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Digital E-Book, Managing Marketing in the 21st Century 4th Edition Pt. 2 mm21c4e

Wessex Press

Digital E-Book, Managing Marketing in the 21st Century 4th Edition Pt. 2 mm21c4e

$ 49.70

*Please purchase the bundle here: http://wessexlearning.com/products/managing-marketing-in-the-21st-century-4th-edition-bundle-softcover-book-digital-ebook-video-book . After you have purchased the bundle use the coupon code you have received in the confirmation email to redeem your E-book here!*

This is the PDF E-Book for the Managing Marketing in the 21st Century 4th Edition Bundle Pt.2. Includes the following:

  • Digital E-Book: Managing Marketing in the 21st Century by Noel Capon, 4th Edition
Managing Marketing in the 21st Century by Noel Capon, 4th Edition
Description: 

At 668 pages, Managing Marketing in the 21st Century 4th Edition provides a solid framework for marketing students. This book is about understanding how to develop market strategy and managing the marketing process.

The updated version includes:
  • Three new chapters: Digital Marketing; Retailing and Wholesaling; Ethical, Legal, and Socially Responsible Decisions in Marketing. 
  • Additional learning content accessed by simple-to-use Internet links. Available material includes proprietary interviews with leading marketing practitioners and marketing scholars, and  publicly available material.
  • Full of contemporary examples and up-to-date case studies.
  • Multiple printed and electronic formats.

 


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