1 1

Digital Marketing: Strategy & Tactics

2nd Edition

by Jeremy Kagan

Digital Marketing: Strategy & Tactics (3rd Edition)
A newer edition of this title is available:
Digital Marketing: Strategy & Tactics (3rd Edition)

Collections: Marketing, Textbooks

$ 64.70 USD
$ 64.70 USD
Sale Sold out
Format
 More payment options
View full details

Description

The 2nd edition of Digital Marketing: Strategy & Tactics has been completely updated with a wealth of new material, including key insights into Video, Social Media, Influencer Marketing, E-commerce, and Emerging Technologies.

This book takes a dual approach to digital marketing. It caters to strategic thinkers, who guide their organization’s vision by understanding and evaluating available options, as well as tactical practitioners, who are ready to roll up their sleeves, dive into the details, and launch campaigns themselves. Each chapter provides frameworks for thinking broadly and structurally about the channels discussed, complemented by numerous examples and exercises to help translate theory into real-world application.

Details

ISBN (View all)
978-1-7329870-9-8
Dimensions
7.0 x 10.0 in
Length
300 pages
Year Published
2020
×
Format ISBN List Price Wessex Website Price
Hardcover 978-1-7329870-9-8 $ 64.70 USD $ 64.70 USD
Softcover 978-1-7329870-8-1 $ 52.00 USD $ 44.70 USD
E-Book 978-0-9976840-9-4 N/A $ 34.70 USD

Instructor Materials

This title includes access to course materials for verified instructors:
Log in to view Request access

Testimonials

Kagan’s book builds both a firm foundation across the channels of digital marketing from search to social media, while also diving into the most important areas emerging today, from influencer marketing to mixed and augmented reality. It’s a perfect guide for someone new to the world of digital marketing, and a reference manual for those with more experience, sure to provide insights and a new perspective. Kagan’s approach ensures a high-level strategic view while digging into practical and tactical tools for the digital marketing professional.

Jamyn Edis

Head of Data Strategy & Analytics, Take-Two Interactive; Professor, NYU Stern School of Business and Columbia University

I highly recommend Digital Marketing: Strategy & Tactics. The book does a great job of helping students to understand the challenges and opportunities of marketing in a digital era. It also builds upon core marketing concepts with a digital lens applied — which I appreciate as an educator in this too.

Jennifer B. Barhorst, Ph.D.

Marketing Professor, College of Charleston