Robert C. Erffmeyer (Louisiana State University) is Professor Emeritus of Marketing at the University of Wisconsin – Eau Claire. Until he retired in 2020, he was actively involved in undergraduate and MBA on-campus and distance learning efforts for more than 25 years. He founded the UW-EC Sales and Sales Management Center. He also was the founding director of the University of Wisconsin Consortium MBA Program. Beginning in 2007, Dr. Erffmeyer established the Great Northwoods’ Sales Warm-Up sales competition held annually at UW-EC. He was a visiting professor in the Asian Studies Program at Kansai Gaidai University, in Osaka, Japan, and has lectured in China and Vietnam. On two occasions, Dr. Erffmeyer was recognized with the Outstanding Faculty Award by graduate students in the University of Wisconsin Consortium MBA Program. He also received the UW-EC College of Business Creativity and Innovation Award for his work in sales education and distance learning. Dr. Erffmeyer published in outlets such as the Journal of Personal Selling & Sales Management, Marketing Education Review, Journal of Marketing Education, Industrial Marketing Management, the Journal of Business Ethics, Personnel Psychology, as well as others. He received the University of Wisconsin System Applied Research Grant and was the first recipient of the Marketing Education Review Award. During his career, Dr. Erffmeyer has served in numerous officer and board positions in the University Sales Center Alliance, the Society of Marketing Advances, and the Marketing Management Association. He served two terms as President of SMA and is a Fellow of the Marketing Management Association. Dr. Erffmeyer and his wife, Gretchen, reside in Eau Claire, Wisconsin. They enjoy traveling and biking and kayaking in the Northwoods, especially when their daughter, Hannah, joins them.