{"id":10514672199,"title":"So, Now You're a Sales Manager","handle":"so-now-youre-a-sales-manager-digital-e-book-snyasm","description":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2017-06-04T14:38:18-04:00","created_at":"2017-06-04T14:45:50-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190273282,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58B-178F-23F9:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"So, Now You're a Sales Manager - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","options":["Format"],"media":[{"alt":null,"id":34540552585474,"position":1,"preview_image":{"aspect_ratio":0.85,"height":1770,"width":1504,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"},"aspect_ratio":0.85,"height":1770,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","width":1504}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40689573703,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190306050,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-531,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","options":["Format"],"media":[{"alt":null,"id":34526397956354,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":7896404679,"title":"Management: Meeting and Exceeding Customer Expectations (11th Edition)","handle":"mmece11","description":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2016-07-14T23:36:00-04:00","created_at":"2016-07-14T23:52:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25045465095,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9967578-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-114,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":25045425863,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9967578-2-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-991,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190404354,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEB1-E963-7AE3:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-282,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-3-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","options":["Format"],"media":[{"alt":null,"id":34530072920322,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1500,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"},"aspect_ratio":0.8,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers","handle":"mmem","description":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190437122,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","options":["Format"],"media":[{"alt":null,"id":34530158608642,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e"}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","options":["Title"],"media":[{"alt":null,"id":34540554748162,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework (4th Edition) Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451720711,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190469890,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-61,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","options":["Format"],"media":[{"alt":null,"id":34530552414466,"position":1,"preview_image":{"aspect_ratio":0.774,"height":2112,"width":1634,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"},"aspect_ratio":0.774,"height":2112,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","width":1634}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide","handle":"mm21c4ssg","description":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190502658,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-76,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","options":["Format"],"media":[{"alt":null,"id":34540559204610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e"}

{"id":5869692167,"title":"The Virgin Marketer: Create Your Market Plan (4th Edition)","handle":"tvm4","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2016-03-31T17:37:00-04:00","created_at":"2016-03-31T17:29:46-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18811778596921,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-2-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-88,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190600962,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F2CF-8A0C-46F7:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-95,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","options":["Format"],"media":[{"alt":null,"id":34540528435458,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5801642311,"title":"Fast-Track Corporate Finance","handle":"ftcfpdf","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003eFast-Track Corporate Finance\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Finance"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198334407,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-8-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":7470,"weight":349,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190633730,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":14,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8PDF","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","options":["Format"],"media":[{"alt":null,"id":34526499537154,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2997,"width":1998,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"},"aspect_ratio":0.667,"height":2997,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","width":1998}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003eFast-Track Corporate Finance\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework (4th Edition)","handle":"cmf4","description":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308334022713,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-3-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-142,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-4-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198335111,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1530,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190666498,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1222,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","options":["Format"],"media":[{"alt":null,"id":34526406050050,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century (4th Edition)","handle":"mm21c4","description":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":25970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308353486905,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":25970,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-9-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190699266,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-300,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":22021951943,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1913,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190732034,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-709,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","options":["Format"],"media":[{"alt":null,"id":34530134294786,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e"}

{"id":2121097217,"title":"Fast-Track Management and Organizational Behavior (3rd Edition)","handle":"ftmob2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003eFast-Track Management and Organizational Behavior\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2015-09-25T14:49:16-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":5970,"price_min":5970,"price_max":7500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198338567,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9995547-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":7500,"weight":349,"compare_at_price":null,"inventory_quantity":-290,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-7-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190797570,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F480-7C80-D09D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-3-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","options":["Format"],"media":[{"alt":null,"id":34526546100482,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1360,"width":907,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"},"aspect_ratio":0.667,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","width":907}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003eFast-Track Management and Organizational Behavior\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":2015605313,"title":"Managing Global Accounts (2nd Edition)","handle":"mga2","description":"\u003cp\u003e\u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e will help you address the challenges of dealing with global customers. As globalization takes hold, several things happen: customers become more demanding and sophisticated, competition intensifies, business becomes more complex and fast-changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global marketplace are significantly more difficult than those of competing domestically. Life is especially tough when a corporation is not centrally focused on the global customer, and when corporate personnel across functions and locations around the world fail to understand this priority.\u003c\/p\u003e\n\u003cp\u003eTo \"get it\" means to understand at a visceral level that success or failure with global customers may be synonymous with the success or failure of the entire enterprise. Unless all employees are aligned and focused on the firm’s relationships with its global customers, competitors who do \"get it\" will surpass them. Indeed, competitive advantage based on building global supplier-customer relationships may be more enduring than advantages based on products or services. Companies can cancel products, but they are far less likely to sever ties with people—especially those who have served them well. However, the promise of long-term, sustainable competitive advantage can only be realized if the firm genuinely prioritizes serving the global customer. No matter where they are located, all employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must cast off the shackles of ethnocentrism and nationalism ingrained in their youth and embrace the global challenge. Not only should they defend their turf against global competitors, but they must also actively contribute to the success of their global customers. In pursuing this goal, they may develop a global account management system that itself becomes a source of competitive advantage.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198341447,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-138,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190830338,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-25,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-9-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","options":["Format"],"media":[{"alt":null,"id":34526558519554,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","width":1440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eManaging Global Accounts\u003c\/cite\u003e will help you address the challenges of dealing with global customers. As globalization takes hold, several things happen: customers become more demanding and sophisticated, competition intensifies, business becomes more complex and fast-changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global marketplace are significantly more difficult than those of competing domestically. Life is especially tough when a corporation is not centrally focused on the global customer, and when corporate personnel across functions and locations around the world fail to understand this priority.\u003c\/p\u003e\n\u003cp\u003eTo \"get it\" means to understand at a visceral level that success or failure with global customers may be synonymous with the success or failure of the entire enterprise. Unless all employees are aligned and focused on the firm’s relationships with its global customers, competitors who do \"get it\" will surpass them. Indeed, competitive advantage based on building global supplier-customer relationships may be more enduring than advantages based on products or services. Companies can cancel products, but they are far less likely to sever ties with people—especially those who have served them well. However, the promise of long-term, sustainable competitive advantage can only be realized if the firm genuinely prioritizes serving the global customer. No matter where they are located, all employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must cast off the shackles of ethnocentrism and nationalism ingrained in their youth and embrace the global challenge. Not only should they defend their turf against global competitors, but they must also actively contribute to the success of their global customers. In pursuing this goal, they may develop a global account management system that itself becomes a source of competitive advantage.\u003c\/p\u003e"}

