{"id":1623495540793,"title":"The Front-Line Sales Manager—Field General, by Noel Capon, Gary Tubridy, and Florin Mihoc","handle":"the-front-line-sales-manager-field-general-by-noel-capon-gary-tubridy-and-florin-mihoc-digital-e-book-flsm","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMany sales leaders believe their front-line sales managers (FLSMs) have the most critical yet most difficult job in the entire salesforce. For the first time,\u003c\/span\u003e\u003ci\u003eThe Front-Line Sales Manager\u003c\/i\u003e\u003cspan\u003e addresses this important yet unheralded role. The book provides an \u003c\/span\u003e\u003ci\u003eacumen\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eframework for identifying key characteristics of the most successful FLSMs. \u003c\/span\u003e\u003ci\u003eThe Front-Line Sales Manager\u003c\/i\u003e\u003cspan\u003e helps FLSMs improve their games, and sales leaders build stronger and more successful sales organizations.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\" title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\"\u003eReview for The Front-Line Sales Manager—Field General\u003c\/a\u003e\u003c\/p\u003e","published_at":"2018-12-04T10:53:23-05:00","created_at":"2018-09-06T10:47:52-04:00","vendor":"Wessex Press Publishing Co.","type":"","tags":[],"price":2970,"price_min":2970,"price_max":5470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":15938360836153,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9781732546943","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager—Field General, by Noel Capon, Gary Tubridy, and Florin Mihoc - Softcover","public_title":"Softcover","options":["Softcover"],"price":3470,"weight":14,"compare_at_price":null,"inventory_quantity":-496,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":17461783658553,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732546936","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager—Field General, by Noel Capon, Gary Tubridy, and Florin Mihoc - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5470,"weight":21,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":18680340119609,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-E820-F036-7499:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Front-Line Sales Manager—Field General, by Noel Capon, Gary Tubridy, and Florin Mihoc - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":113,"compare_at_price":null,"inventory_quantity":-47,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FLSM_front_cover.png?v=1583489145"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FLSM_front_cover.png?v=1583489145","options":["Choose Format"],"media":[{"alt":null,"id":5844897136697,"position":1,"preview_image":{"aspect_ratio":0.7,"height":550,"width":385,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FLSM_front_cover.png?v=1583489138"},"aspect_ratio":0.7,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/FLSM_front_cover.png?v=1583489138","width":385}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMany sales leaders believe their front-line sales managers (FLSMs) have the most critical yet most difficult job in the entire salesforce. For the first time,\u003c\/span\u003e\u003ci\u003eThe Front-Line Sales Manager\u003c\/i\u003e\u003cspan\u003e addresses this important yet unheralded role. The book provides an \u003c\/span\u003e\u003ci\u003eacumen\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eframework for identifying key characteristics of the most successful FLSMs. \u003c\/span\u003e\u003ci\u003eThe Front-Line Sales Manager\u003c\/i\u003e\u003cspan\u003e helps FLSMs improve their games, and sales leaders build stronger and more successful sales organizations.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Capon1.pdf?155\" target=\"_blank\" title=\"Review for The Front-Line Sales Manager—Field General\" rel=\"noopener noreferrer\"\u003eReview for The Front-Line Sales Manager—Field General\u003c\/a\u003e\u003c\/p\u003e"}

{"id":1973160001,"title":"Sales Management 2nd Edition, by Tanner, Honeycutt, and Erffmeyer","handle":"sm2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJeff Tanner, Earl Honeycutt, Robert C. Erffmeyer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e978-0-9897013-5-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e9780989701358-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-7-2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-6-5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAvailability\u003c\/b\u003e\u003cstrong\u003e: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/itunes.apple.com\/us\/book\/sales-management-2nd-edition\/id985440677?mt=11\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/itunes_order_button_compact.png?11735987973086401375\" alt=\"\"\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/www.amazon.com\/Sales-Management-2nd-Jeff-Tanner-ebook\/dp\/B00W2RQBL6\/ref=sr_1_1?ie=UTF8\u0026amp;qid=1476322345\u0026amp;sr=8-1\u0026amp;keywords=Sales+Management+2nd+Edition\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/amazon_order_button_medium.png?11735987973086401375\" alt=\"\" width=\"162\" height=\"60\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:12:26-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":7970,"price_min":7970,"price_max":15970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198346439,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F484-094D-034D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management 2nd Edition, by Tanner, Honeycutt, and Erffmeyer - 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Full Color","options":["Hardcover Textbook - Full Color"],"price":15970,"weight":349,"compare_at_price":null,"inventory_quantity":-22,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-6-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SM_2e_front_cover.png?v=1583488897"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SM_2e_front_cover.png?v=1583488897","options":["Choose Format:"],"media":[{"alt":null,"id":5844883144761,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SM_2e_front_cover.png?v=1583488897"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SM_2e_front_cover.png?v=1583488897","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eJeff Tanner, Earl Honeycutt, Robert C. Erffmeyer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe second edition of \u003cem\u003eSales Management: Shaping Future Sales Leaders\u003c\/em\u003e was updated with new academic sources and practical examples that improve your students’ understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter, and discusses how his or her firm manages its sales team. In each chapter you will find special boxed sections on ethics, technology, and\/or global issues.