{"id":8720650305794,"title":"The Virgin Marketer: Create Your Market Plan (5th Edition)","handle":"the-virgin-marketer-create-your-market-plan-5e","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan (5th Edition)\u003c\/cite\u003e is a companion volume to \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. While studying these textbooks, you will gain valuable insights into marketing. However, no matter how much effort you put into learning from them, and how well we present the material, this is only the beginning. To truly embrace the marketing philosophy, you need hands-on experience. That is the purpose of \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe material in \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e has a long history, with many well-known domestic and multinational firms using its frameworks to create actionable market plans. Best of luck as you develop market plans for your organizations.\u003c\/p\u003e","published_at":"2024-07-01T10:37:47-04:00","created_at":"2024-07-01T10:37:47-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":4970,"price_min":4970,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45274838925570,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-6-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-6-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188831490,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9901932-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-7-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959","options":["Format"],"media":[{"alt":null,"id":34530711699714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4719,"width":3647,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959"},"aspect_ratio":0.773,"height":4719,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-5e-cover.png?v=1732125959","width":3647}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan (5th Edition)\u003c\/cite\u003e is a companion volume to \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. While studying these textbooks, you will gain valuable insights into marketing. However, no matter how much effort you put into learning from them, and how well we present the material, this is only the beginning. To truly embrace the marketing philosophy, you need hands-on experience. That is the purpose of \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe material in \u003ccite\u003eThe Virgin Marketer\u003c\/cite\u003e has a long history, with many well-known domestic and multinational firms using its frameworks to create actionable market plans. Best of luck as you develop market plans for your organizations.\u003c\/p\u003e"}

{"id":8613674287362,"title":"Capon's Marketing Essentials (2nd Edition)","handle":"capons-marketing-essentials-by-noel-capon-2ed","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials (2nd Edition)\u003c\/cite\u003e is a much-abbreviated version of the two more comprehensive books: \u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework (5th Edition).\u003c\/cite\u003e \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e is intended for undergraduates and those new to business and marketing concepts. It is a significant upgrade from prior editions, as it introduces genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process.\u003c\/p\u003e\n\u003cp\u003eThis is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes positions on what are believed to be better or worse courses of action for marketers. Marketing is an applied field, and the authors believe textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments; instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make.\u003c\/p\u003e\n\u003cp\u003eFor many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities, including supply chains, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e includes introductory chapter cases, numerous examples, internet links to additional material, video\/audio interviews, key ideas, and tools to gauge progress — including marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2024-05-10T22:20:23-04:00","created_at":"2024-05-10T22:17:05-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":7970,"price_min":7970,"price_max":24970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44998889898242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9896021-6-2","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":24970,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-6-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44998885540098,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-7-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-7-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188864258,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9896021-7-9","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":0,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-7-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803","options":["Format"],"media":[{"alt":null,"id":34526398677250,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4873,"width":3766,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803"},"aspect_ratio":0.773,"height":4873,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-2e-cover_62775992-c851-4c97-8f8e-478bc65ea3f8.png?v=1732037803","width":3766}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials (2nd Edition)\u003c\/cite\u003e is a much-abbreviated version of the two more comprehensive books: \u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e and \u003ccite\u003eCapon’s Marketing Framework (5th Edition).\u003c\/cite\u003e \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e is intended for undergraduates and those new to business and marketing concepts. It is a significant upgrade from prior editions, as it introduces genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process.\u003c\/p\u003e\n\u003cp\u003eThis is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes positions on what are believed to be better or worse courses of action for marketers. Marketing is an applied field, and the authors believe textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments; instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make.