Dr. Lenita M. Davis is the Director of the Center of Sales and Sales Management at the University of Wisconsin Eau Claire (UW-EC). Prior to this appointment, Dr. Davis was the Executive Director of the University of Arkansas Little Rock (UALR) Professional Sales program. Dr. Davis is also the founding director of the University of Alabama Sales Program. While establishing the University of Alabama Sales program, she worked with Interact Technology to invent technology that helps professors record and critique student role plays and presentations. The system is currently used in over 30 universities and colleges. Dr. Davis is an Executive Board Member of the University Sales Center Alliance. She initiated and led the Global Sales Research Initiative for the American Marketing Association’s Sales Special Interest Group. Dr. Davis is published frequently in an array of leading journals, and her articles have been cited more than 3,000 times. She also has more than ten years of managerial experience. She worked for Procter & Gamble’s Paper Division and for James River Corporation. Dr. Davis is a proud HBCU graduate from Tuskegee University. She received her Bachelor of Science degree in Mechanical Engineering, earned an MBA from Xavier University, and a Ph.D. from the University of Cincinnati. When not working, Dr. Davis and her husband, Ken, travel. They also enjoy connecting with their daughters Kiah, Martinique, and Zarri.