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Book

So Now You're a Sales Manager by Greg Lee

$ 19.70 USD
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Sociology 12e by Jon Shepard

$ 89.70 USD
{"id":408336662566,"title":"Sociology 12e by Jon Shepard","handle":"sociology-12e-by-jon-shepard","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"page-title\n has-description\n \n alt-title\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"TabbedPanelsContent\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSociology 12ed\u003c\/em\u003e offers students a window to absorb the interesting aspects sociology—with its perspectives, concepts, theories, and research findings – without losing them in density of material that is a barrier in many texts. The author is known for presenting material that is comprehensive, readable, theoretically and empirically sound . . . but in a clear and interesting manner so students \u003cem\u003ewill be successful\u003c\/em\u003e as they grapple to learn about the social factors that promote patterned behavior in themselves and others. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSociology 12e \u003c\/em\u003eencourages critical thinking about conventional wisdom through the development of the“sociological imagination”—the mind-set that enables individuals to see the relationship between events in their personal lives and events in their society. To this end, each chapter opens with a question about some aspect of social life. The answer to each question contradicts a popular or common sense belief. Sometimes the question will focus on a result that even sociologists doubted until a sufficient amount of convincing research was done. The correct answer is given at the beginning of the chapter and further elaboration of the explanation will be within the chapter itself. This theme of “questioning” what they are reading continues throughout each chapter. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe textbook design retains the same dynamic, pedagogically sound format of past editions, blending theory and application to continue to stimulate students to become critical thinkers and active learners.In chapter enhancement features include the latest sources, maps, illustrations, critical thinking scenarios, and in chapter check lists. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eIn chapter boxes include \u003cem\u003eSociology in Your Life, Consider This Research \u003c\/em\u003ean examination of research methodology\u003cem\u003e, Accent on Theory\u003c\/em\u003e and integrated coverage of global and cultural perspectives.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"TabbedPanelsContent\"\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 1 The Sociological Perspective\u003c\/div\u003e\n\u003cdiv\u003eChapter 2 Social Research\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 3 Culture\u003c\/div\u003e\n\u003cdiv\u003eChapter 4 Socialization\u003c\/div\u003e\n\u003cdiv\u003eChapter 5 Social Structure and Society\u003c\/div\u003e\n\u003cdiv\u003eChapter 6 Groups and Organizations\u003c\/div\u003e\n\u003cdiv\u003eChapter 7 Deviance and Social Control\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 8 Social Stratification\u003c\/div\u003e\n\u003cdiv\u003eChapter 9 Inequalities of Race and Ethnicity\u003c\/div\u003e\n\u003cdiv\u003eChapter 10 Inequalities of Gender\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 11 Family\u003c\/div\u003e\n\u003cdiv\u003eChapter 12 Education\u003c\/div\u003e\n\u003cdiv\u003eChapter 13 Political and Economic Institutions\u003c\/div\u003e\n\u003cdiv\u003eChapter 14 Religion\u003c\/div\u003e\n\u003cdiv\u003eChapter 15 Healthcare and Aging\u003c\/div\u003e\n\u003cdiv\u003eChapter 16 Sport\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 17 Population and Urbanization\u003c\/div\u003e\n\u003cdiv\u003eChapter 18 Social Change and Collective Behavior\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cform method=\"post\" action=\"https:\/\/wessexlearning.com\/cart\/add\" id=\"product_form_408336662566\" class=\"product-form\" enctype=\"multipart\/form-data\" data-mce-fragment=\"1\" accept-charset=\"UTF-8\"\u003e\n\u003cdiv class=\"swatches swatches-type-products hover-enabled\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"swatch-option1\" data-mce-fragment=\"1\" option-name=\"Choose Format\" option-target=\"option1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e","published_at":"2017-11-20T11:46:40-05:00","created_at":"2017-11-20T11:54:49-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5513164619814,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166618662,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-1547,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5513166651430,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F58C-AF30-D9F8:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sociology 12e by Jon Shepard - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-367,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/Sociology12efrontcover.png?v=1617061156"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/Sociology12efrontcover.png?v=1617061156","options":["Choose Format"],"media":[{"alt":null,"id":21096435875993,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/Sociology12efrontcover.png?v=1617061156"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/Sociology12efrontcover.png?v=1617061156","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"page-title\n has-description\n \n alt-title\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"TabbedPanelsContent\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSociology 12ed\u003c\/em\u003e offers students a window to absorb the interesting aspects sociology—with its perspectives, concepts, theories, and research findings – without losing them in density of material that is a barrier in many texts. The author is known for presenting material that is comprehensive, readable, theoretically and empirically sound . . . but in a clear and interesting manner so students \u003cem\u003ewill be successful\u003c\/em\u003e as they grapple to learn about the social factors that promote patterned behavior in themselves and others. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSociology 12e \u003c\/em\u003eencourages critical thinking about conventional wisdom through the development of the“sociological imagination”—the mind-set that enables individuals to see the relationship between events in their personal lives and events in their society. To this end, each chapter opens with a question about some aspect of social life. The answer to each question contradicts a popular or common sense belief. Sometimes the question will focus on a result that even sociologists doubted until a sufficient amount of convincing research was done. The correct answer is given at the beginning of the chapter and further elaboration of the explanation will be within the chapter itself. This theme of “questioning” what they are reading continues throughout each chapter. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe textbook design retains the same dynamic, pedagogically sound format of past editions, blending theory and application to continue to stimulate students to become critical thinkers and active learners.In chapter enhancement features include the latest sources, maps, illustrations, critical thinking scenarios, and in chapter check lists. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eIn chapter boxes include \u003cem\u003eSociology in Your Life, Consider This Research \u003c\/em\u003ean examination of research methodology\u003cem\u003e, Accent on Theory\u003c\/em\u003e and integrated coverage of global and cultural perspectives.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"TabbedPanelsContent\"\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart One: Sociological Perspectives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 1 The Sociological Perspective\u003c\/div\u003e\n\u003cdiv\u003eChapter 2 Social Research\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Two: The Foundations of Social Structure\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 3 Culture\u003c\/div\u003e\n\u003cdiv\u003eChapter 4 Socialization\u003c\/div\u003e\n\u003cdiv\u003eChapter 5 Social Structure and Society\u003c\/div\u003e\n\u003cdiv\u003eChapter 6 Groups and Organizations\u003c\/div\u003e\n\u003cdiv\u003eChapter 7 Deviance and Social Control\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Three: Social Inequality\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 8 Social Stratification\u003c\/div\u003e\n\u003cdiv\u003eChapter 9 Inequalities of Race and Ethnicity\u003c\/div\u003e\n\u003cdiv\u003eChapter 10 Inequalities of Gender\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Four: Social Institutions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 11 Family\u003c\/div\u003e\n\u003cdiv\u003eChapter 12 Education\u003c\/div\u003e\n\u003cdiv\u003eChapter 13 Political and Economic Institutions\u003c\/div\u003e\n\u003cdiv\u003eChapter 14 Religion\u003c\/div\u003e\n\u003cdiv\u003eChapter 15 Healthcare and Aging\u003c\/div\u003e\n\u003cdiv\u003eChapter 16 Sport\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003ePart Five: Social Change\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eChapter 17 Population and Urbanization\u003c\/div\u003e\n\u003cdiv\u003eChapter 18 Social Change and Collective Behavior\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cform method=\"post\" action=\"https:\/\/wessexlearning.com\/cart\/add\" id=\"product_form_408336662566\" class=\"product-form\" enctype=\"multipart\/form-data\" data-mce-fragment=\"1\" accept-charset=\"UTF-8\"\u003e\n\u003cdiv class=\"swatches swatches-type-products hover-enabled\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"swatch-option1\" data-mce-fragment=\"1\" option-name=\"Choose Format\" option-target=\"option1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e"}

