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  • Top Innovator Takes Axcess Capon Teaching Innovation Competition Honors

    Top Innovator Takes Axcess Capon Teaching Innovation Competition Honors
    “This award is different from others because the winners are determined at the conference – not ahead of time – and the finalists must present their ideas to a judging panel at the event.”

    Some of the nation’s top marketing educators participated in the prestigious Axcess Capon Teaching Innovation Competition at the Marketing Management Association’s (MMA) Fall Educators’ Conference last September in Santa Fe, NM. The annual competition, which is sponsored by Wessex Press, recognizes outstanding innovations in marketing education.

    2019 winner Brooke Reavey, from Dominican University, received the top prize for “Give ME the Money! Teaching Personal Branding Through Scholarship Applications.” The other top finalists included Tristan Cui and Dewi Tojib, Monash University, for “Inspiring Entrepreneurship through an Authentic Assessment with Gamified Mechanics for the Consumer Behavior Course,” and Elizabeth Minton, University of Wyoming for “Teaching Market Research Using the Outdoors.”

    The winning entry was selected by a panel of MMA board members from the three finalists who presented their innovations at the conference. The top innovation received a $1,000 prize, while the remaining two finalists each received $250 prizes.

    “This award is different from others because the winners are determined at the conference – not ahead of time – and the finalists must present their ideas to a judging panel at the event,” said Alisa Matlovsky, Wessex Press Production Manager.

    The first award was presented in 2011. Originally named after the Wessex subsidiary, Axcess Capon, the award will henceforth be called the “Wessex Press Teaching Innovation Award.”

    The competition is open to all marketing instructors—full- and part-time, including doctoral students—from all types of academic institutions. The innovation, in its current form, must not have been previously published or recognized as a teaching competition winner. Participants must submit written proposals in May, prior to the conference in September.

    The conference attracts more than 250 marketing educators from around the country. “This is a very productive conference for us,” Matlovsky said. “We have a big presence there. We introduce educators to our titles, and the award competition really emphasizes our commitment to innovation in marketing.”

    This year’s conference will be held in Providence, RI from Sept. 23–25. To find out more about the MMA conference and about submitting proposals for the Teaching Innovation award, click here.