\u003c\/p\u003e\n\u003cp\u003eAt the end of each chapter we have added a new section, Managing Your Career, to help students better understand why the material is personally important to them. We also provide a suggested role-play for each chapter to engage the students and help reinforce chapter content. Plus, you will find two short cases (caselets) per chapter that students can read quickly, and that you can use to either introduce or summarize the chapter. These features really help make your classroom interactive!\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e978-0-9897013-5-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e9780989701358-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-7-2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9897013-6-5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAvailability\u003c\/b\u003e\u003cstrong\u003e: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/itunes.apple.com\/us\/book\/sales-management-2nd-edition\/id985440677?mt=11\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/itunes_order_button_compact.png?11735987973086401375\" alt=\"\"\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/www.amazon.com\/Sales-Management-2nd-Jeff-Tanner-ebook\/dp\/B00W2RQBL6\/ref=sr_1_1?ie=UTF8\u0026amp;qid=1476322345\u0026amp;sr=8-1\u0026amp;keywords=Sales+Management+2nd+Edition\" target=\"_blank\" title=\"Capon's Marketing Framework 3rd Edition Noel Capon\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/amazon_order_button_medium.png?11735987973086401375\" alt=\"\" width=\"162\" height=\"60\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":1973272641,"title":"Sales Eats First, by Noel Capon and Gary S. Tubridy","handle":"sef","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Gary S. Tubridy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cem\u003eSales Eats First\u003c\/em\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead rave reviews here\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e9780983330028-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9833300-2-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:24:39-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1770,"price_min":1770,"price_max":1770,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344263,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F58A-C977-CD19:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First, by Noel Capon and Gary S. 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Tubridy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cem\u003eSales Eats First\u003c\/em\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead rave reviews here\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22.5469px;\"\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22.5469px;\"\u003e9780983330028-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9833300-2-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1457540481,"title":"Transformative Selling, by Adam Rapp","handle":"ts","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003c\/span\u003eAdam Rapp, Joe Calamusa, and Daniel G. Bachrach\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/span\u003e\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e..\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e9780989701334-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e978-0-9897013-3-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:42:59-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198350151,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F595-EF6B-8F8D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling, by Adam Rapp - eBook","public_title":"eBook","options":["eBook"],"price":1970,"weight":21,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198349895,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling, by Adam Rapp - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":2470,"weight":21,"compare_at_price":null,"inventory_quantity":-48,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/TS_front_cover.png?v=1583489190"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/TS_front_cover.png?v=1583489190","options":["Choose Format:"],"media":[{"alt":null,"id":5844900118585,"position":1,"preview_image":{"aspect_ratio":0.696,"height":550,"width":383,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/TS_front_cover.png?v=1583489187"},"aspect_ratio":0.696,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/TS_front_cover.png?v=1583489187","width":383}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003c\/span\u003eAdam Rapp, Joe Calamusa, and Daniel G. Bachrach\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/span\u003e\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e..\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e9780989701334-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e978-0-9897013-3-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":2015605313,"title":"Managing Global Accounts 2nd Edition, by Noel Capon","handle":"mga2","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003cspan\u003eNoel Capon, Dave Potter, Fred Schindler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eManaging Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. 