Song of Hiroshima, by Atsuhiro Ozaki, preface by Noel Capon

$ 14.70 USD
{"id":1973035137,"title":"Song of Hiroshima, by Atsuhiro Ozaki, preface by Noel Capon","handle":"soh","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eAtsuhiro Ozaki (Preface by Noel Capon)\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr. Ozaki’s first-person account of what he did and what saw on August 6 and the next few days, and his reflections four years later. Written in English, Mr. Ozaki wanted to share his experiences with the American people, yet his notebook lay undiscovered in a Port Washington, New York, attic for more than a half century. The publication of this book fulfills Atsuhiro Ozaki’s wish.\u003c\/p\u003e\n\u003cp\u003eThe book has its own website, \u003ca href=\"http:\/\/www.songofhiroshima.com\/\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e9780983330004-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e978-0-9833300-0-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-08-31T19:57:00-04:00","created_at":"2015-08-31T20:02:49-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198348423,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F588-CE54-B2A4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Song of Hiroshima, by Atsuhiro Ozaki, preface by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-0-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198348359,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Song of Hiroshima, by Atsuhiro Ozaki, preface by Noel Capon - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":1470,"weight":349,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-0-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/Hiroshimafrontcover.png?v=1617130660"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/Hiroshimafrontcover.png?v=1617130660","options":["Choose Format:"],"media":[{"alt":null,"id":21110597779609,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/Hiroshimafrontcover.png?v=1617130660"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/Hiroshimafrontcover.png?v=1617130660","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eAtsuhiro Ozaki (Preface by Noel Capon)\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr. Ozaki’s first-person account of what he did and what saw on August 6 and the next few days, and his reflections four years later. Written in English, Mr. Ozaki wanted to share his experiences with the American people, yet his notebook lay undiscovered in a Port Washington, New York, attic for more than a half century. The publication of this book fulfills Atsuhiro Ozaki’s wish.\u003c\/p\u003e\n\u003cp\u003eThe book has its own website, \u003ca href=\"http:\/\/www.songofhiroshima.com\/\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e9780983330004-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e978-0-9833300-0-4\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

Strategic Account Strategy Vol. 1.1, by Noel Capon

$ 24.70 USD
{"id":1973221953,"title":"Strategic Account Strategy Vol. 1.1, by Noel Capon","handle":"sas","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e979-8-9896021-5-5\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e978-0-9833300-1-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 316px; top: 226.153px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:18:52-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2470,"price_min":2470,"price_max":2470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344903,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F592-B001-9B0C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy Vol. 1.1, by Noel Capon - eBook","public_title":"eBook","options":["eBook"],"price":2470,"weight":10,"compare_at_price":null,"inventory_quantity":-39,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198344775,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy Vol. 1.1, by Noel Capon - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-177,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/SASv1.1frontcover.png?v=1617061092"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/SASv1.1frontcover.png?v=1617061092","options":["Choose Format:"],"media":[{"alt":null,"id":21096423817369,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/SASv1.1frontcover.png?v=1617061092"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/SASv1.1frontcover.png?v=1617061092","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eNoel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cspan\u003e979-8-9896021-5-5\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e\u003cspan\u003e978-0-9833300-1-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 316px; top: 226.153px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Strategic Management Communication for Leaders, 4th ed by Robyn Walker

$ 89.70 USD
{"id":424696872998,"title":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker","handle":"strategic-management-communication-for-leaders-4th-ed-by-robyn-walker","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eThe 4e of Strategic Management Communication: For Leaders\u003c\/em\u003e,offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. Strategic Management Communication: For Leaders makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eKey features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2017-11-29T13:14:32-05:00","created_at":"2017-11-30T15:54:58-05:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":6027795202086,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F485-5CB7-AC82:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - eBook","public_title":"eBook","options":["eBook"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-147,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006260774,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9994861-2-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-813,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":5772006293542,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9994861-1-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Management Communication for Leaders, 4th ed by Robyn Walker - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/SMCL4efrontcover.png?v=1617061141"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/SMCL4efrontcover.png?v=1617061141","options":["Choose Format"],"media":[{"alt":null,"id":21096432926873,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/SMCL4efrontcover.png?v=1617061141"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/SMCL4efrontcover.png?v=1617061141","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eThe 4e of Strategic Management Communication: For Leaders\u003c\/em\u003e,offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. Strategic Management Communication: For Leaders makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eKey features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.\u003c\/p\u003e\n\u003c\/div\u003e"}

Teachers Edition - Building Our Best Future: Thinking Critically About Ourselves and Our World - Deanna Kuhn

