"alt":null,"id":21096322039961,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FLSMfrontcover.png?v=1617060589","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eMany sales leaders consider front-line sales managers (FLSMs) to have the most critical yet challenging role in the salesforce. For the first time, \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e addresses this vital but often overlooked role. The book introduces an acumen framework to identify key traits of the most successful FLSMs. \u003ccite\u003eThe Front-Line Sales Manager\u003c\/cite\u003e helps FLSMs enhance their skills and assists sales leaders in building stronger, more effective sales organizations.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\"\u003eReview for \u003ccite\u003eThe Front-Line Sales Manager—Field General\u003c\/cite\u003e\u003c\/a\u003e\u003c\/p\u003e"}

{"id":1516099567673,"title":"Marketing for Latin American Managers in the 21st Century","handle":"marketing-for-latin-american-managers-in-the-21st-century-digital-e-book-1","description":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e","published_at":"2018-08-02T12:25:33-04:00","created_at":"2018-08-02T14:19:05-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business","Marketing"],"price":2970,"price_min":2970,"price_max":9970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17436881190969,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-6-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-6-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":14566477889593,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-7-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Softcover","public_title":"Softcover","options":["Softcover"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-51,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-7-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189912834,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEEA-A846-0E17:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-610,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-8-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","options":["Format"],"media":[{"alt":null,"id":34530148614402,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e"}

{"id":719821340729,"title":"Introduction to Sociology (12th Edition)","handle":"introduction-to-sociology-by-henry-l-tischler","description":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e","published_at":"2018-05-02T15:08:54-04:00","created_at":"2018-05-02T15:36:22-04:00","vendor":"Wessex Press","type":"Book","tags":["Social Sciences"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7860725645369,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9995547-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-49,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":7860725678137,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9995547-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-2086,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-2-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189945602,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57E-5987-1BFA:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Introduction to Sociology (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":397,"compare_at_price":null,"inventory_quantity":-668,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","options":["Format"],"media":[{"alt":null,"id":34527055675650,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2992,"width":2312,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433"},"aspect_ratio":0.773,"height":2992,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/introduction-to-sociology-12e-cover.png?v=1732064433","width":2312}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe goal of \u003ccite\u003eIntroduction to Sociology\u003c\/cite\u003e is to demonstrate the vitality, interest, and utility associated with the study of sociology. Examining society and trying to understand how it works is an exciting and absorbing process, but in order to understand society, we need to understand how it shapes people and how people, in turn, shape society.\u003c\/p\u003e\n\n\u003cp\u003eThe author threads two basic ideas throughout the book: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. Sociology is a highly organized discipline shaped by several theoretical perspectives or schools of thought. It is not merely the study of social problems or the random voicing of opinions. In this book, no single perspective is given greater emphasis; a balanced presentation of both functionalist theory and conflict theory is supplemented whenever possible by the symbolic interactionist viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of this book has been updated, and a great deal has been changed. Each chapter progresses from a specific to a general analysis of society. Each part introduces increasingly more comprehensive factors necessary for a broad-based understanding of social organization. The material is presented through consistently applied learning aids. Each chapter begins with a chapter outline. Then, a thought-provoking opening vignette offers a real-life story of the concepts being covered. Key terms are presented in boldfaced type in the text. Key concepts are presented in italicized type in the text. A chapter summary concludes each chapter, and an integrated study guide follows each chapter. Great care has been taken to structure the book in such a way as to permit flexibility in the presentation of the material. Each chapter is self-contained and, therefore, may be taught in any order.\u003c\/p\u003e\n\n\u003cp\u003eThe author’s approach has received praise for being cross-cultural in focus and for bringing in examples from a wide variety of societies. Often, in fact, the best way to appreciate our own situation is through comparison with other societies. This cross-cultural focus is used as a basis for comparison and contrast with U.S. society, hopefully providing the reader with a greater understanding of all people and societies.\u003c\/p\u003e"}

