Wessex News
Wessex News
Featured Book: Customer Centric Selling by Professor Krawitz
This book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your...
Featured Book: Customer Centric Selling by Professor Krawitz
This book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your...
Featured Author: Professor Jeff Krawitz
Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State...
Featured Author: Professor Jeff Krawitz
Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State...
Featured Book: Creating Your Market Plan
Check out our featured book this week, "Creating Your Marketing Plan: The Marketing Plan" by Professor Noel Capon. Find the book here.
Featured Book: Creating Your Market Plan
Check out our featured book this week, "Creating Your Marketing Plan: The Marketing Plan" by Professor Noel Capon. Find the book here.
Featured Book: The Virgin Marketer by Professor Noel Capon
In its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. Please check out the book here.
Featured Book: The Virgin Marketer by Professor Noel Capon
In its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. Please check out the book here.
Check out our first featured book by Professor Noel Capon!
“Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This book guides prospective managers and marketers on what they need...
Check out our first featured book by Professor Noel Capon!
“Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This book guides prospective managers and marketers on what they need...