Managing Marketing in the 21st Century 5th Edition, by Noel Capon
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Managing Marketing in the 21st Century 5th Edition, by Noel Capon
{"id":8095144673538,"title":"Managing Marketing in the 21st Century 5th Edition, by Noel Capon","handle":"managing-marketing-in-the-21st-century-5th-edition-by-noel-capon","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century - 5ed\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eis a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century \u003c\/i\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, ahd external forces impacting the industry.\u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003ci\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eManaging Marketing in the 21st Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDIMENSIONS:\u003c\/b\u003e 8.5” X 11”\u003cbr\u003e\u003cb style=\"font-size: 0.875rem;\"\u003ePAGE COUNT\u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: 950\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2023-08-09T19:38:10-04:00","created_at":"2023-08-09T19:00:26-04:00","vendor":"Wessex Press","type":"Book","tags":["new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43825344184578,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0002-D3A1-4F5D-092F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 5th Edition, by Noel Capon - Ebook","public_title":"Ebook","options":["Ebook"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-65,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43825344119042,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"9798987021255","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 5th Edition, by Noel Capon - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-47,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45182973182210,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century 5th Edition, by Noel Capon - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","options":["Choose Format:"],"media":[{"alt":null,"id":31956736049410,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century - 5ed\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eis a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century \u003c\/i\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, ahd external forces impacting the industry.\u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003ci\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eManaging Marketing in the 21st Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDIMENSIONS:\u003c\/b\u003e 8.5” X 11”\u003cbr\u003e\u003cb style=\"font-size: 0.875rem;\"\u003ePAGE COUNT\u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: 950\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"}