{"id":8095144673538,"title":"Managing Marketing in the 21st Century (5th Edition)","handle":"managing-marketing-in-the-21st-century-5th-edition-by-noel-capon","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition)\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eis a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century \u003c\/i\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, ahd external forces impacting the industry.\u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003ci\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eManaging Marketing in the 21st Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDIMENSIONS:\u003c\/b\u003e 8.5” X 11”\u003cbr\u003e\u003cb style=\"font-size: 0.875rem;\"\u003ePAGE COUNT\u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: 950\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2023-08-09T19:38:10-04:00","created_at":"2023-08-09T19:00:26-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681188995330,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-D3A1-4F5D-092F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-65,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43825344119042,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-5-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-47,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45182973182210,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (5th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-9-3","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","options":["Format"],"media":[{"alt":null,"id":31956736049410,"position":1,"preview_image":{"aspect_ratio":0.773,"height":330,"width":255,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903"},"aspect_ratio":0.773,"height":330,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/MM21c5efrontcover.png?v=1691623903","width":255}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition)\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eis a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century \u003c\/i\u003ewill form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, ahd external forces impacting the industry.\u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white;\"\u003e\u003ci\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eManaging Marketing in the 21st Century \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003econtains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Arial; color: #222222; background: white;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDIMENSIONS:\u003c\/b\u003e 8.5” X 11”\u003cbr\u003e\u003cb style=\"font-size: 0.875rem;\"\u003ePAGE COUNT\u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: 950\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e"}

{"id":8099257581826,"title":"Capon's Marketing Framework (5th Edition)","handle":"capons-marketing-framework-5th-edition","description":"\u003cp\u003e\u003cstrong\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e\u003c\/strong\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e","published_at":"2023-08-14T16:37:25-04:00","created_at":"2023-08-14T16:26:23-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing","new"],"price":7970,"price_min":7970,"price_max":27970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43831963025666,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"979-8-9896021-3-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":17970,"weight":283,"compare_at_price":null,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-3-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44444799828226,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-8-9870212-8-6","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":7970,"weight":283,"compare_at_price":null,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-8-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45539379413250,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-8-9896021-2-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (5th Edition) - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":27970,"weight":283,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"978-8-9896021-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","options":["Format"],"media":[{"alt":null,"id":34526406902018,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-5e-cover_155817ac-dc3f-4557-a89f-aaf7aa256d55.png?v=1732038214","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003ccite\u003eCapon’s Marketing Framework (5th Edition)\u003c\/cite\u003e\u003c\/strong\u003e is a shortened version of \u003ccite\u003eManaging Marketing in the 21\u003csup\u003est\u003c\/sup\u003e Century (5th Edition).\u003c\/cite\u003e It is a significant upgrade from prior editions inasmuch as it breaks ground with genuinely new ideas. Essentially, this book is about understanding how to develop and implement market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take positions on what we believe are better or worse courses of action for marketers. Marketing is an applied field; we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments; you will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course may be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers, and forming firm-customer exchange relationships. Marketing is also the source of insight about market entities – supply chain, competitors, complementors, and external forces impacting the industry.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, and ways to gauge your progress -- marketing questions, multiple choice and true\/false questions, and answers.\u003c\/p\u003e"}

{"id":5624488135,"title":"Managing Marketing in the 21st Century (4th Edition)","handle":"mm21c4","description":"\u003cp\u003eAt 668 pages and 26 chapters, \u003cstrong\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e\u003c\/strong\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca title=\"The Virgin Marketer: Create Your Marketing Plan\" href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2016-03-15T14:16:00-04:00","created_at":"2016-03-15T14:28:33-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22021951943,"title":"Softcover B\u0026W Textbook","option1":"Softcover B\u0026W Textbook","option2":null,"option3":null,"sku":"978-0-9864023-1-9","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover B\u0026W Textbook","public_title":"Softcover B\u0026W Textbook","options":["Softcover B\u0026W Textbook"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1913,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-1-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190699266,"title":"Softcover Color Textbook","option1":"Softcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9864023-0-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Softcover Color Textbook","public_title":"Softcover Color Textbook","options":["Softcover Color Textbook"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-300,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308353486905,"title":"Hardcover Color Textbook","option1":"Hardcover Color Textbook","option2":null,"option3":null,"sku":"978-0-9907405-9-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - Hardcover Color Textbook","public_title":"Hardcover Color Textbook","options":["Hardcover Color Textbook"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-9-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190732034,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEA6-C542-6D29:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-709,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","options":["Format"],"media":[{"alt":null,"id":34530134294786,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-4e-cover_4bc2bbe8-47e1-4f7d-b63d-b774fd211a87.jpg?v=1732117684","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 668 pages and 26 chapters, \u003cstrong\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e\u003c\/strong\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eManaging Marketing in the 21st Century\u003c\/i\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e \u003ca title=\"The Virgin Marketer: Create Your Marketing Plan\" href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":5801616071,"title":"Capon's Marketing Framework (4th Edition)","handle":"cmf4","description":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2016-03-27T18:38:09-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190666498,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAD-F06C-0788:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":283,"compare_at_price":null,"inventory_quantity":-1222,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308334022713,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-3-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":283,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-3-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":19308332515385,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9864023-4-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":283,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-4-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198335111,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9864023-5-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":283,"compare_at_price":null,"inventory_quantity":-1530,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-5-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","options":["Format"],"media":[{"alt":null,"id":34526406050050,"position":1,"preview_image":{"aspect_ratio":0.739,"height":1360,"width":1005,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081"},"aspect_ratio":0.739,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-cover.jpg?v=1732038081","width":1005}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 446 pages and 26 chapters, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e (4th Edition) is a shortened version of \u003ccite\u003eManaging Marketing in the 21st Century (4th Edition).\u003c\/cite\u003e Nonetheless, this book provides a solid framework for marketing students.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, it focuses on what the prospective manager needs to know. Hence, \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. It takes a position on what is believed to be a better or worse course of action for marketers. Marketing is an applied field, and textbook writers should provide guidance for good marketing practice.\u003c\/p\u003e\n\u003cp\u003eIn addition, the book focuses on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e will form a solid foundation for studying marketing further and in greater depth. However, the vast majority of readers will not work in marketing departments and will instead become senior executives, general managers, CFOs, and CEOs. This book is written for them as well, as an understanding and appreciation of marketing is central to virtually every important decision that managers make. For many readers, this marketing course may be the only one they take. In that sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. It provides the focus for interfacing with customers and is the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon's Marketing Framework\u003c\/cite\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003eStudent Study Guide\u003c\/a\u003e\u003c\/cite\u003e allows you to effectively study for tests and assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":10103676231,"title":"Capon's Marketing Essentials","handle":"capons-marketing-essentials-by-noel-capon","description":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e","published_at":"2017-03-18T14:58:00-04:00","created_at":"2017-03-18T15:01:19-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":5970,"price_min":5970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190306050,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAE-C22A-8D3B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-531,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-7-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689560327,"title":"Softcover (Color)","option1":"Softcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-1-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (Color)","public_title":"Softcover (Color)","options":["Softcover (Color)"],"price":13970,"weight":425,"compare_at_price":null,"inventory_quantity":-16,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-1-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689443719,"title":"Softcover (B\u0026W)","option1":"Softcover (B\u0026W)","option2":null,"option3":null,"sku":"978-0-9984871-0-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Softcover (B\u0026W)","public_title":"Softcover (B\u0026W)","options":["Softcover (B\u0026W)"],"price":8970,"weight":425,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-0-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":40689573703,"title":"Hardcover (Color)","option1":"Hardcover (Color)","option2":null,"option3":null,"sku":"978-0-9984871-2-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Essentials - Hardcover (Color)","public_title":"Hardcover (Color)","options":["Hardcover (Color)"],"price":23470,"weight":709,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-2-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","options":["Format"],"media":[{"alt":null,"id":34526397956354,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-essentials-cover.jpg?v=1732037771","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAt 186 pages and 20 chapters, \u003ccite\u003eCapon's Marketing Essentials\u003c\/cite\u003e provides the essence of marketing.\u003c\/p\u003e\n\u003cp\u003eDeveloped by popular request, \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e highlights the key features of developing and implementing market strategy in an easy-to-read and much smaller volume than either \u003ccite\u003eManaging Marketing in the 21st Century\u003c\/cite\u003e or \u003ccite\u003eCapon’s Marketing Framework\u003c\/cite\u003e. What \u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003ccite\u003eCapon’s Marketing Essentials\u003c\/cite\u003e contains Internet links to additional material, video\/audio interviews, and multiple-choice and true\/false questions and answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e \u003ccite\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/a\u003e\u003c\/cite\u003e has a long history of use in corporations around the world. It is a valuable resource for developing market plans.\u003c\/p\u003e"}