\u003c\/p\u003e\n\u003cp\u003eFor many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities, including supply chains, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e includes introductory chapter cases, numerous examples, internet links to additional material, video\/audio interviews, key ideas, and tools to gauge progress — including marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":8438969041154,"title":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed","description":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e","published_at":"2024-04-05T10:07:18-04:00","created_at":"2024-04-05T10:04:48-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":9900,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45182901715202,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9901932-3-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":9900,"weight":349,"compare_at_price":null,"inventory_quantity":-40,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-3-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44565962555650,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9901932-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-23,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188897026,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9901932-5-3","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-20,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9901932-5-3","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","options":["Format"],"media":[{"alt":null,"id":34526437474562,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3530,"width":2471,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801"},"aspect_ratio":0.7,"height":3530,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-3e-cover.png?v=1732039801","width":2471}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.\u003c\/p\u003e\n\u003cp\u003eThe 3rd edition of \u003ccite\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/cite\u003e has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003c\/p\u003e"}

{"id":8099257581826,"title":"Capon's Marketing Framework (5th Edition)","handle":"capons-marketing-framework-5th-edition","description":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2023-08-14T16:37:25-04:00","created_at":"2023-08-14T16:26:23-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45539379413250,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-8-9896021-2-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-8-9896021-2-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43831963025666,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9896021-3-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-3-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44444799828226,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9870212-8-6","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-8-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","options":["Format"],"media":[{"alt":null,"id":34526406902018,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":8095144673538,"title":"Managing Marketing in the 21st Century (5th Edition)","handle":"managing-marketing-in-the-21st-century-5th-edition-by-noel-capon","description":"\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e is a significant upgrade from prior editions, breaking ground with genuinely new ideas. This book is about understanding how to develop and implement market strategy and manage the marketing process. It is not a comprehensive account of everything about marketing; rather, it focuses on what prospective managers need to know.\u003c\/p\u003e\n\n\u003cp\u003eThus, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. The authors take positions on what they believe are better or worse courses of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice. This book focuses on the manager, not just the marketer.\u003c\/p\u003e\n\n\u003cp\u003eFor readers committed to a career in marketing, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e provides a solid foundation for further, deeper study. However, the vast majority of readers will not work in marketing departments. Instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding of marketing is central to nearly every important managerial decision.\u003c\/p\u003e\n\n\u003cp\u003eFor many, this may be the only marketing course they take. In this sense, the book provides essential knowledge for general managers and senior executives. Marketing lies at the core of leading and managing a business, providing the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing also offers insights into market entities such as supply chains, competitors, complementors, and external forces impacting industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e includes introductory chapter cases, numerous examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge progress: marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e\n","published_at":"2023-08-09T19:38:10-04:00","created_at":"2023-08-09T19:00:26-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45182973182210,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-9-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43825344119042,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-47,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681188995330,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-D3A1-4F5D-092F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-65,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-1-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","options":["Format"],"media":[{"alt":null,"id":31956736049410,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century (5th Edition)\u003c\/cite\u003e is a significant upgrade from prior editions, breaking ground with genuinely new ideas. This book is about understanding how to develop and implement market strategy and manage the marketing process. It is not a comprehensive account of everything about marketing; rather, it focuses on what prospective managers need to know.\u003c\/p\u003e\n\n\u003cp\u003eThus, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. The authors take positions on what they believe are better or worse courses of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice. This book focuses on the manager, not just the marketer.\u003c\/p\u003e\n\n\u003cp\u003eFor readers committed to a career in marketing, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e provides a solid foundation for further, deeper study. However, the vast majority of readers will not work in marketing departments. Instead, they will become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding of marketing is central to nearly every important managerial decision.\u003c\/p\u003e\n\n\u003cp\u003eFor many, this may be the only marketing course they take. In this sense, the book provides essential knowledge for general managers and senior executives. Marketing lies at the core of leading and managing a business, providing the focus for interfacing with customers and forming firm-customer exchange relationships. Marketing also offers insights into market entities such as supply chains, competitors, complementors, and external forces impacting industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e includes introductory chapter cases, numerous examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge progress: marketing questions, multiple-choice and true\/false questions, and answers.\u003c\/p\u003e\n"}

