Author
Noel Capon
Noel Capon is R.C. Kopf Professor of International Marketing and former Chair of the Marketing Division at Columbia Business School. Educated primarily in Great Britain, Professor Capon earned B.Sc. (First Class Honours, Special) and Ph.D. degrees in Chemistry from University College London. He also holds business degrees from Manchester Business School (Dip.B.A.), Harvard Business School (M.B.A.), and Columbia Business School (Ph.D.).
Professor Capon joined the Columbia Business School faculty in 1979. Prior to that, he served on the faculty of the University of California, Los Angeles (Graduate School of Management, UCLA), where he received tenure and chaired the Marketing Department.
He has taught and/or held faculty positions at institutions around the world, including:
- Harvard Business School
- Australia – Monash University
- England – Bradford Management Centre, London Business School, Manchester Business School
- France – INSEAD
- Hong Kong – Hong Kong University of Science and Technology (HKUST)
- China – China Europe International Business School (CEIBS, Shanghai); Marketing and Innovation College (MIC), where he also serves as Honorary Dean (Beijing)
- India – Indian School of Business (ISB, Hyderabad)
Titles by Noel Capon
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Capon's Marketing Essentials for Latin American Managers (2nd Edition)
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The Virgin Marketer: Create Your Market Plan (5th Edition)
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Capon's Marketing Essentials (2nd Edition)
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Capon's Marketing Framework (5th Edition)
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Managing Marketing in the 21st Century (5th Edition)
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Los Clientes Ganan, Los Proveedores Ganan
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Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers
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Key Messages & Ideas: Capon's Marketing Framework (4th Edition)
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Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI
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The Front-Line Sales Manager - Field General
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Capon's Marketing Essentials
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Sales Management Simulation
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Marketing for Middle Eastern Managers
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Key Messages & Ideas: Managing Marketing in the 21st Century (4th Edition)
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Capon's Marketing Framework (4th Edition) Student Study Guide
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Managing Marketing in the 21st Century (4th Edition) Student Study Guide
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The Virgin Marketer: Create Your Market Plan (4th Edition)
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Managing Marketing in the 21st Century (4th Edition)
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Managing Global Accounts (Video Book)
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Managing Global Accounts
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La Administracion Del Marketing En El Siglo 21
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Marketing For China's Managers: Current And Future (2nd Edition)
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Sales Eats First
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Strategic Account Strategy (Version 1.1)
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Case Studies In Managing Key, Strategic, and Global Customers
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The Song of Hiroshima
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