{"id":424696872998,"title":"Strategic Management Communication for Leaders (4th Edition)","handle":"strategic-management-communication-for-leaders-4th-ed-by-robyn-walker","description":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (4th Edition)\u003c\/cite\u003e provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.\u003c\/p\u003e\n\u003ch2\u003eKey features and innovations in the Fourth Edition:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.\u003c\/li\u003e\n\u003cli\u003eIntegrates leadership theory and practice tailored to meet audience needs.\u003c\/li\u003e\n\u003cli\u003eIncludes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.\u003c\/li\u003e\n\u003cli\u003eFeatures two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.\u003c\/li\u003e\n\u003cli\u003eProvides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.\u003c\/p\u003e","published_at":"2017-11-29T13:14:32-05:00","created_at":"2017-11-30T15:54:58-05:00","vendor":"Wessex Press","type":"Book","tags":["Business Communications","Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5772006293542,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-1-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006260774,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1097,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-2-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190011138,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F485-5CB7-AC82:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-152,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-7-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333","options":["Format"],"media":[{"alt":null,"id":34540550750466,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1726,"width":1380,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333"},"aspect_ratio":0.8,"height":1726,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-management-communication-for-leaders-4e-cover.png?v=1732388333","width":1380}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eStrategic Management Communication for Leaders (4th Edition)\u003c\/cite\u003e provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.\u003c\/p\u003e\n\u003ch2\u003eKey features and innovations in the Fourth Edition:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.\u003c\/li\u003e\n\u003cli\u003eIntegrates leadership theory and practice tailored to meet audience needs.\u003c\/li\u003e\n\u003cli\u003eIncludes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.\u003c\/li\u003e\n\u003cli\u003eFeatures two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.\u003c\/li\u003e\n\u003cli\u003eProvides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.\u003c\/p\u003e"}

{"id":408336662566,"title":"Sociology (12th Edition)","handle":"sociology-12e-by-jon-shepard","description":"\u003cp\u003e\u003ccite\u003eSociology (12th Edition)\u003c\/cite\u003e provides students an engaging introduction to sociology—its perspectives, concepts, theories, and research findings—without overwhelming them with dense material. The author presents comprehensive, readable, and theoretically and empirically sound content in a clear and interesting manner, helping students succeed in understanding the social factors behind patterned behavior.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eSociology \u003c\/cite\u003eencourages critical thinking through the development of the \"sociological imagination\"—the ability to see connections between personal experiences and societal events. Each chapter opens with a question challenging common beliefs. These questions often highlight surprising research findings, with answers provided at the chapter's start and explained further within the text. This questioning theme continues throughout the book.\u003c\/p\u003e\n\u003cp\u003eThe textbook maintains its dynamic and pedagogically sound design, blending theory and application to inspire critical thinking and active learning. Features include updated sources, maps, illustrations, critical thinking scenarios, and in-chapter checklists.\u003c\/p\u003e\n\u003cp\u003eAdditional in-chapter features include: \u003ccite\u003eSociology in Your Life\u003c\/cite\u003e, \u003ccite\u003eConsider This Research\u003c\/cite\u003e (an examination of research methodology), \u003ccite\u003eAccent on Theory\u003c\/cite\u003e, and integrated coverage of global and cultural perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 1: The Sociological Perspective\u003c\/li\u003e\n\u003cli\u003eChapter 2: Social Research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 3: Culture\u003c\/li\u003e\n\u003cli\u003eChapter 4: Socialization\u003c\/li\u003e\n\u003cli\u003eChapter 5: Social Structure and Society\u003c\/li\u003e\n\u003cli\u003eChapter 6: Groups and Organizations\u003c\/li\u003e\n\u003cli\u003eChapter 7: Deviance and Social Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 8: Social Stratification\u003c\/li\u003e\n\u003cli\u003eChapter 9: Inequalities of Race and Ethnicity\u003c\/li\u003e\n\u003cli\u003eChapter 10: Inequalities of Gender\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 11: Family\u003c\/li\u003e\n\u003cli\u003eChapter 12: Education\u003c\/li\u003e\n\u003cli\u003eChapter 13: Political and Economic Institutions\u003c\/li\u003e\n\u003cli\u003eChapter 14: Religion\u003c\/li\u003e\n\u003cli\u003eChapter 15: Healthcare and Aging\u003c\/li\u003e\n\u003cli\u003eChapter 16: Sport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 17: Population and Urbanization\u003c\/li\u003e\n\u003cli\u003eChapter 18: Social Change and Collective Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2017-11-20T11:46:40-05:00","created_at":"2017-11-20T11:54:49-05:00","vendor":"Wessex Press","type":"Book","tags":["Social Sciences"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5513164619814,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166618662,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1565,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-5-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190043906,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58C-AF30-D9F8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sociology (12th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-367,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254","options":["Format"],"media":[{"alt":null,"id":34530656583938,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3663,"width":2831,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254"},"aspect_ratio":0.773,"height":3663,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sociology-12e-cover.png?v=1732125254","width":2831}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eSociology (12th Edition)\u003c\/cite\u003e provides students an engaging introduction to sociology—its perspectives, concepts, theories, and research findings—without overwhelming them with dense material. The author presents comprehensive, readable, and theoretically and empirically sound content in a clear and interesting manner, helping students succeed in understanding the social factors behind patterned behavior.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eSociology \u003c\/cite\u003eencourages critical thinking through the development of the \"sociological imagination\"—the ability to see connections between personal experiences and societal events. Each chapter opens with a question challenging common beliefs. These questions often highlight surprising research findings, with answers provided at the chapter's start and explained further within the text. This questioning theme continues throughout the book.\u003c\/p\u003e\n\u003cp\u003eThe textbook maintains its dynamic and pedagogically sound design, blending theory and application to inspire critical thinking and active learning. Features include updated sources, maps, illustrations, critical thinking scenarios, and in-chapter checklists.\u003c\/p\u003e\n\u003cp\u003eAdditional in-chapter features include: \u003ccite\u003eSociology in Your Life\u003c\/cite\u003e, \u003ccite\u003eConsider This Research\u003c\/cite\u003e (an examination of research methodology), \u003ccite\u003eAccent on Theory\u003c\/cite\u003e, and integrated coverage of global and cultural perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 1: The Sociological Perspective\u003c\/li\u003e\n\u003cli\u003eChapter 2: Social Research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 3: Culture\u003c\/li\u003e\n\u003cli\u003eChapter 4: Socialization\u003c\/li\u003e\n\u003cli\u003eChapter 5: Social Structure and Society\u003c\/li\u003e\n\u003cli\u003eChapter 6: Groups and Organizations\u003c\/li\u003e\n\u003cli\u003eChapter 7: Deviance and Social Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 8: Social Stratification\u003c\/li\u003e\n\u003cli\u003eChapter 9: Inequalities of Race and Ethnicity\u003c\/li\u003e\n\u003cli\u003eChapter 10: Inequalities of Gender\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 11: Family\u003c\/li\u003e\n\u003cli\u003eChapter 12: Education\u003c\/li\u003e\n\u003cli\u003eChapter 13: Political and Economic Institutions\u003c\/li\u003e\n\u003cli\u003eChapter 14: Religion\u003c\/li\u003e\n\u003cli\u003eChapter 15: Healthcare and Aging\u003c\/li\u003e\n\u003cli\u003eChapter 16: Sport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 17: Population and Urbanization\u003c\/li\u003e\n\u003cli\u003eChapter 18: Social Change and Collective Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"}

