August 30, 2021
Happy Labor Day!
August 23, 2021
Wessex Welcomes You Back to School!
August 17, 2021
Featured Book: Customer Centric Selling by Professor KrawitzThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests.To learn more about Professor Krawtiz, please click here.To purchase the book, please click here.
August 12, 2021
Featured Author: Professor Jeff Krawitz
Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State University, and was a guest lecturer at Santa Clara and Stanford Universities.
Professor Krawitz works with some of the top business students in the world, exploring leading-edge concepts in professional, customer-focused sales. As a founding principal at Customer Manufacturing Group (CMG), a sales-marketing consultancy specializing in marketing processes, he encounters companies that need things fixed quickly in order to return to profitable growth. This unusual combination -- blending theory with practical business crisis management -- enables Professor Krawitz to bring a unique perspective to developing and managing the sales process in a growing business.
Before forming CMG, Professor Krawitz spent 17 years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer, where he was responsible for numerous activities within marketing and sales. Progressing from field sales engineer to worldwide channel marketing manager, he developed a working knowledge of sales from multiple points of view: major accounts, manufacturer's reps, distribution and channel sales, and sales process development. Professor Krawitz also held various product marketing and product management positions at other companies before joining AMD.
Professor Krawitz received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from the University of Illinois.