{"id":5527668162713,"title":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition)","handle":"digital-marketing-strategy-tactics-jeremy-kagan-2nd-ed","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.","published_at":"2020-08-18T14:39:48-04:00","created_at":"2020-08-18T14:32:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3470,"price_min":3470,"price_max":6470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35660443844761,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"9781732987098","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6470,"weight":349,"compare_at_price":null,"inventory_quantity":-13,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-9-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35660443910297,"title":"Paperback","option1":"Paperback","option2":null,"option3":null,"sku":"9781732987081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - Paperback","public_title":"Paperback","options":["Paperback"],"price":4470,"weight":349,"compare_at_price":null,"inventory_quantity":-365,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7329870-8-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189388546,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5EB7-C830-9318:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Digital Marketing: Strategy \u0026 Tactics (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-412,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9976840-9-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","options":["Format"],"media":[{"alt":null,"id":34526436753666,"position":1,"preview_image":{"aspect_ratio":0.665,"height":1360,"width":904,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741"},"aspect_ratio":0.665,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/digital-marketing-strategy-and-tactics-2e-cover.jpg?v=1732039741","width":904}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eThe 2nd edition of \u003ci data-mce-fragment=\"1\" data-originalcomputedfontsize=\"16\" data-removefontsize=\"true\"\u003eDigital Marketing: Strategy \u0026amp; Tactics\u003c\/i\u003e has been completely updated with an extensive range of highly relevant new material, particularly around Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.\u003cbr\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\nThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus."}

{"id":7986479759618,"title":"Analytical Method Validation","handle":"analytical-method-validation","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true.  The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e","published_at":"2023-03-26T00:23:14-04:00","created_at":"2023-03-26T00:20:10-04:00","vendor":"Wessex Press","type":"Book","tags":["new","STEM"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43642878492930,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9870212-1-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-22,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43642878525698,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9870212-0-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-0-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45666322055426,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-CC6E-51BC-FA6F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Analytical Method Validation - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-20,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9870212-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","options":["Format"],"media":[{"alt":null,"id":34526383571202,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/analytical-method-validation-front-cover.png?v=1732037333","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book contains essays on \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edata integrity,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the most basic element of work in any scientific discipline. Nothing of lasting value in the hard sciences lacks integrity in the data used to support the premises, the logical arguments proposed and the conclusions drawn. The point of validation is to ensure that all results obtained and reported are true.  The objective of this book is to impart an intuitive understanding of method validation: planning execution, and documentation, with examples of practices and problems, and with practical strategies for addressing both.\u003c\/span\u003e\u003cbr\u003e"}

{"id":7636138656002,"title":"Economic Issues and Policy (8th Edition)","handle":"economic-issues-and-policy-8e-by-jacqueline-murray-brux","description":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy (8th Edition)\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2022-03-24T16:04:57-04:00","created_at":"2022-03-24T15:55:03-04:00","vendor":"Wessex Press","type":"Book","tags":["Economic Policy","new"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189126402,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-B033-E318-A15C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-420,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-3-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562934018,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-8-9854822-1-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":170,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-1-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42568562966786,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-2-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Economic Issues and Policy (8th Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":170,"compare_at_price":null,"inventory_quantity":-1024,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9854822-2-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","options":["Format"],"media":[{"alt":null,"id":34526452580610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3311,"width":2559,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352"},"aspect_ratio":0.773,"height":3311,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/economic-issues-and-policy-8e-cover.png?v=1732040352","width":2559}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"page\" title=\"Page 17\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eEconomic Issues and Policy (8th Edition)\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003eis an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today’s issues including inequality, racism, criminal justice, homelessness, education, healthcare, world poverty and much more. The discussion of issues in this book is lively, relevant, and current. Students are provided with a left\/right framework from which to position their own viewpoints. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":7456831897858,"title":"Sales Management: Shaping Future Sales Leaders (3rd Edition)","handle":"sales-management-shaping-future-sales-leaders-3rd-edition","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn addition to having PhDs, the book’s author team have all worked in sales roles. As a result, this textbook balances the emphasis between theory and practice,  with a practical emphasis on how sales management gets done. The book’s structure helps students better understand the career progression from being a salesperson who works well with a sales manager (Part One), to becoming a sales manager (Part Two), and progressing to a sales leadership role (Part Three). Incorporating current theory with practical applications, role plays, caselets and cases, this textbook will support the instructor who is seeking to prepare students to lead high-performance sales organizations.\u003c\/p\u003e","published_at":"2022-01-24T12:38:16-05:00","created_at":"2021-11-18T10:50:07-05:00","vendor":"Wessex Press","type":"Book","tags":["Management","new","Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42068523352322,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-7-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":1411,"compare_at_price":null,"inventory_quantity":-156,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-7-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42068523385090,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-8-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":907,"compare_at_price":null,"inventory_quantity":-333,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-8-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189191938,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-A6A4-A72A-D146:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Management: Shaping Future Sales Leaders (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":0,"compare_at_price":null,"inventory_quantity":-974,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7377664-9-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122","options":["Format"],"media":[{"alt":null,"id":34530439692546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4796,"width":3706,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122"},"aspect_ratio":0.773,"height":4796,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-management-3e-cover.png?v=1732122122","width":3706}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn addition to having PhDs, the book’s author team have all worked in sales roles. As a result, this textbook balances the emphasis between theory and practice,  with a practical emphasis on how sales management gets done. The book’s structure helps students better understand the career progression from being a salesperson who works well with a sales manager (Part One), to becoming a sales manager (Part Two), and progressing to a sales leadership role (Part Three). Incorporating current theory with practical applications, role plays, caselets and cases, this textbook will support the instructor who is seeking to prepare students to lead high-performance sales organizations.\u003c\/p\u003e"}

{"id":7679494816002,"title":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers","handle":"customers-win-suppliers-win-lessons-from-one-of-ibm-s-most-successful-strategic-account-managers","description":"\u003cp\u003eIn this new book, the world’s leading academic expert on account management in tandem with an extraordinarily successful global account manager provide an A to Z of account management excellence, including its significant intellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving win-win outcomes for suppliers and customers.\u003c\/p\u003e","published_at":"2022-05-05T12:56:53-04:00","created_at":"2022-05-05T12:10:05-04:00","vendor":"Wessex Press","type":"Book","tags":["new"],"price":2500,"price_min":2500,"price_max":4500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42728956330242,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7377664-4-5","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":4500,"weight":1361,"compare_at_price":null,"inventory_quantity":-26,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-4-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956363010,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7377664-5-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - Softcover","public_title":"Softcover","options":["Softcover"],"price":2800,"weight":1361,"compare_at_price":null,"inventory_quantity":-96,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-5-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42728956395778,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-AEED-E997-BC9A:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2500,"weight":1361,"compare_at_price":null,"inventory_quantity":-72,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-6-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","options":["Format"],"media":[{"alt":null,"id":34526419681538,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3000,"width":2100,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288"},"aspect_ratio":0.7,"height":3000,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customers-win-suppliers-win-cover.png?v=1732039288","width":2100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIn this new book, the world’s leading academic expert on account management in tandem with an extraordinarily successful global account manager provide an A to Z of account management excellence, including its significant intellectual capital demands, leadership requirements, and underappreciated ethical dimension as keys to achieving win-win outcomes for suppliers and customers.\u003c\/p\u003e"}