{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cp\u003e\u003ccite\u003eLa Administración Del Marketing En El Siglo 21\u003c\/cite\u003e trata sobre la comprensión de cómo desarrollar la estrategia de mercado y administrar el proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, sino que se enfoca en lo que debe saber el administrador prospectivo. Este libro de marketing se diferencia de otros textos de nivel de posgrado y licenciatura avanzada. Adoptamos una posición sobre lo que consideramos mejores o peores cursos de acción para los profesionales del marketing.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:29:57-04:00","vendor":"Wessex Press","type":"Book","tags":["International"],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190895874,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F581-CC7E-B837:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"La Administracion Del Marketing En El Siglo 21 - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":98,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","options":["Format"],"media":[{"alt":null,"id":34540566577410,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1898,"width":1466,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"},"aspect_ratio":0.772,"height":1898,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","width":1466}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eLa Administración Del Marketing En El Siglo 21\u003c\/cite\u003e trata sobre la comprensión de cómo desarrollar la estrategia de mercado y administrar el proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, sino que se enfoca en lo que debe saber el administrador prospectivo. Este libro de marketing se diferencia de otros textos de nivel de posgrado y licenciatura avanzada. Adoptamos una posición sobre lo que consideramos mejores o peores cursos de acción para los profesionales del marketing.\u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For China's Managers: Current And Future (2nd Edition)","handle":"mfcm2","description":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:27:40-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344007,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9825130-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190928642,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F589-37AF-1BD4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":57,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","options":["Format"],"media":[{"alt":null,"id":34530142355714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2551,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","width":2551}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e"}

