Wessex Press
Sales Eats First, by Noel Capon and Gary S. Tubridy
Author: Noel Capon and Gary S. Tubridy
Description:
Sales Eats First examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.
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| Type | ISBN |
| Digital E-Book | 9780983330028-PDF |
| B&W Soft Cover | 978-0-9833300-2-8 |
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