{"id":5869692167,"title":"The Virgin Marketer: Create Your Market Plan (4th Edition)","handle":"tvm4","description":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2016-03-31T17:37:00-04:00","created_at":"2016-03-31T17:29:46-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190600962,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F2CF-8A0C-46F7:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-95,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":18811778596921,"title":"Softcover Color Book","option1":"Softcover Color Book","option2":null,"option3":null,"sku":"978-0-9864023-2-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Virgin Marketer: Create Your Market Plan (4th Edition) - Softcover Color Book","public_title":"Softcover Color Book","options":["Softcover Color Book"],"price":4970,"weight":283,"compare_at_price":null,"inventory_quantity":-88,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-2-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","options":["Format"],"media":[{"alt":null,"id":34540528435458,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-virgin-marketer-4e-cover.png?v=1732387328","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eThe Virgin Marketer: Create Your Market Plan\u003c\/cite\u003e (TVM) is a companion volume to two textbooks: \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4\" target=\"_blank\"\u003e\u003ccite\u003eManaging Marketing in the 21st Century (MM21C)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/cmf4\" target=\"_blank\"\u003e\u003ccite\u003eCapon’s Marketing Framework (CMF)\u003c\/cite\u003e\u003c\/a\u003e\u003c\/strong\u003e. As you read and study the material in your textbook, we hope you will learn a lot about marketing. But no matter how much effort you put into your textbook, and how good a job we have done with MM21C and CMF, that is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of TVM. The material in TVM has a very long pedigree, with many well-known domestic and multinational firms having used selections and\/or variations of the frameworks to develop actionable market plans.\u003c\/p\u003e\n\n\u003cp\u003eIn its current version, TVM has guided the development of market plans for well over 30 organizations, large and small. These organizations are listed in Appendix 1. In the chapters that follow, we guide you through the marketing process, from insight to action. For each chapter in your textbook, there is a parallel chapter in TVM. In MM21C and CMF, we describe marketing in terms of marketing as a philosophy, six marketing imperatives that encompass the job of strategic marketing, four marketing principles, and the insights each marketer must secure to be successful. We use many examples that best describe each of the important ideas. In TVM, you, the reader, choose the firm, business, or other organization that is most interesting or meaningful to you. We want you to select a marketing case to try out your new knowledge so that you can develop and hone your marketing skills. We designed the material in Appendix 2 to also help you enhance your own intellectual capital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":7173856526489,"title":"Disruption: A Salesforce Braves the Storm","handle":"disruption-a-salesforce-braves-the-storm","description":"\u003cp\u003e\u003cem\u003e\u003cb\u003eDisruption\u003c\/b\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-11-01T18:11:15-04:00","created_at":"2021-10-29T20:01:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":3470,"price_min":3470,"price_max":6970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189224706,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-9E9D-9693-448D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - E-Book","public_title":"E-Book","options":["E-Book"],"price":3470,"weight":0,"compare_at_price":null,"inventory_quantity":-9,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7377664-3-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645720217,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7375287-4-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":6970,"weight":170,"compare_at_price":null,"inventory_quantity":-63,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-4-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":41436645752985,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7375287-5-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Disruption: A Salesforce Braves the Storm - Softcover","public_title":"Softcover","options":["Softcover"],"price":4470,"weight":170,"compare_at_price":null,"inventory_quantity":-68,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7375287-5-3","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","options":["Format"],"media":[{"alt":null,"id":34526439964930,"position":1,"preview_image":{"aspect_ratio":0.7,"height":3190,"width":2233,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862"},"aspect_ratio":0.7,"height":3190,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/disruption-cover.png?v=1732039862","width":2233}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003e\u003cb\u003eDisruption\u003c\/b\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis unique — a work of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003esales fiction\u003c\/i\u003e\u003cspan\u003e. Set against the recent pandemic, this fictional narrative centers around two main characters at one sales organization. Following the story of first year rep., Grace Devlin, readers reflect on and consider application of concepts pertaining to prospecting, building customer relationships, using sales technology, identifying customer needs, negotiating, overcoming objections, closing, following up, after-sale service, and proactive and reactive account management, as well as many others. Readers also encounter Grace's manager, Connor Botti, and understand his perspective as he makes decisions related to territory management, recruiting, compensation, oversight and empowerment, motivation, sales performance, evaluation, interdepartmental relationships, and effective leadership, among others.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDisruption\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed to be used in either sales or sales management courses, giving instructors maximum flexibility.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6085122490521,"title":"The Dictionary of Selling Terminology","handle":"dictionary-of-selling","description":"\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Dictionary of Selling Terminology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDST or Dictionary)\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides a comprehensive reference list of the terminology and definitions used by both sellers and buyers on a global basis. The goal to address the necessity for a standardized and universal language to mitigate the confusion and ambiguity inherent in the selling and buying language due to definitional differences.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStandardized terminology is a common language, nomenclature, classification, or taxonomy that depends on a uniform use of correct terminology to bring clarity to terms that are unclear and could have several possible versions in the source language or several versions of translation. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe language of selling is not a single language. In fact, every sales organization, either for-profit or not-for-profit, has a different and unique language for the selling process based on organizational factors such as culture, industry, market sector or segment, channels, competitors, and geography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, in order to standardize the sales language, the seller’s sales organization needs to understand the product from the buyer’s perspective. To identify the core buying emotions, sales professionals, and those serving in supporting roles to the sales organization, need to learn the language of prospective buyers and current customers — the way they talk, the way they discuss their problems, and the way they feel about certain subjects, and so on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBecause of the way that language works as a living entity that continually changes, it is important to note that many of the terms included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill continue to evolve as the result of numerous factors such as culture, markets, and industries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth legacy and current terms are included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Numerous entries reflect the increasing influence of technology and automation on enablement and operational processes including buyer enablement, content management systems, contract lifecycle management, and customer relationship management. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition, the terms inherent in the cross-functional departments which support the sales organization are included. The cross-disciplinary terms include: Finance —revenue, gross profit, and price, and Marketing — promotion; Legal — rules, regulations, compliance, governance, and risk; Manufacturing —quality as well as numerous Ethics terms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSales professionals, including Chief Sales Officers, Field and Inside salespeople, Frontline Sales Managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, Business Development Directors, as well as marketing professionals will benefit from this definitive dictionary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eis also a valuable resource for those professionals who have accountability for the Supply Chain and Procurement functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlso, those professionals who serve in supporting functional roles such as Finance, Legal, Accounting, Operations, Human Resources, and all of the internal and external stakeholders will gain a deeper knowledge, understanding and appreciation of what it is like to walk in the shoes of the sales professional and the buyer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo one rises to the top and stays on top of their game without lifelong learning and intentional growth initiatives. If you want to be more effective and efficient in your professional role, whatever that role is, you need to study and master the craft, which includes the language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you have a suggestion on a word to add to the next edition of the Dictionary, \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\"\u003eplease fill out this form and send to us. \u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-01-13T00:53:51-05:00","created_at":"2021-01-13T00:44:31-05:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37782210511001,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-5-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":2970,"weight":349,"compare_at_price":null,"inventory_quantity":-106,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-5-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":37782210543769,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-1-7358772-4-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":3970,"weight":349,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-4-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189323010,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-7D3E-4996-A40F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Dictionary of Selling Terminology - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-37,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-6-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262","options":["Format"],"media":[{"alt":null,"id":34531059433730,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-dictionary-of-selling-terminology-cover.jpg?v=1732130262","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Dictionary of Selling Terminology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDST or Dictionary)\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e provides a comprehensive reference list of the terminology and definitions used by both sellers and buyers on a global basis. The goal to address the necessity for a standardized and universal language to mitigate the confusion and ambiguity inherent in the selling and buying language due to definitional differences.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStandardized terminology is a common language, nomenclature, classification, or taxonomy that depends on a uniform use of correct terminology to bring clarity to terms that are unclear and could have several possible versions in the source language or several versions of translation. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe language of selling is not a single language. In fact, every sales organization, either for-profit or not-for-profit, has a different and unique language for the selling process based on organizational factors such as culture, industry, market sector or segment, channels, competitors, and geography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, in order to standardize the sales language, the seller’s sales organization needs to understand the product from the buyer’s perspective. To identify the core buying emotions, sales professionals, and those serving in supporting roles to the sales organization, need to learn the language of prospective buyers and current customers — the way they talk, the way they discuss their problems, and the way they feel about certain subjects, and so on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBecause of the way that language works as a living entity that continually changes, it is important to note that many of the terms included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill continue to evolve as the result of numerous factors such as culture, markets, and industries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth legacy and current terms are included in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Numerous entries reflect the increasing influence of technology and automation on enablement and operational processes including buyer enablement, content management systems, contract lifecycle management, and customer relationship management. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition, the terms inherent in the cross-functional departments which support the sales organization are included. The cross-disciplinary terms include: Finance —revenue, gross profit, and price, and Marketing — promotion; Legal — rules, regulations, compliance, governance, and risk; Manufacturing —quality as well as numerous Ethics terms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSales professionals, including Chief Sales Officers, Field and Inside salespeople, Frontline Sales Managers, Chief Learning Officers, Sales Enablement and Operations Directors, Key Account Managers, Business Development Directors, as well as marketing professionals will benefit from this definitive dictionary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eDictionary \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eis also a valuable resource for those professionals who have accountability for the Supply Chain and Procurement functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlso, those professionals who serve in supporting functional roles such as Finance, Legal, Accounting, Operations, Human Resources, and all of the internal and external stakeholders will gain a deeper knowledge, understanding and appreciation of what it is like to walk in the shoes of the sales professional and the buyer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo one rises to the top and stays on top of their game without lifelong learning and intentional growth initiatives. If you want to be more effective and efficient in your professional role, whatever that role is, you need to study and master the craft, which includes the language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you have a suggestion on a word to add to the next edition of the Dictionary, \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/DST_new_submission_term.pdf?v=1629783904\" target=\"_blank\"\u003eplease fill out this form and send to us. \u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":5933381943449,"title":"Management: Meeting and Exceeding Customer Expectations (12th Edition)","handle":"management-meeting-and-exceeding-customer-expectations-12th-edition-gemmy-allen","description":"\u003cp\u003eThis twelfth edition of \u003cem\u003e\u003cstrong\u003eManagement: Meeting and Exceeding Customer Expectations\u003c\/strong\u003e\u003c\/em\u003e is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce three continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs, (2) the need organizations and their people have to be guided by effective leadership, and (3) the growing use of technology, including social media.\u003c\/p\u003e\n\u003cp\u003eThe author has made every effort to keep this text objective, timely, and interesting to both the student and the instructor. All case problems, examples, and features portray actual companies and managers in action. Companies have been selected to provide balance between large and small organizations representing service, manufacturing, and retailing industries. 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{"id":5508400677017,"title":"Essentials of Management (11th Edition)","handle":"essentials-of-management-11th-edition-by-andrew-dubrin","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management \u003c\/em\u003e\u003c\/strong\u003eis written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e","published_at":"2020-08-13T22:34:28-04:00","created_at":"2020-08-13T16:43:58-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":18970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582755012761,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-1-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-426,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-1-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582755045529,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-0-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":18970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-0-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189454082,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-5DB6-43D3-7FA6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Essentials of Management (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-184,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-2-7","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689","options":["Format"],"media":[{"alt":null,"id":34526459265282,"position":1,"preview_image":{"aspect_ratio":0.763,"height":1360,"width":1037,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689"},"aspect_ratio":0.763,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/essentials-of-management-11e-cover.jpg?v=1732040689","width":1037}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEssentials of Management \u003c\/em\u003e\u003c\/strong\u003eis written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager.\u003c\/p\u003e\n\u003cp\u003eBased on extensive research about curriculum needs, the design of \u003cem\u003eEssentials of Management\u003c\/em\u003e addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.\u003c\/p\u003e"}

