May 16: Lunch & Learn Webinar with Prof. Jeremy Kagan
Join us for "A Crash Course on Influencer Marketing," part of our new free Lunch & Learn Webinar series featuring Professor Jeremy Kagan, on Friday, May 16, from 12–1pm ET.
In this session, we’ll cover:
- Core definitions, market size, where to find influencers, and practical guidance on managing and engaging them effectively
- The strengths and weaknesses of key platforms like Instagram, YouTube, and TikTok, plus hands-on tips and strategies
- The full spectrum of influencer types, with templates and real-world campaign examples
- Highlights from the 3rd edition of Digital Marketing, including slides, research, case studies, and resources you can use in your curriculum. We’ll also allow time for Q&A.
Space is limited—reserve your spot now!