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Disruption: A Salesforce Braves the Storm

Disruption: A Salesforce Braves the Storm

$ 89.70 USD
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Disruption is unique — a work of sales fiction. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first-year rep Grace Devlin, readers reflect on and consider concepts related to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, among many others. Readers also encounter Grace’s manager, Connor Botti, and gain insight into his perspective as he makes decisions about territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance evaluation, interdepartmental relationships, and effective leadership. Disruption is designed for use in either sales or sales management courses, offering instructors maximum flexibility.

Ronald L. Jelinek

Ronald L. Jelinek, PhD., is a Professor of Marketing at Providence College. His research focuses on business-to-business selling and he has been published in numerous journals. These include Business Horizons, where he also serves on the editorial review board, as well as Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, and Industrial Marketing Management. In addition to his scholarly writing, Dr. Jelinek is a contributing author for several Catholic publication where he writes about the intersection of faith and business. He lives in Rhode Island with his family.
Format ISBN List Price Wessex Website Price
Hardcover 978-1-7375287-4-6 $ 89.70 USD $ 89.70 USD
Softcover 978-1-7375287-5-3 $ 59.70 USD $ 44.70 USD
E-Book 978-1-7377664-3-8 N/A $ 34.70 USD

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