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Andrea Dixon

Andrea L. Dixon, Ph.D. provides academic leadership for Baylor University’s Center for Professional Selling. Since 2009, she has developed Baylor’s sales center into one of the top programs in the country. Her research has been published in the Journal of Marketing, Harvard Business Review, Organizational Science, Journal of the Academy of Marketing Science, Leadership Quarterly, European Journal of Marketing (EJM), Journal of Personal Selling & Sales Management (JPSSM), Journal of Marketing Education, and other journals. Her editorial review board assignments include roles with the EJM, JPSSM, Journal of Marketing Theory and Practice, Journal of Business-to-Business Marketing, and Journal of Marketing Education.

Dr. Dixon has received numerous teaching awards, including the Academy of Marketing Science’s Marketing Teacher Award (2008) and the Excellence in Teaching Award from the American Marketing Association’s Sales SIG (2014). In 2020, she was honored with the Cornelia Marschall Smith Award, presented annually to a Baylor faculty member for exceptional contributions to teaching, research, and service.

She has served on the boards of the AMA Academic Council, the National Conference on Sales Management, and the Global Sales Science Institute, as well as serving as the president of the AMA Sales SIG. In 2019, Dr. Dixon became the president of the University Sales Center Alliance. At Baylor, she has held leadership roles, including Vice-Chair of the Presidential Search Committee and Faculty Regent on the Baylor University Board of Regents.

Before earning her Ph.D. at Indiana University, Dr. Dixon worked in sales roles with Boston-area advertising and marketing research firms. Outside of work, she and her husband, Doug, enjoy traveling and spending time with their adult twins, Taylor and Alex Dixon, their daughter-in-law, Kimberly, and their two grandchildren.