{"id":5241775128729,"title":"The Logic of Academic Writing","handle":"logic-of-academic-writing","description":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e","published_at":"2020-05-21T01:38:05-04:00","created_at":"2020-05-21T01:41:07-04:00","vendor":"Wessex Press","type":"Book","tags":["Academic Research \u0026 Writing"],"price":2270,"price_min":2270,"price_max":3970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189486850,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"978-1-7329870-3-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":3970,"weight":2268,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-3-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189519618,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-1-7329870-4-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - Softcover","public_title":"Softcover","options":["Softcover"],"price":2470,"weight":2268,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-4-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189552386,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-3C6E-5242-C353:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Logic of Academic Writing - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":2268,"compare_at_price":null,"inventory_quantity":-19,"inventory_management":null,"inventory_policy":"continue","barcode":"978-1-7329870-5-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","options":["Format"],"media":[{"alt":null,"id":34531014050050,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/the-logic-of-academic-writing-cover.jpg?v=1732129395","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003eThe Logic of Academic Writing\u003c\/em\u003e was developed from a practical educational need, namely teaching early-year Ph.D. students some basic ideas on how they can structure their arguments in ways that may make sense for an academic paper to be written and consequently published. The authors' research expertise is in argumentation studies: the discipline that analyzes how arguments are produced, evaluated, and addressed, considering the pragmatic, logical, and dialectical levels. Since academic writing is characterized by supporting an original idea through proofs or arguments, the book focuses on the “logic” of writing, that is, on the reasoning we use for structuring ideas, paragraphs, and papers...the reasoning mechanisms that we use when we develop and organize our ideas, connect them with other ideas, and support them through arguments.\u003c\/p\u003e"}

{"id":6745862471,"title":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide","handle":"mm21c4ssg","description":"\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:57:55-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190502658,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F482-94A4-DE30:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-76,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451675911,"title":"Workbook","option1":"Workbook","option2":null,"option3":null,"sku":"978-0-9864023-6-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Marketing in the 21st Century (4th Edition) Student Study Guide - Workbook","public_title":"Workbook","options":["Workbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-140,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-6-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","options":["Format"],"media":[{"alt":null,"id":34540559204610,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-marketing-in-the-21st-century-student-study-guide-cover.png?v=1732388857","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis workbook is meant to be used in conjunction with Managing Marketing in the 21st Century 4th Edition. The Student Study Guide allows you to effectively study for tests and assignments and can give you a greater understanding of the work.\u003c\/p\u003e"}