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As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e9780979734434PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB\u0026amp;W Soft Cover\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9797344-3-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon and Christoph Senn\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198345991,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - 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Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e978-0-9833300-6-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973221953,"title":"Strategic Account Strategy Vol. 1.1, by Noel Capon","handle":"sas","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9833300-1-1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e9780983330011-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:18:52-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344903,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F592-B001-9B0C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy Vol. 1.1, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":2970,"weight":10,"compare_at_price":null,"inventory_quantity":-30,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198344775,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy Vol. 1.1, by Noel Capon - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-158,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAS_v1.1_front_cover.png?v=1583489060"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAS_v1.1_front_cover.png?v=1583489060","options":["Choose Format:"],"media":[{"alt":null,"id":5844892155961,"position":1,"preview_image":{"aspect_ratio":0.773,"height":550,"width":425,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAS_v1.1_front_cover.png?v=1583489060"},"aspect_ratio":0.773,"height":550,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/SAS_v1.1_front_cover.png?v=1583489060","width":425}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. 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{"id":9753567623,"title":"Zero Resistance, by, Harry Mills","handle":"zero-resistance-by-harry-mills","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.amazon.com\/Zero-Resistance-supercharging-eliminating-skepticism-ebook\/dp\/B01MYF4B9V\/ref=sr_1_1?ie=UTF8\u0026amp;qid=1486132020\u0026amp;sr=8-1\u0026amp;keywords=Zero+Resistance+%3A+%22The+science+and+secrets+of+supercharging+your+sales+by+eliminating+buyer+skepticism+and+mistrust%22\" title=\"Amazon Kindle\"\u003e\u003cimg alt=\"Buy on Amazon for Kindle!\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/kindle-button.gif?v=1486425766\" style=\"float: none;\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"http:\/\/wessexlearning.org\/weblog\/zr\/index.html\" width=\"100%\" height=\"1130\" frameborder=\"0\" scrolling=\"no\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eePub – Kindle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9976840-4-9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eePub – iTunes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9976840-5-6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9976840-6-3\u003cbr\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9976840-3-2\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003eHard Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9976840-2-5\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2017-01-24T18:27:00-05:00","created_at":"2017-01-24T18:28:21-05:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2495,"price_min":2495,"price_max":3995,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37400803655,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9780997684032","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Zero Resistance, by, Harry Mills - 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{"id":10514672199,"title":"So Now You're a Sales Manager by Greg Lee","handle":"so-now-youre-a-sales-manager-digital-e-book-snyasm","description":"\u003cscript src=\"http:\/\/www.wessexebooks.com\/javascript\/popup.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e Greg Lee\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. 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{"id":5508402446489,"title":"Customer-Centric Selling 2nd Ed. by Jeff Krawitz","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. It is divided into three Parts: \u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s\u003cbr\u003eManual, PowerPoint slide decks, in-class student exercises for the\u003cbr\u003eskills, and a comprehensive student project are available. In addition, adopters\u003cbr\u003ewho meet certain parameters will be entitled to personal consultation with the\u003cbr\u003eauthor in developing their courses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e","published_at":"2020-08-13T22:29:18-04:00","created_at":"2020-08-13T16:44:41-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":["new"],"price":7970,"price_min":7970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582760681625,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9882902-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2nd Ed. by Jeff Krawitz - Softcover","public_title":"Softcover","options":["Softcover"],"price":9970,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760714393,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9882902-5-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2nd Ed. by Jeff Krawitz - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":18970,"weight":340,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760747161,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-5DB5-6AD5-3ABD:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling 2nd Ed. by Jeff Krawitz - eBook","public_title":"eBook","options":["eBook"],"price":7970,"weight":340,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.28.52PM.png?v=1597372150"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.28.52PM.png?v=1597372150","options":["Choose Format"],"media":[{"alt":null,"id":10641083826329,"position":1,"preview_image":{"aspect_ratio":0.743,"height":1338,"width":994,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.28.52PM.png?v=1597372150"},"aspect_ratio":0.743,"height":1338,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/products\/ScreenShot2020-08-13at10.28.52PM.png?v=1597372150","width":994}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. It is divided into three Parts: \u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s\u003cbr\u003eManual, PowerPoint slide decks, in-class student exercises for the\u003cbr\u003eskills, and a comprehensive student project are available. In addition, adopters\u003cbr\u003ewho meet certain parameters will be entitled to personal consultation with the\u003cbr\u003eauthor in developing their courses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e"}