Robert C. Erffmeyer, Ph.D. (Louisiana State University) is Professor Emeritus of Marketing at the University of Wisconsin–Eau Claire (UW–EC). Until his retirement in 2020, he was actively involved in undergraduate and MBA on-campus and distance learning programs for over 25 years. He founded the UW–EC Sales and Sales Management Center and was the founding director of the University of Wisconsin Consortium MBA Program.

In 2007, Dr. Erffmeyer established the annual Great Northwoods’ Sales Warm-Up sales competition at UW–EC. He also served as a visiting professor in the Asian Studies Program at Kansai Gaidai University in Osaka, Japan, and has lectured in China and Vietnam. Dr. Erffmeyer was twice recognized with the Outstanding Faculty Award by graduate students in the University of Wisconsin Consortium MBA Program. He also received the UW–EC College of Business Creativity and Innovation Award for his contributions to sales education and distance learning.

Dr. Erffmeyer’s research has been published in journals such as the Journal of Personal Selling & Sales Management, Marketing Education Review, Journal of Marketing Education, Industrial Marketing Management, Journal of Business Ethics, Personnel Psychology, and others. He received the University of Wisconsin System Applied Research Grant and was the first recipient of the Marketing Education Review Award.

Throughout his career, Dr. Erffmeyer has held numerous officer and board positions in organizations such as the University Sales Center Alliance, the Society of Marketing Advances (SMA), and the Marketing Management Association (MMA). He served two terms as President of SMA and is a Fellow of the MMA.

Dr. Erffmeyer and his wife, Gretchen, reside in Eau Claire, Wisconsin. They enjoy traveling, biking, and kayaking in the Northwoods, especially when joined by their daughter, Hannah.