{"id":7056867719,"title":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","handle":"key-messages-ideas-managing-marketing-in-the-21st-century-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2016-06-09T04:27:00-04:00","created_at":"2016-06-09T04:39:30-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22377079367,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F580-90BC-990E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Managing Marketing in the 21st Century (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","options":["Title"],"media":[{"alt":null,"id":34540554748162,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1900,"width":1468,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625"},"aspect_ratio":0.773,"height":1900,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-managing-marketing-in-the-21st-century-cover.png?v=1732388625","width":1468}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and key ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/mm21c4\"\u003e\u003cem\u003eManaging Marketing in the 21st Century\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":2289437540409,"title":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","handle":"key-messages-ideas-capons-marketing-framework-4th-edition","description":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e","published_at":"2019-06-12T09:57:25-04:00","created_at":"2019-06-11T13:15:28-04:00","vendor":"Wessex Press","type":"Book","tags":["Marketing"],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19444577927225,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"0001-F57F-F449-159E:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Key Messages \u0026 Ideas: Capon's Marketing Framework (4th Edition)","public_title":null,"options":["Default Title"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","options":["Title"],"media":[{"alt":null,"id":34540556452098,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1894,"width":1464,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737"},"aspect_ratio":0.773,"height":1894,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/key-messages-and-ideas-capons-marketing-framework-cover.png?v=1732388737","width":1464}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis e-book shows all the key messages and ideas that appear in \u003ca href=\"https:\/\/wessexlearning.com\/products\/cmf4\" title=\"Capon's Marketing Framework (4th Edition)\"\u003e\u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e\u003c\/a\u003e by chapter.\u003c\/p\u003e"}

{"id":6745882695,"title":"Capon's Marketing Framework (4th Edition) Student Study Guide","handle":"cmf4ssg","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","published_at":"2016-05-23T11:45:00-04:00","created_at":"2016-05-23T11:59:56-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":3970,"price_min":3970,"price_max":4970,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190469890,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F47F-E5DC-867F:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - E-Book","public_title":"E-Book","options":["E-Book"],"price":3970,"weight":0,"compare_at_price":null,"inventory_quantity":-61,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21451720711,"title":"Softcover Book","option1":"Softcover Book","option2":null,"option3":null,"sku":"978-0-9864023-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Capon's Marketing Framework (4th Edition) Student Study Guide - Softcover Book","public_title":"Softcover Book","options":["Softcover Book"],"price":4970,"weight":343,"compare_at_price":null,"inventory_quantity":-45,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-7-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","options":["Format"],"media":[{"alt":null,"id":34530552414466,"position":1,"preview_image":{"aspect_ratio":0.774,"height":2112,"width":1634,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030"},"aspect_ratio":0.774,"height":2112,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/capons-marketing-framework-4e-student-study-guide-cover.png?v=1732124030","width":1634}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Noel Capon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDescription:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt \u003c\/span\u003e\u003cb\u003e446 pages and 26 chapters\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e 4th Edition is shortened version of \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eManaging Marketing in the 21st Century, 4\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eth\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e Edition\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Nonetheless, this book provides a solid framework for marketing students.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence,  \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapon's Marketing Framework\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e contains introductory chapter cases, many examples, Internet links to additional material, video\/audio interviews, key ideas, marketing questions, and multiple choice and true\/false questions and answers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/mm21c4ssg\"\u003e\u003cb\u003e\u003ci\u003eStudent Study Guide\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e allows you to effectively study for tests and assignments.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ca href=\"http:\/\/wessexlearning.com\/products\/tvm4\"\u003e\u003cb\u003e\u003ci\u003eThe Virgin Marketer\u003c\/i\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e\u003ci\u003e: Create Your Market Plan \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehas a long history\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eof use in corporations around the world. It \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a valuable resource for developing market plans.\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e"}

{"id":10595627527,"title":"Principles of Business Forecasting (2nd Edition)","handle":"principles-of-business-forecasting-2nd-ed","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2017-06-19T14:20:00-04:00","created_at":"2017-06-19T14:15:37-04:00","vendor":"Wessex Press","type":"Book","tags":["Business Analytics"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44897599751,"title":"Paperback Textbook","option1":"Paperback Textbook","option2":null,"option3":null,"sku":"978-0-9990649-1-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - Paperback Textbook","public_title":"Paperback Textbook","options":["Paperback Textbook"],"price":13970,"weight":349,"compare_at_price":null,"inventory_quantity":-757,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-1-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":44891936711,"title":"Hardcover Textbook","option1":"Hardcover Textbook","option2":null,"option3":null,"sku":"978-0-9990649-0-0","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - Hardcover Textbook","public_title":"Hardcover Textbook","options":["Hardcover Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-0-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190240514,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEAF-DA04-6EF6:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-441,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-2-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. Another important innovation in the second edition is the tutorial support for using open-source R programs, making all the methods available for use both in courses and practice.\u003c\/p\u003e\n\u003cp\u003eAfter the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA), then to statistical model-building using multiple regression. The authors also cover more novel techniques including data mining and judgmental methods, which are gaining increasing attention in applications. The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

{"id":7896404679,"title":"Management: Meeting and Exceeding Customer Expectations (11th Edition)","handle":"mmece11","description":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2016-07-14T23:36:00-04:00","created_at":"2016-07-14T23:52:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":25045425863,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9967578-2-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":10970,"weight":349,"compare_at_price":null,"inventory_quantity":-991,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-2-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":25045465095,"title":"Hardcover Full Color Textbook","option1":"Hardcover Full Color Textbook","option2":null,"option3":null,"sku":"978-0-9967578-1-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - Hardcover Full Color Textbook","public_title":"Hardcover Full Color Textbook","options":["Hardcover Full Color Textbook"],"price":23470,"weight":349,"compare_at_price":null,"inventory_quantity":-113,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-1-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190404354,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-EEB1-E963-7AE3:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Management: Meeting and Exceeding Customer Expectations (11th Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":349,"compare_at_price":null,"inventory_quantity":-282,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9967578-3-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","options":["Format"],"media":[{"alt":null,"id":34530072920322,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1500,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753"},"aspect_ratio":0.8,"height":1500,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/management-meeting-and-exceeding-customer-expectations-11e.png?v=1732116753","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003cp\u003eThis book provides practical guidance to the contemporary manager, stressing the critical thinking and problem solving skills required to navigate today’s complex business environments. This edition also stresses the role of technology and the dramatic rise and importance of social media and data driven decision making. Framed around the functional areas of management - Planning, Organizing, Staffing, Influencing, and Controlling -- the authors continue to emphasize the need for organizations and their people to be guided by effective leadership and continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter includes a series of box inserts providing a deeper insight into specialized areas of management. \u003c\/span\u003e\u003cem\u003eGlobal \u003c\/em\u003e\u003cspan\u003eApplications features the successful application of one or more of a chapter’s concepts from the practice of management in non-U.S. situations. Ethical Management boxes showcase managers facing decisions that contain a variety of issues and consequences for themselves and others. Valuing Diversity and Inclusion boxes depict unique ways in which organizations show appreciation for their diverse employees. Managing Social Media boxes focus on managers’ use of technology in various aspects of management, as well as its impact on the manager and the organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e"}