{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"\u003cp\u003eThe 2nd edition of \u003cem\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/em\u003e has been completely updated with a wealth of new material, including key insights into Video, Social Media, Influencer Marketing, E-commerce, and Emerging Technologies.\u003c\/p\u003e\n\u003cp\u003eThis book takes a dual approach to digital marketing. It caters to strategic thinkers, who guide their organization’s vision by understanding and evaluating available options, as well as tactical practitioners, who are ready to roll up their sleeves, dive into the details, and launch campaigns themselves. Each chapter provides frameworks for thinking broadly and structurally about the channels discussed, complemented by numerous examples and exercises to help translate theory into real-world application.\u003c\/p\u003e","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":6470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6470,"weight":349,"compare_at_price":null,"inventory_quantity":-13,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-9-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-365,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189388546,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-412,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-9-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","options":["Format"],"media":[{"alt":null,"id":34526436753666,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe 2nd edition of \u003cem\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/em\u003e has been completely updated with a wealth of new material, including key insights into Video, Social Media, Influencer Marketing, E-commerce, and Emerging Technologies.\u003c\/p\u003e\n\u003cp\u003eThis book takes a dual approach to digital marketing. It caters to strategic thinkers, who guide their organization’s vision by understanding and evaluating available options, as well as tactical practitioners, who are ready to roll up their sleeves, dive into the details, and launch campaigns themselves. Each chapter provides frameworks for thinking broadly and structurally about the channels discussed, complemented by numerous examples and exercises to help translate theory into real-world application.\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","options":["Title"],"media":[{"alt":null,"id":34540556452098,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":1909313241145,"title":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI","handle":"mercadotecnia-para-gerentes-latino-americanos-en-el-siglo-xxi","description":"\u003cp\u003e\u003cspan\u003eAt 294 pages and 20 chapters,\u003ci\u003e Marketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-12-14T15:05:32-05:00","created_at":"2018-12-14T15:16:23-05:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189748994,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEE9-DF1C-5D89:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Mercadotecnia Para Gerentes Latino Americanos En El Siglo XXI - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-1637,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-2-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","options":["Format"],"media":[{"alt":null,"id":34530166243586,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/mercadotecnia-para-gerentes-latinoamericanos-cover.png?v=1732118184","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eAt 294 pages and 20 chapters,\u003ci\u003e Marketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003eprovides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives, and senior corporate leaders, who want to really understand the value that marketing can bring to their firms – entrepreneurial sta\u003c\/span\u003e\u003cspan\u003ert-ups and established corporations.\u003cspan class=\"m_4047124892293268013apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey -- and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEssentially, \u003ci\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century \u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003eMarketing for Latin America Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e also contains Internet links to additional material, including video\/audio interviews, that makes Latin American marketing come alive.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":1516099567673,"title":"Marketing for Latin American Managers in the 21st Century","handle":"marketing-for-latin-american-managers-in-the-21st-century-digital-e-book-1","description":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e","published_at":"2018-08-02T12:25:33-04:00","created_at":"2018-08-02T14:19:05-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business","Marketing"],"price":2970,"price_min":2970,"price_max":9970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17436881190969,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7325469-6-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":9970,"weight":349,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-6-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":14566477889593,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7325469-7-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - Softcover","public_title":"Softcover","options":["Softcover"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-51,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-7-4","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189912834,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEEA-A846-0E17:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing for Latin American Managers in the 21st Century - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-610,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7325469-8-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","options":["Format"],"media":[{"alt":null,"id":34530148614402,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-latin-american-managers-cover.png?v=1732117935","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 207 pages and 20 chapters, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. This book also has immense value for other functional executives and senior corporate leaders who want to understand the value that marketing can bring to their firms – entrepreneurial start-ups and established corporations.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e evolved from a unique partnership between faculty from one of Latin America’s leading institutions of higher education – Mexico’s TEC Monterey – and Noel Capon, globally published author and R.C. Kopf Professor of International Marketing at New York’s Columbia Business School.