Click here for the latest news from Wessex Press → Click here for the latest news from Wessex Press →
Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett

Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett

$ 89.70 USD

Author: M. R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett


Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. 

E-book: Before purchasing a E-Book please read the INSTRUCTIONS.

Type  ISBN
B&W Soft Cover 978-0-9907405-2-0
Digital E-Book 9780990740520-PDF
Soft Cover Color 978-0-9897013-4-1
Hard Cover Color 978-0-9907405-3-7

Michael R. Czinkota

Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University. He is the chair emeritus of International Marketing at the University of Birmingham in the United Kingdom and has held professorial appointments at universities in Asia, Australia, Europe, and the Americas.

Dr. Czinkota served in the U.S. government as Deputy Assistant Secretary of Commerce. He also served as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior trade advisor for Export Controls.

Dr. Czinkota’s background includes eight years of private sector business experience as a partner in a fur trading company and in an advertising agency. His research has been supported by the National Science Foundation, the National Commission of Jobs and Small Business, the Organization of American States, and the U.S. government.

Dr. Czinkota has testified twelve times before Congress and is a sought-after speaker for businesses. He was listed as one of the three most published contributors to international business research in the world by the Journal of International Business Studies. His key books (of 42) are International Marketing (10th edition), with I. Ronkainen, and International Business, (8th edition) with I. Ronkainen and M. Moffett.

Dr. Czinkota serves on the Global Advisory Board of the American Marketing Association. For his work in international business and trade policy, he was named a Distinguished Fellow of the Academy of Marketing Science, a Fellow of the Chartered Institute of Marketing in the United Kingdom, and was honored with the Lifetime Achievement Award of the American Marketing Association. He has been awarded honorary degrees from the Universidad Pontificia Madre y Maestra in the Dominican Republic and the Universidad del Pacifico in Lima, Peru. In the fall of 2012, the Universidad Ricardo Palma of Lima, Peru, named its new International Business and Marketing School after Czinkota.

Dr. Czinkota serves on several corporate boards and has worked with corporations such as AT&T, IBM, GE, Nestlé, and US WEST. He serves as advisor to the National Economic Council, the General Accountability Office, United Nations, and the World Trade Organization’s Executive Forum on National Export Strategies.

Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen-Nürnberg and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a Ph.D. in logistics from The Ohio State University.


Ikka Ronkainen

Ikka Ronkainen is a member of the faculty of marketing and international business at the McDonough School of Business at Georgetown University. He also serves as a docent of international marketing at the Aalto University (Helsinki School of Economics).

Dr. Ronkainen has published extensively in both academic journals and the trade press. He is co-author of International Marketing (10th edition) and International Business (8th edition). His trade books include The International Marketing Imperative and Mastering Global Markets. He serves on the editorial review boards of Journal of Business Research, International Marketing Review, and Multinational Business Review.

He has received the undergraduate teaching and research award twice, as well as recognition from the International Executive MBA program at Georgetown as the Outstanding Professor of the Year.  He is the founder and director of the McDonough School of Business’s summer program in Hong Kong.

Dr. Ronkainen holds a doctorate and a master’s degree from the University of South Carolina as well as a master’s of science (economics) degree from the Helsinki School of Economics. He has served as a consultant to a wide range of U.S. and international institutions. He has worked with entities such as IBM, the Rand Organization, and the Organization of American States. He maintains close relations with a number of Finnish companies and their internationalization and educational efforts.

Michael H. Moffett

Michael H. Moffett is Continental Grain Professor in Finance at the Thunderbird School of Global Management. He was formerly an associate professor of finance at Oregon State University. He has also held teaching or research appointments at the University of Michigan, Ann Arbor; the Brookings Institution, Washington, D.C.; the University of Hawaii at Manoa; the Aarhus School of Business (Denmark); the Helsinki School of Economics and Business Administration (Finland); the International Centre for Public Enterprises (Yugoslavia); and the University of Colorado, Boulder.

Professor Moffett received a B.A. (economics) from the University of Texas at Austin (1977), an M.S. (resource economics) from Colorado State University (1979), an M.A. (economics) from the University of Colorado, Boulder (1983), and his Ph.D. (economics) from the University of Colorado, Boulder (1985).

He has authored, coauthored, or contributed to a number of books, articles, and other publications. He has coauthored two books with Art Stonehill and David Eiteman, Multinational Business Finance and Fundamentals of Multinational Finance. His articles have appeared in the Journal of Financial and Quantitative Analysis, Journal of Applied Corporate Finance, Journal of International Money and Finance, Journal of International Financial Management and Accounting, Contemporary Policy Issues, Brookings Discussion Papers in International Economics, and others. He has contributed to a number of collected works including the Handbook of Modern Finance, the International Accounting and Finance Handbook, and the Encyclopedia of International Business. He is also coauthor of books on multinational business with Michael Czinkota and Ilkka Ronkainen,  International Business, 8th edition,  and The Global Oil and Gas Industry: Strategy, Finance, and Management, with Andrew Inkpen.

Moffett has served as an executive education consultant to numerous global companies and organizations, including ADP, BP, ExxonMobil, Fluor Corporation, Solar Turbines/Caterpillar, IBM, Kimberly-Clarke, Kelloggs, Mattel, Statoil, the East Asiatic Company, ONGC of India, Brasil Telecom, Hypertherm, Vitro de Mexico, Woodward Governor, Briggs & Stratton, SK of Korea, Juniper Networks, State Farm, Phelps Dodge, RasGas of Qatar, Texaco, Legrand, Teleflex, Engelhard, EDS, General Motors, Dow Chemical, Pfizer, and Ranbaxy of India.

  ISBN List Price Wessex website price
Hard cover 978-0-9907405-3-7 $205.50 $205.50
Soft cover color 978-0-9897013-4-1 $160.00 $139.70
Soft cover b/w 978-0-9907405-2-0 $125.50 $109.70
eBook 978-0-9907405-6-8   $89.70


Success! Feel free to continue shopping or head to your cart .