{"id":2121097217,"title":"Fast-Track Management and Organizational Behavior (3rd Edition)","handle":"ftmob2","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Management and Organizational Behavior\u003c\/strong\u003e\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2015-09-25T14:49:16-04:00","vendor":"Wessex Press","type":"Book","tags":["Management"],"price":5970,"price_min":5970,"price_max":7500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198338567,"title":"Softcover Black \u0026 White","option1":"Softcover Black \u0026 White","option2":null,"option3":null,"sku":"978-0-9995547-7-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - Softcover Black \u0026 White","public_title":"Softcover Black \u0026 White","options":["Softcover Black \u0026 White"],"price":7500,"weight":349,"compare_at_price":null,"inventory_quantity":-290,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9995547-7-7","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190797570,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F480-7C80-D09D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Management and Organizational Behavior (3rd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":0,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-7358772-3-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","options":["Format"],"media":[{"alt":null,"id":34526546100482,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1360,"width":907,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986"},"aspect_ratio":0.667,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-management-and-organizational-behavior-3e-cover.jpg?v=1732043986","width":907}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all books dealing with management and organizational behavior are written by academics, Wessex Press has developed a practical new series that briefly and succinctly covers essential topics in business disciplines. Written by business professionals, these texts present relevant concepts in a concise and easy-to-understand manner. Dealing with the current issues in management, the first book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Management and Organizational Behavior\u003c\/strong\u003e\u003c\/em\u003e — now in its third edition, explains global differences in management, adjustments to the economic recession and recovery, new topics in technology and manufacturing, and other challenges facing managers in the 21st century. The book covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, teaching ideas, and an annotated syllabus, and is an invaluable resource that can be used to improve management practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973272641,"title":"Sales Eats First","handle":"sef","description":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\" data-mce-href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:24:39-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":1770,"price_min":1770,"price_max":1770,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190994178,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58A-C977-CD19:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - E-Book","public_title":"E-Book","options":["E-Book"],"price":1770,"weight":16,"compare_at_price":null,"inventory_quantity":-32,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9917144-0-2","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198344199,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-2-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sales Eats First - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":1770,"weight":349,"compare_at_price":null,"inventory_quantity":-302,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-2-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","options":["Format"],"media":[{"alt":null,"id":34530366259458,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1800,"width":1200,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049"},"aspect_ratio":0.667,"height":1800,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/sales-eats-first-cover.png?v=1732121049","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ccite\u003eSales Eats First\u003c\/cite\u003e examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite: \u003c\/strong\u003eThe book has its own website! To view it \u003ca href=\"http:\/\/www.saleseatsfirst.com\/\" data-mce-href=\"http:\/\/www.saleseatsfirst.com\/\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/velsum12_bookreview_copy.pdf?158\"\u003eRead a rave review by Cameron Hyde, Senior Vice President of global account operations at Xerox Corp\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eE-book:\u003c\/strong\u003e Before purchasing an E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\" data-mce-href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":5508402446489,"title":"Customer-Centric Selling (2nd Edition)","handle":"customer-centric-selling-2nd-ed-by-jeff-krawitz","description":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n","published_at":"2020-08-13T22:29:18-04:00","created_at":"2020-08-13T16:44:41-04:00","vendor":"Wessex Press","type":"Book","tags":["Sales \u0026 Account Management"],"price":8970,"price_min":8970,"price_max":23470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":35582760681625,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"979-8-9854822-8-7","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":13970,"weight":340,"compare_at_price":null,"inventory_quantity":-74,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-6-6","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":35582760714393,"title":"Hardcover","option1":"Hardcover","option2":null,"option3":null,"sku":"979-89854822-4-9","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - Hardcover","public_title":"Hardcover","options":["Hardcover"],"price":23470,"weight":340,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-5-9","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681189421314,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"979-89854822-9-4","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Customer-Centric Selling (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":8970,"weight":340,"compare_at_price":null,"inventory_quantity":-281,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9882902-8-0","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","options":["Format"],"media":[{"alt":null,"id":34526419157250,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/customer-centric-selling-2e-cover-v2a.png?v=1732039240","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text.\u003c\/li\u003e\n\u003cli\u003ePart B: “Consultative Selling and the Buy Process” discusses how a consultative salesperson interfaces with each customer based on their buy process and how they make the many decisions that impact their ultimate purchase. Part B provides a “big picture” view of how consultative salespeople remain focused and manage their time to provide optimum influence on their customers.\u003c\/li\u003e\n\u003cli\u003ePart C: “Consultative Selling Skills” describes many of the most important skills and protocols to establish, build, and benefit from consultative partnerships. As such, they are stand-alone skills that can be used independently … yet are optimized when used in conjunction with each other.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eNote to Professors and Instructors: \u003c\/b\u003eSupport materials, including an Instructor’s Manual, PowerPoint slide decks, in-class student exercises for the skills, and a comprehensive student project are available. In addition, adopters who meet certain parameters will be entitled to personal consultation with the author in developing their courses.\u003c\/p\u003e\n"}

{"id":1457540481,"title":"Transformative Selling","handle":"ts","description":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:42:59-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191190786,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F595-EF6B-8F8D:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":21,"compare_at_price":null,"inventory_quantity":-18,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4pdf","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198349895,"title":"Softcover Textbook","option1":"Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9897013-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Transformative Selling - Softcover Textbook","public_title":"Softcover Textbook","options":["Softcover Textbook"],"price":2470,"weight":21,"compare_at_price":null,"inventory_quantity":-62,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9897013-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","options":["Format"],"media":[{"alt":null,"id":34530961883394,"position":1,"preview_image":{"aspect_ratio":0.696,"height":1360,"width":946,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712"},"aspect_ratio":0.696,"height":1360,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/transformative-selling-cover.jpg?v=1732128712","width":946}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAs much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects’ attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: “Tell me about your business”; or “What keeps you up at night.”\u003c\/p\u003e\n\u003cp\u003eSalespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a \u003cstrong\u003eResource Manager, Knowledge Manager, and Account Manager\u003c\/strong\u003e. These three sets of skills are the critical triumvirate for becoming a successful seller.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":2015605313,"title":"Managing Global Accounts (2nd Edition)","handle":"mga2","description":"\u003cdiv class=\"field-inline\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eManaging Global Accounts\u003c\/strong\u003e\u003c\/em\u003e will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-09-07T13:10:43-04:00","vendor":"Wessex Press","type":"Book","tags":["Professional Titles","Sales \u0026 Account Management"],"price":2395,"price_min":2395,"price_max":2895,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190830338,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F582-2A4E-B486:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2395,"weight":28,"compare_at_price":null,"inventory_quantity":-25,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-9-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198341447,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9797344-3-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Managing Global Accounts (2nd Edition) - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2895,"weight":349,"compare_at_price":null,"inventory_quantity":-137,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9797344-3-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","options":["Format"],"media":[{"alt":null,"id":34526558519554,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover.png?v=1732044487","width":1440},{"alt":null,"id":34530092024066,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2160,"width":1440,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001"},"aspect_ratio":0.667,"height":2160,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/managing-global-accounts-cover_4b369f07-3f51-40d5-ab41-d2b1f61b8313.png?v=1732117001","width":1440}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eManaging Global Accounts\u003c\/strong\u003e\u003c\/em\u003e will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.\u003c\/p\u003e\n\u003cp\u003eTo get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. They must throw off the shackles of ethno-centrism and nationalism acquired in their youths, and embrace the global challenge. Not only should they defend their turf against global competitors but they must do what they can to make their global customers succeed. In pursuing this goal, they may develop a global account management system that in itself becomes a competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":1973221953,"title":"Strategic Account Strategy (Version 1.1)","handle":"sas","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:18:52-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2470,"price_min":2470,"price_max":2470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191026946,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F592-B001-9B0C:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - E-Book","public_title":"E-Book","options":["E-Book"],"price":2470,"weight":10,"compare_at_price":null,"inventory_quantity":-39,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9896021-5-5","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198344775,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-1-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Strategic Account Strategy (Version 1.1) - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-177,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-1-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","options":["Format"],"media":[{"alt":null,"id":34531069886722,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2200,"width":1700,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451"},"aspect_ratio":0.773,"height":2200,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/strategic-account-strategy-v1_1-cover.png?v=1732130451","width":1700}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eStrategic Account Strategy\u003c\/em\u003e is designed to help corporations and businesses develop key\/strategic and global account programs, and for individual key\/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -\u003cem\u003eThe Strategic Account Program\u003c\/em\u003e and Book 2 - \u003cem\u003ePlanning for Strategic Accounts\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973200321,"title":"Case Studies In Managing Key, Strategic, and Global Customers","handle":"cases-in-managing-key-strategic-and-global-customers","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing an e-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:16:41-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2270,"price_min":2270,"price_max":2470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191059714,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F584-2B9A-8A35:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2270,"weight":14,"compare_at_price":null,"inventory_quantity":-30,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198345543,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-6-6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Case Studies In Managing Key, Strategic, and Global Customers - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":2470,"weight":349,"compare_at_price":null,"inventory_quantity":-144,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-6-6","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","options":["Format"],"media":[{"alt":null,"id":34526409228546,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3454,"width":2669,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581"},"aspect_ratio":0.773,"height":3454,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/case-studies-cover.png?v=1732038581","width":2669}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eThe perfect supplementary text for any global account management course!\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003eIn recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practicing managers. Additionally, business schools provide courses for graduate and undergraduate students, often supplementing courses on sales management and personal selling. To some extent, these courses suffer from a lack of cases studies of real-life account management situations. This volume is an attempt to redress that situation. Some cases are traditional long-form cases; others are merely a single paragraph. Regardless, each case focuses on a particular account management issue. Some cases require extensive preparation; other cases can be assigned just a few minutes before class discussion. This book is available in printed from an as an e-book. We use print-on-demand technology. Hence, we anticipate updating the book from time-to-time with additional cases as they become available.\u003c\/div\u003e\n\u003cdiv data-canvas-width=\"642.2982352941177\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing an e-book, please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1457559553,"title":"Fundamentals of International Business (3rd Edition)","handle":"fib3","description":"\u003cp\u003eFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Type\"}'\u003eType\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cstrong\u003e \u003cspan data-sheets-userformat='{\"2\":30976,\"11\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":12,\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"ISBN\"}'\u003eISBN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eB\u0026amp;W Soft Cover \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e978-0-9907405-2-0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eDigital E-Book\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e9780990740520-PDF\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003eSoft Cover Color \u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9897013-4-1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"height: 22px;\"\u003eHard Cover Color\u003c\/td\u003e\n\u003ctd style=\"height: 22px;\"\u003e\u003cspan\u003e978-0-9907405-3-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-07-08T00:45:39-04:00","vendor":"Wessex Press","type":"Book","tags":["International Business"],"price":8970,"price_min":8970,"price_max":20550,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191158018,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F57D-6E05-4E00:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fundamentals of International Business (3rd Edition) - 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{"id":5801642311,"title":"Fast-Track Corporate Finance","handle":"ftcfpdf","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Corporate Finance\u003c\/strong\u003e\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2015-09-25T14:37:00-04:00","created_at":"2016-03-27T18:40:56-04:00","vendor":"Wessex Press","type":"Book","tags":["Finance"],"price":5970,"price_min":5970,"price_max":7470,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190633730,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F586-A207-0C23:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - E-Book","public_title":"E-Book","options":["E-Book"],"price":5970,"weight":14,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8PDF","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198334407,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9864023-8-8","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Fast-Track Corporate Finance - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":7470,"weight":349,"compare_at_price":null,"inventory_quantity":-21,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9864023-8-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","options":["Format"],"media":[{"alt":null,"id":34526499537154,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2997,"width":1998,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683"},"aspect_ratio":0.667,"height":2997,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/fast-track-corporate-finance-cover.png?v=1732042683","width":1998}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\n\u003cp\u003eRecognizing that nearly all business texts are written by academics, Wessex Press has developed a practical new series that succinctly covers essential management topics. Written by experienced professionals, these books present relevant concepts in a concise and easy-to-understand manner. The second book in the series — \u003cem\u003e\u003cstrong\u003eFast-Track Corporate Finance\u003c\/strong\u003e\u003c\/em\u003e — expertly references global differences in finance, adjustments to the economic recession and recovery, new topics in debt and equity, and other challenges facing financial managers in the 21st century.  The text covers a semester’s worth of topics, is replete with supportive materials such as PowerPoint slides, cases, test questions and answers, and teaching ideas, and is an invaluable resource that can be used to improve financial practices and not just have students earn a grade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