\u003c\/p\u003e\n\u003cp\u003eEssentially, \u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e is a book for Latin American managers written by Latin American academics, steeped in the culture of Latin American business. Easy to read and packed with examples from throughout the region, this book provides a concise and excellent understanding of modern marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing for Latin American Managers in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e also contains Internet links to additional material, including video\/audio interviews, that make Latin American marketing come alive.\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40689573703,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190306050,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-531,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","options":["Format"],"media":[{"alt":null,"id":34526397956354,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers","handle":"mmem","description":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190437122,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","options":["Format"],"media":[{"alt":null,"id":34530158608642,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e"}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","options":["Title"],"media":[{"alt":null,"id":34540554748162,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework (4th Edition) Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21451720711,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190469890,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-61,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","options":["Format"],"media":[{"alt":null,"id":34530552414466,"position":1,"preview_image":{"aspect_ratio":0.774,"height":2112,"width":1634,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"},"aspect_ratio":0.774,"height":2112,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","width":1634}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e446 pages and 26 chapters\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide","handle":"mm21c4ssg","description":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190502658,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-76,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","options":["Format"],"media":[{"alt":null,"id":34540559204610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis workbook is meant to be used in conjunction with \u003cem\u003e\u003ca href=\"\/products\/mm21c4\"\u003eManaging Marketing in the 21st Century (4th Edition)\u003c\/a\u003e\u003c\/em\u003e. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e"}

{"id":5869692167,"title":"The Virgin Marketer: Create Your Market Plan (4th Edition)","handle":"tvm4","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2016-03-31T17:37:00-04:00","created_at":"2016-03-31T17:29:46-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":18811778596921,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9864023-2-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-88,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190600962,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F2CF-8A0C-46F7:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-95,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","options":["Format"],"media":[{"alt":null,"id":34540528435458,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework (4th Edition)","handle":"cmf4","description":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308334022713,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-3-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-142,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-4-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198335111,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1530,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190666498,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1222,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","options":["Format"],"media":[{"alt":null,"id":34526406050050,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century (4th Edition)","handle":"mm21c4","description":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":25970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19308353486905,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":25970,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-9-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190699266,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-300,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":22021951943,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1913,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190732034,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-709,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","options":["Format"],"media":[{"alt":null,"id":34530134294786,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 668 pages and 26 chapters, \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e is a comprehensive guide to understanding how to develop market strategy and manage the marketing process. Rather than attempting to cover everything there is to know about marketing, this book focuses on what prospective managers need to understand. Consequently, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e stands apart from other senior undergraduate and introductory graduate-level marketing texts. We take a clear stance on what we believe constitutes effective and ineffective courses of action for marketers. Marketing is an applied field, and we believe textbook authors should offer practical guidance for good marketing practices. Moreover, we emphasize the perspective of the manager, not just the marketer.\u003c\/p\u003e\n\u003cp\u003eFor readers pursuing a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e provides a solid foundation for deeper study. However, most of you will not work in marketing departments and are more likely to become senior executives, general managers, CFOs, or CEOs. This book is written for you as well, because an understanding of marketing is essential to virtually every significant managerial decision. For many of you, this will be the only marketing course you take, making this book a concise guide to the critical marketing knowledge every general manager and senior executive must have. Marketing activities are central to leading and managing a business. They provide the primary interface with customers and are a key source of insight into markets, customers, competitors, complementors, and the broader business environment.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e includes introductory chapter cases, numerous examples, Internet links to supplementary material, video and audio interviews, key concepts, marketing questions, and multiple-choice and true\/false questions with answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e is an invaluable resource for effectively preparing for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\" title=\"The Virgin Marketer: Create Your Marketing Plan\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has been widely used in corporations around the world. It remains a valuable resource for developing marketing plans.\u003c\/p\u003e"}

