Emily C. Tanner is Assistant Professor of Marketing for the John Chambers College of Business and Economics at West Virginia University (WVU). Her research focuses on the formation and management of marketing relationships and factors influencing the well-being of vulnerable populations. Her work has been supported by federal and WVU grants. Her research has appeared in the Journal of Personal Selling & Sales Management, Journal of Services Marketing, and the Journal of Business & Industrial Marketing. Prior to entering academia, Dr. Tanner worked in marketing research sales and was a founder of the healthcare practice for e-Rewards, now Dynata, a marketing research company based in Dallas, Texas. There, she managed and developed a 25-person, sales- and-project management team. Dr. Tanner also has experience in consulting in strategic and marketing management. She and her husband, Ryan, reside in Morgantown, West Virginia, with their daughter, Ruby. They enjoy traveling and exploring in Almost Heaven, West Virginia.