{"id":1973035137,"title":"The Song of Hiroshima","handle":"soh","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003eOn the morning of Monday, August 6, 1945, when the \u003ci\u003eEnola Gay\u003c\/i\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ci\u003eThe Song of Hiroshima\u003c\/i\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eThe book has its own website: \u003ca href=\"http:\/\/www.songofhiroshima.com\/\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-08-31T19:57:00-04:00","created_at":"2015-08-31T20:02:49-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1470,"price_min":1470,"price_max":1470,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681191125250,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F588-CE54-B2A4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - E-Book","public_title":"E-Book","options":["E-Book"],"price":1470,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"979-8-9910651-6-0","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":21198348359,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9833300-0-4","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Song of Hiroshima - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":1470,"weight":349,"compare_at_price":null,"inventory_quantity":-28,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9833300-0-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","options":["Format"],"media":[{"alt":null,"id":34530665070850,"position":1,"preview_image":{"aspect_ratio":0.7,"height":2090,"width":1463,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356"},"aspect_ratio":0.7,"height":2090,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/song-of-hiroshima-cover.png?v=1732125356","width":1463}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003eOn the morning of Monday, August 6, 1945, when the \u003ci\u003eEnola Gay\u003c\/i\u003e released the first atomic bomb over Hiroshima, Atsuhiro Ozaki was working at a local radio station less than 1,000 yards from the detonation point. \u003ci\u003eThe Song of Hiroshima\u003c\/i\u003e is Mr. Ozaki’s first-person account of what he experienced and witnessed on that day and in the days that followed, along with his reflections written four years later.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMr. Ozaki wrote his account in English, intending to share his story with the American people. However, his notebook remained undiscovered in a Port Washington, New York, attic for more than half a century. The publication of this book—featuring a preface by Noel Capon—fulfills Atsuhiro Ozaki’s long-held wish to share his harrowing and deeply moving account with the world.\u003c\/p\u003e\n\u003cp\u003eThe book has its own website: \u003ca href=\"http:\/\/www.songofhiroshima.com\/\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":7092158343,"title":"Marketing for Middle Eastern Managers","handle":"mmem","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e \u003c\/strong\u003e(MMEM) is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e","published_at":"2016-06-10T14:04:00-04:00","created_at":"2016-06-10T14:06:47-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":2970,"price_min":2970,"price_max":2970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190437122,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F483-FEA7-5891:1201","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Marketing for Middle Eastern Managers - E-Book","public_title":"E-Book","options":["E-Book"],"price":2970,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","options":["Format"],"media":[{"alt":null,"id":34530158608642,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2550,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-middle-eastern-managers-cover.png?v=1732118075","width":2550}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e \u003c\/strong\u003e(MMEM) is about understanding how to develop market strategy, implement market offers, and manage the marketing process. \u003cem\u003eMarketing for Middle Eastern Managers\u003c\/em\u003e focuses on the manager, not just the marketer.\u003c\/p\u003e"}

{"id":1973284609,"title":"Marketing For China's Managers: Current And Future (2nd Edition)","handle":"mfcm2","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:27:40-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":21198344007,"title":"Black and White Softcover Textbook","option1":"Black and White Softcover Textbook","option2":null,"option3":null,"sku":"978-0-9825130-7-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - Black and White Softcover Textbook","public_title":"Black and White Softcover Textbook","options":["Black and White Softcover Textbook"],"price":4970,"weight":349,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190928642,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F589-37AF-1BD4:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing For China's Managers: Current And Future (2nd Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":57,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9825130-7-1pdf","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","options":["Format"],"media":[{"alt":null,"id":34530142355714,"position":1,"preview_image":{"aspect_ratio":0.773,"height":3300,"width":2551,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824"},"aspect_ratio":0.773,"height":3300,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/marketing-for-chinas-managers-2e-cover.png?v=1732117824","width":2551}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing For China’s Managers: Current and Future\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.\u003c\/span\u003e\u003c\/p\u003e"}

