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  • Robert Erffmeyer

    Robert Erffmeyer

    Robert C. Erffmeyer earned his Ph.D. in Industrial/Organizational Psychology from Louisiana State University in 1981, and worked in various human resource positions in the areas of selection and training.  He returned to LSU to complete a post--doctorate in marketing, and has worked in marketing and sales training for Deere & Company, Wausau Insurance Companies, and other organizations.  He is a professor at the University of -Wisconsin–Eau Claire, where he teaches marketing, sales and sales management courses to undergraduate and graduate students.

    Dr. Erffmeyer has been actively involved in MBA on-campus and distance education efforts for 20 years. He is the MBA Director for both the University of Wisconsin—Eau Claire and the University of Wisconsin Consortium MBA Program, an online graduate program comprised of four University of Wisconsin AACSB accredited business schools. He is also the Director of Distance Learning Programs in the UW-EC College of Business.

    Dr. Erffmeyer helped to establish the Great Northwoods’ Sales Warm-Up—a three-day sales competition held annually at UW-Eau Claire. He is the chapter advisor for Pi Sigma Epsilon, a national sales fraternity for university students.

    He has been a visiting professor in the Asian Studies Program at Kansai Gaidai University in Osaka, Japan, and has lectured in China and Vietnam.

    Dr. Erffmeyer has served in numerous officer and board positions in the Society of Marketing Advances and the Marketing Management Association. He served two terms as President of SMA and is a Fellow of the Marketing Management Association. He was the first recipient of the Marketing Education Review Award and has received other teaching award recognitions.

    Dr. Erffmeyer has published over forty articles in outlets such as the Journal of Personal Selling and Sales Management, Marketing Education Review, Journal of Marketing Education, Industrial Marketing Management, and the Journal of Business Ethics. He has served on the editorial review boards for the Journal of Personal Selling and Sales Management, Journal of Research in Interactive Marketing and on the Advisory Board for the Journal of Advancement of Marketing Education.

    Dr. Erffmeyer and his wife Gretchen, reside in Eau Claire, Wisconsin, with their daughter, Johannah. They enjoy traveling, biking, and kayaking in the Northwoods.