Our Authors
Our Authors

Earl Honeycutt, Jr., Ph.D.
Earl Honeycutt is Emeritus Professor of Marketing at Elon University, N.C. When he retired in 2012, he was Martha and Spencer Love Professor of Marketing and University Distinguished Scholar. Dr....
Earl Honeycutt, Jr., Ph.D.
Earl Honeycutt is Emeritus Professor of Marketing at Elon University, N.C. When he retired in 2012, he was Martha and Spencer Love Professor of Marketing and University Distinguished Scholar. Dr....

Henry Tischler
Henry Tischler grew up in Philadelphia and received his bachelor’s degree from Temple University and his masters and doctorate degrees from Northeastern University. He pursued postdoctoral studies at Harvard University....
Henry Tischler
Henry Tischler grew up in Philadelphia and received his bachelor’s degree from Temple University and his masters and doctorate degrees from Northeastern University. He pursued postdoctoral studies at Harvard University....

Jeff Krawitz
Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State...
Jeff Krawitz
Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. Previously, he taught at Columbia University and San Jose State...

Florin Mihoc
Florin Mihoc is a seasoned executive, advisor, and business scholar, with vast experience in the Fortune 500, entrepreneurship, and academic domains. After a decade in Fortune 500 managerial roles, Mihoc...
Florin Mihoc
Florin Mihoc is a seasoned executive, advisor, and business scholar, with vast experience in the Fortune 500, entrepreneurship, and academic domains. After a decade in Fortune 500 managerial roles, Mihoc...

Bernard Quancard
Bernard Quancard is the president and CEO of the Strategic Account Management Association (SAMA). Quancard previously served as senior vice president and general manager of Schneider Electric’s global customers organization...
Bernard Quancard
Bernard Quancard is the president and CEO of the Strategic Account Management Association (SAMA). Quancard previously served as senior vice president and general manager of Schneider Electric’s global customers organization...

John F. (Jeff) Tanner Jr., Ph.D.
John F. (Jeff) Tanner, Jr. is Professor of Marketing and the Executive Director of Baylor University’s Business Collaboratory. He joined the faculty at Baylor in 1988, upon completing his Ph.D....
John F. (Jeff) Tanner Jr., Ph.D.
John F. (Jeff) Tanner, Jr. is Professor of Marketing and the Executive Director of Baylor University’s Business Collaboratory. He joined the faculty at Baylor in 1988, upon completing his Ph.D....