{"id":1973295297,"title":"La Administracion Del Marketing En El Siglo 21","handle":"mm21cspanish","description":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e\u003c\/strong\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2015-05-28T16:13:00-04:00","created_at":"2015-08-31T20:29:57-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":4970,"price_min":4970,"price_max":4970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190895874,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F581-CC7E-B837:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"La Administracion Del Marketing En El Siglo 21 - E-Book","public_title":"E-Book","options":["E-Book"],"price":4970,"weight":98,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","options":["Format"],"media":[{"alt":null,"id":34540566577410,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1898,"width":1466,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990"},"aspect_ratio":0.772,"height":1898,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/la-administracion-del-marketing-en-el-signo-21-cover.png?v=1732388990","width":1466}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"field-inline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"field-inline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLa Administración Del Marketing En El Siglo 21\u003c\/em\u003e\u003c\/strong\u003e, trata sobre la comprensión de cómo desarrollar la estrategia de mercado y la administración del proceso de marketing. No es un libro que intente describir todo lo que hay que saber sobre marketing, pero se enfoca en lo que tiene que saber el administrador prospectivo. Este libro de marketing se diferencia de otros libros de nivel de postgrado y de nivel licenciatura a nivel superior. Adoptamos una posición sobre lo que creemos es un mejor o peor curso de acción para los marketers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eE-book: \u003c\/b\u003eBefore purchasing a E-Book please read the \u003ca href=\"http:\/\/wessexlearning.com\/pages\/pdfinstructions\"\u003eINSTRUCTIONS\u003c\/a\u003e.\u003c\/p\u003e"}

{"id":4403632537657,"title":"Principles of Business Forecasting, Part I: A First Course in Forecasting","handle":"principles-of-business-forecasting-2nd-ed-part-i","description":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e","published_at":"2019-12-10T13:37:22-05:00","created_at":"2019-12-10T13:37:22-05:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31340982403129,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part I: A First Course in Forecasting","public_title":null,"options":["Default Title"],"price":0,"weight":349,"compare_at_price":null,"inventory_quantity":-125,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Title"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003ePlease click to download Part I here.\u003c\/a\u003e \u003ciframe height=\"500px\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/4364\/files\/Part_I_POBF-_A_First_Course_in_Forecasting_1.pdf?612\"\u003e\n \u003c\/iframe\u003e"}

{"id":4175699509305,"title":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods","handle":"principles-of-business-forecasting-2nd-ed-part-ii-1","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. 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The second edition also offers expanded material on data analytics, in particular neural nets together with software, and applications that include new research findings relevant and immediately applicable to operations, such as hierarchical modeling and temporal aggregation. Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e","published_at":"2019-10-02T13:57:42-04:00","created_at":"2019-10-02T13:57:42-04:00","vendor":"Wessex Press","type":"Book","tags":["pobf_parts"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681189585154,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0002-127A-9424-7850:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Principles of Business Forecasting, Part II: Advanced Forecasting Methods - E-Book","public_title":"E-Book","options":["E-Book"],"price":3000,"weight":349,"compare_at_price":null,"inventory_quantity":-160,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","options":["Format"],"media":[{"alt":null,"id":34530203599106,"position":1,"preview_image":{"aspect_ratio":0.8,"height":3180,"width":2544,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645"},"aspect_ratio":0.8,"height":3180,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/principles-of-business-forecasting-2e-cover.png?v=1732118645","width":2544}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. One of the book’s key strengths is the emphasis on real data sets, which have been updated in this second edition. These data sets are taken from government and business sources and are used throughout in the chapter examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms beyond just “R”, and a companion website provides easy-to-use Excel® macros that users can access to conduct analyses. 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{"id":4175696298041,"title":"Principles of Business Forecasting, Part III: Forecasting Practice","handle":"principles-of-business-forecasting-2nd-ed-part-ii","description":"\u003cp\u003eThis second edition of \u003cem\u003ePrinciples of Business Forecasting\u003c\/em\u003e by Keith Ord, Robert Fildes, and newest author Nikolaos Kourentzes serves as both a textbook for students and as a reference book for experienced forecasters in a variety of fields. The authors' motivation for writing this book, is to give users the tools and insight to make the most effective forecasts drawing on the latest research ideas, without being overly technical. The book is unique in its design, providing an introduction to both standard and advanced forecasting methods, as well as a focus on general principles to guide and simplify forecasting practice for those with little or no professional experience. 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Finally, the authors examine organizational issues of implementation and the development of a forecasting support system within an organization; relevant to every manager, or future manager, who must make plans or decisions based on forecasts.\u003c\/p\u003e\n\u003cp\u003ePlease take a moment to review the companion website for additional content in the Appendices (Basic Statistical Concepts, overview of Forecasting Software, and Forecasting in R: Tutorial and Examples) the many data sets referenced in the chapters, macros such as the Exponential Smoothing and Trend Curve Marcos and Time Series Neural Network Analysis and student study materials.\u003c\/p\u003e"}

{"id":10514672199,"title":"So, Now You're a Sales Manager","handle":"so-now-youre-a-sales-manager-digital-e-book-snyasm","description":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2017-06-04T14:38:18-04:00","created_at":"2017-06-04T14:45:50-04:00","vendor":"Wessex Press","type":"Book","tags":[],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45681190273282,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F58B-178F-23F9:1201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"So, Now You're a Sales Manager - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9984871-7-5","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","options":["Format"],"media":[{"alt":null,"id":34540552585474,"position":1,"preview_image":{"aspect_ratio":0.85,"height":1770,"width":1504,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442"},"aspect_ratio":0.85,"height":1770,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/so-now-youre-a-sales-manager-cover.png?v=1732388442","width":1504}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan class=\"il\"\u003eSales\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eManagers\u003c\/span\u003e\u003cspan\u003e learn how to address their critical role. This innovative approach combines textbook and fictional story of a new \u003c\/span\u003e\u003cspan class=\"il\"\u003emanager\u003c\/span\u003e\u003cspan\u003e’s first six months on the job.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":11434865031,"title":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition)","handle":"building-our-best-future-student-edition-deanna-kuhn","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e","published_at":"2017-09-27T19:37:38-04:00","created_at":"2017-09-27T22:02:48-04:00","vendor":"Wessex Press","type":"Book","tags":["K-12 Education"],"price":1970,"price_min":1970,"price_max":1970,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":54367465799,"title":"Softcover","option1":"Softcover","option2":null,"option3":null,"sku":"978-0-9990649-9-3","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - Softcover","public_title":"Softcover","options":["Softcover"],"price":1970,"weight":255,"compare_at_price":null,"inventory_quantity":-1068,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9990649-9-3","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":45681190109442,"title":"E-Book","option1":"E-Book","option2":null,"option3":null,"sku":"0001-F594-C9F3-368B:1201","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Building Our Best Future: Thinking Critically About Ourselves and Our World (Student Edition) - E-Book","public_title":"E-Book","options":["E-Book"],"price":1970,"weight":349,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"978-0-9907405-5-1","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"],"featured_image":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","options":["Buy 10 Student Edition books @ $19.70, receive one Teacher edition free. Bulk pricing for Student Edition. Call 914-573-2757."],"media":[{"alt":null,"id":34526385275138,"position":1,"preview_image":{"aspect_ratio":0.773,"height":4400,"width":3400,"src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399"},"aspect_ratio":0.773,"height":4400,"media_type":"image","src":"\/\/wessexlearning.com\/cdn\/shop\/files\/building-our-best-future-student-edition-cover.png?v=1732037399","width":3400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilding Our Best Future\u003c\/strong\u003e\u003c\/em\u003e by Deanna Kuhn (author of \u003cem\u003eEducation for Thinking\u003c\/em\u003e, Harvard University Press) offers a text written directly to middle and secondary students. It engages them in a method of well-documented effectiveness, using peer dialog to develop verbal and written skills of argument and critical thinking. Simultaneously it engages them in evidence-based decision making regarding 44 topics about their personal futures, the futures of their communities, of their nation, and their world. Provided for each topic is a comprehensive body of factual knowledge, in simple Q\u0026amp;A format, all with further sources. A Teachers Edition, providing further resources including assessment of student skill gains, is complimentary with 10 or more student copies.\u003c\/p\u003e"}