{"id":1973272641,"title":"Sales Eats First","handle":"sef","description":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:24:39-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":1770,"price_min":1770,"price_max":2170,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344199,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9833300-2-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - Softcover","public_title":"Softcover","options":["Softcover"],"price":2170,"weight":349,"compare_at_price":null,"inventory_quantity":-303,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-2-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190994178,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58A-C977-CD19:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - E-Book","public_title":"E-Book","options":["E-Book"],"price":1770,"weight":16,"compare_at_price":null,"inventory_quantity":-32,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9917144-0-2","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","options":["Format"],"media":[{"alt":null,"id":34530366259458,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1800,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"},"aspect_ratio":0.667,"height":1800,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":1973221953,"title":"Strategic Account Strategy (Version 1.1)","handle":"sas","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:18:52-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344775,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-178,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191026946,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F592-B001-9B0C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":10,"compare_at_price":null,"inventory_quantity":-39,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-5-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","options":["Format"],"media":[{"alt":null,"id":34531069886722,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cp\u003eAn essential companion for any global account management course!\u003c\/p\u003e\n\u003cp\u003eAs businesses around the world continue to adopt strategic and global account management programs, the demand for practical learning resources has grown. Business schools, consulting firms, and organizations like the Strategic Account Management Association (SAMA) now offer courses tailored to managers in the field. Similarly, graduate and undergraduate programs increasingly include account management topics, often as part of sales management or personal selling courses.\u003c\/p\u003e\n\u003cp\u003eDespite this progress, many courses lack real-world case studies to illustrate key challenges and strategies. This book fills that gap. It features a mix of comprehensive, long-form cases and brief, focused scenarios—each designed to explore specific account management issues. Some cases require in-depth preparation, while others can be used for spontaneous class discussions.\u003c\/p\u003e\n\u003cp\u003eAvailable in both print and e-book formats, this book uses print-on-demand technology to ensure it stays current. New cases will be added periodically to provide fresh insights and keep the material relevant for today’s dynamic business environment.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198345543,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-145,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191059714,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":14,"compare_at_price":null,"inventory_quantity":-30,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","options":["Format"],"media":[{"alt":null,"id":34526409228546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3454,"width":2669,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"},"aspect_ratio":0.773,"height":3454,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","width":2669}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAn essential companion for any global account management course!\u003c\/p\u003e\n\u003cp\u003eAs businesses around the world continue to adopt strategic and global account management programs, the demand for practical learning resources has grown. Business schools, consulting firms, and organizations like the Strategic Account Management Association (SAMA) now offer courses tailored to managers in the field. Similarly, graduate and undergraduate programs increasingly include account management topics, often as part of sales management or personal selling courses.\u003c\/p\u003e\n\u003cp\u003eDespite this progress, many courses lack real-world case studies to illustrate key challenges and strategies. This book fills that gap. It features a mix of comprehensive, long-form cases and brief, focused scenarios—each designed to explore specific account management issues. Some cases require in-depth preparation, while others can be used for spontaneous class discussions.\u003c\/p\u003e\n\u003cp\u003eAvailable in both print and e-book formats, this book uses print-on-demand technology to ensure it stays current. New cases will be added periodically to provide fresh insights and keep the material relevant for today’s dynamic business environment.\u003c\/p\u003e"}

{"id":1973160001,"title":"Sales Management: Shaping Future Sales Leaders (2nd Edition)","handle":"sm2","description":"\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e","published_at":"2024-11-23T10:06:30-05:00","created_at":"2015-08-31T20:12:26-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":8970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191092482,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F484-094D-034D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":64,"compare_at_price":null,"inventory_quantity":-2292,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-5-8pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011","options":["Format"],"media":[{"alt":null,"id":34530433466626,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1500,"width":1159,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011"},"aspect_ratio":0.773,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-2e-cover.jpg?v=1732122011","width":1159}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e"}

{"id":1973035137,"title":"The Song of Hiroshima","handle":"soh","description":"\u003cp\u003eOn the morning of Monday, August 6, 1945, when the \u003ccite\u003eEnola Gay\u003c\/cite\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ccite\u003eThe Song of Hiroshima\u003c\/cite\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eLearn more at the book's \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.songofhiroshima.com\/\" target=\"_blank\"\u003eofficial website\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-08-31T19:57:00-04:00","created_at":"2015-08-31T20:02:49-04:00","vendor":"Wessex Press","type":"Book","tags":["General Literature","International"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348359,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9833300-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":1470,"weight":349,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-0-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191125250,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F588-CE54-B2A4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - E-Book","public_title":"E-Book","options":["E-Book"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","options":["Format"],"media":[{"alt":null,"id":34530665070850,"position":1,"preview_image":{"aspect_ratio":0.7,"height":2090,"width":1463,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"},"aspect_ratio":0.7,"height":2090,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","width":1463}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOn the morning of Monday, August 6, 1945, when the \u003ccite\u003eEnola Gay\u003c\/cite\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ccite\u003eThe Song of Hiroshima\u003c\/cite\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eLearn more at the book's \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.songofhiroshima.com\/\" target=\"_blank\"\u003eofficial website\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":1457559553,"title":"Fundamentals of International Business (3rd Edition)","handle":"fib3","description":"\u003cp\u003e\u003cem\u003eFundamentals of International Business\u003c\/em\u003e is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":8970,"price_min":8970,"price_max":20550,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348871,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9907405-3-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":20550,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-3-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":22021954567,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9897013-4-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-70,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-4-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198348551,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9907405-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-383,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-2-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191158018,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":53,"compare_at_price":null,"inventory_quantity":-217,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-6-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932","options":["Format"],"media":[{"alt":null,"id":34526565335298,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3640,"width":2912,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932"},"aspect_ratio":0.8,"height":3640,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fundamentals-of-international-business-3e-cover.png?v=1732044932","width":2912}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eFundamentals of International Business\u003c\/em\u003e is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.\u003c\/p\u003e"}

{"id":1457540481,"title":"Transformative Selling","handle":"ts","description":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:42:59-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":1970,"price_min":1970,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198349895,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9897013-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":21,"compare_at_price":null,"inventory_quantity":-62,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681191190786,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F595-EF6B-8F8D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":21,"compare_at_price":null,"inventory_quantity":-18,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","options":["Format"],"media":[{"alt":null,"id":34530961883394,"position":1,"preview_image":{"aspect_ratio":0.696,"height":1360,"width":946,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"},"aspect_ratio":0.696,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","width":946}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e"}