Capon's Blog
Thoughts on marketing by Wessex Press Chair Noel Capon
Capon's Blog
The C4I: Capon’s Customer-Centric CEO Index
The Net Promoter Score (NPS) is a valuable tool for companies seeking to understand the degree of customer loyalty they enjoy. In part, NPS's appeal is its simplicity; customers answer...
The C4I: Capon’s Customer-Centric CEO Index
The Net Promoter Score (NPS) is a valuable tool for companies seeking to understand the degree of customer loyalty they enjoy. In part, NPS's appeal is its simplicity; customers answer...
Economy Boosters, Economy Busters
The American public’s frustration with stay-at-home orders continues to grow. Spurred by demonstrations across the country, government bodies at federal, state, and local levels are easing restrictions, just as the...
Economy Boosters, Economy Busters
The American public’s frustration with stay-at-home orders continues to grow. Spurred by demonstrations across the country, government bodies at federal, state, and local levels are easing restrictions, just as the...
A Volkswagen Apology to the Human Race?
As the Federal Government rolls-back vehicle emission standards, we must not forget that both standards and enforcement are critical. Though we should decry the attack on public health caused by...
A Volkswagen Apology to the Human Race?
As the Federal Government rolls-back vehicle emission standards, we must not forget that both standards and enforcement are critical. Though we should decry the attack on public health caused by...
Sales Eats First
Marketing needs sales, and sales needs marketing. Yet in many firms, senior marketing executives have little or no sales experience so interactions between the two functions are less than optimal....
Sales Eats First
Marketing needs sales, and sales needs marketing. Yet in many firms, senior marketing executives have little or no sales experience so interactions between the two functions are less than optimal....
Tackling The Textbook Giants, By Brian Berlardi
Professor Noel Capon has something in common with his students: he thinks the price of textbooks has gotten out of hand. “It’s a serious social issue,” he says. Capon likens...
Tackling The Textbook Giants, By Brian Berlardi
Professor Noel Capon has something in common with his students: he thinks the price of textbooks has gotten out of hand. “It’s a serious social issue,” he says. Capon likens...