$ 24.70 USD
{"id":11364500359,"title":"Teachers Edition - Building Our Best Future: Thinking Critically About Ourselves and Our World - Deanna Kuhn","handle":"building-our-best-future-teachers-edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003eDeanna Kuhn \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAuthor Bio:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Deanna Kuhn is Professor of Psychology and Education at Teachers College, Columbia University. Her previous books include Education for Thinking (Harvard University Press), The Skills of Argument (Cambridge University Press) and Argue With Me (Wessex Press.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBuilding Our Best Future by Deanna Kuhn (author of Education for Thinking, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/i\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9994861-0-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9990649-7-9\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eSoft Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9990649-8-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2017-09-17T09:30:23-04:00","created_at":"2017-09-17T13:14:28-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":2470,"price_min":2470,"price_max":5970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":54738836231,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F593-6958-41F2:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Teachers Edition - Building Our Best Future: Thinking Critically About Ourselves and Our World - Deanna Kuhn - eBook","public_title":"eBook","options":["eBook"],"price":2470,"weight":0,"compare_at_price":null,"inventory_quantity":-13,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":53379315911,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-8-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Teachers Edition - Building Our Best Future: Thinking Critically About Ourselves and Our World - Deanna Kuhn - Softcover","public_title":"Softcover","options":["Softcover"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-110,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":53378813575,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-0-9990649-7-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Teachers Edition - Building Our Best Future: Thinking Critically About Ourselves and Our World - Deanna Kuhn - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":5970,"weight":349,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/BOBF-TEfrontcover.png?v=1617060145"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/BOBF-TEfrontcover.png?v=1617060145","options":["Choose Format"],"media":[{"alt":null,"id":21096221376665,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/BOBF-TEfrontcover.png?v=1617060145"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/BOBF-TEfrontcover.png?v=1617060145","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003eDeanna Kuhn \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAuthor Bio:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Deanna Kuhn is Professor of Psychology and Education at Teachers College, Columbia University. Her previous books include Education for Thinking (Harvard University Press), The Skills of Argument (Cambridge University Press) and Argue With Me (Wessex Press.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBuilding Our Best Future by Deanna Kuhn (author of Education for Thinking, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/i\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9994861-0-8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PDF \"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"B\u0026amp;W Soft Cover\"}' data-sheets-userformat='{\"2\":2111744,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"24\":{\"1\":0,\"2\":3,\"3\":0,\"4\":3}}'\u003e\u003cspan\u003eHard Cover Color\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9990649-7-9\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eSoft Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9990649-8-6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