{"id":11557753479,"title":"Customer Value Co-Creation","handle":"customer-value-co-creation","description":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization.\u003c\/p\u003e\n\u003cp\u003eIt is a challenging time for B2B. 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But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results.\u003c\/p\u003e","published_at":"2017-10-17T03:24:26-04:00","created_at":"2017-10-17T03:37:46-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2470,"price_min":2470,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55382932103,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":340,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":55382854151,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-6-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":340,"compare_at_price":null,"inventory_quantity":-528,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-6-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190076674,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F585-24A3-5413:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer Value Co-Creation - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":340,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9994861-3-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","options":["Format"],"media":[{"alt":null,"id":34526415225090,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-value-co-creation-cover.png?v=1732038989","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. 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{"id":11434865031,"title":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition)","handle":"building-our-best-future-student-edition-deanna-kuhn","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e","published_at":"2017-09-27T19:37:38-04:00","created_at":"2017-09-27T22:02:48-04:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":54367465799,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":-1068,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-9-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190109442,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F594-C9F3-368B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-5-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","options":["Buy 10 Student Edition books @ $19.70, receive one Teacher edition free. Bulk pricing for Student Edition. Call 914-573-2757."],"media":[{"alt":null,"id":34526385275138,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4400,"width":3400,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"},"aspect_ratio":0.773,"height":4400,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","width":3400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e"}

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{"id":10744955143,"title":"Fast-Track International Business","handle":"fast-track-international-business-by-james-sagner","description":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003eFast-Track International Business\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2017-07-08T05:53:49-04:00","created_at":"2017-07-08T06:40:31-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":47463451527,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9976840-7-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - Softcover","public_title":"Softcover","options":["Softcover"],"price":7470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-7-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190174978,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F587-17BE-7AC6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track International Business - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","options":["Format"],"media":[{"alt":null,"id":21096331542681,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/FTIBcovercopy.png?v=1617060637","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eWessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner.  Dealing with the current issues in international business, the third book in the series — \u003cem\u003eFast-Track International Business\u003c\/em\u003e — expertly references global issues in management, adjustments to the new global economy, the impact of globalization on markets and production, and other challenges facing the international business community in the 21st century.  The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases and teaching ideas, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

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