{"id":1973343681,"title":"Capon's Marketing Video Book","handle":"famdvb","description":" \u003cp\u003e\n \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e is a groundbreaking resource designed to help marketers and business professionals master the principles of marketing in a dynamic and accessible format. Developed by Noel Capon, a distinguished expert in marketing education, this video book provides an engaging alternative to traditional textbooks. With 23 chapters across five sections, it offers a comprehensive overview of marketing fundamentals, strategic planning, implementation, and special topics, all aimed at enhancing your ability to deliver value to customers and drive business success.\n \u003c\/p\u003e\n \u003cp\u003e\n This video book is ideal for students, entry-level marketers, and seasoned professionals alike. It combines expert lectures with visual aids, breaking down complex concepts into actionable insights. Key topics include market segmentation, customer relationship management, branding, pricing strategies, and integrated marketing communication. Each chapter is divided into manageable segments, complemented by review questions, downloadable presentation decks, and related learning materials to ensure thorough understanding and retention.\n \u003c\/p\u003e\n \u003cp\u003e\n What sets this resource apart is its affordability and focus on accessibility. Priced under $50, it brings high-quality marketing education to a broader audience, leveraging video as a medium to deliver clear and concise lessons. Whether you’re looking to supplement your existing knowledge or gain a fresh perspective on marketing strategy, \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e equips you with the tools to succeed in today’s competitive business environment.\n \u003c\/p\u003e\n \u003cp\u003e\n Explore related content, including textbooks like \u003ccite\u003eManaging Marketing for the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e, as well as specialized resources on global account management and strategic account planning. With this video book, you'll gain the clarity and confidence needed to tackle marketing challenges and elevate your career.\n \u003c\/p\u003e","published_at":"2024-12-04T14:03:59-05:00","created_at":"2015-08-31T20:36:25-04:00","vendor":"Wessex Press","type":"Video Book","tags":["Marketing"],"price":9900,"price_min":9900,"price_max":9900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":6204502785,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"10000003","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Capon's Marketing Video Book","public_title":null,"options":["Default Title"],"price":9900,"weight":0,"compare_at_price":null,"inventory_quantity":-199,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098","options":["Title"],"media":[{"alt":null,"id":34600303722754,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2560,"width":2048,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098"},"aspect_ratio":0.8,"height":2560,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-video-book-artwork.png?v=1734047098","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":" \u003cp\u003e\n \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e is a groundbreaking resource designed to help marketers and business professionals master the principles of marketing in a dynamic and accessible format. Developed by Noel Capon, a distinguished expert in marketing education, this video book provides an engaging alternative to traditional textbooks. With 23 chapters across five sections, it offers a comprehensive overview of marketing fundamentals, strategic planning, implementation, and special topics, all aimed at enhancing your ability to deliver value to customers and drive business success.\n \u003c\/p\u003e\n \u003cp\u003e\n This video book is ideal for students, entry-level marketers, and seasoned professionals alike. It combines expert lectures with visual aids, breaking down complex concepts into actionable insights. Key topics include market segmentation, customer relationship management, branding, pricing strategies, and integrated marketing communication. Each chapter is divided into manageable segments, complemented by review questions, downloadable presentation decks, and related learning materials to ensure thorough understanding and retention.\n \u003c\/p\u003e\n \u003cp\u003e\n What sets this resource apart is its affordability and focus on accessibility. Priced under $50, it brings high-quality marketing education to a broader audience, leveraging video as a medium to deliver clear and concise lessons. Whether you’re looking to supplement your existing knowledge or gain a fresh perspective on marketing strategy, \u003ccite\u003eCapon's Marketing Video Book\u003c\/cite\u003e equips you with the tools to succeed in today’s competitive business environment.\n \u003c\/p\u003e\n \u003cp\u003e\n Explore related content, including textbooks like \u003ccite\u003eManaging Marketing for the 21st Century\u003c\/cite\u003e and \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e, as well as specialized resources on global account management and strategic account planning. With this video book, you'll gain the clarity and confidence needed to tackle marketing challenges and elevate your career.\n \u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For China's Managers: Current And Future (2nd Edition)","handle":"mfcm2","description":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:27:40-04:00","vendor":"Wessex Press","type":"Book","tags":["International","Marketing"],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344007,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9825130-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190928642,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F589-37AF-1BD4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":57,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","options":["Format"],"media":[{"alt":null,"id":34530142355714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2551,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","width":2551}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/p\u003e"}