The Dictionary of Selling Terminology by Pamela Peterson & Kent Kubie

$ 19.70 USD
{"id":6085122490521,"title":"The Dictionary of Selling Terminology by Pamela Peterson \u0026 Kent Kubie","handle":"dictionary-of-selling","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Dictionary of Selling Terminology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDST or Dictionary)\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides a comprehensive reference list of the terminology and definitions used by both sellers and buyers on a global basis. The goal to address the necessity for a standardized and universal language to mitigate the confusion and ambiguity inherent in the selling and buying language due to definitional differences.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStandardized terminology is a common language, nomenclature, classification, or taxonomy that depends on a uniform use of correct terminology to bring clarity to terms that are unclear and could have several possible versions in the source language or several versions of translation. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe language of selling is not a single language. In fact, every sales organization, either for-profit or not-for-profit, has a different and unique language for the selling process based on organizational factors such as culture, industry, market sector or segment, channels, competitors, and geography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, in order to standardize the sales language, the seller’s sales organization needs to understand the product from the buyer’s perspective. To identify the core buying emotions, sales professionals, and those serving in supporting roles to the sales organization, need to learn the language of prospective buyers and current customers — the way they talk, the way they discuss their problems, and the way they feel about certain subjects, and so on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBecause of the way that language works as a living entity that continually changes, it is important to note that many of the terms included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill continue to evolve as the result of numerous factors such as culture, markets, and industries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth legacy and current terms are included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Numerous entries reflect the increasing influence of technology and automation on enablement and operational processes including buyer enablement, content management systems, contract lifecycle management, and customer relationship management. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition, the terms inherent in the cross-functional departments which support the sales organization are included. The cross-disciplinary terms include: Finance —revenue, gross profit, and price, and Marketing — promotion; Legal — rules, regulations, compliance, governance, and risk; Manufacturing —quality as well as numerous Ethics terms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSales professionals, including Chief Sales Officers, Field and Inside salespeople, Frontline Sales Managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, Business Development Directors, as well as marketing professionals will benefit from this definitive dictionary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eis also a valuable resource for those professionals who have accountability for the Supply Chain and Procurement functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlso, those professionals who serve in supporting functional roles such as Finance, Legal, Accounting, Operations, Human Resources, and all of the internal and external stakeholders will gain a deeper knowledge, understanding and appreciation of what it is like to walk in the shoes of the sales professional and the buyer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo one rises to the top and stays on top of their game without lifelong learning and intentional growth initiatives. If you want to be more effective and efficient in your professional role, whatever that role is, you need to study and master the craft, which includes the language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you have a suggestion on a word to add to the next edition of the Dictionary, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eplease fill out this form and send to us. \u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-01-13T00:53:51-05:00","created_at":"2021-01-13T00:44:31-05:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37782210511001,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-5-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology by Pamela Peterson \u0026 Kent Kubie - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-87,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37782210543769,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-4-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology by Pamela Peterson \u0026 Kent Kubie - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37782210576537,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0002-7D3E-4996-A40F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology by Pamela Peterson \u0026 Kent Kubie - eBook","public_title":"eBook","options":["eBook"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-37,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/DSTfrontcover.png?v=1617060510"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/DSTfrontcover.png?v=1617060510","options":["Choose Format:"],"media":[{"alt":null,"id":21096306081945,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/DSTfrontcover.png?v=1617060510"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/DSTfrontcover.png?v=1617060510","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Dictionary of Selling Terminology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDST or Dictionary)\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides a comprehensive reference list of the terminology and definitions used by both sellers and buyers on a global basis. The goal to address the necessity for a standardized and universal language to mitigate the confusion and ambiguity inherent in the selling and buying language due to definitional differences.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStandardized terminology is a common language, nomenclature, classification, or taxonomy that depends on a uniform use of correct terminology to bring clarity to terms that are unclear and could have several possible versions in the source language or several versions of translation. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe language of selling is not a single language. In fact, every sales organization, either for-profit or not-for-profit, has a different and unique language for the selling process based on organizational factors such as culture, industry, market sector or segment, channels, competitors, and geography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, in order to standardize the sales language, the seller’s sales organization needs to understand the product from the buyer’s perspective. To identify the core buying emotions, sales professionals, and those serving in supporting roles to the sales organization, need to learn the language of prospective buyers and current customers — the way they talk, the way they discuss their problems, and the way they feel about certain subjects, and so on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBecause of the way that language works as a living entity that continually changes, it is important to note that many of the terms included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill continue to evolve as the result of numerous factors such as culture, markets, and industries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth legacy and current terms are included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Numerous entries reflect the increasing influence of technology and automation on enablement and operational processes including buyer enablement, content management systems, contract lifecycle management, and customer relationship management. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition, the terms inherent in the cross-functional departments which support the sales organization are included. The cross-disciplinary terms include: Finance —revenue, gross profit, and price, and Marketing — promotion; Legal — rules, regulations, compliance, governance, and risk; Manufacturing —quality as well as numerous Ethics terms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSales professionals, including Chief Sales Officers, Field and Inside salespeople, Frontline Sales Managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, Business Development Directors, as well as marketing professionals will benefit from this definitive dictionary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eis also a valuable resource for those professionals who have accountability for the Supply Chain and Procurement functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlso, those professionals who serve in supporting functional roles such as Finance, Legal, Accounting, Operations, Human Resources, and all of the internal and external stakeholders will gain a deeper knowledge, understanding and appreciation of what it is like to walk in the shoes of the sales professional and the buyer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo one rises to the top and stays on top of their game without lifelong learning and intentional growth initiatives. If you want to be more effective and efficient in your professional role, whatever that role is, you need to study and master the craft, which includes the language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you have a suggestion on a word to add to the next edition of the Dictionary, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eplease fill out this form and send to us. \u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e"}

The Logic of Academic Writing, by Fabrizio Macagno & Chrysi Rapanta

$ 22.70 USD
{"id":5241775128729,"title":"The Logic of Academic Writing, by Fabrizio Macagno \u0026 Chrysi Rapanta","handle":"logic-of-academic-writing","description":"\u003cspan style=\"text-decoration: underline;\"\u003eThe Logic of Academic Writing\u003c\/span\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.","published_at":"2020-05-21T01:38:05-04:00","created_at":"2020-05-21T01:41:07-04:00","vendor":"Wessex Press Publishing Co.","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":34423612047513,"title":"Hard Cover","option1":"Hard Cover","option2":null,"option3":null,"sku":"978-1-7329870-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing, by Fabrizio Macagno \u0026 Chrysi Rapanta - Hard Cover","public_title":"Hard Cover","options":["Hard Cover"],"price":3970,"weight":2268,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":34423612080281,"title":"Soft Cover","option1":"Soft Cover","option2":null,"option3":null,"sku":"978-1-7329870-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing, by Fabrizio Macagno \u0026 Chrysi Rapanta - Soft Cover","public_title":"Soft Cover","options":["Soft Cover"],"price":2470,"weight":2268,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":34423612113049,"title":"Ebook","option1":"Ebook","option2":null,"option3":null,"sku":"0002-3C6E-5242-C353:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing, by Fabrizio Macagno \u0026 Chrysi Rapanta - Ebook","public_title":"Ebook","options":["Ebook"],"price":2270,"weight":2268,"compare_at_price":null,"inventory_quantity":-18,"inventory_management":null,"inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/LOAWfrontcover.png?v=1617060805"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/LOAWfrontcover.png?v=1617060805","options":["Choose Format"],"media":[{"alt":null,"id":21096365359257,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/LOAWfrontcover.png?v=1617060805"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/LOAWfrontcover.png?v=1617060805","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cspan style=\"text-decoration: underline;\"\u003eThe Logic of Academic Writing\u003c\/span\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments."}

