Capon's Blog
Thoughts on marketing by Wessex Press Chair Noel Capon
Capon's Blog
My week in China
This past summer (2013) I spent one week in China for the official launch of Marketing for China's Managers: Current and Future. MCM is based largely on Managing Marketing in the...
My week in China
This past summer (2013) I spent one week in China for the official launch of Marketing for China's Managers: Current and Future. MCM is based largely on Managing Marketing in the...
Global Customers Seek Global Firms
Noel Capon talks about how firms can retain and grow their most valued customers by shifting from country-based account management to global account management.
Global Customers Seek Global Firms
Noel Capon talks about how firms can retain and grow their most valued customers by shifting from country-based account management to global account management.
Capon’s Top 3 Marketers Of 2007
Everyone has his or her own choices for the top marketers of 2007, so I don’t expect you to agree with me. And my choices are not the result of...
Capon’s Top 3 Marketers Of 2007
Everyone has his or her own choices for the top marketers of 2007, so I don’t expect you to agree with me. And my choices are not the result of...
How To Win Friends And Influence People
On Thursday March 27, I took British Airways’ (BA) day flight from JFK to Heathrow. On Saturday I was due to talk about customer value to a group of high-level...
How To Win Friends And Influence People
On Thursday March 27, I took British Airways’ (BA) day flight from JFK to Heathrow. On Saturday I was due to talk about customer value to a group of high-level...
Marketing Rules On The Campaign Trail
Barack Obama did not go to business school, but he will win the U.S. presidency because he understands the core principle of developing a market strategy - the positioning statement....
Marketing Rules On The Campaign Trail
Barack Obama did not go to business school, but he will win the U.S. presidency because he understands the core principle of developing a market strategy - the positioning statement....
The Man Behind The Case
During the past 35 years, FedEx (formerly Federal Express) has grown from the U.S.’s largest venture capital start-up to a global leader in shipping and logistics. Under CEO Fred Smith,...
The Man Behind The Case
During the past 35 years, FedEx (formerly Federal Express) has grown from the U.S.’s largest venture capital start-up to a global leader in shipping and logistics. Under CEO Fred Smith,...