This past summer (2013) I spent one week in China for the official launch of Marketing for China's Managers: Current and Future. MCM is based largely on Managing Marketing in the 21st Century and Capon's Marketing Framework but is specially directed to Chinese students and managers. To accomplish the adaptation, I was joined as co-uthor by Professor Yuhuang Zheng from Tsinghua University.
Capon's Blog
Blog posts by Wessex Press Chair Noel Capon
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April 20, 2021
My week in China
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April 20, 2021
Global Customers Seek Global Firms
Noel Capon talks about how firms can retain and grow their most valued customers by shifting from country-based account management to global account management. -
April 20, 2021
Capon’s Top 3 Marketers Of 2007
Everyone has his or her own choices for the top marketers of 2007, so I don’t expect you to agree with me. And my choices are not the result of any scientific study — I did that a few years ago when I wrote The Marketing Mavens — they are informed by my experiences and biases, just as I’m sure that yours are. -
April 20, 2021
How To Win Friends And Influence People
On Thursday March 27, I took British Airways’ (BA) day flight from JFK to Heathrow. On Saturday I was due to talk about customer value to a group of high-level strategic account directors at a global software company. I planned to tell them that success in value delivery would guarantee customer satisfaction and enable them to retain and grow their customers, increase profits, and lead to greater shareholder value. I relaxed in my Club World backward-facing seat and concentrated on the task ahead.