The Virgin Marketer 4e

From $ 39.70 USD

The Virgin Marketer 4e

$ 39.70 USD
{"id":5869692167,"title":"The Virgin Marketer 4e","handle":"tvm4","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"127.69703882114949\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eNew! 2016\/2017 updated 4th edition of The Virgin Marketer!\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eCreate Your Market Plan (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003eCapon’s Marketing Framework (CMF)\u003c\/a\u003e\u003c\/strong\u003e.  As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multi -national firms having used selections and\/or variations of the frameworks to develop actionable market plans. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge, so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9864023-2-6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23.5469px;\"\u003e\n\u003ctd style=\"height: 23.5469px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23.5469px; width: 366px;\"\u003e978-0-9864023-2-6pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2016-03-31T17:37:00-04:00","created_at":"2016-03-31T17:29:46-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198333575,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F2CF-8A0C-46F7:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer 4e - eBook","public_title":"eBook","options":["eBook"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-91,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":18811778596921,"title":"Softcover Color Book","option1":"Softcover Color Book","option2":null,"option3":null,"sku":"978-0-9864023-2-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer 4e - Softcover Color Book","public_title":"Softcover Color Book","options":["Softcover Color Book"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-88,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/TVM4efrontcover.png?v=1617061191"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/TVM4efrontcover.png?v=1617061191","options":["Choose Format:"],"media":[{"alt":null,"id":21096443412633,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/TVM4efrontcover.png?v=1617061191"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/TVM4efrontcover.png?v=1617061191","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp class=\"field-inline\"\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noel Capon\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"127.69703882114949\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"978-0-9864023-6-4\"}' data-sheets-userformat='{\"2\":6659,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Tahoma\"}'\u003eDescription:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eNew! 2016\/2017 updated 4th edition of The Virgin Marketer!\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eCreate Your Market Plan (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003eCapon’s Marketing Framework (CMF)\u003c\/a\u003e\u003c\/strong\u003e.  As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multi -national firms having used selections and\/or variations of the frameworks to develop actionable market plans. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge, so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cspan\u003eSoft Cover Color\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e978-0-9864023-2-6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23.5469px;\"\u003e\n\u003ctd style=\"height: 23.5469px; width: 306px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 23.5469px; width: 366px;\"\u003e978-0-9864023-2-6pdf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

Transformative Selling, by Adam Rapp

$ 19.70 USD
{"id":1457540481,"title":"Transformative Selling, by Adam Rapp","handle":"ts","description":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003c\/span\u003eAdam Rapp, Joe Calamusa, and Daniel G. Bachrach\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/span\u003e\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e..\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e9780989701334-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e978-0-9897013-3-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:42:59-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198350151,"title":"eBook","option1":"eBook","option2":null,"option3":null,"sku":"0001-F595-EF6B-8F8D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling, by Adam Rapp - eBook","public_title":"eBook","options":["eBook"],"price":1970,"weight":21,"compare_at_price":null,"inventory_quantity":-18,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198349895,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling, by Adam Rapp - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":2470,"weight":21,"compare_at_price":null,"inventory_quantity":-48,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/products\/TSfrontcover.png?v=1617061175"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/products\/TSfrontcover.png?v=1617061175","options":["Choose Format:"],"media":[{"alt":null,"id":21096439677081,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/products\/TSfrontcover.png?v=1617061175"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/products\/TSfrontcover.png?v=1617061175","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"field-inline\"\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003e\u003c\/span\u003eAdam Rapp, Joe Calamusa, and Daniel G. Bachrach\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan color=\"#666666\" face=\"verdana, sans-serif\"\u003eDescription:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/span\u003e\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e..\u003c\/p\u003e\n\u003ctable style=\"width: 686px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Type\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}' data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px; width: 306px;\"\u003eDigital E-Book \u003c\/td\u003e\n\u003ctd style=\"height: 22px; width: 366px;\"\u003e9780989701334-PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23px;\"\u003e\n\u003ctd style=\"height: 23px; width: 306px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 23px; width: 366px;\"\u003e978-0-9897013-3-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

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