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  • Wessex Press COO Carelle Bassil Presents Global Strategy at Columbia University

    Wessex Press COO Carelle Bassil Presents Global Strategy at Columbia University

    NEW YORK, Nov. 12, 2019—Carelle Bassil, COO of textbook publisher Wessex Press, gave a presentation on global strategy at the Columbia School of Professional Studies as a guest speaker in Professor Sandy Becker’s Marketing Strategy course.

    Bassil, who is responsible for building and implementing Wessex Press’s business and product development strategy in the U.S. and global markets, discussed the global strategy that is driving the company.“As the cost of a college education continues to skyrocket, many students can’t afford to buy textbooks from conventional publishers,” said Bassil.

    “Wessex is uniquely positioned as a publishing company because we are committed to making textbooks and other learning materials more accessible globally. Our strategy focuses on college students and life-long learners by providing cost-effective, technology-based solutions.”

    Bassil discussed how Wessex will accomplish this through its “global strategy readiness” approach. Leveraging technology is at the heart of this strategy because it enables Wessex to reach customers globally and instantly through e-books and printing on-demand.

    “Wessex operates at the cutting edge of technology,” Bassil said, “by providing traditional and e-learning tools to students and instructors.”