Fundamentals of International Business 3rd Edition, by Czinkota, Ronkainen, and Moffett
Author: M. R. Czinkota, Ilkka A. Ronkainen, M. H. Moffett
Fundamentals of International Business</em> is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.
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|B&W Soft Cover||978-0-9907405-2-0|
|Soft Cover Color||978-0-9897013-4-1|
|Hard Cover Color||978-0-9907405-3-7|